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Tag: Alia Bhatt

  • Makers of RRR team collaborates with Paytm, giving away tickets for Re. 1

    Makers of RRR team collaborates with Paytm, giving away tickets for Re. 1

    The makers of RRR, the most-awaited film starring Ram Charan, Jr NTR, Alia Bhatt and Ajay Devgn have partnered with Paytm, India’s leading digital payments to give movie lovers a chance to watch the film by spending just one rupee. It is a first-of-its-kind campaign for a multi-starrer film.

    The movie marketing techniques have touched a new high with this innovative promotional idea. RRR is certainly one of the most highly-anticipated and big-ticket releases of this year.

    RRR team will join hands with Paytm on 14 March to ensure the film reaches every corner of the country by giving away tickets for Re. 1.  

    This new campaign from the makers in partnership with Paytm will offer a cinematic treat for RRR fans.

    Post Baahubali’s success, SS Rajamouli became a nationwide household name, he has made another film on a grand scale and is set to break many records.

    Jayantilal Gada (PEN) has bagged the theatrical distribution rights across North India and has also bought worldwide electronic rights for all languages. Pen Marudhar will be distributing the film in the North Territory.

    The Telugu-language period action drama film is produced by D. V. V. Danayya of DVV Entertainments. RRR will release on 25 March 2022.

  • Digital is among biggest markets for films today: Pen Studios’ Jayantilal Gada

    Digital is among biggest markets for films today: Pen Studios’ Jayantilal Gada

    Mumbai: Last week, Pen Studios’ “Gangubai Kathiawadi” starring Alia Bhatt joined the 100 crore club, despite the strong competition (“The Batman”) and theatres still running at 50 per cent capacity in Mumbai and Delhi circuits. The film grossed Rs 92.22 crore at the box office in its second week, with the worldwide box office gross standing at Rs 108.3 crore. The success of his latest production notwithstanding, Pen Studios founder Jayantilal Gada is hopeful about the future of digital, even as the industry returns to normalcy post the Covid-19 pandemic.

    In a quick chat with IndianTelevision.com, he spoke about how the digital medium has grown to become indispensable for the film business today.

    “Digital is today the biggest market for films, having replaced television as a medium of film advertising and promotion as well as distribution,” says Gada, adding that, “the 80:20 ratio between TV and digital in terms of marketing budgets and distribution deals has been reversed completely.”

    For all Pen Studios productions, while the theatrical window of 60 days remained sacrosanct even during the pandemic, digital has already overtaken TV as the second release platform, enjoying another exclusive 60-day window before the satellite premiere.

    However, despite all of digital’s merits, Gada maintains that the cinema experience is irreplaceable. “The market for digital grew by leaps and bounds during the pandemic. Even though it is stabilising at a higher value than pre-pandemic, it can never replace cinema,” he asserts. “The theatrical market will bounce back to what it used to be; in fact, it already has, as shown by the success of Gangubai. The audience will continue to go for the theatrical experience while digital takes over as the second screen, surpassing TV.”  

    In the last couple of years, Pen Studios has shifted focus to digital for film promotions in a big way. “Gangubai Kathiawadi” was the first-ever Hindi film promoted by Instagram Global to its 475 million followers. The film based on the journey of real-life madam Gangubai of Kamathipura, was released in over 5000 screens worldwide.

    https://www.instagram.com/reel/CabOSMuDNdA/?utm_medium=copy_link

    The teaser of the company’s forthcoming production, John Abraham starrer “Attack,” garnered 227,000 engagements and 24.2 million total views across all platforms, in addition to trending on YouTube in number one position.

    “Digital is the fastest medium to reach out to the audience today. The share of TV has diminished in the recent past. As a perception building and reminder medium, outdoor gets the same weightage as before,” Gada tells. “The last two years have been a great learning experience which gave us the time to remodel our processes to come up with new strategies for upcoming releases.”

