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Tag: Alia Bhatt

  • Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

    The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the brand attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.

    Commenting on the occasion, Fujifilm India managing director Haruto Iwata said, “We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space.”

    “Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.

    Fujifilm India head – photo imaging and Instax Centhil Nathanv added, “Alia Bhatt is undeniably one of the most gifted and accomplished women of her generation and a role model to young men and women. In just a few years, her incredible talent has made her one of the most articulate actors of all time. Our association with Alia is focused on bringing her youthful vivacity among individuals by spreading the joy of instant pictures.”

    In the coming months, Fujifilm will be running a series of campaigns on their social media platforms.

  • MakeMyTrip unveils campaign to boost online hotel booking

    MakeMyTrip unveils campaign to boost online hotel booking

    MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it for leisure or business travel to ensure a convenient, hassle-free experience. With its popular brand ambassadors, the ad campaign delivers clear message of reliability and perks of booking hotels online over all other means of travel booking.

    Commenting on the new TVC and offering, MakeMyTrip group chief marketing officer Saujanya Shrivastava said, “There is no one-size-fits-all when it comes to hotel choices for Indians – whether you are traveling for business or are holidaying with family – your needs and peeves differ. As India’s one-stop-travel-shop we have incredible amount of insights on what elevates the hotel booking and stay experience for travellers. By focussing on consumer-conscious messaging, we are clearly laying out the compelling value proposition in booking hotels online with MakeMyTrip which will nudge non-users as well as fence-sitters to switch to online booking through our latest campaign.”

    Talking about the campaign, MagicCircle managing director Hemant Misra said, “The tonality of the new campaign will be different from what we’ve been doing so far. The active humour that came as a result of the ‘one-upmanship play’ and was the hallmark of our campaigns till now will give way to ‘relationship enhancers’. The new campaign explores relationships and showcases the enhancement in relationship due to the MMT experience. Softer in approach, the campaign builds on the MMT personality and adds a touch of emotion without losing the fun.”

    Once again, MakeMyTrip is leaning in on its influential brand ambassadors – the energetic duo of Ranveer Singh and Alia Bhatt in new avatars that are more relatable for individuals and families alike. This 360-degree marketing campaign includes TVCs that will run for nine-weeks across high-impact genres like general entertainment channels, HD channels, Hindi movies, Hindi and English news, cricket and regional channels. The campaign is Live in English, Hindi, Telugu, Tamil languages and is also available on digital platforms like YouTube and Facebook. 

    The characters in the TVC have been brought to life by MagicCircle.

  • Alia Bhatt (WoW Celebrity of the Evening) at the Outlook Business ‘Women of Worth’ Awards 2019

    Alia Bhatt (WoW Celebrity of the Evening) at the Outlook Business ‘Women of Worth’ Awards 2019

    MUMBAI: Bollywood actress Alia Bhatt was honoured with a WoW Celebrity of the Eveningat the fourth edition of theOutlook Business ‘Women of Worth' Awards2019 (#WOW2019) held in Mumbai on March 6. The Outlook Business ‘Women of Worth’ 2019 honoured women entrepreneurs and changemakerswho have made it big in the world of business. Alia Bhatt and 10 other women achievers were awarded.

    Alia Bhatt made a splash with her presence at the awards function and enthralled everyone with her easygoing charm. The young and sprightly actress who has delighted audiences with her movie choices right from Student of the Year to Highway, 2 States, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Udta Punjab, Raazi and the recent Gully Boy, spoke her heart out to the audience.

    In conversation with Outlook Business Editor Ms. N. Mahalakshmi, Alia Bhatt spoke about topics ranging from her choice of roles to nepotism in Bollywood. The spunky actress also posed for a selfie with the audience and was especially charming towards a lady who came on stage to ask her a question.

    On how she decides on a role in a film, Alia Bhatt said that she goes by her gut feeling. “There is no clinical thought process to it. It’s as simple as choosing food or a good restaurant.” As for the preparation that goes into her role, Alia said, “I go with the instinct of my director, because every director is different and so every director’s process will be different, and so will mine. If I have a fixed process, then somehow or someday, I will be the same version of myself. I always say I am ‘Moody, Floaty, Fire, Desire’. The reason I say I am ‘floaty ’is because I can literally float along with anyone and follow their lead.”

    Alia Bhatt shared with Ms. Mahalakshmi that while growing up in a film family, she was not aware of actors and directors in her family. “In my head, I was a superstar, even at home,” she said. “I used to perform for my grandparents and in front of the mirror. So, I was literally in my own world. I really understood this actor-director world once I started acting. My parents kept me very away from the limelight and the entertainment part of their life. I used to have a voice of my own and my opinion in my house,” she revealed.

