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Tag: All in Capital

  • Krvvy urges women to rethink lingerie for well-being

    Krvvy urges women to rethink lingerie for well-being

    MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.

    According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.

    “Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.

    Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.

    “We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.

    Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.

    Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.

    In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.

    “We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”

    As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.

     

  • Salty secures Rs 5.4 cr seed funding led by All In Capital, Anicut Capital

    Salty secures Rs 5.4 cr seed funding led by All In Capital, Anicut Capital

    Mumbai: D2C fashion jewelry brand Salty, targeting the GenZs and the generation next, has announced that it has raised Rs 5.4 crore in funding in a seed round led by All in Capital and Anicut Capital.

    Other strategic investors participating in the round are Suashish Diamonds, JK Group, and other angel investors.

    Founded in 2022 by college friends- Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty aims to redefine fashion jewelry for the younger generation with unique, chic, and functional designs that resonate with consumers seeking distinctive and expressive accessories.

    The funds will be used to foster team expansion and launch a new product range as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

    “The funding is not a mere financial milestone but a testament to the hard work of our team and the unwavering support of our community. We aim to achieve Rs 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Salty co-founder Kanishka Garg.

    “We are excited to back Salty’s vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space.

    We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success.” said Anicut Capital partner Ajay Anand.

    While Ashish Goenka of the Suashish Group mentioned, “We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today’s generation is in tune with. The team has created unique designs demonstrating that they have a pulse on what younger generations want.”

    With over a year under its belt, Salty has become one of India’s fastest-growing accessories brands, fulfilling over one lakh orders. The brand’s encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

    Salty is poised to deploy the raised capital to fuel several key initiatives strategically. These include recruiting for critical positions, expanding channels, and fortifying the brand’s digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.

    For more information, visit https://salty.co.in/