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Tag: Alia Bhatt

  • JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the US$ 23 billion JSW Group aims to empower Indian consumers by promoting transparency in the paint industry. The new campaign witnesses the return of the iconic character Sawalia portrayed by Alia Bhatt with a strong commitment of empowering Indian consumers with the right information while making their paint choices. JSW Paints’ visually captivating film educates customers about the benefits of their product, PIXA which offers maximum coverage. The new campaign is launched across key TV channels, digital and other platforms.

    The heart of the new JSW Paints campaign revolves around the best-in-class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khurana.

    JSW Paints CEO  AS Sundaresan  “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice.”

    Speaking about Pixa, the brand tailored for both interior and exterior surfaces in the value segment, AS Sundaresan emphasised its distinct feature – Covermax. which enables it to offer best-in-class coverage – a feature which is extremely important to customers in this category. Covermax isn’t just an attribute; it’s a comprehensive customer value proposition. It enables customers to complete the painting of their homes with minimum paint consumption. In addition, Pixa is the only brand in its category that offers over 1808 shades with the JSW Paints promise of ‘Any Colour One Price’.

    TBWA/India CEO Govind Pandey added, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades-old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”

     

  • Young entrepreneur Shikha Parmar launches “The Bae Club” in India

    Young entrepreneur Shikha Parmar launches “The Bae Club” in India

    Mumbai:  The fashion and lifestyle industry in India is set to witness a groundbreaking transformation with the emergence of The Bae Club, an ambitious venture that aims to curate India’s largest portfolio of global premium and luxury brands spearheaded by the dynamic 25-year-old Mumbai-based entrepreneur, Shikha Parmar.

    “I envision a future where Indian customers can experience an unparalleled range of premium fashion brands right at their fingertips. Our strategy involves collaborating with over 60 esteemed fashion brands from around the world over the next three years. By harnessing data-driven insights, we aim to bridge the gap between global fashion trends and the preferences of the Indian audience,” said The Bae Club founder Shikha Parmar.

    Backed by a team of seasoned professionals and supported by the strategic prowess of marketing communications firm Megalodon, Shikha is set to make her mark in the fashion industry. With her visionary leadership, TBC is set to redefine the market’s dynamics, providing customers with an unprecedented level of access to international luxury and premium brands.

    The brand has been recently in highlight with celebrities like Alia Bhatt, Shanaya Kapoor and Prajakta Koli wearing its outfits.

    TBC’s commitment to innovation and differentiation is evident through its distinctive product offerings. By closely studying consumer data, TBC ensures that the brand assortment resonates with the discerning tastes of Indian shoppers. The venture’s primary mission is to bring the world of high-end fashion and lifestyle to the Indian market, enabling customers to indulge in global trends without leaving their doorstep.

    The concept of TBC is not merely about retail; it is a cultural shift that aims to democratise luxury and premium fashion. Shikha Parmar’s vision encapsulates the idea that fashion is a form of self-expression, and every individual deserves the opportunity to embrace their unique style. With TBC, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.

    TBC’s partnership with marketing communications firm Megalodon is a strategic move that underlines its commitment to market dominance. Through strategic communication and innovative marketing campaigns, TBC is set to captivate the attention of fashion enthusiasts, creating a buzz that resonates across every corner of the country.

  • Alia Bhatt’s Ed-a-Mamma announces an exclusive teen collection with Edheads

    Alia Bhatt’s Ed-a-Mamma announces an exclusive teen collection with Edheads

    Mumbai: Alia Bhatt’s kidswear brand, Ed-a-Mamma, has announced an exclusive teen collection, building the franchise to include casual wear for teens.

    The launch of Edheads marks an exciting partnership between the fast-growing conscious clothing brand Ed-a-Mamma and the popular online shopping platform Myntra.

    The teen clothing line, branded Edheads, aims to build a community around a like-minded, conscious generation. The clothes, specially designed for teens between the ages of 11 and 17, are available exclusively on Myntra and Ed-a-Mamma.

