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Tag: All India Backchod

  • Hotstar and Netflix India get into a Twitter battle

    Hotstar and Netflix India get into a Twitter battle

    MUMBAI: What happens when an Indian and a global streaming service get into a social media spat? Hotstar and Netflix on their respective Twitter handles have sparked an entertaining battle over a picture that was posted by Netflix India. The Reed Hastings headed company wanted to wish the House Of Cards star Kevin Spacey in style, and they did, with this picture. 

    Hotstar had created a similar image a while back in order to promote its All India Backchod show collaboration On Air With AIB.

    The reply from Hotstar started a banter between the duo in a series of tweets.

    Netlflix replied back with a GIF from House of Cards saying “Insecurity bores me”.

    To which Hotstar replied,

    We don’t know which of the two had the last laugh! But the twitter jousting sure brought a smile on twitterati’s faces!

  • Hotstar and Netflix India get into a Twitter battle

    Hotstar and Netflix India get into a Twitter battle

    MUMBAI: What happens when an Indian and a global streaming service get into a social media spat? Hotstar and Netflix on their respective Twitter handles have sparked an entertaining battle over a picture that was posted by Netflix India. The Reed Hastings headed company wanted to wish the House Of Cards star Kevin Spacey in style, and they did, with this picture. 

    Hotstar had created a similar image a while back in order to promote its All India Backchod show collaboration On Air With AIB.

    The reply from Hotstar started a banter between the duo in a series of tweets.

    Netlflix replied back with a GIF from House of Cards saying “Insecurity bores me”.

    To which Hotstar replied,

    We don’t know which of the two had the last laugh! But the twitter jousting sure brought a smile on twitterati’s faces!

  • YouTube Space India names Jigisha Mistry Iyengar as head; plans year end launch

    YouTube Space India names Jigisha Mistry Iyengar as head; plans year end launch

    MUMBAI: For aspiring YouTube stars in India, 2015 is spelling out to be a good year. By the end of this year, Mumbai will be home to YouTube Space at Subhash Ghai’s Whistling Woods International (WWI), making India one of the seven in the world to have one.

     

    The India operations of YouTube Space will be headed by Jigisha Mistry Iyengar.

     

    The move comes in the wake of the emerging generation of YouTube creators and the growing demand for quality digital video content on the platform. As per YouTube’s internal studies, the number of watch hours on YouTube has grown by 80 per cent in India.

     

    “Jigisha comes from a very strong background in production, both here and in the US. Apart from her, we will be collaborating with all the popular creators onboard with YouTube from all genres be it music, art comedy, news,” said YouTube Space head South Asia David McDonald, who is in Mumbai to conduct a workshop on YouTube at Celebrate Cinema 2015.

     

    McDonald also threw light on how the launch of YouTube Space in India is going to be giant leap in inducting more YouTube creators in the country. The workshop’s key aim was to empower youngsters with the knowledge of how YouTube consumers can become creators and encourage them to seriously consider a profession as a YouTuber.

     

    The aim of the workshop was to show creators how to build an audience as well as design relevant content for YouTube, build one’s business as a creator and the role YouTube Space in all this. Keeping that in mind, three spokesperson from YouTube addressed the audience at the workshop clarifying their doubts on content creation, audience building and monetisation respectively.

     

    “YouTube Space will offer YouTubers a platform to build their community and network better through events, seminars, parties, ‘happy hours and workshops, at the same time facilitate for them to improve the quality of their product through better infrastructure at the Space,” McDonald said.

     

    “The Space will be open for creators to learn connect and create. Our first goal is to foster the community of YouTube creators in India. We give them a physical community a place they can call home. Secondly, it’s to inspire better quality content on YouTube, by giving them resources like shooting studios, cameras edit labs etc. It will allow them to experiment more with what they create. We want to push the envelope of creativity through this. Frankly, a YouTube Space becomes a front door to YouTube itself. Between the industry and media, it’s a great place catch up on what YouTube does,” he added.

     

    McDonald is confident that having YouTube Space in india will boost the number of creators here. “We have seen this in other parts of the world and I think it stands true for India as well. Specially with the growing demand,” he said.

     

    Citing an instance from YouTube Fanfest earlier this year, he said. “There were more than 5000 fans screaming and going gaga over 33 YouTube stars, and that number has increased by multiples from the previous year. It is a win – win for the viewers, who get more creative content, the creators who have access to facilities to improve their content and advertisers to expand their reach as well. We hope the numbers keep growing,” he adds.

