Tag: All Eyes On New

  • Zee Café has ‘All Eyes on New’ with a spectacular line-up of shows

    Zee Café has ‘All Eyes on New’ with a spectacular line-up of shows

    MUMBAI: Drama, laughter, secrets and revelations…Zee Café, one of India’s leading general English entertainment channels, has it all as it is leaving no stone unturned to make the month of April an exciting one for its audience. With a spectacular content line-up all through the month, the channel brings an interesting bouquet of shows comprising of fiction and reality, that the audience just cannot miss!

    Scandal– Season 7 (Finale) – Starting April 4, 10pm

    What will Olivia Pope do now?

    The seventh and monumental final season of Scandal will premiere with a brand new White House administration that includes Mellie Grant as the first female President of the United States, Cyrus Beane as the vice president, and Olivia Pope as Mellie’s chief of staff. Olivia also doubles as the head of the newly reinstated top-secret government agency B6-13, with Jake Ballard working by her side. Will Mellie be successful in making her dreams come true? Will Olivia find love?

    Discover a new cuisine every week on The Chefs’ Line – Season 1 – 9pm

    Premiered in February, the Australian reality competitive cooking show, The Chefs’ Line pits passionate home chefs against professional chefs. Featuring a new cuisine every week, the show is a visual delight for all the foodies out there. The coming weeks will witness the chefs try their skills at Lebanese, Thai, Spanish, French, Japanese and Mexican food! Remains to be seen who will win the hearts of the judges, Dan Hong, Melissa Leong and Mark Olive with their culinary skills. Which side are you on?

    Will & Grace – Season 1 – 8pm

    How they became the most fabulous foursome on TV

    Find out how it all started as Zee Café brings back the Emmy-winning show, Will & Grace, with the most fabulous foursome on television – Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally reprising their famous roles as Will, Grace, Jack and Karen. The first season begins when Grace gets an unexpected marriage proposal and her best friend Will deals with his own feelings about her proposal.

    Two and a Half Men – Season 7 – 11.55 pm

    Charlie Sheen and his new live-in fiancée!

    Television’s top-rated comedy is growing up and Zee Café brings it to you totally uncut and uncensored! Charlie Sheen as a veteran bachelor may finally be reined in by his new live-in fiancée. On the seventh season premiere, Charlie must decide between his fiancée, Chelsea, and his old flame, Mia. Rock superstar Eddie Van Halen makes a cameo appearance as himself. Charlie discovers that Chelsea hasn’t been completely honest about her finances. What happens next?

    Everybody Loves Raymond – Season 6 – 8.30pm

    The sixth season begins with first-grader Michael as he shocks the Barone clan with an unpleasant story he wrote about them. Ray tries to liven things up in the bedroom when he buys a sex game but, of course, the whole family finds out about it. Debra’s divorced parents come for Thanksgiving dinner, and her dad brings his new girlfriend, which shocks everyone. Robert gets involved with a woman he meets at a sports bar, but she thinks he is Ray Barone, the sportswriter, and Robert is afraid to tell her the truth.

    The Big Bang Theory – Season 11 – Sunday, 7.30pm (Along with the US)

    Season 11 begins with Amy giving Sheldon an answer to his marriage proposal. Meanwhile, Howard and Bernadette struggle with some unexpected news. Leonard and Wolowitz are furious after they learn Sheldon went to work with the military behind their backs. Also, while Bernadette is on bed rest, she asks Raj to do some digging when she suspects Ruchi is trying to steal her job. Sheldon and Amy try to eliminate stress from wedding planning by applying math to the process. Also, Koothrappali breaks up with Wolowitz after realizing his best friend is damaging his confidence.

    The Late Late Show with James Corden– 11pm

    Each week night, The Late Late Show with James Corden throws a late-night after-party with a mix of celebrity guests, edgy musical acts, games and sketches. Corden differentiates his show by offering viewers a peek behind the scenes into the green room, bringing all his guests out at once and lending his musical and acting talents to various sketches. Additionally, bandleader Reggie Watts and the house band provide original, improvised music throughout the show.

    What’s more? Viewers don’t have to wait for their favourite shows to come to India as Zee Café brings them Along with the US. While The Big Bang Theory Season 11 is already being premiered with the US, shows like Supergirl Season 3, Lethal Weapon Season 2, Gotham Season 4 and Valor Season 1 will also be showed as a part of the property!

