Tag: Alia Bhatt

  • Philips introduces hair straightener with NourishCare technology

    Philips introduces hair straightener with NourishCare technology

    Mumbai: Philips India introduced hair straightener designed to style with no heat damage with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting them from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.

    Commenting on the new launch, Philips Indian Subcontinent business head- personal health Deepali Agarwal said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”

    Today we are launching our campaign film that captures the key consumer barrier of heat damage due to styling and how our innovative technology addresses this and brings joy to our consumers. With Alia being the face of the campaign, it simply adds a touch of glamour with authenticity and credibility for – ‘No heat damage. Just gorgeous, straight hair’. She added.

    Alia Bhatt, brand ambassador of Philips Beauty elaborates on the launch of Philips Hair Straightener with NourishCare Technology, saying, “As someone who believes self-expression is really an important layer of who I am, being the face of the much-awaited launch of Philips NourishCare Hair Straightener fills me with excitement. More than just a styling tool, it’s a statement urging everyone to effortlessly embrace their unique style without the constant worry of heat damage. Philips, at the forefront of innovation rooted in consumer needs, also sets a great example of the amalgamation of beauty with technology that truly cares and the TVC reflects exactly this. Here’s to styling with care with Philips and celebrating individuality.”

    This cutting-edge device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier and healthy-looking hair. The straightener comes with easy clip-on, clip off heat resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.

    The product will be available for purchase at www.shop.philips.co.in and at other online and offline channels for the following variants:

    Witness the all-new product launch by Alia Bhatt : 

  • Beauty and wellness gurus to stars share their top tips on Audible

    Beauty and wellness gurus to stars share their top tips on Audible

    Mumbai: This new year, if your goal is to achieve a celebrity-like appearance and prioritise your health and skin, Audible has you covered! You can explore titles from leading experts such as Dr Jaishree Sharad (skincare specialist to Ranbir Kapoor and Jacqueline Fernandez), Vasudha Rai (Mira Kapoor’s beauty and wellness confidante), Munmun Ganeriwal (nutritionist behind Taapsee Pannu’s impressive physique), and Dr Siddhant Bhargava (nutrition consultant to Alia Bhatt and Sara Ali Khan). They share invaluable tips on health, beauty, and wellness through their audiobooks and podcasts on Audible. Check out some interesting tips from their titles highlighted below:

    Skincare

    The Skincare Answer Book by Dr Jaishree Sharad

    She has worked with celebrities like Ranbir Kapoor and Jacqueline Fernandez. With over two decades of mastery in cosmetic dermatology, she unveils the coveted beauty secrets (especially for the winters) that have left celebrities glowing on and off the screen.

    . Tip 1: Choose the right moisturiser based on your skin type. “You can choose your moisturiser based on your skin type (dry, oily, combination or sensitive) and the climate. If you have oily skin, choose a water- or gel–based, non-comedogenic moisturiser. If you have dry skin, you need a cream-based moisturiser. If you have acne-prone skin, opt for a water-based moisturiser. If you have sensitive skin, you will need a moisturiser with minimal preservatives and no fragrance” shares Dr. Jaishree.

    . Tip 2: Seasonal dryness or oiliness? Use cleansers, choosing a suitable sunscreen, and considering supplements. Addressing concerns like skin peeling despite moisturiser use, Dr. Jaishree sheds light on an essential winter skincare routine saying, “Use non-foamy soap-free cleansers. Avoid washing your face more than once or twice a day. Apply a skin repair cream which contains glycerine and ceramides, thrice a day. Use a mineral sunscreen; Avoid using all active serums till your skin heals. Take supplements of Vitamin E and Omega 3 fatty acids while avoiding exfoliation too.”

    Beauty

    The Book of Holistic Beauty by Vasudha Rai

    She is trusted by none other than Mira Kapoor for that radiant glow! She is a seasoned author and columnist boasting over two decades of expertise in the industry. In this audiobook, Vasudha shares tips on beauty routines and how meditation, nutraceuticals, and gut health affect our skin.