    Edheads is all about attitude and offers teens a creative space to craft experiences, build their own narratives, and express themselves uninhibitedly. With elements like digitised effects and 3D fonts and designs that are slightly futuristic with a retro edge, the new collection allows teens to showcase their unique personalities and be spontaneous, vibrant, and opinionated while boldly rising to meet challenges, becoming lifelong learners, and celebrating new skills. Different forms of expression like art, music, dance, and sports are highlighted in the new line.

    Speaking about the new launch, Alia Bhatt said, “It’s always been my vision to create a universe of quality products for children and their parents, designed for them and for the planet. We’ve already introduced maternity wear and kidswear, and clothing for young adults felt like the natural next step. Gen-Z is more socially aware and environmentally conscious, and that is the community that we want to nurture.”

    Ed-a-Mamma business head Iffat Haider Jivan said, “Edheads is a collection for teens with attitude. It is trendy, stylish, and designed to give teens a space to be themselves. It is everything a teenager is: carefree and dynamic.”

    The clothes in the collection have been created using natural fibre-based biodegradable fabrics, safe AZO-free dyes, and nickel-free trims and buttons. Conscious and comfortable, the range offers great quality and styles at affordable prices. Designed for multi-purpose usage, Edheads is made for teens to hang out, have fun in, and live in.

  • Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series

    Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series

    New Delhi: Samsung has launched a new campaign with actress Alia Bhatt for its recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones.

    Directed by ace filmmaker Abhishek Varman, the campaign film shows Alia experiencing Galaxy Z Flip4 at a carnival while discovering the versatility of FlexCam and the nightography camera feature, along with her best friend. The carnival setting is an ideal background to express oneself in myriad ways with the stylish Galaxy Z Flip4.

    The #FlexEveryAngle digital film went live on Samsung’s social media channels.

    “I have been using the Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique flexcam feature in Galaxy Z Flip4 allows me to shoot videos and capture shots from different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones,” Alia Bhatt said.

    Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.

    Speaking on associating with Alia Bhatt, Samsung India senior director and head of product marketing Aditya Babbar said, “We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative flexcam capabilities, our consumers can capture videos and photographs in angles like never before.”

    Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful processor.

  • Alia Bhatt says switch to Duroflex for ‘Asli Neend’ in ad campaign

    Alia Bhatt says switch to Duroflex for ‘Asli Neend’ in ad campaign

    Delhi: Duroflex has launched a new campaign with their national brand ambassador and leading actor Alia Bhatt to scale its signature portfolio Duropedic which is recommended by the doctors at National Health Academy. 

    The campaign featuring two TVCs aims to educate customers that when it comes to good sleep, one should only believe the benefits of sleep essentials that are backed by research and approved by experts. 

    The TVC will be aired on all major national television channels and also promoted across digital channels.

    Duroflex chief marketing officer Smita Murarka, commented, “Our mission of helping India sleep better, starts with making well researched products and in sharing knowledge about how sleep impacts health and wellbeing. This has resulted in more and more consumers turning to branded mattresses. However, mattress buying can be a complex exercise as the key aspects that define a purchase are not well understood by consumers and the heap of generic or false claims in the market only confuses them further. We do believe that with honest conversations we will be able to educate consumers about making well researched choices which suit their individual needs. With this campaign, our aim is to connect with our consumers that all they need for Asli Neend is Duroflex.”

    The first TVC educates the consumers that mattress buying is not a one-size-fits-all activity whereas the second one warns them against getting lured by seemingly attractive deals and making the wrong choice.  

