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Tag: Almonds Ai

  • The role of innovation in keeping B2B loyalty programs relevant

    The role of innovation in keeping B2B loyalty programs relevant

    Mumbai: In today’s dynamic and fast-paced business landscape, customer loyalty is no longer something that can be taken for granted. For B2B companies, loyalty programs have become essential for building strong and sustainable relationships between brands and their partners. The value of these programs lies in their ability to not only retain but also engage customers, channel partners, distributors, and suppliers.

    However, the real challenge is keeping these programs relevant, especially in an era of rapid digital transformation. The modern B2B buyer is more informed, more demanding, and less loyal than ever before. The key to keeping these programs relevant and impactful is innovation. By leveraging new technologies, data analytics, and personalization, businesses can transform loyalty programs into powerful tools that not only engage customers but also drive growth.

    The evolution of B2B loyalty programs

    B2B loyalty programs have evolved significantly over the past few decades. Traditionally, they were centred around basic rewards systems—points for purchases, discounts, and tier-based benefits. However, as technology advanced and market dynamics shifted, these traditional methods became less effective.

    Today’s business customers expect personalized experiences, seamless digital interactions, and rewards that go beyond monetary incentives. The transformation from transactional to relational loyalty is now in full swing, and innovation is at the heart of this shift.

    Brands must not only adapt but actively embrace new technologies and trends to remain competitive. The loyalty landscape is changing fast, and the programs that thrive will be those that place innovation at the forefront of their strategy.

    Innovation: The lifeblood of modern loyalty programs

    Innovation in loyalty programs is no longer optional; it is essential. Here’s how businesses can leverage innovation to keep their loyalty programs relevant and impactful:

    1. Personalisation powered by data & AI

    One-size-fits-all loyalty programs are a relic of the past. Today’s B2B customers are expecting the same level of personalization they receive in their B2C interactions. This is where data and AI play a pivotal role.

    By harnessing data analytics, companies can build detailed customer profiles that capture everything from past purchase behaviours to engagement preferences. AI can further enhance this by predicting future actions, enabling businesses to offer highly personalized rewards, offers, and experiences tailored to individual customers or segments.

    2. Gamification for engagement

    Gamification has proven to be an effective strategy in B2C loyalty programs, and it’s now making waves in B2B as well. Gamifying the user experience not only makes it more engaging but also encourages repeat interactions, driving sustained customer loyalty.

    By introducing elements such as leaderboards, point systems, and badges, businesses can turn mundane transactions into rewarding experiences. For example, a loyalty program could offer points for completing tasks such as attending webinars, participating in product training, or completing surveys. These points could then be redeemed for valuable rewards, creating a sense of achievement and encouraging deeper engagement with the brand.

    This strategy transforms transactional relationships into interactive journeys, making the customer feel more connected to the brand.

    3. Seamless omnichannel integration

    In today’s B2B environment, clients engage with companies across multiple channels, including digital platforms, in-person meetings, email, and mobile apps. To maintain loyalty, it’s crucial that businesses offer a seamless, integrated experience across all touchpoints.

    This is where omnichannel integration becomes crucial. An omnichannel loyalty program ensures that customers can engage with a brand consistently, regardless of the platform. Whether they are placing orders through a sales representative, checking product availability on a mobile app, or attending an industry event, their loyalty points, rewards, and interactions should be synchronized in real-time.

    Additionally, omnichannel integration allows businesses to gather a comprehensive view of the customer journey, providing valuable insights that can be used to further optimize and personalize the loyalty experience.

    4. Leveraging blockchain for transparency & security

    With an increasing focus on transparency, security, and trust, blockchain technology is emerging as a game-changer in B2B loyalty programs. Blockchain’s decentralized ledger system ensures that all transactions are transparent, traceable, and secure, making it an ideal solution for managing loyalty points and rewards.

    By adopting blockchain, companies can ensure that loyalty points are accurately recorded and cannot be altered or manipulated. It also makes the redemption process more secure and transparent, giving customers peace of mind that their accumulated rewards are legitimate and safe.