    While Pen Studios’ 2022 slate is yet to be out, for now, it is looking forward to its next big release, SS Rajamouli’s magnum opus “RRR” on 25 March. The company also has Shahid Kapoor starrer “Jersey” and Chiranjeevi and Ram Charan starrer “Acharya” in the pipeline.

  • Alia Bhatt performs magic tricks in Lay’s new ad for ‘thinnest chips’

    Alia Bhatt performs magic tricks in Lay’s new ad for ‘thinnest chips’

    MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” – Lay’s Wafer Style.  Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, “Lay’s Wafer Style – a chip so thin and paper-like, that it disappears.”

    Kick-started by brand ambassador Alia Bhatt, and Bollywood actor Siddhant Chaturvedi, the campaign shows the actors enthralling the audience as they perform magic tricks using the flat-cut and paper-thin Lay’s Wafer Style. In the video, Alia can be seen holding the thin chip in her hand and making it magically disappear as she clicks her fingers. Towards the end, she throws #TheThinPossibleChip challenge to her fans and asks them if they can make the Lay’s Wafer Style chip disappear.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Lay’s India (@lays_india)

     

    Taking a cue from Alia, several celebrities including Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin have joined the campaign on social media.

    PepsiCo India director-marketing (Potato Chips Category) Shailja Joshi said, “Lay’s Wafer Style is the thinnest chip from the house of Lay’s and we’ve received an overwhelming consumer response that has further encouraged to drive the messaging of the thin and light chip with #TheThinPossibleChip campaign. The digital campaign brings alive the unique attributes, especially the thinness of the chip in a fun and playful manner with celebrities and content creators performing illusions and making the Paper Thin, Wafer Thin chip disappear.”

    Lay’s is also engaging with influencers by sending them Lay’s Wafer Style hamper which includes a stylish T-shirt and Lay’s Wafer Style packs in three special flavours – Salt & Pepper, Tangy Treat & Sundried Chilli, and engaging with them to highlight the paper-like thinness of the Lay’s Wafer Style chips through entertaining illusions and tricks.

  • ‘Gangubai Kathiawadi’ to premiere at 72nd Berlin International Film Festival

    ‘Gangubai Kathiawadi’ to premiere at 72nd Berlin International Film Festival

    Mumbai: Sanjay Leela Bhansali’s much-anticipated film “Gangubai Kathiawadi” starring Alia Bhatt and Ajay Devgn will be screened at the 72nd Berlin International Film Festival in February. The screening will also mark the world premiere of the film that is set for theatrical release on 18 February 2022.

    “Gangubai Kathiawadi” has been chosen to be screened as part of Berlinale Special, a segment of the film festival which is dedicated to showcasing exemplary cinema. This year’s selections are films that have been shot during the pandemic. “We are happy to premiere Gangubai Kathiawadi and to be continuing the tradition of the Berlin Film Festival being a special setting for Indian movies, this time with a film that joins the usual craft in shaping camera movement and the choreography of bodies with a subject that is socially relevant, also beyond in India,” stated artistic director of Berlin International Film Festival Carlo Chatrian. “From the very beginning we were taken by the story of Gangubai, an exceptional woman dragged into exceptional circumstances.”

    As Sanjay Leela Bhansali celebrates 25 years in the world of cinema, this will be his tenth film. “The story of Gangubai Kathiawadi has been very close to my heart. My team and I have given it all to make this dream possible. We take pride and honour in showcasing it at the prestigious Berlin International Film Festival,” said Bhansali.

    Producer Jayantilal Gada of Pen Studios added, “I believe in Mr. Bhansali and his craft. It gives me great joy that our film will be presented at the Berlin International Film Festival and I am proud to associate with him for it. Alia has given a great performance and I am thankful to Ajay Devgn too for being a part of this project. It’s a story that will engage and appeal to global audiences.”

