Tag: Alia Bhatt

  • Is B’wood moving towards equality?

    Is B’wood moving towards equality?

    MUMBAI: It has been spoken about many times, but this year seems to attest that Bollywood is actually shunning gender-biases and is moving towards equality. That is what is evident from the movies releasing this year. Many movies of the year are giving prominence to its female actors.

     

    While Parineeti Chopra’s character in Hasee Toh Phasee is a well-etched out role with eccentricities that makes it stand out among all the other characters in the film (even the hero Siddharth Malhotra), in this week’s release – Highway – Alia’s character has been written with similar fervor as well. In fact, Alia’s father and one of the most lauded filmmakers of the country – Mahesh Bhatt – thinks that Alia has ‘lived’ the role of her lifetime.

     

    “Thank you Imtiaz Ali for making Alia ‘live’ the role of her life time. The women of our country will empathise with this heartfelt tale,” wrote Bhatt on Facebook.

     

    In the months to come, Bollywood is going to spring up many such surprises where women will get a chance to not just live their lives but raise the bar too. Many movies with strong women characters and centered around women are going to make a mark at the big screen.

     

    There’s Queen starring Kangana Ranaut that tells the story of a girl whose wedding is called off when her fiancé passes away and she, instead of crying over her situation, decides to move on. The focus of the film is on the character growing up as an individual.

     

    Another one in the pipeline is Gulaab Gang starring Madhuri Dixit and Juhi Chawla among host of other female actors. Again a woman-centric film based around the activist group Gulaabi Gang, shows how women have started getting prominence in the film industry with diverse being written for them.

     

    One of the other movies being looked forward to is Bobby Jasoos starring Vidya Balan in which she portrays the character of a sleuth. The film is not just being anticipated as Indian cinema’s answer to detective films but probably is also one of the first in India to be bringing in a female actor to play a sleuth.

     

    Mary Kom’s biopic with Priyanka Chopra portraying the sportstar in the film is another addition to the list. While biopics are any way not too regular in India, one on a female sportstar is something very rare. And thus this is one movie that every movie buff is waiting for, especially after Irrfan and Farhan Akhtar have raised the bar of getting in to the skin of the real life people they portrayed in Paan Singh Tomar and Bhaag Milkha Bhaag. Priyanka is surely being watched out for in this upcoming movie.

     

    Doesn’t it seem to be a great year for women in the film industry?

  • Rahman sings ‘Maahi Ve’ for Highway

    Rahman sings ‘Maahi Ve’ for Highway

    MUMBAI: After Patakha Guddi sent the entire nation rocking to the beats of Highway, music maestro A.R. Rahman takes the microphone himself for the next song Maahi Ve.

     

    Directed by Imtiaz Ali, Highway is a road movie starring Alia Bhatt and Randeep Hooda who traverse through six states of north India in the course of the film.

     

    Maahi Ve, written by Irshad Kamil, is a soft romantic number sung by Rahman in his inimitable soulful way. It is picturised on Veera (Alia) and Mahabir (Randeep), as circumstances bring the two strangers close to each other.

     

    Maahi Ve is coming more from Rahman sir than from Irshad or me. This is one of the songs that Rahman sir makes and one wonders how the hell does he get the soul of the story so beautifully. The song was not a part of the original brief but I cannot imagine the film or the album of Highway without it,” says Imtiaz. 

     

    Produced by Window Seat Films and presented by Sajid Nadiadwala, the film will be released worldwide by UTV Motion Pictures. The music of the film will be available on T-Series.

  • Alia discovers the unseen India

    Alia discovers the unseen India

    MUMBAI: They don’t call acting the best profession for no reason. There’s something about it that fascinates many. And one of the most important is that while donning different roles, an actor gets to learn a lot of new things. Something similar happened to Alia Bhatt while shooting for Imtiaz Ali’s Highway.

    Presented by Sajid Nadiadwala and starring Alia Bhatt and Randeep Hooda, the film traverses six states of north India and captures the landscape of the different regions as it goes along. The makers have come up with Highway Diaries – short video snippets that capture the journey of the film and all the exciting experiences that the cast and crew had during its making.

