Tag: Alia Bhatt

  • ‘Shaandaar:’ Not really!

    ‘Shaandaar:’ Not really!

    Director Vikas Bahl has made a wedding movie of 146-minute duration. But, at the same time, he wants to be different from similar ‘wedding videos’ made in the past. After all, a comparison to the pioneer wedding movie, Hum Aapke Hain Kaun would be inevitable. To avoid this, Bahl tries to treat his film in a fairytale style. To this end, the film has been shot in a huge country side palace. The film even starts with Naseeruddin Shah narrating what is to follow a la ‘once upon a time’.

    Sushma Seth is a billionaire tycoon occupying the palace with her family of three sons, a daughter-in-law and the older son Pankaj Kapur’s two daughters, Sanah Kapoor and Alia Bhatt; Alia being an adopted child. Pankaj and his two brothers as well as the rest of the family are totally under Sushma’s thumb. She rules the palace like her own domain and its inhabitants like her slaves.

    Sushma has made it to the cover page of Forbes magazine but also sharing the cover with her is her relative to be, Sanjay Kapoor, who goes by the name of Fundwani. He is also a local tycoon. The wedding between Sanjay’s son and Sanah is actually a business deal for Sushma for her enterprise has gone broke and she expects this liaison with Sanjay’s family to give her bank balance some stability.

    For Sanjay, being a Sindhi is the ultimate thing to be and all those who are successful, including Queen Elizabeth and Michael Jackson are, in fact, Sindhi. Sanjay wears a huge pendant with the dollar sign, which he says stands for Sindhi. Well, that is meant to be the comic content in the film.

    Sushma wants the wedding to be a big tamasha and has appointed Shahid Kapoor to manage the event. Shahid has his first encounter with Pankaj and, soon enough, with Alia. Love happens at first sight. The rest of the film is about Shahid and Alia coming closer while Pankaj does his best to keep them part. All this while the rest of the wedding programme, including the sangeet, mehndi etc, takes place in the background. An attempt is made to make it funny by having Karan Johar in a cameo to compere Mehndi with Karan. Actually, there is nothing worthwhile happening in the film.

    The film has no story to tell and tries to weave this wedding video with a series of gags (poor), song-and-dance numbers and useless nothings. The attempt to give the fairytale touch to the story does not work despite gimmicks like bringing in a frog called Ashok or even choreographing a song in a Dick Tracy kind of setting. Some secrets tumble out through the course of the story. Sanjay himself is on the verge of bankruptcy and expects to benefit with this wedding deal into Sushma’s family. Meanwhile, Alia is actually Pankaj’s own daughter born out of an affair he had while training as a pilot.

    Scripting is very poor and patchy. Direction lacks imagination and the outcome is juvenile. The film has two hummable songs in Shaam saaandar…. and Nazdeekiyaan; a variety has been tried in song presentations to little effect. Editing needed to be crisper. Visually, efforts are made to give the film a pleasant look.

    No actor has a defined role to make an impression. While Pankaj is a pleasure to watch, Shahid and Alia play the usual romantic pair, Sanjay sticks to buffoonery. Of the rest, Sanah does well.

    Shaandaar caters to low IQ viewers which, at prevailing tickets rates, will be hard to find.

    Producers: Anurag Kashyap, Vikramditya Motwane, Karan Johar, Madhu Mantena.

    Director: Vikas Bahl

    Cast: Shahid Kapoor, Alia Bhatt, Pankaj Kapur, Sanjay Kapoor, Sanah Kapoor, Sushma Seth, Karan Johar (cameo).

  • Tata Capital opts for ‘Shaandaar’ marketing to promote loans

    Tata Capital opts for ‘Shaandaar’ marketing to promote loans

     

    MUMBAI: Tata Capital has inked a marketing tie-up with Dharma Productions’ upcoming film Shaandaar, which  is due to release on 22 October.

     

    A contest called  ‘Har Shaadi Hai Shaandaar’ has been launched wherein individuals who are looking to avail a wedding or personal loan from Tata Capital can participate in the contest. Three lucky winners will get a chance to meet the stars of the movie namely Shahid Kapoor and Alia Bhatt. The contest ends on 17 October, 2015.

     

    An extensive marketing campaign comprising TV and digital media will be used to promote the wedding loan product and the contest. The participants have to share their ‘Shaandaar’ story in not more than 3000 characters along with applying for the loan. 

     

    Tata Capital wedding loans will provide prospective brides and grooms with the ability to finance their dream wedding. Wedding expenses are one of the key reasons for taking a personal loan. After observing this need,  Tata Capital has crafted the wedding loan product, which has the added benefits of flexible EMI repayment options, quick processing and attractive interest rates, that makes it easier to finance small or large ticket wedding expenses.

     

    Tata Capital head – brand marketing corporate communication & digital vertical Veetika Deoras said, “Getting married is a key milestone in an individual’s life  and Tata Capital offers wedding loans to help fulfil all the small or big desires that an individual may have, to make his/her wedding even more special. The movie Shaandaar is based on the theme of a destination wedding and hence the fit was perfect. Tata Capital believes that every wedding, big or not, is special, is shaandaar.”