    Blockchain can also be used to streamline loyalty ecosystems by allowing multiple companies to collaborate on joint loyalty programs. These decentralized ecosystems make it easier for customers to earn and redeem points across multiple businesses, enhancing the value and appeal of the loyalty program.

    5. Sustainability as a loyalty driver

    Sustainability is no longer just a buzzword; it’s a key consideration for many B2B customers. Companies are increasingly seeking to align with brands that prioritize environmentally friendly practices and demonstrate a commitment to social responsibility.

    By integrating sustainability into their loyalty programs, businesses can resonate with this growing demand. For example, loyalty points could be awarded for adopting sustainable business practices, such as reducing carbon emissions or choosing eco-friendly suppliers. Alternatively, rewards could include donations to environmental causes or the ability to invest in green initiatives.

    The future of B2B loyalty programs

    As B2B markets become more competitive, the pressure to retain clients and maintain long-term relationships is intensifying. Innovation in loyalty programs is no longer a “nice to have”; it is a necessity for businesses looking to stay ahead. By harnessing data, embracing personalization, and providing omnichannel engagement, businesses can create loyalty programs that resonate with modern B2B clients.

    The future of B2B loyalty lies in creating programs that go beyond transactional rewards. Instead, businesses must focus on building loyalty through trust, value, and meaningful experiences. Innovation is the key to achieving this, ensuring that B2B loyalty programs remain relevant, engaging, and capable of driving sustained growth in the years to come.

    This article has been authored by Almonds AI co-founder & CEO Abhinav Jain

  • Almonds Ai onboards Ramdas Rajamani as MENA region’s business head

    Almonds Ai onboards Ramdas Rajamani as MENA region’s business head

    Mumbai: Almonds Ai, a leading provider of B2B loyalty and channel partner engagement solutions, has appointed Ramdas Rajamani as director based out of Dubai.

    In his role, he will lead the company’s operations across the Middle East and North Africa (MENA) region. He will leverage his extensive experience to drive the company’s expansion in the MENA region, focusing on developing and implementing strategies to strengthen partnerships and maximise channel engagement.

    He began his journey with SONY Middle East & Africa, where he pivotally launched and established VAIO as a successful brand across the region. His ability to build robust networks of distributors, dealers, and merchandisers has been a key factor in his success.

    With experience spanning more than three decades in industries such as consumer durables, appliances, pharmaceuticals and telecommunications across growth, strategy, and management, Ramdas’s foresight and leadership prowess are poised to propel the company’s growth initiatives forward, positioning Almonds Ai as frontrunner in innovation.

    Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The appointment of Ram is a significant milestone for the company as it brings together cohesive strategic leadership to Almonds Ai team. His wealth of knowledge and proven track record in brand establishment and market penetration make him the perfect fit to lead our operations in the MENA region. We are confident that his strategic insights and expertise will propel us to new heights in this important market.”

    Commenting on his appointment, Ramdas said, “I am honored to join the Almonds Ai team and contribute to their mission of revolutionizing the B2B loyalty and channel partner engagement landscape. The MENA region presents immense growth opportunities, and I look forward to leveraging my experience and Almonds Ai’s cutting-edge solutions to empower businesses and drive sustainable success across the region. Together, we will build strong, lasting relationships and unlock fame and growth for the brands we serve.”

    Ramdas holds a master’s degree in business administration from the Institute of Technology & Management highlighting his expertise in growing and running enterprises.

  • GECI launches India edition of the Green Champions

    GECI launches India edition of the Green Champions

    Mumbai: Global Events and Conferences India (GECI) has announced the launch of the India edition of their flagship event – “The Green Champions”. Underscoring their commitment to sustainability and climate action, the event will be held virtually in its entirety. The event aims to address the critical issues of sustainability while empowering individuals and businesses to make a real difference. This year’s Green Champions event theme is “Innovation for a Healthier Planet: Rewarding Positive Choices”.

    To that end, Almonds AI, a leading player in B2B loyalty and channel partner engagement solutions and inventors of the Green Loyalty Programs, has partnered with GECI to ensure event success and comes onboard as the principal sponsor. A key highlight of the event is the innovative green loyalty program, an innovative approach to incentivize sustainable practices for businesses and reward consumers for their eco-friendly choices. The event fosters a collaborative environment, connecting business leaders, sustainability advocates, and individuals passionate about creating a healthier planet.

