ITV

Tag: Alok Agrawal

  • Contract’s Nima Namchu to join Cheil Worldwide as ECD

    MUMBAI: Contract Advertising‘s Nima Namchu has put in his papers and is expected to join Cheil Worldwide as ECD.

    At present, Namchu is serving his notice period at Contract where he is designated as executive creative director.

    Cheil WW-SW Asia COO Alok Agrawal said, “Cheil SW Asia has been growing at a rapid pace, gaining traction both on account of new business and current client portfolio. We have been steadily improving our creative product and the proof was the recent win at Cannes. Nima is a highly accomplished creative person and I am happy to have him on board. His joining completes the creative trilogy at Cheil India, and along with Varun and Ravi we will be a creative force to reckon with. “

    Namchu has over 19 years of experience in the advertising industry. He started his career as a copywriter at Sista‘s Delhi (Now Saatchi & Saatchi). He had joined Contract Advertising in May 2008. Prior to Contract, he had also worked with TBWA Anthem – Delhi, Capital Advertising, McCann Erickson New Delhi and Publicis India.

    His creative expertise lies in creative strategy, creative direction, creative development, brand development and brand communication.

  • Cheil Worldwide SW Asia makes senior level appointments

    Cheil Worldwide SW Asia makes senior level appointments

    MUMBAI: Cheil Worldwide SW Asia has made senior level appointments.

    The agency has brought on board Ravi Narain as executive creative director, Sanjeev Hajela as senior vice president BTL South West Asian markets, Vikram Bhardwaj as DGM interactive and Saswati Sinha as head human resources.

    Narain moves in from Emaar MGF where he was vice president marketing and designs, while Hajela joins from the DDB Mudra Group where he was president retail and way finding business. Bhardwaj‘s last stint was with ThoughtBuzz India where he was country head while Sinha was with Evalueserve.

    Cheil WW SW Asia COO Alok Agrawal said, “Cheil India is expanding at a rapid pace and as a fully integrated, one solution agency we offer a great opportunity for growth of talent. With Ravi, Sanjeev, Vikram on board we see more client successes and acquisitions coming our way. Saswati‘s joining us also demonstrates the power of brand Cheil even for Human Resource management.”

    Prior to joining Emaar MGF, Narian has also worked with Bates David Enterprise Advertising as ECD, Contract Advertising as associate vice president, Foote Cone & Belding in Toronto, and associate creative director with Grey Advertising.

    Hajela comes in with over 25 years of experience in marketing. Prior to DDB Mudra Group, he has also worked with ITC (tobacco Division), Brown Forman Beverages Worldwide LG chemicals- Korea, and Primesite- New Delhi. In the last 11 years, he worked in various positions including the vice president and head of national Sales.

    Bhardwaj brings with him almost 10 years of marketing management expertise and resourceful insight in strategic marketing methodologies. He has also worked with Jet Airways, WNS and Annik Technology Services. Of late, his focus has been on making significant contributions to online marketing and offering strategies on social media management and planning.

    Sinha comes with more than 13 years of experience across industries. She started her career in the manufacturing industry and moved on to IT Media. She moved on to Advertising in 2006 as HR Director to Delhi JWT.

  • Vivek Dutta joins Cheil Worldwide SW Asia as VP planning

    Vivek Dutta joins Cheil Worldwide SW Asia as VP planning

    MUMBAI: Cheil Worldwide SW Asia has appointed Vivek Dutta to the post of vice president planning. He will report to Cheil Worldwide SW Asia COO Alok Agrawal.

    Dutta comes in from Hakuhodo Percept where he spent five years as VP and national planning head. In the past, he has worked with JWT and at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra in brand & marketing functions. He has nearly a decade and a half of experience in the field.

    Agrawal said, “Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics to health, lifestyle and sports to social development, makes for the perfect choice of a seasoned partner for the Cheil India team.”

    Dutta said, “It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is a testimony for this. My intention is to be a part of this movement and provide momentum for growth.”

    Dutta has extensive brand experience in the automotive sector having worked on the Maruti Suzuki range comprising The Grand Vitara, WagonR, A-Star and M800 and Suzuki Motorcycles. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba, Sony and the like in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, Unicef, ILO, GAIL, Apollo Tyres and ESPN Star Sports among others.

  • Net4 awards creative and digital mandate to Cheil Worldwide SW Asia

    Net4 awards creative and digital mandate to Cheil Worldwide SW Asia

    MUMBAI: Net4 India has awarded its creative mandate to Cheil Worldwide South West Asia.

    Net4, which is a data centre, cloud hosting and network services provider, has awarded the duties following a multi-agency pitch. It was a creative and digital communication pitch that encompassed strategy, creative and execution plan presentations.

    Cheil Worldwide SW Asia COO Alok Agrawal said, “The win is yet another testimony to Cheil’s integrated expertise. We provided a 360-degree solution to the client’s brief. The challenge is to enhance awareness for Net4 and make it a top of mind choice in its fields of business. More than just advertising the brand requires active engagement with the consumers to get into their consideration set. At Cheil we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest Internet companies in India with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully integrated communication plan to drive business to Net4.”

    Net4 chairman and MD Jasjit Singh Sawhney said. “Net 4 is a leader in most of its areas of operations, especially Web Services to SMEs. It is the only fully integrated internet company providing solutions to businesses of all sizes, across a wide spectrum of technology services. We feel the market for our services is currently highly underpenetrated and is poised for explosive growth. To capitalise on this opportunity, we are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil’s understanding, clear strategy and impactful creative for Net4 clearly demonstrated superior thinking. We are looking forward to our partnership with Cheil for driving business on the back of a solid brand”

    The agency has already started working on the projects.