    The latest episode of Highway Diaries titled Sambhar Salt Pan, Alia is seen shooting for the film in a salt factory in Sambhar (Rajasthan) along with other actors of the film. Born and brought up in a city like Mumbai, the world of Sambhar where anything and everything has more than a pinch of salt was a revelation for the young star.

    “Highway took me to all these amazing places that I probably wouldn’t have ever seen otherwise. Sambhar, the salt factory, was the most beautiful and the most weird experience for me. I celebrated my birthday there as well. In many ways, I think it was here that I truly started feeling like Veera (her character in the film),” said Alia in a release.

  • Alia Bhatt reminds Karan Johar of Kareena Kapoor

    Alia Bhatt reminds Karan Johar of Kareena Kapoor

    MUMBAI: Alia Bhatt, Mahesh Bhatt’s darling daughter did create a stir as soon as she entered Bollywood. However this star-child did not have it easy at all! Auditioning with over 400 other girls to be cast as the sizzling ‘Shanaya’ in Student of the Year, this girl bagged the role to become the youngest GeNext star. Catch this beauty talk about her journey and her love for food only on zoOm’s show GeNext, Future of Bollywood.

    Very few know that this dazzling diva was not always the ideal size, in fact the glam girl’s love for food & potatoes was so evident that she was lovingly called ‘Aalu’. Catch Karan Johar reveal how he was threatened by Alia’s sister for making her lose 14kgs for the role. Alia’s pretty face did help her win the part but her filmy nature and love for Bollywood is what sealed the deal! Much to Karan’s delight Alia reminds him of a similar heroine from a few years ago- the gorgeous and stunning Bebo aka Kareena Kapoor! Watch him reveal all this and more this Monday on zoOm. Alia has grown to be an icon of style and fashion for the youth. Don’t miss Punit Malhotra, Sidharth Malhotra, Sana Khan, Mahesh Bhatt and Mukesh Bhatt discuss what makes her a superstar!

    Unlike her character Alia was never obsessed with or fond of shoes, bags and clothing but has now taken to them like never before. Catch this glam girl spill the beans on her school days and her lack of interest in studying only on GeNext. If this does not get you revving for more, catch Varun disclose his promise to Alia of setting her up with her ideal mate and how Darsheel Safary fits the bill! Don’t miss GeNext, Future of Bollywood to know more about this liberal and opinioned dad’s simple daughter this Monday only on zoOm
    Tune in to GeNext, Future of Bollywood on Monday, 9th December 2013, 8 pm only on zoOm – India’s No. 1 Bollywood channel !

  • Varun Dhawan takes credit for launching Arjun Kapoor!

    Varun Dhawan takes credit for launching Arjun Kapoor!

    MUMBAI: Having king of comedies – director David Dhawan as a father did not make life easy for Varun Dhawan. A self-proclaimed entertainer from childhood, Varun ended up dancing at various family functions though his interest lied in wrestling at that point in time! This week he talks about his experiences and life’s valuable lessons on zoOm’s new show GeNext- The Future of Bollywood!

    This newbie has managed to grab eyeballs with his sincere performance in Student Of the Year and is cashing in on all the adulation coming his way. However, unlike his image of a dedicated and sincere student on-screen, this star kid lived life on the edge in his teens. From getting caught while cheating in the exam to wiping out the scores from his answer sheet with white ink, Varun was never a teacher’s pet let alone be student of the year!

    Varun may have been a star child but he had to slog it out with the rest of the lot in college to bag his first ever role as a watchman! Humbled with the fan following, this actor has served his term as a director as well and claims to have originally launched Arjun Kapoor in a short film called The White Mountain in college. Don’t miss Arjun revealing the tricks his mentor taught him while shooting this movie on a meager budget of Rs. 5000/-

    Catch Varun spill the beans on his most embarrassing moments in Nottingham, England when the actor was busted while trying to practice dialogues and entertaining himself in his room only on zoOm this Monday!