  • Netflix slashes prices for subscription plans; basic plan now costs Rs 199

    Netflix slashes prices for subscription plans; basic plan now costs Rs 199

    Mumbai: Global streaming giant Netflix has reduced the prices of its subscription plans. The biggest hike has come for its Rs 499 basic plan that will not cost subscribers only Rs 199, a decrease of 60 per cent. The basic plan allows users to stream SD quality video across mobile, tablet, laptop and TV devices.

    The streaming company has reduced its popular mobile plan from Rs 199 to Rs 149 per month. Its standard plan has come down from Rs 649 to Rs 499 per month and its premium plan has come down from Rs 799 to Rs 649 per month.

    The new prices come into effect from 14 December onwards.

    “Starting today, everyone in India can get all of Netflix at new, lower prices,” said Netflix India vice president for content Monika Shergill. “So, whether you’re watching with your family or just on your own, in the mood for a superhero tale (Minnal Murali), genre-bending series (Yeh Kaali Kaali Ankhein), dramedy (Decoupled), family drama (Finding Anamika), thriller (Looop Lapeta) or comedy special (Kapil Sharma), along with films and series from across the world, there’s something for everyone.”

    The OTT platform has also launched a campaign announcing the new prices which features Alia Bhatt. The film is live on its social media handles.

  • Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

    Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

    Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to upgrade their fashion wardrobes.

    Directed by Shekhar Kamble and produced by Dreampunk Films, the ad films are set on a college campus, with Ranbir and Alia portraying characters who are college friends, showcasing their fun relationship with their quirky professor. The TVCs are aimed at the youth whose aspirations for high-quality fashion are ever-evolving but their self-doubts and the costs at times, come in the way of their desires.

    “Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven,” said Flipkart director of marketing Prasanth Naidu, speaking about the campaign.

    “With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs,” he added.

    Close on the heels of the wedding season, the new campaign showcases the latest influencer-inspired ethnic fashion, targeting aspirational customers who may be fence-sitters when it comes to making a purchase online. The campaign is live on television and digital platforms for a period of fourteen weeks.

  • Mohey’s new ad film takes a relook at wedding rituals

    Mohey’s new ad film takes a relook at wedding rituals

    Mumbai: Rarely does one stop to question the meaning of age-old rituals and traditions that have been passed down to us from generation to generation. Most of us follow them blindly, usually without even knowing the significance behind them and without giving it a thought whether some of these rituals may have become outdated.

    The recent digital video campaign of Mohey from the house of Manyavar, featuring Alia Bhatt, throws light at some of our wedding rituals and the conventional thought behind it, while promoting a conversation for a more inclusive space for women in marriage and in life.

    The film attempts to take a progressive stance on ‘Kanyadaan’- one of the central rituals during a wedding- and strike a balance between tradition and gender equality. In the ad film, Alia dons the role of a bride who questions certain conventional stereotypes associated with the girl child and her marriage in society. “I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in society,” said Bhatt.

    Through the film, the women’s wedding wear brand calls for a rethink to the mindset that considers a girl child to be a liability. The film ends with a small but significant gesture that redefines Kanyadaan to ‘Kanyamaan’.

    On the making of the ad, Shreyansh Innovations director Shreyansh Baid said, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture and take it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia on board we have been able to create a communication that strikes a chord and invokes a positive change.”

    Vedant Fashions Limited CMO Vedant Modi said Mohey has always symbolised the progressive women of our society. “Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” he added.

  • ITC Dark Fantasy says ‘Din Khatam, Fantasy Shuru’ in new campaign

    ITC Dark Fantasy says ‘Din Khatam, Fantasy Shuru’ in new campaign

    Mumbai: Sunfeast Dark Fantasy, the premium center-filled cookie brand from ITC Ltd, has launched its new campaign called ‘Din Khatam, Fantasy Shuru’. Featuring the brand ambassador Alia Bhatt, the ad captures ‘the end of day feeling’ that one typically goes through.