  • Cheil WW starts digital campaign to save forests

    Cheil WW starts digital campaign to save forests

    MUMBAI: Global marketing and communications company Cheil Worldwide South West Asia has rolled out a digital corporate social responsibility (CSR) campaign- ‘Minus One Project‘ to save the world‘s forests.

    The project is to sensitise the community about forest cover that is disappearing at an alarming rate. The campaign asks people to reduce the font size of any document by one point before printing. It says this practice will reduce the paper consumption for printouts considerably, almost up to 50 per cent.

    Cheil WW SW Asia COO Alok Agrawal said, “This is a small initiative by Cheil Worldwide to prevent rapid deforestation. Fonts and point sizes are the fundamentals of advertising business. By doing something as simple as reducing the point size by one, we all can make a big difference to the amount of paper we use. The power of this idea is in its simplicity.”

    Created by the agency‘s Indian creative team, the campaign has been adopted as a global best practice by Cheil offices around the world.

  • Cheil Worldwide SW Asia appoints Chandrashekhar B. Mhaskar as GM — Interactive

    Cheil Worldwide SW Asia appoints Chandrashekhar B. Mhaskar as GM — Interactive

    MUMBAI: Cheil Worldwide SW Asia has beefed up its Interactive team in India.

    Chandrashekhar B Mhaskar has joined as general manager, Interactive, while Manav Narula has returned to the agency as client services director, Interactive.

    Mhaskar moves in from Dun & Bradstreet, where he was heading its digital marketing team for india. 
     
    Cheil says that the move is in sync with its emphasis on providing integrated services to the clients with new age ideas and solutions.

    Cheil Worldwide SW Asia COO Alok Agrawal said, “Interactive function is a key aspect to Cheil’s service offering and growth. We believe the future of a brand is only secure if it continues to enhance its LifeShare in the consumer’s life.”

    Mhaskar has also worked as digital head for OgilvyOne. He has been a recipient of the Yahoo Big Chair and has also been awarded at IDMA, Abbys and the Emvies.

    Agrawal further added, “Globally and in India, we are highly focused on developing a deeper brand-consumer bond by energising brands via multiple avenues of engagement, online and on ground. Our interactive solutions will drive engagement through social media and mobile platforms. To take this vision forward, I am pleased to welcome Shekhar and Manav into the Cheil team.”
     
    Mhaskar has worked on brands such as American Express, Nokia, Jet Airways, British Airways, HLL, Perfetti Van Melle, Levi’s, Kotak Securities, ICICI Bank, Sony Pictures, Johnson & Johnson, Castrol, and Reliance.
     
     
    Narula returns to Cheil from Religare Technova. This is his second stint with Cheil. He has also worked at Indiatimes, where he had led the creation of product roadmap to add new capabilities to Indiatimes shopping in addition to other innovations in both the online and offline space.
     

  • Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL

    Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL

    MUMBAI: Cheil Worldwide SW Asia has appointed Ankur Bose as its vice president – BTL.

    Bose will be working closely with Cheil Worldwide SW Asia COO Alok Agrawal.

    Says Agrawal, “Ankur‘s rich experience and stellar track record makes him ideal to lead the team and drive integrated experiential solutions that address specific brand problems. He is highly energetic and is well aligned with the agency vision and philosophy.”

    With a work experience of nearly 14 years, Bose began his career in 1997, designing exhibitions and writing copy at JWT (HTA). Then he joined Lintas as business head of their events division.

    After working four years at Lintas, Bose moved to Ogilvy Activation to head their rural business in Delhi, where, after two years he became vice-president and business director.

    Confirming his appointment Bose said, “Last mile and in-store advertising is the fastest growing segment of the industry. If ambient media is seamlessly integrated with last mile advertising, the returns are potentially exponential. Cheil is the ideal platform in India to push this envelope.”

    Bose has worked with a multitude of clients, including Unilever, Vodafone, Dabur, Castrol, Dupont, Motorola, India Post, ICICI, Lafarge, Coca Cola, Berger Paints, ITC, Orissa Tourism, Peerless, Tata Indicom, Mother Dairy and UNICEF.

  • Cheil ropes in Dentsu’s Naresh Gupta as national head, planning

    Cheil ropes in Dentsu’s Naresh Gupta as national head, planning

    MUMBAI: Cheil has appointed Naresh Gupta as national head, planning. This position was previously unoccupied. He will report to Cheil Worldwide South West Asia COO Agrawal.

    “Naresh‘s experience, depth of consumer knowledge and approach to planning will serve Cheil well. Naresh has many accolades under his belt. I am delighted to have him on board,” said Alok Agrawal.

    Prior to joining Cheil, Gupta was director strategic planning at Dentsu Marcon India.

    Gupta stated, “There is a new model of communication companies that is emerging in India. They are holistic in their approach and with a greater degree of integration across disciplines. Cheil is leading this change. It is a great opportunity to be in Cheil at this time and drive the change”.

    Gupta began his career with Mudra‘s research agency, Samir in 1998. With approximately 21 years of experience in the media industry, he has also worked with agencies including Publicis, Grey and Contract.

    Gupta worked with Dentsu for approximately one year, where he worked on campaigns for Honda and Tata Power among others.