    . Tip 1: Take special care of the beauty blind spots – your neck and elbows. “Treat the neck like a second face, using extra serum and creams separately. Apply leftover creams and serums on forearms to elbows. Massage the neck regularly with 25 upward strokes daily. Afterward, massage the sides from under the ear towards the collarbone with a couple of downward strokes for lymphatic drainage.”

    . Tip 2: Keep those beach vibes alive! Say no to chemical exfoliants on sun-kissed skin. Vasudha recommends using simple yet effective practices. She asserts, “use a loofah twice a week in the shower to exfoliate the body. Choose oil or body lotion to moisturise while still damp. For rough texture on hips and upper thighs, apply glycolic acid toner before bed. Prescription retinoids also work well, but avoid scrubbing if using chemical exfoliants. If regularly going to the beach, avoid using chemical exfoliants on these areas.”

    Nutrition

    Yuktahaar by Munmun Ganeriwal

    She is an award-winning nutritionist and exercise consultant behind the brilliant physique of stars like Taapsee Pannu and Nayanthara. Over the last 19 years, she has worked to combine traditional Indian foods, ancient Indian yogic practices and Ayurveda principles with gut microbiota study to understand and help fight obesity and other diseases.

    . Tip 1: Emphasise the importance of mindfulness in every bite! “What matters most about food is not calories or nutrients, but whether it has been cooked by a human being or a corporation.” Munmun’s wisdom extends beyond mere dietary advice; In her audiobook, she advocates for a mindful and stress-free eating environment. “You have to sit down to eat. This means you can’t eat while walking or standing, and the worst I have come across is lying down and eating. Eat in a clean place that is free from clutter. Avoid taking meals at your work desk, on the bed, on the couch and in your car (you got that right, you shouldn’t drive while eating)” she advises.

    . Tip 2: Eat an early dinner. Ensure 12 hours of fasting between that last meal of your day and the first of the next day. Aligning with both ancient wisdom and modern science, Munmun shares her circadian rhythm insights. “Our circadian rhythm expects us to eat during the day when the sun is shining. The first light of morning resets the master clock in our brain, and similarly, the first meal of the morning resets all other organ clocks. By having a hot, herbal drink soon after you wake up, you reinforce the message that it is morning to the clocks in our liver and digestive system,” she explains.

    Kya Lifestyle Hai by Dr Siddhant Bhargava

    He is the go-to nutrition expert for celebrities like Alia Bhatt, Katrina Kaif, and Sara Ali Khan, has not only cracked the code to personalised nutrition but has also transformed the lives of over 4,500 individuals.

    . Tip 1: Rev up your metabolism and curb hunger. Aim for 1 gram of protein per kilogram of body weight. Dr Siddhant Bhargava, in his Audible podcast, simplifies the intricacies of nutrition. Addressing the often-overlooked macro-nutrient protein, he stated, “For every kilogram of your body weight, you are required to consume a minimum 1 gram of protein. Incorporate paneer, pulses, chicken, eggs, fish, soya, milk, curd, etc.  in your diet. If you don’t consume enough protein, your body will use your muscles for the same, resulting in muscle loss and a dip in your metabolic rate. If your metabolic rate decreases, losing weight will become tougher because the calorie deficit will also decline.” He concludes with a powerful mantra for boosting metabolic rates, “the more you eat protein, the less it will make you hungry.”

    . Tip 2: Master the synergy of nutrition and exercise to unlock optimal results for weight loss. Dr Siddhant shared, “Whenever you’re trying to lose weight, to burn calories, do not do only cardio. You have to be doing a combination of cardio and strength training like gym, yoga, pilates – anything where you’re working against resistance because if you don’t do this, your body will again start burning muscle. Whenever a calorie deficit is created, your body needs to get the required calories from your body itself to burn. Your body can burn either fat or muscle and since fat is a reserve, it is simpler for your body to burn muscle.” He ends by saying that preventing muscle loss is an important part of one’s weight loss journey.

  • Mothercare launches Ed-a-Mamma’s exclusive maternity nursing collection

    Mothercare launches Ed-a-Mamma’s exclusive maternity nursing collection

    Mumbai: Mothercare India, a retailer of the global heritage baby clothing and essentials brand has announced its strategic alliance with Ed-a-Mamma, a sustainable kids and maternity wear brand.