    If you ever wondered what the true equation was between Alia and Varun, watch the actor speak up on his relationship with her and his first crush only on zoOm. Catch Sana Khan, Alia Bhatt, Sidharth Malhotra, Kajol, Karan Johar and Uncle Manish Malhotra share some intimate details about the actor this Monday night!

    Tune in to GeNext, The Future of Bollywood – Monday, 18th Nov 2013 at 8pm only on zoOm – India’s No. 1 Bollywood channel

  • FoxyMoron to execute digital campaign for Maybelline

    FoxyMoron to execute digital campaign for Maybelline

    MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’.

    FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood.

    FoxyMoron co-founder & online strategist Harshil Karia said, “The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.”

    Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. Commenting on the new campaign, L’Oréal consumer products division director Satyaki Ghosh said, “Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.”

    Maybelline New York marketing manager Leena Shoor said, “Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades from the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.”

  • Coca Cola launches new campaign

    MUMBAI: Soft drink major Coca-Cola has announced its new summer campaign, ‘Bewajah Khushiyan Lutao, Coca-Cola Pilao’. Through this communication, the brand is looking to bring a twist to the “Crazy for Happiness” campaign by encouraging all to spread happiness with an ice cold bottle of Coca-Cola.

    Coca-Cola has roped in actors from ‘Student of The Year’ Alia Bhatt, Varun Dhawan and Siddharth Malhotra. As an offer a Coca-Cola 200 ml glass bottle will be available at an invitational price of Rs.8/- 200 ml.

    Coca-Cola India, South West Asia VP marketing Anupama Ahluwalia said, “Brand Coca-Cola has been at the forefront in making a cultural point of view that encourages optimism and positivity in our everyday lives. This summer, the ‘BewajahKhushiyanLutao, Coca-Cola Pilao’ campaign inspires everyone to spread and share happiness without any reason, through little gestures like sharing an ice cold bottle of Coca-Cola. We hope that the new Coca-Cola Campaign serves as the thought starter, the trigger which encourages people to undertake simple acts of kindness towards others.”

    The TVC highlights the everyday situations where one can spread happiness just by undertaking simple gestures. The genuine and spontaneous moments of happiness experienced by the giver and receiver are the highlight of the ad. Coca-Cola opens Happiness by celebrating these moments in our everyday life where we can be crazy, buy a Coca-Cola and spread happiness to unknown people.

    McCann World Group India CEO, chief creative officer Prasoon Joshi said, “Take one of the world’s most loved brands and team it with the young and vibrant stars of Bollywood, along with some peppy, foot tapping music. That’s how we made the latest Coca-Cola campaign. The whole idea of the campaign was to take the “Crazy for Happiness” theme to the individual level, with a call to action. The emotions of togetherness and celebration, energized by a bottle of Coca-Cola, are very real and identifiable, and we are sure that everyone will connect to this.”

    Along with the mass-media campaign, Coca-Cola will also engage with consumers through a special on-ground activation in over 1000 towns across the country. Starting mid-April, 2013, more than 2 million consumers will experience the joy of sharing a Coca-Cola and spreading happiness. This mass consumer outreach is taking forward the Summer Campaign thought of “Bewajahkhushiyanlutao…Coca-Cola pilao”, where the brand will engage and excite consumers. This initiative is aimed at provoking spontaneous moments of happiness and genuine excitement amongst the consumers.

    The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson. The film has been directed by Sainath of Purple Vishnu Films with music by Amit Trivedi. In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, point of sale merchandise and on-ground initiatives across all key markets.

  • Imtiaz Ali turns producer with Highway

    Imtiaz Ali turns producer with Highway

    MUMBAI: Always wanting to turn a producer, Rockstar fame Imtiaz Ali will soon realise his dream with Highway that he will co-produce along with Sajid Nadiadwala.

    The film, a love story about two very different people who get attracted to each other, stars Alia Bhatt and Randeep Hooda in the lead.

    It is said that Highway has been conceived by Saif Ali Khan‘s Cocktail writer. Sajid loved the fact that Imtiaz showed the inclination to produce the film. He immediately gave his nod. Imtiaz is excited about the fact that he will be a hands-on producer for the first time.