    The channel will also air other shows like Fameless, Melissa & Joey, Criminal Minds, Originals and much more. With its unmissable content offerings, Zee Café promises to make this April an interesting one. Happy binging!

  • All Eyes On New: Zee Cafe unveils new brand positioning

    All Eyes On New: Zee Cafe unveils new brand positioning

    MUMBAI: Zee Café has got a new brand positioning with the slogan – All Eyes On New. The positioning is inspired from the consumer insight that people today are constantly exploring, discovering and are willing to carry change along with them to grow.

    The slogan, a catchy turn of phrase, not only reinforces Zee Café’s brand commitment to its viewers and strengthens its thought leadership in the English entertainment category.

    “The viewers in this genre like to explore, experiment and evolve. At Zee Café, the viewers are at the core. ‘All eyes on New’ taps into the current mindset of these viewers. Zee Café has been a trendsetter in the genre all along and the new positioning clearly establishes the forward attitude of the brand. We are sure the audience would respond positively to the change,” said Zee English cluster business head Ali Zaidi.

    The ‘New’ brand ethos is further emphasized in the narratives and characters of each show which are different from the routine.

    The logo shows a bold Zee Café, standing tall and towering over everything. Depicted in strong 3-D, today’s sophisticated visual language of larger-than-life graphics. The look is contemporary with a universal appeal. The colors have been treated in line with today’s sensibilities to reflect the youthfulness and exuberance of the viewers.

    The content showcase is a blend of drama, comedy, thrill and action curated for those who are always looking forward to explore something new. Keeping in with their brand promise of airing shows within 12 hours of the US premiere, the channel continues with its marquee property, Along With the U.S. and airs shows such as Gotham S3, Big Bang Theory S10, Supergirl S2, Secret and Lies S2 and Lethal Weapon every Monday-Friday, 10 pm.

    Apart from this, the channel also brings four new Indian Television Premieres – The Shannara Chronicles, Criminal Minds: Beyond borders, Code Black and The Real O’Neals back to back from 8 PM – 11 pm under its fresh property ‘Weekend Prime’, 15th October onwards. After receiving tremendous response for the first season, Zee Café also brings back ‘Uncut’ – an hour of unfiltered and uncensored content, Monday-Friday at 11 pm.

  • All Eyes On New: Zee Cafe unveils new brand positioning

    All Eyes On New: Zee Cafe unveils new brand positioning

    MUMBAI: Zee Café has got a new brand positioning with the slogan – All Eyes On New. The positioning is inspired from the consumer insight that people today are constantly exploring, discovering and are willing to carry change along with them to grow.

    The slogan, a catchy turn of phrase, not only reinforces Zee Café’s brand commitment to its viewers and strengthens its thought leadership in the English entertainment category.

    “The viewers in this genre like to explore, experiment and evolve. At Zee Café, the viewers are at the core. ‘All eyes on New’ taps into the current mindset of these viewers. Zee Café has been a trendsetter in the genre all along and the new positioning clearly establishes the forward attitude of the brand. We are sure the audience would respond positively to the change,” said Zee English cluster business head Ali Zaidi.

    The ‘New’ brand ethos is further emphasized in the narratives and characters of each show which are different from the routine.

    The logo shows a bold Zee Café, standing tall and towering over everything. Depicted in strong 3-D, today’s sophisticated visual language of larger-than-life graphics. The look is contemporary with a universal appeal. The colors have been treated in line with today’s sensibilities to reflect the youthfulness and exuberance of the viewers.

    The content showcase is a blend of drama, comedy, thrill and action curated for those who are always looking forward to explore something new. Keeping in with their brand promise of airing shows within 12 hours of the US premiere, the channel continues with its marquee property, Along With the U.S. and airs shows such as Gotham S3, Big Bang Theory S10, Supergirl S2, Secret and Lies S2 and Lethal Weapon every Monday-Friday, 10 pm.

    Apart from this, the channel also brings four new Indian Television Premieres – The Shannara Chronicles, Criminal Minds: Beyond borders, Code Black and The Real O’Neals back to back from 8 PM – 11 pm under its fresh property ‘Weekend Prime’, 15th October onwards. After receiving tremendous response for the first season, Zee Café also brings back ‘Uncut’ – an hour of unfiltered and uncensored content, Monday-Friday at 11 pm.