    Designed especially for Mothercare India, Ed-a-Mamma’s maternity and nursing wear collection will now be available at select Mothercare stores across India along with mothercare.in & edamamma.com.

    The strategic association with Mothercare will enable Ed-a-Mamma to rapidly expand its offline presence, PAN India. The partnership will benefit customers by offering them a more immersive and interactive in-store shopping experience.

    Speaking about the association, Alia Bhatt said, “We launched the Ed-a-Mamma Maternity and Nursing collection because I felt that my personal wardrobe lacked any ‘bump friendly clothes’. And ever since then, we have received so much love that we are now launching an all-new collection, for our mamma beans exclusively designed for Mothercare. Featuring breathable casuals and stylish loungewear, the clothing line includes lightweight, soft, and comfortable fabrics. These are clothes to live in – through your pregnancy and beyond, and I am so excited about bringing this to Mothercare customers.”

    With an array of dresses, shirts, tops, and lounge sets made of sustainable fabrics including lyocell, linen, cotton dobby, and poplin, Ed-a-Mamma’s unique drop at Mothercare is perfect for a day in – and out. With Y plackets and front openings, the range is thoughtfully designed for everyday use through all stages of motherhood – pregnancy, post-delivery, and nursing. In line with the brand’s ethos, the collection is made using natural fiber-based biodegradable fabrics, safe AZO-free dyes, nickel-free trims, and plastic-free buttons.

    Beginning January 2024, Ed-a-Mamma’s maternity & nursing wear, starting from Rs 1,299, will be available for purchase on mothercare.in and select Mothercare stores across India.

     

  • Flipkart’s extravaganza: Wedding guests steal the spotlight in latest campaign

    Flipkart’s extravaganza: Wedding guests steal the spotlight in latest campaign

    Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has strengthened its position as the one-stop destination for every shopping occasion, including weddings, for millions of consumers across the country. Kicking off the new year on a high and celebrating the ongoing wedding spirit, the latest ‘Mauka jo bhi ho, bas Flipkart karo’ campaign aims at connecting with customers as they look to improve their style and gifting game. This message has been brought to life in a set of two ad films that showcase different wedding rituals celebrated across India, featuring brand ambassador and beloved Bollywood actor Alia Bhatt. The campaign bolsters Flipkart’s commitment to empowering every Indian’s shopping dream by delivering value while fulfilling every nuanced need – from everyday essentials and the latest gadgets, to wedding fashion wishlists.

    The film features a well dressed couple as protagonists who arrive at a wedding, only to bring shock and awe to everyone present with unexpected and thoughtful gifts – a smartphone and television to the couple. Through Alia Bhatt’s interjections and quirky engagement, Flipkart is revealed to be the reason behind their dapper look and gift selection – truly a one-stop shop for everything from fashion to electronics. This makes these wedding guests the star of the wedding, impressing everyone around them, especially Alia. The ad films close with the bride, groom and all the attendees revelling in the celebration with a ‘Mauka jo bhi ho, bas Flipkart karo’ jingle. From both these films, one message is absolutely clear – Flipkart is one of the chosen destinations for any shopping need for anyone!

    Speaking about the new campaign, Flipkart Sr director – marketing Pratik Arun Shetty said, “At Flipkart, our focus has always been on enhancing the shopping journey for every Indian. Our latest campaign, ‘Mauka jo bhi ho, bas Flipkart karo,’ embodies this ethos. The ad films featuring Alia Bhatt spotlights Flipkart as the ultimate shopping destination for all your needs. We are thrilled to start the new year by celebrating Flipkart’s role in empowering shoppers to shine during every special occasion with perfect outfits and thoughtful gifts. With this, we invite everyone to discover the convenience and delight of shopping on Flipkart for any event.”