    The first TVC encapsulates the moment where Alia finds her friend Adarsh Gaurav, from the White Tiger fame sleeping uncomfortably on his mattress. The conversation between the two further reveals that Adarsh bought the mattress thinking that because it’s memory foam, it is good for his back. To this Alia lightheartedly chides him saying “har memory foam orthopedic nahi hota, aur har neend neend nahin hoti”, explaining that specific problems require specialized solutions like Duroflex’s signature doctor recommended orthopedic range of mattresses with advanced 5 zone support layer.

    The second TVC is a shorter narrative of 15 seconds where Alia advises the users to not get lured by seemingly attractive offers like free trial period, lest they might end up getting dark circles like her friends. And then goes on to say that a real beauty sleep is only with the trusted Duropedic range, and there is Nothing like Duroflex that matches up. 

    Duroflex brand ambassador Alia Bhatt said, “Sleep is very close to my heart. It is my superpower, which I’d like to share with my audience. However, few realise the importance of the right mattress for a good night’s sleep. Moreover, confusing technical claims and deals offered by brands lead people into buying mattresses that don’t fit their needs. The new Duroflex TVC will help educate the consumer about this.”

  • Flipkart rolls out new campaign ‘FlipGirl’ to make product deliveries faster in India

    Flipkart rolls out new campaign ‘FlipGirl’ to make product deliveries faster in India

    Mumbai: India’s leading homegrown e-commerce platform, Flipkart, has rolled out a new campaign featuring bollywood actress Alia Bhatt  in the avatar of a ‘FlipGirl’, as the ‘superhero’ protagonist, for the Indian shopper seeking a saviour to affirm their ‘wishlist’.

    Conceptualized by McCann World Group, the campaign shows Alia Bhatt as ‘FlipGirl’ who comes to the rescue of millions of online patrons across the country.

    The 360-degree campaign leverages a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

    Flipkart has strengthened its communication as a trusted e-commerce partner for millions of consumers across the country as it unveiled its promise of ‘Super products at super prices with super speed’ and the campaign communicates the same.

    It also aims to communicate Flipkart’s commitment to democratizing e-commerce and premium brands, making them accessible through faster delivery across the country, establishing itself as the go-to destination for consumer needs. In a very fun way, the campaign brings forward the fact that products across categories, including mobiles and electronics, fashion & lifestyle, home accessories & beauty, are made available conveniently and delivered to customers’ doorsteps across the country.

    Dressed in a cape with Flipkart’s signature blue and yellow colours, Alia, as a ‘FlipGirl’, has a sharp eye to avert any danger and help people in need. While saving them from dangers, she also saves the day by offering them advice to shop on Flipkart for ‘Super products at super prices with super speed’.

    Talking about the new positioning, Flipkart vice-president marketing Dushyanth Jayanty said, “Since its inception, Flipkart has promised and delivered a great selection at fantastic value delivered at speed. And this has only gotten stronger. This is what we wanted to remind shoppers of – they can count on Flipkart to save their day. ‘FlipGirl’ embodies this for us, and Alia Bhatt’s fantastic skills have brought that to life. So next time, users do not have to compromise on selection or speed to get fantastic value – they can listen to FlipGirl and just shop on Flipkart!”

    Adding to it, Flipkart senior vice president and head of supply chain Hemant Badri said, “Flipkart’s robust supply chain is established across the country where products are received from the seller and then packed & delivered safely to the customers. As the festive season kicks in, customers across the country are looking for a companion who can help them answer their need for fast delivery without compromising on product quality and selection. Our robust tech-enabled supply chain will ensure one-hour delivery to same-day delivery across pin codes, and the FlipGirl concept communicates that to millions of customers across the country.”

    Alia Bhatt expressed, “Flipkart as a brand is very close to my heart. As an actor, it is important that our characters and stories reach the remotest parts of India. Similarly, Flipkart’s FlipGirl will ensure fast deliveries across all corners of India, making it easier for all of us to shop online. I am extremely delighted to portray FlipGirl with this unique ad campaign which helps people affirm their evolving shopping needs.”