    After he completes Highway, the Jab We Met director will move on to his next with Ranbir Kapoor in the lead, which is slated to go on floors sometime in mid-2013.

  • Student Of The Year: A classic KJO fare

    Student Of The Year: A classic KJO fare

    MUMBAI: Launching all new faces is a tricky business, especially in an era when opening day response and the first three day collections determine the fate of the film. Karan Johar is in a position to launch new faces but has wisely chosen to do so with a tried and tested formula instead of experimenting. In that, Student Of The Year, is about two friends, one rich and the other not so and there is a girl and, hence, an inevitable ‘friends turned foes‘ angle of interest in this school campus story.

    Varun Dhawan is a rich man‘s son and as it happens in most such films, the school is bankrolled by his father, Ram Kapoor who spites his son because his ambition is to become a musician instead of joining Kapoor‘s empire. Dhawan has a steady girlfriend, Alia Bhatt, but that does not stop him from flirting with other girls. In walks Sidharth Malhotra, a sports scholarship student, an orphan living with his uncle, an always ready to insult aunt and a doting grandmother. Malhotra awes the students with his personality when he enters the campus. However, he will remain an outsider in a scene dominated by Dhawan unless he strikes a friendship with him. He makes the first move during a game of football and both, Dhawan and Malhotra, become thick friends.

    The idea being to entertain, in-class clichés are spared and the film deals mainly with campus and sports arena.

    Malhotra notices Bhatt‘s discomfort when Dhawan cosies up with another girl. Deciding to help her, he suggests she do exactly what Dhawan is doing that is to pretend to get close to someone else to make Dhawan jealous. For Bhatt who better than Malhotra himself since besides being close at hand, he is the best friend of Dhawan and hence safe for her! The ploy works and Bhatt gets her man back but the inevitable has happened; Malhotra has fallen for Bhatt in the process. Bhatt seems to have discovered new love too but she is not able to decide who she wants. Dhawan notices her bend towards Malhotra and friendship changes into enmity.

    It is Student of the Year contest time but such a contest is no fun without rivalry; and for both the lads, what better opportunity to outdo other? Since this is cinema, dancing is a part of the contest (having a partner is must), others being IQ test and a multi event field contest where swimming, cycling and running follow back to back. The IQ test is won by the dumbest guy in the class who ticks each answer after chanting ‘Jai Mata Di‘. In his sinister way, Dhawan‘s father, Ram Kapoor wants Malhotra to win. As for Malhotra himself, he is on a sportsman‘s scholarship and, even in this five star school, athletics can‘t be won merely because one is rich. The Student of the Year trophy is in his grasp.

    The film begins in a flashback as an impromptu reunion has happened of the students after ten years because their dean, Rishi Kapoor, is breathing his last and the students have come to see him. Malhotra, the underdog has realized his ambition of making millions and so has Dhawan by becoming a successful singer. These friends turned foes get into a fight and while exchanging blows, till they realize that they were never really enemies.

    What is good about Student Of The Year is that, it introduces three new faces thus lending the film freshness. Though a single location film, director Johar has given the film all the gloss and finesse thus making it visually pleasant. The supporting cast has been selected very well avoiding stereotypes. Dialogue is simple yet peppered with ample wit; melodrama or mush of any sort is avoided in dialogue as well as in the proceedings. Cinematography catches all the gloss aptly. This is a patent Johar film alright. The film has foot tapping songs and using remixed old songs goes very well with the viewer. Radha….., Ratta Maar….., Vele…. all have popular appeal.

    Malhotra and Dhawan are good at what a film actor would need today, good physic and competence in dancing besides being confident. Bhatt is petite and pretty, doll like. Rishi Kapoor as the gay dean of the school adds some lighter moments to the film. Ram Kapoor and Ronit Roy are okay. Kajol, Boman Irani, Farha Khan and Vaibhavi Merchant make flitting appearances.