    Leo Burnett Group executive creative director Mayuresh Dubhashi said, “Sure, weddings are all about the bride and groom, but that doesn’t mean the attendees can’t leave a lasting impression here and there. Our campaign explores the modern day definition of putting your best foot forward at occasions like weddings, whether it be through a style statement or through the perfect wedding gift. The film featuring Alia Bhatt, really exemplifies the joy and ease of discovering fantastic deals and latest products on Flipkart, making it the first choice for every occasion”

    Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

  • ‘Rocky Aur Rani Kii Prem Kahaani’ to premiere on 24 December on COLORS Cineplex

    ‘Rocky Aur Rani Kii Prem Kahaani’ to premiere on 24 December on COLORS Cineplex

    Mumbai: As we draw curtains to another fantastic year, get ready to celebrate the festivities in a blockbuster way, this Christmas with the world television premiere of ‘Rocky Aur Rani Kii Prem Kahaani’. Solidifying its status as the preferred choice for a diverse selection of films spanning different genres, COLORS Cineplex is all set to present ‘Rocky Aur Rani Kii Prem Kahaani’ on 24 December 2023 at 8:00 pm. ‘Rocky Aur Rani Kii Prem Kahaani’ encapsulates everything that will brighten your day – from the timeless charm of Bollywood music and classic romance to abundant comedy and, of course, a touch of glamour. Upholding its commitment to delivering top-notch entertainment, the addition of this blockbuster movie is poised to be a thrilling inclusion to the channel’s robust lineup of films. Let’s grab some popcorn, find a comfy spot on the couch, and remember, as Rocky wisely puts it, Ab full check out maarne ka time aa gaya hai—kyuki Rocky Randhwa and Rani Chatterjee are coming to spend the Christmas with you!

    Produced by Hiroo Yash Johar, Karan Johar and Apoorva Mehta, the romance dramedy ‘Rocky Aur Rani Kii Prem Kahaani’ is spearheaded by Ranveer Singh, Alia Bhatt, Dharmendra, Jaya Bachchan, Shabana Azmi alongside Tota Roy Chowdhury, Churni Ganguly, Aamir Bashir, and Kshitee Jog. Directed by Karan Johar, the blockbuster is a modern love tale, underpinned by an old-word love story. It traces the journey of Rocky, a spirited Punjabi, and Rani, a sharp Bengali journalist, who fall in love and decide to live with each other’s families determined to prove that they’re a perfect match. Peppered with laughter and thought-provoking moments, the Karan Johar directorial delves into the complexities of love, family, and the daring choice to defy generations of tradition for the sake of love.

    “We are delighted to usher in the festive season with the World Television Premiere of ‘Rocky Aur Rani Kii Prem Kahaani,’” said Viacom18 business head – Hindi movies cluster Rohan Lavsi. “At COLORS Cineplex, we have always taken pride in being the go-to destination for viewers seeking non-stop entertainment, especially during festive moments that bring families together. This Christmas, we are overjoyed to introduce another enduring love story into our collection, reinforcing our steadfast commitment to delivering best of entertaining content. ‘Rocky Aur Rani Kii Prem Kahaani’ is a heartwarming addition to our robust lineup of films, promising viewers a delightful and joyous experience. We look forward to riding the festive wave of love and laughter, as we invite our audience to join us on the 24th of December at 8:00 pm for an extraordinary celebration of cinema and the spirit of Christmas.”

    Sharing his thoughts on the world television premiere of ‘Rocky Aur Rani Kii Prem Kahaani’ Karan Johar said, “Rocky Aur Rani Kii Prem Kahaani marked my return to the cinemas after seven years and I was taken aback by all the unanimous love it received in theatres. It proved that this era of love is all about ‘love hain toh sab hain’. Its world television premiere on COLORS Cineplex brings back the joy of collaborating with incredible stars – Dharmendra ji, Jaya Bachchan ji, Shabana Azmi ji, Ranveer Singh and Alia Bhatt. My treasured dream team of Pritam Da and Amitabh Bhattacharya created wholesome tracks for this album. Get ready to experience all of it once again and cozy up with your squad with some popcorn! I invite the viewers to take to the steering wheel of entertainment with their family and friends doing the backseat driving this Christmas.”