     

    A lot is still under planning when it comes to accessibility of the ‘Space.’ While McDonald asserts that the workshops and networking events will be for all, the access to the studio will have certain eligibility criteria. “The seminars, workshops, happy hours and networking events are pretty much available for all those who have a YouTube channel to begin with. Our idea behind the Space is to democratise the access to these kind of facilities, which means we are a democratised platform available for everyone who wants to learn connect and create. The challenge of course is that we have finite resources in only so many studios, cameras and other equipments. At some point we have to figure what the right threshold of the access locations is,” he explains.

     

    While some may say that this will be counter productive of the ‘democratised’ idea behind the concept of Spaces, segregating the YouTubers who have access to the facilities from those who don’t, McDonald painted a different picture. “I have seen this happen in the US. We have only two Spaces there in Los Angeles and New York. But we still have creators doing good from other parts of the country as well, and there is no preference from the viewers as such. Similar is the case with our Spaces in London. Not everyone from the UK gets access to the facilities but that doesn’t deter YouTubers from all over UK and Europe to contribute. Our goal is to have more of the Spaces and the one in Mumbai is a first step. I hope we can support more creatives from all over India. We do have events and workshops in other parts of the country as well to reach out to as many creators as possible.”

     

    With this major push in India from YouTube, more Indian talent is soon poised to join the likes of All India Backchod (AIB), IISuperwomanII and The Viral Fever, who have become household names by showcasing their talent on this popular video platform.

  • Mr. Netflix, are you ready for India?

    Mr. Netflix, are you ready for India?

    After tasting global success, Mr. Netflix is revving up to thrust into India by 2016. But let’s take a breather here. We are talking about a country which debates about Bharat and India and where a part of the demography still views its favourite content in black and white CRT TV.

     

    While youngsters these days are widely speaking about Game of Thrones, Breaking Bad, House of Cards and Orange Is The New Black, dear Mr. Netflix wait before you get buoyed by all these series that generates millions for you, as Indians still believe in ‘torrent’ing .

     

    In India, while some of the best movies, made by the greatest filmmakers have been uploaded on YouTube, what has worked is the bathroom comedy by All India Backchod. Why do I talk about this, because if one has to believe the sources, Netflix is meeting a lot of producers across India to rope in quality content for the subscription based video on demand (SVOD) platform. 

     

    I know that the unprecedented number of downloads of Hotstar has tested your temperament and you can’t wait to enter the lucrative Indian market, but this video on demand (VoD) platform from Star India, got most of its downloads, thanks to Cricket, a religion in India. The app has so far been downloaded by more than 10 million Android users.

     

    Hotstar was placed in the top spot in the Google free app category even taking over Facebook and Whatsapp while the ICC Cricket World Cup was on. Now that the World Cup and IPL are over, the platform is not even in the top 10. This substantiates the fact that Hotstar’s unprecedented success was because of the two cricketing events.

     

    So what are you thinking now, Mr Netflix? Hotstar does not have adequate content? Hold on, the platform has 20,000 hours of content spread across seven languages. This includes 120+ full length TV shows and 500+ movies. This apart, the app also live streams popular sports like Cricket, Football, Tennis and Kabbadi. In short, Hotstar caters to a very large and diverse audience.

     

    Hotstar is not the only VOD platform India has. Right from Zee’s DittoTV, Spuul, Zenga, YupTV to the speculated Viacom 18’s soon to be launched VOD platform, competition will be tough. So, Mr Netflix it’s not just another regular expansion of business, you are going to enter a war: A war of over the top (OTT) services.

     

    Not only domestic players, but international ones like HOOQ and Vuclip among others have already entered the Indian market. HOOQ launched in India in May 2015 with a subscription plan of Rs 199.

     

    The subscription based platform has managed to secure 10,000 downloads in the two months since its launch. So Mr. Netflix, you may just have to change your strategy and become an ad based VoD platform, to woo Indian consumers. If industry sources are to be believed, Netflix is looking for a possible tie up with HOOQ for its India launch.