    On nepotism in Bollywood, Alia Bhatt said, “My opinion on nepotism does not come from a negative space. Nepotism exists in every field. If you know somebody from a certain field you will always help them. But having said that, I am so in love with acting and being an actor that I would be devastated if I never got the opportunity. Of course, it feels terrible if you feel that someone is getting an opportunity because of their family line. So, there is no way to counter that thought. But having said that, once you come into the foray, the audience chooses you. So if you are working, it's not just because you're getting lucky every time. There does go some hard work into that. So, while keeping in mind the sentiment it is also important to not discard a lot of hard work. As I said, there are no negative thoughts. I can't wake up and say sorry for being born in this family. But I can definitely say that I will work as hard as possible to prove that I deserve to be here."

    On working with her father (filmmaker Mahesh Bhatt), Alia revealed that she is petrified of working with him, as he thinks he cannot get through a wall that surrounds her.

    Like every year, the 2019 special edition of Outlook Business was unveiled at the event where the women achievers were felicitated for their accomplishments. In an interactive session, each woman achiever spoke about her journey and her story.

    This year, an interesting mix of personalities was awarded at the Outlook Business WOW 2019 Awards. The award-winners are:

    • Alia Bhatt (Actress, Bollywood).
    • Kalpana Saroj (Chairperson, Kamani Group).
    • Malini Agarwal (Founder, Miss Malini).
    • Manisha Raisinghani (Co-Founder and CTO, Loginext).
    • Chetna Gala Sinha (Founder, Mann Deshi Foundation).
    • Brinda Somaiyya (Principal Architect, Somaya & Kalappa).
    • Mallika Dua (Actress, Comedienne and Writer).
    • Nidhi Bisht (The Viral Fever).
    • Prajakta Koli (YouTube personality and video blogger).
    • Chhavi Rajawat (Sarpanch of Soda Village, Rajasthan).
    • Dipali Goenka (CEO, Welspun India).

    The endeavour was to curate the stories of these extraordinary women, and have them share their experience for the benefit of other budding entrepreneurs.

  • Varun Dhawan is new brand ambassador for Frooti

    Varun Dhawan is new brand ambassador for Frooti

    MUMBAI: Parle Agro, the largest Indian beverage company, has announced actor Varun Dhawan as the new face for its flagship brand Frooti. In the new 360-degree integrated communication by Frooti, Varun Dhawan will be seen in a new fun-filled avatar with his real-life friend Alia Bhatt.

    The new campaign featuring the two real-reel life friends in the surreal world of Frooti will be rolled out this summer further immersing the fans into #TheFrootiLife. It is for the first time that brand communication will showcase two celebrities. 

    Commenting on the association, Parle Agro joint managing director and CMO Nadia Chauhan said, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. Presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”

    Expressing his excitement on the association with Frooti, actor Varun Dhawan stated, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey”

    Further commenting on her continued association with Frooti, actor Alia Bhatt added, “Frooti is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of #TheFrootiLife with one of my closest allies Varun”.

    Parle Agro also continues its association for the second year in a row with Tollywood superstar Allu Arjun as the face of Frooti in South India.

  • The Brahmastra journey begins on Maha Shivratri, at the Kumbh Mela!

    The Brahmastra journey begins on Maha Shivratri, at the Kumbh Mela!

    MUMBAI: On March 4th, the auspicious day of Maha Shivratri, and the culmination of the Kumbh Mela, the team of Brahmāstra, Ranbir Kapoor, Alia Bhatt and Ayan Mukerji, launched a swarm of drones that illuminated the evening sky to reveal the Brahmāstra logo. (watch the event video – https://bit.ly/2NGcBab)

    Above the confluence of three sacred rivers – the Ganges, the Yamuna and the mythical Saraswati, at the sacred Triveni Sangam of Prayagraj, with a background of over 10 million visitors, a whole phalanx of drones flew overhead to light up the sky with the logo of the film.

    Set in contemporary India, but imbued in Indian mythology, magical energies and powers, Brahmāstra is a film that takes us to a spectacular new world beyond our imagination – a blend of massive spectacle, storytelling and emotion. The makers could not imagine a more fitting platform than the Kumbh to commence the Brahmāstra journey.

    Says Karan Johar – “The Kumbh is the epitome of our rich cultural history and is a reminder of our roots. It is everything that India stands for, a confluence of spirituality and history”

    Adds Apoorva Mehta, CEO, Dharma Productions “There could not be a more befitting canvas for us to initiate our journey. We thank the platform for this wonderful opportunity”

    Vijay Singh, CEO, Fox Star Studios, “Brahmāstra, at its core, is a vehicle that brings alive the boundless wisdom of ancient India. And what better event than the Kumbh that showcases India at its finest, as an ancient tradition of all its different cultures coming together in a glorious melting pot.”