    Ranveer Singh said, “The film’s reception during its theatrical release was overwhelming, and now, as it reaches the homes of millions with the world television premiere on COLORS Cineplex, I am quite thrilled as viewers across the nation will embark on this unforgettable rollercoaster ride of emotions and romance. This film holds a special place in my heart, as it exalts the strength of love and its ability to bind souls together, weaving a tale of an unbreakable familial bond. May this Christmas be a tapestry of abundant warmth, happiness, and the enchanting magic of ‘Rocky aur Rani Kii Prem Kahaani’ brings to all hearts.”

    Alia Bhatt said, “Christmas is one of my favourite times of the year and I couldn’t think of a better way to celebrate this with all my fans. The season is all about joy, love, and togetherness and that’s what our film ‘Rocky Aur Rani Kii Prem Kahaani’ is all about. This movie is very close to my heart and as it makes its world TV premiere on COLORS Cineplex – I hope it adds an extra sparkle and loads of warmth to your celebrations!”

    Stay tuned to COLORS Cineplex for the world television premiere of ‘Rocky Aur Rani Kii Prem Kahaani’ on Sunday, 24 December at 8:00 pm.

  • Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Mumbai: On this week’s list of IMDb’s popular Indian celebrities, Katrina Kaif, the leading lady of Tiger 3, has clinched the top position for her portrayal of Zoya, while Salman Khan, essaying the protagonist in the film, has secured the fourth spot. The cast of Jawan has also made its mark in the top 10, with Nayanthara grabbing the second position, Shah Rukh Khan securing the third spot, and Riddhi Dogra claiming the seventh rank. Riddhi also has a cameo in Tiger 3.

    Aishwarya Rai Bachchan, Deepika Padukone, Kareena Kapoor, Alia Bhatt, and Hrithik Roshan are in the fifth, sixth, eighth, ninth, and tenth positions, respectively, on this week’s rankings.

    The popular Indian celebrities feature, available exclusively on the IMDb app for Android and iOS, highlights the top trending Indian entertainers and filmmakers each week. This is based on more than 200 million monthly visits to IMDb worldwide. Entertainment fans can see who is trending every week, follow their favourite entertainers, and discover new breakout talent.

  • Prime Video releases the new edition of O Womaniya! report

    Prime Video releases the new edition of O Womaniya! report

    Mumbai: Prime Video, India’s most loved entertainment destination, today released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, India’s leading entertainment journalism platform, Film Companion, and championed by Prime Video, the study evaluates the statistical journey of women in various facets of content production, marketing and corporate leadership within India’s entertainment industry. This year, the report analyzed 156 films and series, across streaming and theatrical released in 2022 in 8 Indian languages (Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali and Gujarati) to arrive at a comprehensive picture of the change that the industry has seen since 2021.

    Along with Prime Video, the report has been supported by other partners from the industry including Clean Slate Filmz, Emmay Entertainment, Excel Entertainment, Jio Studio, Producers Guild India, RSVP, SonyLiv, Tiger Baby, and Zee5. Additionally, this year also saw industry leaders, including studio heads, filmmakers, actors, and more come forward to lay down actionable steps towards improving female representation in their personal and professional capacities. These pledges are expected to serve as guardrails that can guide the entire industry.

    Key findings of the report include:

    ●    Creative Talent – Only 12% of the 780 HOD positions analyzed across key departments of direction, cinematography, editing, writing, and production design were held by women. While this is slightly more than 10% in 2021, the growth has entirely been led by streaming films and series, while theatrical films have remained stagnant since 2021. On a positive note, 31% of the properties had a female commissioning in-charge behind them, vis-à-vis 25% in 2021.

    ●    Content – While in 2021, 55% of the properties analyzed passed the Bechdel Test1, the number has gone below the half-way mark to 47% now. The biggest drop here has come from theatrical films; while 46% passed the test in 2021, only 34% managed to pass it in 2022. Series and films like Guilty Minds, Four More Shots Please! Season 3, Delhi Crime Season 2, Maja Ma, Gangubai Kathiawadi, among others, emerged as the properties with maximum scenes to pass the Bechdel Test.