  • ‘RRR’ records 1000 minutes watch time on Zee5

    ‘RRR’ records 1000 minutes watch time on Zee5

    Mumbai: The film ‘RRR’ received 1,000 million streaming minutes and was trending #1 in all four languages on ZEE5. The movie has already broken all box office records and is receiving an overwhelming response by the audience on OTT as well, according to a company statement.

    Helmed by SS Rajamouli and produced by D. V. V. Danayya of DVV Entertainment, starring Jr. NTR, Ram Charan and Alia Bhatt in the lead roles, the film turns out to be a blockbuster hit. With ‘RRR’, ZEE5 adds another feather to its cap post the success of ‘The Kashmir Files’.

    Talking about the huge success of the film, ZEE5 chief business officer Manish Kalra said, “After the enormous success of ‘RRR’ in theaters, audiences have again rewarded the Magnum opus with an outstanding response on ZEE5. With the release of the film in 4 languages on ZEE5, the story was brought closer to the audience across languages in India. At ZEE5, we strive to offer the best in content and stories to our loyal and potential audience, and ‘RRR’ was yet another attempt from us to delight our subscribers.”

    Commenting on the success of ‘RRR’ actor Nandamuri Taraka Rama Rao said, “Gratitude is what I feel when I see the love you are all showing to ‘RRR’ on ZEE5. It is so exciting to be in front of our audiences in Telugu, Tamil, Kannada and Malayalam. We are so glad to see your tremendous response.”

    Elated by the response, actor Ram Charan said, “We are overjoyed to see the love for ‘RRR’ on ZEE5! With the film’s awaited release in Telugu, Tamil, Kannada and Malayalam, we are as excited as you all. Thanks for appreciating the film.”

  • Titan Raga ropes in Alia Bhatt as brand ambassador

    Titan Raga ropes in Alia Bhatt as brand ambassador

    Mumbai: Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC campaign ‘Boldly Beautiful’. Conceptualized by Ogilvy, the new TVC campaign is an ode to young Indian women who aspire to break the societal barriers of inhibitions around self-expression and desires.

    Raga by Titan, known for its contemporary conversations around gender, celebrates women who embrace their authentic bold self-expression in the new film. With Alia in her naturally vibrant and feisty spirit, the film normalizes spontaneity in typical familial conversations. 

    The newly-wedded actor is seen as a bride-to-be who is expressing herself uninhibitedly in tune with her raga amidst a typical wedding set-up. Through a light-hearted concept ‘Boldly Beautiful’ encourages consumers to be themselves unapologetically, and establishes Raga as the perfect accessory for these bold and beautiful expressions. 

    Speaking of this new campaign, Titan marketing head Sirish Chandrashekar said, “We are delighted to have Alia Bhatt on board as Titan Raga’s brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand’s narrative”

    On associating with Titan Raga, Alia Bhatt said, “I am thrilled about associating with Titan Raga and look forward to working with this iconic brand. Titan Raga has always expressed a woman’s point of view interestingly. The new campaign seeds a deeper connection through designs that are beautifully expressive and contemporary. I hope to inspire authentic and bold stories of young Indian women with Titan Raga.”

    Talking about the TVC, Ogilvy South chief creative officer Puneet Kapoor said, “It is true that you don’t just match brands to your body, but your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.” 

  • ‘Darlings’ to premiere on OTT platform Netflix in 2022

    ‘Darlings’ to premiere on OTT platform Netflix in 2022

    Mumbai: Shah Rukh Khan’s Red Chillies Entertainment and Alia Bhatt’s maiden production Eternal Sunshine’s movie “Darlings” is set to premiere on OTT platform Netflix this year. The star cast includes Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Mathew in lead roles. This movie also brings together music composer Vishal Bharadwaj and lyricist Gulzar. The film is produced by Gauri Khan and directed by Jasmeet K Reen.