     

    Mr Netflix if you are thinking you will change your strategy and take the ad route let me throw a few numbers. Of the Rs 414 billion Indian advertising budget, only 10.5 per cent is expected to be spent on digital. Eating into this 10.5 per cent will be giants like Google, Yahoo and Bing among others, leaving you with a meager percentage share of the ad pie. If this satisfies you, join the fight and prepare yourself with some melodrama content that can please the advertiser.

     

    By now you must be thinking: what do 1,280 million people in India do and what about the 300 million smartphone exaggeration? Let’s take the number route again. Yes it’s true that India is about to dethrone the US and become the second largest mobile internet market by having more than 300 million wireless internet users and the year-on-year growth rate stands at 31 per cent. The main reason behind it is availability of smartphones at a low price which is enabling the penetration in rural India. But Mr Netflix what content will you provide in rural India? Malgudi Days? And you think rural India will accept it? On a Rs 5,000 smartphone Malgudi Days will look like Guilever Travels and produce sound like a radio. So not convincing!

     

    I know what is lucrative — 210 million wireless internet connections which is estimated to reach 402 million by 2017 and 528 million by 2019. While urban India widely speaks about 3G, majority of them disable their 3G service and stay satisfied with Edge or 2G service. 3G is largely alien to rural India. To add to your vivid imagination, while you are widely reading about smartphone penetration, 66 per cent of the urban internet traffic comes from desktop. 11 per cent of active urban consumers use tablets to access internet of which only 16 per cent consider tablets as their primary device for internet access.

     

    So Mr Netflix, if you still have zest let me present to you the fiercest competition: Television, which you think will diminish with the emergence of digital. Yes, there are close to 300 million internet users whereas only 168 million television households in India. But if one takes a closer look, the168 million households amount to 825 million television viewers.

     

    The growth rate of internet users is also expected to be much higher compared to that of television. From 2014-19 television is expected grow at a CAGR of 3 per cent, when pitched against the huge CAGR 18 per cent for internet users. The television growth can go much higher if more areas are empowered with electricity.

     

    So, only if there is a complete paradigm shift, with five national MSOs and six DTH players committing a bundle of mistakes and a Tsunami of technology comes in to change the entire infrastructure, a concept like SVOD may work, otherwise it may just perish.

     

    Mr Netflix let me introduce a term to you which you might have never come across throughout your journey – ‘buffering’. To watch a video at 144p one has to go through numerous buffering so guess what will happen to someone who wants to watch an Argo or Apocalypse Now.

     

    The only ray of hope for you Mr. Netflix is 4G. Airtel has already launched 4G in some parts of the country and Reliance Jio is expected to launch by 2015 end. 4G is supposed to be a lot faster compared to 3G but the price is yet to be determined. Why did I mention price? As the current scenario goes, to watch 1GB of content one has to pay around Rs 300. So for 10 GB worth of content, one has to pay approximately Rs 3,000 — an amount that can give 500 channels on television for 10 months.

     

    The other ray of hope is Prime Minister Narendra Modi’s ‘Digital India’ vision.

     

    Mr Netflix don’t worry India believes in Atithi Devo Bhava (Guest Is God) and hence will welcome you with grace and gratitude, like the nation did with Starbucks and Dunkin Donuts.

     

    But at the end of the day as Charles Darwin said ‘Survival of the fittest.’

  • TRAI chairman wants debate to settle net neutrality not spars between companies

    TRAI chairman wants debate to settle net neutrality not spars between companies

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) chairman Rahul Khullar has said that there is a need for a democratic debate on net neutrality, especially against the backdrop of a big corporate war between a media house and a telecom operator.

     

    “There are passionate voices on both sides of the debate. And if that was not enough, there’s a corporate war going on between a media house and a telecom operator, which is confounding already difficult matters,” Khullar told The Indian Express.

     

    The authority has received over 800,000 mails since it floated a consultation paper on regulatory framework for over-the-top (OTT) services and applications on 27 March. TRAI requested stakeholders to comment on its paper by 24 April and offer counter comments by 8 May. It is also likely to hold an open house discussion on the issue soon. Stand up comedy group All India Bakchod (AIB) and other net neutrality activists were the prime reason behind so many mails sent to the Authority. 

     

    According to Khullar, there are people who are passionately concerned about net neutrality. “They have a moral anchor
 Equally, there are others on the opposite side. But there are many others in between that one should not ignore despite the passionate nature of the debate between the two extremes. We need a democratic debate on the issue, not shrill voices,” he said.