    The event will offer actionable strategies for attendees to integrate environmental, social, and governance (ESG) principles into their organizations and everyday life. The Green Champions – India edition fosters a collaborative environment where business leaders, sustainability advocates, and passionate individuals can connect to create a healthier planet.  

    Key highlights of Green Champions – India edition:

    1. Practical insights: Attendees gain actionable strategies to integrate ESG principles into their organizations and personal lives. 
    2. Green loyalty program: Businesses are incentivized for sustainable practices while consumers are rewarded for eco-friendly choices. 
    3. Collaborative networking: The event connects like-minded individuals, business leaders, and sustainability advocates to drive positive change.

    Attendees can expect to gain valuable insights and actionable takeaways to enhance their sustainability journey, whether they are seasoned professionals or just starting.

    We are excited to join forces with GECI Events as the green rewards and online event platform partner for Green Champions – India edition and leverage our collective expertise to drive positive change.”

    Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The Green Champions – India Edition represents a pivotal step towards a more sustainable future, where we empower businesses and individuals to embrace responsible practices and create a lasting impact on our planet.”

  • Almonds Ai opens new office in Dubai

    Almonds Ai opens new office in Dubai

    Mumbai: Almonds Ai, a pioneering force in B2B loyalty and channel partner engagement solutions, proudly announces the expansion of its global presence with the opening of a new office in Dubai, United Arab Emirates, marking a significant milestone in the company’s expansion strategy.

    The expansion to Dubai aligns perfectly with Almonds Ai’s vision to cater to the evolving needs of businesses across diverse sectors. By leveraging the opportunities presented in the vibrant Dubai market, Almonds Ai aims to foster stronger relationships with existing clients while forging new partnerships to drive mutual growth and success.

    The opening of the Dubai office underscores Almonds Ai’s commitment to global expansion and its ability to attract top-tier industry partners. This strategic move will further strengthen the company’s position as a leading provider of transformative B2B loyalty and channel engagement solutions, empowering enterprises worldwide to drive sustainable growth and success.

    The new Dubai office will allow the company to collaborate more closely with regional clients, providing localised expertise and seamless support to elevate their channel sales and marketing initiatives.

    The company also secured funding from prominent Dubai-based anchor investors. The funding will be used primarily to fulfill regional resource requirements & technology enhancement. The anchor investment from prominent Dubai-based investors underscores Almonds Ai’s commitment to global expansion and its ability to attract top-tier industry partners.

    “At Almonds Ai, we are tirelessly innovating to cater to our client’s evolving needs and to deliver on our brand promise of ‘Happier Channel Partners, Healthier Bottom Line. Our new Dubai office will enable us to better serve the unique needs of enterprises in this dynamic region, delivering transformative AI-powered loyalty and channel engagement solutions to help them thrive in an increasingly competitive landscape.” Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said.

    Leveraging its innovative Channelverse platform and advanced AI capabilities, Almonds Ai empowers distribution-led companies of all sizes to drive accelerated revenue growth through optimized channel partner engagement. As Almonds Ai embarks on this new chapter, the company remains committed to driving innovation, fostering collaboration, and delivering measurable value to its clients worldwide.

  • Almonds Ai launches ChannelCARE program

    Almonds Ai launches ChannelCARE program

    Mumbai: Almonds Ai, a partner engagement, loyalty, and rewards technology company, announced the launch of a comprehensive ChannelCARE (Complete Assistance and Retention Empowerment) program for brands’ retailers and channel partners. ChannelCARE aims to elevate any brand’s success with retailers through financial support, training, sustainability initiatives, and an array of business services.

    Key features of the Almonds Ai ChannelCARE program include:

    1    Financial assistance such as working capital loans

    2    Tax guidance and financial planning assistance

    3    Healthcare /wellness service and insurance

    4    Business skills training and mentorship

    5    Support for marketing, promotion, and recruitment

    6    Sustainability education and implementation of eco-friendly practices

    7    Dedicated assistance teams

    ChannelCARE program will also provide tailored services based on each retailer’s specific needs across technology adoption, inventory analysis, expansion support, and more.