    Student Of The Year is fun while it lasts and having opened to a favourable response from the youth, it is a money-maker.
    Shudra -The Rising: A pointless meandering bore

    Shudra – The Rising is a film about the class system and attempts to depict the ill treatment and injustice meted out to the Shudras. The film chooses an undefined era where there is a settlement of these underprivileged and a local Thakur. While the film‘s promotional material shows a picture of Dr Bhimrao Ambedkar, the film or whatever is happening on the screen has no relevance to the great man.

    In this settlement of Shudras, every person looks more than occupied doing something or the other. Their lot is supposed to wear a bone to mark them out, a bell to warn the upper cast of their being around, a utensil (handi) around their neck and tie a broom at the back to wipe the floor they walk on to remove their footprints. That having been established (which was depicted earlier more effectively in Ketan Mehta‘s 1980 much acclaimed Gujarati film, Bhavni Bhavai) the film just meanders around the plights of the lot.

    Their problems arise when the local thakur spots a pretty face among the Shudras and orders her husband to drop her off at his haveli come evening. One such woman has been picked by the thakur and the film spends most of its footage in showing helplessness of the woman and her husband trying to elicit viewer sympathy but managing to get some yawns instead. Time to deliver the woman and the thakur‘s henchmen arrive to collect her. The resisting husband is beaten up bad to die ultimately.

    The settlement decides to revolt. To avenge the murder of one of them, they kill the thakur‘s son. In retaliation, thakur lets his goons lose on the settlement to burn it down and kill every soul there.

    What kind of rising is this and what is the maker trying to say? Is the film someone‘s idea of an intelligent film? Please, not with this kind of tripe.

    Janleva 555: Lives up to its nameJanleva 555 could have been a 1940s film. It is about a love story of ichhadhari naagin, Kalpana Pandit, and her beau and the myth of such snakes.

    Pandit along with her team is visiting a part of South India where many people die of snakebites for lack of instant treatment. But soon as they arrive at the location, strange things start happening to Pandit. The dreams of a snake she has been seeing since her childhood are now getting amplified. A bhairav or snake charmer wants to kill her. He is the same bhairav who killed her snake beau in the 15th century and has been waiting for her so that he can lay his hands on mani or a huge diamond which she has hidden before her death in that era!

    In her reincarnation, Pandit used to dream of events of 15th century and was destined to come back to the same place. Her beau is still around in human form and acts as her protector from the bhairav. The bhairav wants the diamond because that will make him immortal. Isn‘t he immortal without it to be around since 15th century? What follows is a lot of nonsense stuff till a historian of some kind, Anant Nag, solves her puzzle; sad he can‘t help the audience. The surprising thing is that the film has been made by a doctor based in the US, the very same Pandit who also plays the female lead.

  • FedEx announces International ‘Student of the Year’ campaign

    BENGALURU: FedEx Express, a subsidiary of FedEx Corp, announced the special ‘FedEx Student Offer‘ and launch of the ‘FedEx International Student of the Year‘ campaign in association with the upcoming Dharma Productions and Red Chillies Entertainment production ‘Student of the Year‘. The film stars newcomers Sidharth Malhotra, Alia Bhatt and Varun Dhawan in the lead roles, is directed by Karan Johar and will release on 19 October.

    “FedEX mass communications initiatives include approaching 80 colleges in India on ground while online they have a microsite along with the regular print initiatives. Local radio is another avenue that the company could explore,” revealed FedEX, Middle East, Indian Subcontinent and Africa MD -marketing Rakesh Shaila.

    “We have also launched the FedEx International Student of the Year campaign in association with the movie. Both FedEx and the movie are on the lookout for the dynamic ‘Student of the Year‘ and hence the tie-in seemed an ideal fit. Using this platform, FedEx Express promises to help deserving students meet their goals and aspirations,” explained Shaila.

    The FedEx International Student of the Year‘ campaign gives Indian students who intend to pursue higher education abroad an opportunity to earn a sponsorship of Rs 500,000 and a chance to meet Johar. It also provides a counseling session from United States-India Educational Foundation (USIEF) for ten shortlisted students.