     

    The regulator has heard arguments on both sides. For instance, telecom service providers have pointed out the contradiction in the government’s digital inclusion agenda, which may not be achieved if they strictly adhere to the net neutrality principle, because they will be unable to raise any additional resources for rolling out networks and infrastructure. On the other hand, OTTs argue that if telecom operators are allowed to pick and chose, they might build alliances with the big OTTs at the cost of the nascent ones.

  • AIB turns activist; ignites movement on net neutrality

    AIB turns activist; ignites movement on net neutrality

    MUMBAI: Not long ago stand-up comedy group All India Bakchod (AIB) was directly or indirectly labeled as ‘anti-socials’ because of the controversial roast they uploaded on social media platform, which was eventually pulled down. The same group has now made a sincere attempt to explain the complicated concept of “Net Neutrality” to the common man. And their attempt has been successful with the video going viral and how.

     

    Net neutrality is something that every taxpayer deserves but no one cares for. It’s often regarded as technical jargon. However, AIB’s “Save The Internet” video has changed the perception and now a lot of people are aware of the impending catastrophe.

     

    What is Net Neutrality?

     

    Net Neutrality means every user will have the right to access whichever website she or he wants to. There will be no infringement from anybody and certain websites won’t be given more bandwidth than others. Amazon or The Times Of India, Flipkart or Indiantelevision.com, every website will load at the same speed and that is exactly what Net Neutrality means. And that’s the problem telecom operators have.

     

    Where it started from:

     

    Indian telecom operators lobbied to The Telecom Regulatory Authority of India (TRAI) to change certain rules as per their convenience, which would have a direct impact on the consumer’s pocket. TRAI, in response to the telecos on 27 March, released a 118-page long consultation bulletin, which concluded by asking 20 questions. The last date to respond to that bulletin electronically is 24 April, 2015 while all the counter responses can be sent till 8 May, 2015.

     

    What all can change?

     

    No, telecom companies are not restricting any particular website so you can be rest assured that another ban is not coming into play. The demand is to access certain genres that users have to pay separately for. The question then arises: What are the users paying the initial fee for?

     

    The scenario that can emerge from the change is; to access Flipkart, Whatsapp, Facebook or any other established OTT service, one has to separately subscribe for it. The freedom to access any website independently will be infringed upon and the internet, which is probably the only free platform where one can express their opinion, will become a claustrophobic cozy club dominated by big names.

     

    Who all will face the impact?

     

    Not only users but the change will also vigorously affect all aspiring entrepreneurs and start-ups. It is easy for established ventures like Flipkart, which is supporting telecom operators, to pay the service providers and ask them to make their app freely available. However, that will leave an impact on the start-ups who don’t have the luxury of cracking a deal with telecom operators. The irony is that when the Prime Minister is delivering speeches in France and Germany about how easy it is to do business in India and sharing aspirations of making the country a global destination for investment, Indian e-commerce startups are on the verge of demolition.

     

    What did AIB do?

     

    The stand up comedians came up with a video (Save the Internet) explaining the entire concept of net neutrality. What was lost and diluted in TRAI’s 118 page long complicated bulletin was garnished in AIB’s nine-minute video. The important points were highlighted and the refreshing yet simple explanation that AIB members’ offered in the video added to the appeal and was lapped up by young and old alike. The Net Neutrality jargon thus became a national movement.

     

    What did AIB’s video do?

     

    AIB’s video conveys this message – “Internet is not a luxury but a utility.” The video ends with a link, which directs people to the net neutrality home page where all of TRAI’s 20 have been answered in detail. One can simply click to send an email with the pre-written answers or can edit as per their wish. At the time of filing this report, AIB’s video had received 1,132,453 views and more than 100,000 emails had been sent to TRAI through the http://www.netneutrality.in/ website.

     

    How to join the movement?

     

    One can be a part of the movement by logging on savetheinternet.in and forwarding the email to the regulatory authority. One can also sign this petition at:https://www.change.org/p/rsprasad-trai-don-t-allow-differential-pricing-… and share it with your friends or write directly to TRAI at advqos@trai.gov.in about their thoughts before 24 April, 2015.