    ●    Marketing – Women still get only 27% talk time2 in trailers; the number is the highest for streaming films with 33% talk time in trailers being allocated to women. Series and movies like Hush Hush, Gehraiyaan, The Fame Game, Ammu, A Thursday, Sita Ramam, among others, performed the best with at least 50% of talk time in trailers given to female leads.

    ●    Corporate Talent – Of the 135 Director/ CXO positions studied across 25 top M&E firms in India, only 13% were held by women.

    Sharing his thoughts on the latest findings in O Womaniya!, Shailesh Kapoor, Founder & CEO, Ormax Media said, “While there has been a slow but steady improvement in a few key parameters, the report has thrown light on the need to take a look at inclusion with a serious eye. Like the previous edition of the report, streaming continues to pave the way for female representation, however, the sub-par performance of theatrical films should serve as a wake-up call for the industry. I am glad to see the industry take note of the data and come together to pledge better representation, underscoring their genuine desire to see a positive change.”

    Speaking about the report, Anupama Chopra, Founder & Editor, Film Companion said, “Entertainment is a powerful medium which can and must highlight inclusivity and diversity. O Womaniya! is our attempt to push the needle to move faster. We are thrilled to see greater participation from the industry, with key individuals taking on specific targets and actions to take this conversation forward. The steps taken to bring change may seem small but each step, each action matters, and with every edition of the O Womaniya! report, we believe we are moving a step closer to a more equitable ecosystem. I am grateful to Prime Video and Ormax Media for partnering with us on this unique initiative.”

    “At Prime Video, we believe that diversity, equity and inclusion, is not just needed, it is essential. As an organization, we have always believed in equitable representation, not just within Prime Video and in our content, but also within the wider creative industry. By nurturing and empowering talented women within our industry, we can create a ripple effect of positive change in the wider ecosystem,” said Aparna Purohit, head of Originals, India & Southeast Asia, Prime Video. “O Womaniya! represents a collective effort to unite the industry and collaborate on enhancing female representation. The latest edition of the report strongly underscores the urgency of accelerating these transformative efforts. It’s heartening to witness not only the committed support of partners but also the active participation of influential figures from the industry, including both men and women. They have not only pledged their personal commitment but also made broader corporate level commitments to champion greater female inclusivity.”

  • Platinum Outdoor creates an impactful outdoor campaign for D’Decor’s

    Platinum Outdoor creates an impactful outdoor campaign for D’Decor’s

    Mumbai: Platinum Outdoor, a unit of Madison World, rolled out a massive outdoor campaign for D’Decor to unveil their latest launch – the soft furnishing brand ‘FabriCare By D’Decor’. Executed in multiple metro cities across the country by utilising a strategic media mix, the campaign was successfully able to capture audiences’ attention.

    High-performance fabrics with celebrities like Shah Rukh Khan and Alia Bhatt as brand ambassadors, ‘FabriCare’ aims to redefine the standards of beauty and durability in home furnishings, marking a significant step toward functional and easy maintenance luxury.

    In order to launch the brand, Platinum Outdoor utilized out-of-home media and embarked on an extraordinary 10-day journey across 12 urban cities. With over 60,000 square feet of media coverage, a variety of high-traffic locations were identified for the campaign to ensure visibility. Among these locations were arterial roads, intersections, and residential en-route areas.

    To effectively reach consumers across diverse environments, multiple media formats were used, including billboards, DOOH (Digital Out-of-Home), Metro Pillars, Unipoles, and Mall Façades. The DOOH media was optimized through large format and video-based creatives. A wide range of media coverage across multiple cities, including Mumbai, Pune, Ahmedabad, Indore, Jaipur, Delhi, Chandigarh, Lucknow, Hyderabad, Bangalore, Chennai and Kolkata, built positive brand perceptions among consumers.

    D’Decor Home Fabrics Pvt. Ltd. vice president – of strategy, brand and business excellence Nikita Desai commented, “This is FabriCare’s launch campaign, and we wanted to check all the boxes, for its amplification. That was never going to be complete without a sizeable outdoor run. Our creatives showcased delightful interactions between our brand ambassadors, Shah Rukh Khan and Alia Bhatt, and their presence on impact sites across target cities really caught people’s attention and got them talking. Especially the LED sites, where we could actually animate the coffee spilling on the couch, highlighting our fabric’s effectiveness against common household stains to bring alive the idea of ‘Beauty that needs no protection’.