    Ayan Mukerji – “Brahmāstra is a film deeply inspired by the spirit of Indian history and mythology. The film aspires to touch that chord of Indian spirituality that exists within all of us. I feel very grateful that we can kick start the journey for our very ambitious film on the occasion of Maha Shivratri at the Kumbh Mela. May all the positive energies at Kumbh rain down upon our movie! “

    From a strategically placed take-off and landing pad at the sangam point, the drones went through several levels of checks, simulations, capability tests, formation pre-runs and light sequencing to prepare for the grand logo reveal. Special drone pilots were engaged to make this spectacle happen. The planning and execution took over 6 months to come together.

    Shikha Kapur, CMO, FSS – “This has been the most exciting and challenging launches to plan and execute. What seemed like an impossible idea became a dream we committed ourselves to pursue. It’s a testament to the passion that FSS, Dharma and all our partners bring to the film to make the impossible happen”

    The Brahmāstra trilogy is a three–part–film, the first part is slated for release on Christmas 2019.

    Directed by Ayan Mukerji, Produced by Hiroo Yash Johar, Karan Johar, Apoorva Mehta, Namit Malhotra, Ranbir Kapoor, Ayan Mukerji & Fox Star Studios.

    Brahmāstra stars Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy & Nagarjuna Akkineni.

  • It’s time for independent content to shine

    It’s time for independent content to shine

    People can’t seem to get enough of the trailer of Ranveer Singh’s Gully Boy. It's based on the life of hip-hop artist Divine, someone who defines the rap/hip-hop subculture in India and what was known as 'Gully Rap' in Mumbai. When I recall the day in 2014 when he won the Best Hip Hop Artist award at Radio City Freedom Awards in both Jury and Popular Choice categories, I knew that we were on to something big. The song was ‘YehMera Bombay’. This was followed by another Radio City Freedom Award in 2016 when he got the Jury Choice for ‘Meri Gully Mein’ along with Naezy. Yes, that song. The fan following that they achieved after that was mind boggling and this year with Gully Boy they will break into the mainstream.

    Zoya Akhtar, one of Bollywood’s most experimental directors, is taking this subculture into the country's most mainstream medium. Their music is highly relatable to the city’s youth. ‘Apna Time Aayega’ represents how the young India feels today. This is the India that is giving a chance to Indie content and Indie stars. And that’s how this content is getting out of the ‘underground’ tag and becoming mass. From Indie films to music to spoken word, content today is completely out there without any shackles or labels. Kal gully mein, aajsabkegharmein… 

    From formula to reality

    Gone are those days when the biggest names would sell, regardless of the content. If we look at the largest money spinners in the film industry for 2018, it is remarkable to see films like Raazi, Stree and Badhaai Ho counted as the biggest box-office hits of 2018. All the Khans, those Box Office magnets, couldn’t justify the hundreds of crores that were spent packaging sub-par content around them while serving a so-called formula film. Stars like Taapsee Pannu, Vicky Kaushal, Rajkummar Rao, Radhika Apte and Ayushmann Khurrana are some of the names that have shone in recent times. Creativity today is not limited to the elite – it is free flowing and is not dependent on conventional stars. Even box office darlings like Ranveer Singh, Varun Dhawan, Alia Bhatt are experimenting with stories that are real and the filmmakers are getting bolder and junking the formula for quality content. Content ruled 2018 and how.

    Real Stars

    People who are on par with, or sometimes even more influential than film stars are social media influencers. One has to attend events like the YouTube Fan Fest to understand the craze and fandom of these seemingly ordinary people. Hailing from small town India, these are real people doing real things like cooking or showing how to wear a sari. They appear on screen without layers of makeup. They haven’t appeared on the silver screen and seem approachable. This is the guy next door who loves to tinker with his computer, this is the portly uncle in your family who entertains everyone by dancing to the 80s’ songs, that colleague who has a quirky sense of fashion, or that granny living in a sunny, small town whose recipes you've always craved. 

    Today a Bhuvan Bam has a larger Twitter following than many Bollywood stars. Big brands look towards these influencers and spend serious money with them because of their reach and connect with their fans. Today, one doesn’t have to travel to Mumbai to be a star, one doesn’t have to have the backing of a big label or banner to help you become significant. You can be in your own city, in your own gully, on your own, with just your talent for company. It is the time of independent content, whether it is music or films or on-demand videos. #ApnaTimeAayega is coming true in someone’s life on a daily basis!

    (The author is Rachna Kanwar – COO – Digital Media, Jagran Prakashan Ltd. The views expressed here are her own and Indiantelevision.com may not subscribe to them)  

  • Uber Eats appoints youth icon Alia Bhatt as its brand ambassador in India

    Uber Eats appoints youth icon Alia Bhatt as its brand ambassador in India

    MUMBAI: Taking its presence in India a notch higher, Uber Eats, the world’s largest food delivery platform, today announced the appointment of leading actress and youth icon, Alia Bhatt, as its brand ambassador. India will be the first country for Uber Eats globally, to have appointed a brand ambassador.