    Netflix India and Alia Bhatt posted an announcement video on social media, giving fans fun moments. In the video, the entire cast is seen dodging the camera that’s following them from room-to-room, watching their words and fumbling all along when asked about the ‘Darlings’ release on Netflix.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Alia Bhatt (@aliaabhatt)

     

    Darlings is a dark-comedy which explores the lives of a mother-daughter duo trying to find their place in Mumbai, seeking courage and love in exceptional circumstances while fighting against all odds.

    Red Chillies Entertainment writer & director Jasmeet K Reen said, “I couldn’t have asked for a better feature film debut—working with a pool of versatile and talented actors has been an absolute pleasure. I am delighted that Red Chillies and Eternal Sunshine are taking the film across the globe with Netflix.”

    Bhatt, who marks her debut as a producer (Eternal Sunshine) said, ‘Darlings’ holds a very special place in my heart, it’s my first film as producer that too with Red Chillies. We are very proud and happy how the film has shaped up and we hope it will entertain and engage audiences world over.”

    Red Chillies Entertainment producer & COO Gaurav Verma said, “A script nurtured inhouse, and later produced with the incredible Alia, and supported by a stellar cast in Shefali Shah, Vijay Varma and Roshan Mathew, helmed by Jasmeet, who has lot of promise, ‘Darlings’ is very special to all of us. Gulzar Saab and Vishal Ji have given soul to the film with the songs. We couldn’t have asked for more. I cannot wait for the audience to finally see the film.”

    Netflix India director, films and licensing Pratiksha Rao said, “At Netflix, we want to entertain our members with best in class films, across genres, made possible by collaborating with filmmakers who take big creative swings to tell diverse and compelling stories. With ‘Darlings’, we continue our long standing partnership with Red Chillies Entertainment and are excited to be the home for Alia Bhatt’s first production. ‘Darlings’, by debut director Jasmeet K Reen, is a must watch- a perfect storm of a riveting plot, fresh storytelling brought to life by powerful performances.”

  • Taboola releases readership insights for April 2022

    Taboola releases readership insights for April 2022

    Mumbai: Taboola, a front-runner in powering recommendations for the open web, today released the readership insights for the month of April, 2022. These insights from Taboola’s Newsroom revealed the topics of interest of Indian readers that gauged their attention. Over the last month, a huge surge in the page view traffic on specific subject-focused articles showcased a tremendous shift in the reading interest of the population, increasing their awareness of the ongoing pandemic and keeping themselves entertained.

    Here are some of the key insights revealed from the readership trends released:

    The threat of new Covid Wave

    The rising cases of coronavirus in the subcontinent alerted the readers as Taboola Newsroom saw a 65 percent surge in readership to 23 million pageviews peaking in mid-April. As Delhi and NCR region reported maximum cases, article headlines mentioning Delhi and COVID also peaked by 137 percent.

    India’s love for cricket

    Nothing causes a stronger buzz in India as much as cricket does. The new season of IPL caused an 877 percent surge in the readership by drawing a traffic of 14 million pageviews over the last 45 days. As people searched to gather updates about their favourite teams and players, Chennai Super Kings gained a lot of traffic during the season since the start of March while Gujarat Titans and Punjab Kings saw a surge from mid-April.  

    Celebrating celebrity unions

    The celebrity wedding of Alia Bhatt and Ranbir Kapoor caused much anticipation in the country. According to Taboola Newsroom, Alia Bhatt and Ranbir Kapoor drove 24 million (350 percent) and 15 million (1,831 percent) pageviews since early April, respectively. The couple tied the knot on 14 April 2022 and continue to drive readership in the entertainment segment as the country is geared up to know more about the newlyweds.

    Data from Taboola Newsroom identifies topics and news categories, which have seen an increase in pageview traffic for the past 53 days. This data comes from the wide network of Indian news publishers Taboola works with. Taboola’s news publisher partners have access to data on trending topics in the Topic Insights part of Taboola Newsroom, a real-time audience analytics platform.