    Platinum Outdoor associate vice president Irshad Chippa also commented, “When it comes to such a mega-scale outdoor campaign, D’Decor effortlessly checks all the boxes. We were thrilled to have had the opportunity to strategise and implement the FabriCare launch, especially on such a grand scale. There is no denying the impact that the campaign has had on the brand, it is nothing short of a remarkable achievement”.

    Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including MOMS, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • Reliance Retail Ventures announces joint venture with Ed-a-Mamma

    Reliance Retail Ventures announces joint venture with Ed-a-Mamma

    Mumbai: Reliance Retail Ventures (RRVL) has announced a significant joint venture with Ed-a-Mamma, the sustainable kids and maternity clothing brand founded by Bollywood actress Alia Bhatt. RRVL has secured a 51 per cent majority stake in Ed-a-Mamma and plans to collaborate closely with Bhatt to further expand the brand. This partnership aims to promote sustainable fashion choices for the younger generation.

    Launched by Bhatt in 2020, Ed-a-Mamma gained popularity for its range of eco-friendly clothing designed for children aged 2 to 12. The brand’s focus on natural fabrics and nature-inspired themes resonated with both parents and kids. In the past year, Ed-a-Mamma expanded its product line to include maternity wear and a collection for infants and toddlers.

    The partnership will see the brand grow into new areas like personal care and baby furniture while retaining its core values of being child-friendly, parent-friendly, and planet-friendly. Also on the anvil is children’s story books and an animated series that will breathe life into the enchanting world of Ed-a-Mamma.

  • Celebrity-owned beauty brands trump endorsements by celebrities

    Celebrity-owned beauty brands trump endorsements by celebrities

    Mumbai: Latest data from YouGov shows that celebrity beauty brands are popular among people and more than three in five urban Indian consumers (62 per cent) say they have ever tried a beauty brand (skin, hair, nail, or makeup) owned by a celebrity.

    Among the various generations, millennials were most likely to say they have ever tried celebrity beauty brands (69 per cent).

    When it comes to trust, slightly over a fifth of urban Indians (22 per cent) said they trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 per cent) trust them with advocacy of beauty brands owned by them. However, a large proportion (45 per cent) does not trust them with any kind of beauty endorsements- for self-owned or other brands.

    The data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 per cent), and another third disagree with this view (33 per cent). But when a brand is owned by a celebrity, they are more likely than unlikely to buy it.

    Interestingly, when it comes to comparison with influencers, consumers are more likely to say they trust influencers over celebrities for product recommendations (38 per cent vs 27 per cent). However, when the comparison is with Hollywood celebrities, urban Indians are more likely to trust Indian celebrities.

    Among those who have tried celebrity-owned beauty brands, 27 per cent claim they have had a bad experience but 45 per cent have not. The high price of products was the biggest reason for a sour experience with celeb brands (68 per cent), followed by poor quality products (38 per cent) and misleading information or false claims (28 per cent).

    When it comes to awareness of celebrities that own beauty brands, Deepika Padukone leads the table, with over a third of urban Indians (34 per cent) saying they are aware of her owning a beauty brand.

    Katrina Kaif and Priyanka Chopra follow in second (at 32 per cent) and third (30 per cent).

    On the trust barometer, Katrina Kaif comes on top, with almost a quarter saying they trust her (23 per cent). Deepika Padukone is a close second (at 22 per cent). One in five trust Hritik Roshan (20 per cent), and just as many (19 per cent) claim they trust Priyanka Chopra.

    It is interesting to see Hritik Roshan score high on awareness and trust in an industry dominated by women.

    Even though Alia Bhatt and Anushka Sharma do not own any beauty brands, people associate them with this category and a sizeable proportion trusts them with recommendations, a great advantage should they want to start their own line.

    Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This data is based on a survey of adults aged above 18 years in India with a sample size of 1005 respondents. The survey was conducted online in August 2023.