    “At Almonds Ai, we understand the pivotal role that channel partners play in the success of businesses. With ChannelCARE, we aim to provide comprehensive support and empowerment to channel partners, equipping them with the tools and resources they need to optimize operations, boost sales, and future-proof their businesses.” Abhinav Jain & Apurv Modi, co-founders of Almonds Ai jointly said.

    These services address an extensive array of retailer needs, encompassing technological advancements, localized marketing, compliance, and energy efficiency. Depending on the challenges and opportunities within the retail industry, these services prove invaluable in driving retailers toward their utmost potential.

  • Interim Budget 2024: Glimpses into technological boom!

    Interim Budget 2024: Glimpses into technological boom!

    Mumbai: With the unveiling of the Interim Budget 2024 by union minister of finance Nirmala Sitharaman, a wave of anticipation and excitement sweeps across industries. The budget unfolds a roadmap for India’s economic trajectory, emphasising technology, innovation, and skill development.

    Following are some of the key highlights and reactions from industry leaders, shedding light on the potential impacts on technological advancements.

    Beyond Key founder and CEO Piyush Goel

    In 2024, a transformative surge in technology is predicted, propelled by India’s unwavering commitment to skill development and innovation, as articulated by finance minister Nirmala Sitharaman. The Skill India Mission has actively educated 1.4 crore youths, imparting essential skills and upskilling 54 lakh youths, alongside establishing 3,000 new ITIs. The academic arena has witnessed remarkable growth with the establishment of seven IITs, sixteen IITs, seven IIMs, 15 AIIMSs, and 390 universities, fostering a strong atmosphere for technological advancement. Furthermore, the fiscal budget 2024 allocates resources to increase the number of airports, rail infrastructure, and other infrastructure, undoubtedly impacting mass lives. Artificial Intelligence (AI) would become a pivotal force, and stronger funding to harness its benefits is poised to elevate the technological landscape. Corporate sectors also stand to benefit from the decreased corporate tax of 22 per cent, fostering a greater favorable commercial enterprise environment and selling economic growth through accelerated investments and expansion opportunities. The budget’s strategic investments underscore India’s steadfast determination to a dynamic and tech-driven future.

    AdCounty Media CFO Abbhinav R Jain

    The Interim budget marks a significant move towards India’s digitisation. In the budget 2023-24, the government announced an outlay of 4795.24 crore for its Digital India program which ensured universal access to high-speed internet and digital literacy initiatives. This year, in a bid to bolster R&D in sunrise domains, Honourable FM, Nirmala Sitharaman, announced a corpus of one lakh crore with a 50-year interest-free loan. Dubbing this period as the golden era for innovation and entrepreneurship, she went on to say that the corpus will provide long-term financing or refinancing with long tenures and low or nil rates. The budget, undeniably, is leaving no stone unturned to bridge the gap between youth and technology to realise the aim of a fully developed India (“Viksit Bharat”) by 2047.

    Tagglabs founder Hariom Seth

    An innovative landmark statement was made by Nirmala Sitharaman, who announced A corpus of 1 lakh crore rupees 50-year interest-free loan with low or nill interest rates to encourage and scale up research and innovation. This marks a landmark in the history of tech startups and companies, providing a one-of-a-kind chance to explore distant shores and leave an indelible mark on the ‘Make in India’ dream.

    The provision of a corpus of 1 lakh crore rupees as 50-year interest-free loans with low or no interest rates is a significant move that can greatly benefit companies. This initiative increases liquidity, allowing companies to invest in research, development, and innovation without the burden of immediate repayment. It also mitigates financial risk associated with borrowing due to the long tenure of the loan and the low or nil interest rates. Furthermore, it encourages innovation as companies can focus more on creating innovative products and solutions with easier access to funds. The overall cost of the loan decreases due to lower interest rates, leading to savings that can be used for other business activities.