    The bilingual TVC, shot with a blend of Hindi and English, has been released on the brand’s social media handles on Instagram and Facebook, YouTube. The TVC is also on AIR in four South Indian languages.

    With its popular jingle ‘Can’t Wait Won’t Wait’, Sunfeast Dark Fantasy in line with the evolving times has now put the spotlight on encouraging consumers to wrap up their day and bring alive their innocuous fantasies. Unwinding after a hard day’s work and biting into a small piece of indulgence has taken various manifestations in the ‘Din Khatam, Fantasy Shuru’ campaign.

    The campaign commenced with a cryptic tweet “______ Khatam, Fantasy Shuru”, which explored the audience’s creative flair and identified things they would like to end for their Fantasy to start. The activity revealed some interesting responses which went on to create a buzz on the platform. More than thirty brands and many consumers participated in this twitter conversation, which was trending at the third spot on the platform. The brand had also put up digital billboards in Delhi, Mumbai and Bangalore where some of these interesting tweets featured. The same activity also happened on the radio where RJs on popular channels engaged with consumers.

    Commenting on the campaign, ITC Ltd, chief operating officer- biscuits & cakes cluster, foods division, Ali Harris Shere said, “Every day ends on a different note for everyone. Some days end on a high note with a sense of achievement while some may end with lingering thoughts about a multitude of things. It is in moments like these that one seeks comfort for oneself and Dark Fantasy can be their partner, as they unwind for that day. A brand grows when it continues to be relevant in consumers’ lives and through this campaign, Dark Fantasy wants to help them find their little sweet spot for indulging in their little fantasies.”

  • Samsung India signs Alia Bhatt as face of new flagship Galaxy Z series

    Samsung India signs Alia Bhatt as face of new flagship Galaxy Z series

    Mumbai: Samsung has signed up Bollywood actor and youth icon Alia Bhatt as the face of its newly announced flagship Galaxy Z series foldable smartphones in India.

    The Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, also Samsung’s most premium foldable devices, come with an array of more optimised foldable experiences allowing consumers to unfold newer experiences, said the company in a statement.

    “Alia’s qualities and immense popularity among young Gen Z and millennial consumers make her the perfect partner to drive the adoption of Galaxy Z series foldable smartphones,” said Samsung India senior director Sumit Walia.

    “Our research shows that more and more young consumers are now looking for a new form factor for their smartphone, which is also an essential lifestyle statement. Galaxy Z series foldable smartphones will add that new dynamism to their life. Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are an amalgamation of cutting edge technology, style and premium looks, that promise a never-before smartphone experience targeted at young users,” he added.  

    Over the course of the next few months, the actor will be involved in a robust campaign that entails digital and outdoor activations.

    “It is a pleasure to be a part of their journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” said Alia Bhatt.

    “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user-friendly and easy to navigate through,” Alia added.

    Pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on 24 August in India.

  • Aurelia onboards Alia Bhatt as new brand ambassador

    Mumbai : Women’s apparel company TCNS Clothing Co Ltd has signed Bollywood actress Alia Bhatt as the face for its ethnic-wear brand, Aurelia.

    The brand hopes the synergy between Aurelia and Alia will appeal to the quintessential Indian woman and further enhance the deep-rooted connection.

    TCNS Clothing managing director Anant Kumar Daga said, “Aurelia has always promoted effortless style – encouraging women to choose their own representation of beauty. Associating with Alia Bhatt was a strategic decision to communicate the same ethos. Alia is a  youth icon who loves her effortless style. The brand’s youthful image appeals to young and modern women who do not believe in superficial barriers and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly.”

    The brand is available both online and offline through exclusive brand outlets and large format stores in 150 cities across India, Srilanka, Nepal and Mauritius.

    Commenting on the brand association, Alia Bhatt said, “I am proud to partner with Aurelia, one of the most loved ethnic wear brands by women across age groups and professions for its effortless design and styles. The brand, while staying in the realm of tradition, is re-defining ethnic wear, and I look forward to our association.”