    Uber Eats is gaining popularity among consumers across 37 cities in India to order food of their choice at the click a button. Similarly, Alia Bhatt’s effortless performances in bringing out the essence of every character she plays, has positioned her as one of India’s most loved youth icons.  

    "Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality.  She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India,” said Bhavik Rathod, Head of Uber Eats India and South Asia.

    Alia Bhatt, expressing her excitement as Uber Eats’ first brand ambassador said, “My work hours and plans keep changing, so the freedom/flexibility to get what I’m craving for whenever I want, right at the tap of a button, almost seems magical. I’m delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that’s in store with this partnership.”

    Uber Eats India’s association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year. Besides being the face of the brand, consumers can expect to see Alia in different moods and never seen before avatars on social media platforms.

    Uber Eats recognizes the appetite for food delivery in India and in the past year and a half, has emerged as the fastest growing food delivery app. In 2018, Uber Eats will continue to focus on technology innovations and empowering people to broaden horizons of convenience and experience in the food delivery space.

  • Narcos: Mexico team meets Bollywood sweetheart Alia Bhatt and director Shakun Batra

    Narcos: Mexico team meets Bollywood sweetheart Alia Bhatt and director Shakun Batra

    MUMBAI: The Narcos: Mexico team – Actors Michael Peña and Diego Luna along with showrunner Eric Newman – met actor Alia Bhatt and director Shakun Batra for a first of its kind panel discussion ahead of the release of the latest season of the series.

    In a fascinating and candid interaction, the talent discussed the future of the series, the premise of the new season with the drug cartel location moving to Mexico, what went into putting together the series and bringing the characters to life. Alia and Shakun then discussed all the exciting experiences that the talent had during their visit to India. Alia ran a fun rapid fire round with showrunner Eric Newman where she asked him about his favorite scene ever from the series! The show launches on the 16th of November on Netflix. And as Alia and Shakun said, “Nos vamos a volver locos si tenemos que esperar mas!” (We are going to go crazy if we have to wait any longer)

  • ‘Koffee with Karan 6’ takes off with exclusive brand partners

    ‘Koffee with Karan 6’ takes off with exclusive brand partners

    MUMBAI: Indian film director Karan Johar’s crowd-pleasing talk show Koffee with Karan came back with its sixth season earlier this week. The opening episode of the new season featured Alia Bhatt and Deepika Padukone.

    The show airs on Star World, which is a part of Star India. According to Livemint, the broadcaster is anticipated to make around Rs 35-40 crore from sponsorship deals.

    The list of the sponsors includes high profile brand names such as multimedia speaker Google Home which is the presenting sponsor of the show, ‘driven by’ German automobile manufacturer company Audi and ‘powered by’ telecom operator Idea. Jaquar, OPPO F9 Pro and L’Oreal Paris are the lifestyle, special and beauty partners for the show.

    Speaking to Livemint, a Star spokesperson said, “As the longest running chat show on Indian television, Koffee With Karan sets new benchmarks with every new season creating unprecedented buzz and aggregating premium consumers across the television and digital platforms.”

    “As such, brands are more than excited to leverage the show and create unique integrations that would excite their target audiences,” added the spokesperson.

    The spokesperson also explained how they’ll use brand integrations during the show, like; the host Johar could use the Google Home features in between the show or in the rapid fire round, the questions could be read from an OPPO phone or a celebrity who gives the answer of the season in the rapid fire round could be awarded with an Audi.

    Star is also looking to engage with the viewers through social network, as every week, viewers will have a chance to win autographed mugs of their favourite celebrities by participating in the Twitter contest held by Star World. The show will also offer an opportunity to be on the Koffee couch and field rapid fire questions from Johar through a Facebook camera innovation which will be captured on social media.

  • Alia Bhatt to endorse Sunfeast Dark Fantasy

    Alia Bhatt to endorse Sunfeast Dark Fantasy

    MUMBAI: Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt. The premium cookie brand from ITC Foods has signed the Bollywood star as its brand ambassador.

    The brand expects this collaboration will turn its campaign theme of “Can’t wait, won’t wait” more exciting. With this campaign, the brand aspires to position itself as the ultimate dessert indulgence.

    To leave more impact among consumers, the brand has teamed up with Gauri Shinde for the new TVC. The video indicates how one cannot wait to treat themselves with this sinful indulgence of choco-filled cookie along with the line of brand tagline “Can’t wait, won’t wait”.

    “With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product,” ITC Foods- Confections COO Paritosh Wali said.

    The TVC shows how Alia gets tempted to have a Sunfeast Dark Fantasy cookie while the background score ‘is that you on my mind’ sets the tune.

    “The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address,” FCB ULKA CEO Nitin Karkare commented on the campaign.