    Lastly, timely repayment of such loans can enhance a company’s credit profile, making it easier to secure future funding. However, while these benefits can provide a significant boost to companies, it’s also important for them to manage these funds wisely to avoid potential financial challenges.

    DashLoc CEO and co-founder Sumit Singh

    The budget has clearly exhibited that the government is extending full-fledged support towards adoption of technology across sectors. The special mention that deeptech in defence section gained in the speech truly indicates that the government is going to support emerging technologies in crucial sectors too. Alongside, it is a matter of pride that STEM courses have seen aggressive enrolment from women. We can expect a quality and skilled workforce in India that will keep the wheel running towards striking progress.

    Almonds AI co-founder & CEO Abhinav Jain

    Government’s forward-looking budget aligns remarkably well with the impetus required for the AI and technology sectors. The focus on digital infrastructure lays a robust foundation for innovation, and the commitment to skill development among youth mirrors the mission to empower the next generation with AI capabilities. The support for electric vehicles and clean energy initiatives resonate with the Green Loyalty Program, reinforcing belief in sustainable technological advancement. This budget not only catalyzes a tech-driven economy but also heralds a golden era for companies like ours at the intersection of AI and market technology. We are eager to contribute to this transformative journey and commend the government’s vision for a tech-empowered, inclusive growth trajectory.

    Superbot co-founder & director Sarvagya Mishra

    It’s encouraging that the government recognizes the importance of addressing skill development to meet the demand for a high-quality workforce in the emerging technology sector, crucial for India’s ambitious goal of a $5 trillion economy. All the initiatives mentioned in the Interim budget speech like establishment of more IITs, IIITs, STEM courses etc., are cementing the foundation of the growing India, which is youth. Commendably, the government’s embrace of deeptech in critical sectors like defense underscores our country’s progressive stance. Given that R&D is a capital-intensive step for businesses in deeptech, blockchain, machine learning, and generative AI, increased allocation towards MUDRA schemes and the announcement of a one-lakh crore corpus with 50-year interest-free support will undoubtedly fuel technological growth.

    NeuralGarage co-founder & CEO Mandar Natekar

    The interim budget presented today shall provide an impetus to an ecosystem of startups, technology companies and aspirants, providing them with ample opportunities to set-up, enhance technological offerings and bolster innovation. These are positive sentiments that will further strengthen India’s technology landscape through research and innovation. A corpus of Rupees One Lakh Crore will be established with a fifty-year interest-free loan. The corpus will provide long-term financing or refinancing with long tenors and low or nil interest rates. The private sector will witness a steep growth with innovation being at the forefront. Further, the government has extended tax benefits for start-ups to 31 March 2025 and withdrawn some outstanding direct tax demands. Deeptech and GenAI have the potential to revolutionize a variety of sectors. Ethical practices and its usage will lead to Indian brands and artists being recognised from local to global markets creating a seamless experience and put India on the global map for technological prowess.

    Yatiken Software Solutions founder and CEO Alok Kashyap

    In line with the government’s ambitious vision of technology contributing 20-25 per cent to the GDP by 2025, this forward-looking budget charts a promising course for the IT sector. The allocation for EV infrastructure development is particularly noteworthy as it opens avenues for software development in EV systems, IoT integration, and data analytics. The one-lakh crore corpus for long-term financing is another indispensable boon for the IT industry, fostering innovation and research. Moreover, the Skill India Mission’s initiatives and tax benefits for startups provide a robust foundation for skill development and entrepreneurial growth.

    icogz MD Amit Tripathi

    The budget allocated Rs 8,000 crore for the national mission on quantum technologies and applications, which aims to boost research and innovation in quantum computing, communication, cryptography, and artificial intelligence. This is as per expected lines and what I had predicted in my pre budget expectations.

    The budget also proposed to set up a Data Centre Economic Zone to attract investments and create employment opportunities in the data centre industry, which is expected to grow at a CAGR of 23 per cent by 2025. Again on expected lines.

    The budget increased the tax deduction at source (TDS) on e-commerce transactions from one per cent to two per cent, which may affect the profitability and cash flow of e-commerce platforms and sellers.