     

    Conclusion:

     

    The AIB video witnessed unabated praise across all social media platforms from the common man and celebrities alike. It brought about the necessary awareness in India and made Net Neutrality a national issue. The Internet is a very important part of the civilized world and a major source of information, entertainment and social networking. Net Neutrality is a right of every Internet subscriber and cannot be infringed at any cost. While the issue has managed to become a major talking point, one only hopes that political parties don’t politicize the issue and turn it into vote bank propaganda because Internet without Net Neutrality is like bones without flesh.

     

  • MixRadio Music Connects 2014 gets a spirited start

    MixRadio Music Connects 2014 gets a spirited start

    MUMBAI: The opening night of the 6th MixRadio Music Connects 2014 got off to a spirited start with a party hosted at the Hard Rock Café (Worli) in Mumbai on 3 November 2014.

     

    MixRadio Music Connects 2014, to be on 4-5 November, is organised by Hong Kong based event experts Branded (Music Matters, YouTube FanFest) and Indiantelevision.com Group’s Radioandmusic.com.   The conference will feature the very best of the music industry including international and independent Indian music talent, music labels, mobile operators, streaming services, live companies and social media agencies. Along with an excellent spread of food, drinks and music, the well curated evening was attended by well-known personalities from Indian and International music fraternity.

     

    Speaking about the jam-packed line-up of this year’s conference, Branded co-founder and CEO and Music Matters president Jasper Donat said that he expects a lot of people to be there at the two day music conference. Previously having organised “All That Matters”, one of the largest musical conferences in Singapore in May 2014, Donat added that he wished to see people from the industry and attendees from India to participate in the event. He also briefly spoke about the development of Music Matters Academy that aims to prepare young talents with the business knowledge they need to sustain in a highly competitive world of music.

     

    Present at the occasion were Donat along with  Indiantelevision.com founder, CEO and editor in chief Anil Wanvari, consultant Jay Visvadeva, Indus Music Publishing director Paul Pacifico from the UK based Specific Music, British music composer and producer Kully Bhamra, Terry Mardi of Asian music publishing and Meetal Shah from Lead India.

     

    Originally known as Nokia Music Connects, the music conference had been renamed to ‘MixRadio Music Connects’ in order to reflect an association with Microsoft and the personalised music streaming service. The theme for this year’s music forum is “shaping the digital future” and it will feature various discussions on challenges faced in the music industry and how to empower those through different ways like monetisation etc.

     

    The highlights for this year include keynotes by MixRadio Head, Jyrki Rosenberg, a conversation with Bollywood filmmaker Imtiaz Ali and an overview of the music industry by Sony Music president Sridhar Subramanium.  All India Bakchod’s standup comic Tanmay Bhatt and YouTube sensation duo Maati Baani will also talk about their journey as artistes.

  • Alia Bhatt becomes ‘Genius of the Year’

    Alia Bhatt becomes ‘Genius of the Year’

    MUMBAI: She tried altering India’s political landscape through ignorant replies during her appearance on the chat show Koffee with Karan. Bollywood actress Alia Bhatt then went on to become the reigning queen of santa-banta jokes on social media.

    But that hasn’t deterred the 21 year old who used her half witted comments into an opportunity to get back at everyone who laughed at her. In a new video put up by comedy group All India Backchod, the actress has truly become the ‘Genius of the Year.’

    The hilarious video begins with a short message- In 2014 a documentary crew followed ‘Alia Bhatt in the aftermath of her Koffee with Karan debacle.’ She is then seen visiting Dumb Belle Mental Gym which offers her to transform her from ‘Dolce and Gabbana to Smart like Shabana (Azmi)’

    Here, she is recommended a healthy diet consisting of newspapers and novels and is made to do away from junk food like Bollywood gossip. Her BMI (Brain Mein IQ) which was nearly nonexistent receives a boost of knowledge through music. Bhatt then finds herself again on the gossip show Koffee with Karan and stuns the cold soul host Johar with her sharp replies.

    The documentary also features other Bollywood actors like Arjun Kapoor, Parineeti Chopra, her father and filmmaker Mahesh Bhatt and mentor Karan Johar. Her two famous songs;

    ‘Saturday Saturday’ from Humpty Sharma Ki Dulhania has been changed to ‘Faraday Faraday’, while ‘Radha On The Dance Floor’ has been made into ‘Sodium On The Dance Floor’.

    Available online, it’s indeed a treat for both her fans and critics and is directed by Shakun Batra.

    Click here to watch the video