    E-Factor Experiences Ltd MD Samit Garg

    The emphasis on digital transformation across sectors could encourage the adoption of advanced technologies in event management, like virtual reality, augmented reality, and AI, enhancing the audience experience. More investment in R&D would result in more availability of local resources, thereby pushing the costs down and making the solutions more affordable.

  • Almonds Ai releases comprehensive report on India’s evolving channel loyalty landscape

    Almonds Ai releases comprehensive report on India’s evolving channel loyalty landscape

    Mumbai: Almonds Ai, a leading provider of AI-powered solutions for b2b channel partner engagement and loyalty, unveils India’s only comprehensive report dedicated to the Indian channel partner loyalty market. Channel Loyalty Report 2024 offers current market analysis and future projections poised to dominate 2024 and beyond, providing actionable insights for businesses to unlock success with their channel partner engagement, experience, loyalty, and rewards market.

    The Indian b2b channel partner loyalty is 24,000 crore market and, growing at a CAGR of 15 per cent annually. This presents a significant opportunity for businesses to engage their channel partners and cultivate lasting relationships.

    Key Highlights:

    .  55.8 per cent of companies recognize that loyalty programs play an essential role in overcoming the challenges posed by the inflation crisis and potential recession.  

     .  68.6 per cent of respondents plan to increase or significantly increase their investments in channel partner retention programs.

    .   90 per cent of channel partners admit that they are more productive and attached to a loyalty program if it includes some gamified elements.  

    .   The government of India has reintroduced IMPS to increase the immediate payment while strengthening the TDS system through section 194R.  

     .  The impact of loyalty programs extends beyond economic uncertainties, responsible for an impressive 18 per cent-30 per cent surge in spending and visit frequency.

    .   Green Loyalty Programs are considered as the future of GenZ loyalty programs with its environmentally positive approach to loyalty.

    Commenting on the report release, Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “Gone are the days of one-size-fits-all loyalty programs. Today’s B2B partners crave personalisation, innovation, and a connection to purpose. Our report reveals the key trends and technologies businesses need to embrace to forge deeper connections and unlock the true potential of this market.”

  • Almonds Ai unveils ‘Green Loyalty Program’ platform

    Almonds Ai unveils ‘Green Loyalty Program’ platform

    Mumbai: Almonds Ai, a B2B channel engagement, and experiences solutions company, announced the launch of a loyalty program platform that inspires change – Green Loyalty Program. The program aims to empower businesses to drive sustainability awareness, encourage eco-friendly behaviors, and support environmentally conscious practices among their customers. By incorporating sustainable principles into loyalty programs, businesses can not only educate and inspire their customers but also reward them for making environmentally friendly choices.

    The Green Loyalty Program offers exclusive experiences specifically crafted for these organizations, granting them access to green rewards, eco-friendly events, workshops, and digital engagement opportunities. The Green Loyalty Program will be a key driver in making individuals a part of the sustainability initiatives taken by the government, which till date have majorly focused on large carbon-emitting industrial players, providing India an easier path towards achieving net zero by 2070.

    Commenting on the launch, Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The world of loyalty programs and B2B channel partner engagements in India is a thriving Rs 24,000 crore industry, projected to skyrocket to eighty thousand crores by 2030. As we closely observed the remarkable journey towards green loyalty initiatives, we realized that the transformation extends beyond traditional loyalty programs. Sustainability has become a key consideration, even in sales and distribution-driven initiatives. With the Green Loyalty ProgramTM, businesses can seamlessly integrate sustainability principles into their existing loyalty programs and can make a significant impact on the environment while fostering a strong bond with their customers, clients, stakeholders, and channel partners.”

    Enterprises across various industries and scales have acknowledged the need to embrace eco-friendly practices and sustainability. They understand that their actions impact the environment and are actively seeking ways to reduce their carbon footprint, conserve resources, and promote sustainable development. Businesses of all types and sizes are proactively pursuing avenues to diminish their environmental impact, save resources, and support sustainable growth.

    For more information about Almonds Ai and the Green Loyalty Program please visit https://almonds.ai/green-loyalty-program/’