  • Havells India ropes in Alia Bhatt as brand ambassador for Standard

    Havells India ropes in Alia Bhatt as brand ambassador for Standard

    MUMBAI: Standard, part of Havells India, has appointed Bollywood actress Alia Bhatt as its brand ambassador.

     

    As part of this association, Bhatt will endorse products through an advertising campaign, which is slated to be launched by end of September 2015.

     

    The ad campaign, comprising three TV commercials, has been conceptualised and executed by Mullen Lintas.

     

    In keeping with the changing consumer preferences and enhancing brand appeal to younger consumers, Standard, a key player in the electrical products segment, unveiled its new identity earlier this year.

     

    Havells India chairman and managing director Anil Rai Gupta said, “We are delighted to have Alia Bhatt as the brand ambassador for Standard brand. She truly represents the young energy of India, which will be the new positioning for the brand. We firmly believe in fulfilling the aspirations of modern day consumers who are confident, independent and do not want to settle for less. She aptly represents our brand’s ideology of style with substance and is a perfect blend of everything that the brand stands for.”

     

    Bhatt added, “I love the positioning of ‘built for young energy’ since I can completely relate to this. I believe today’s youth symbolise confidence, trust and intelligence and deserve the best in class products. Brand Standard is making that possible by fulfilling the aspirations of today’s contemporary consumers with world class products and wonderful product range.”

  • Shah Rukh Khan & Alia Bhatt to star in Gauri Shinde’s next

    Shah Rukh Khan & Alia Bhatt to star in Gauri Shinde’s next

    MUMBAI: The English Vinglish director Gauri Shinde is gearing up for her next film, which will star Shah Rukh Khan and Alia Bhatt.

     

    The film will be produced jointly by Khan’s Red Chillies Entertainment, Karan Johar’s Dharma Productions along with Hope Productions.

     

    Johar took to the micro blogging site Twitter to make the announcement. 

     

    Shinde also tweeted saying, “Yes I am making my next film:)script done…well almost…going on the floors soon.looking forward to be back in action.”

     

    Bhatt’s tweet read, “Will no longer have any problem with my English Vinglish.. can’t wait to be directed by Gauri Shinde  with the man himself Shahrukh Khan!!!”

     

    This will be the first time that Khan and Bhatt will share screen space together in a movie.

     

    Shinde’s debut movie English Vinglish, which was also the comeback vehicle for actress Sri Devi, received acclaim galore. For the uninitiated, Shinde is also the wife of adman R Balki. 

  • Colors Infinity to go on air from 31 July in SD & HD

    Colors Infinity to go on air from 31 July in SD & HD

    MUMBAI: The new channel from the Viacom18 stable – Colors Infinity is all set to hit the television screens on 31 July, 2015. 

     

    Opening up the doors to international content, the channel’s content is co-curated by Karan Johar and Alia Bhatt.

     

    The channel will showcase a gamut of genres, ranging from drama, superheroes, comedy, fantasy, crime and thrillers to reality television with some of the world’s biggest shows across dancing, cooking, magic, singing and other lifestyle interests.

     

    Colors Infinity will be available across all the major direct-to-home (DTH) and digital cable platforms in standard definition (SD) as well as 1080p high-definition (HD) format with Dolby S5.1 surround sound.

     

    The launch line-up of the channel has international television series like My Kitchen Rules at 8 pm from Monday to Sunday, and back-to-back episodes of a new show like The Flash (season one), The Musketeers (Seasons 1  and 2) Forever (Season 1), The Big C (Seasons 1 to 4), Orange Is The New Black (Seasons 1 to3), Better Call Saul (Season 1) and Fargo (Season 1) everyday at 9 pm. 

  • Colors Infinity to launch amidst 25 city marketing blitzkrieg

    Colors Infinity to launch amidst 25 city marketing blitzkrieg

    MUMBAI: Moving towards a new horizon in the English entertainment space in the country, the soon to be launched Colors Infinity from Viacom18 stable is all set to break new ground by ushering in the growing trend of ‘Essential Viewing’ – An immersive experience of watching three continuous episodes of globally applauded narratives back to back. The channel is expected to launch by July end.

     

    The experience will be further augmented by the ‘First Indian Premiere’ of a new show every day of the week that includes critically acclaimed and multi-award winning series like Fargo, Orange Is The New Black, Better Call Saul, The Flash, amongst others. The channel has been co-curated by Karan Johar and Alia Bhatt, bringing in a great blend of finesse and insight to the channel through curating world class content.

     

    Viacom 18 Group CEO Sudhanshu Vats said“In 2008 Viacom18 scripted the first few pages of its journey to establish its first milestone in Hindi general entertainment channel (GEC) Colors, thereafter disrupting the genre landscape. In 2015, we once again embark on a journey to recreate history, this time in the English entertainment space with Colors Infinity. Our first home grown English entertainment channel for India, through its many firsts, is all set to subvert convention in the genre through providing a consummate viewing experience.”  

     

    In unprecedented acquisition for the Indian market, the network has entered into major multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others.

     

    Viacom18 EVP and head English entertainment Ferzad Palia said, “Colors Infinity is ready to be the absolute for the best in English language entertainment with its handpicked international content and extensive multi genre offering. Adding to the immersive experience, the innovation of facilitating essential viewing is set to be a definitive game changer through inviting newer audience and growing the viewership pie.”

     

    Palia added, “Till September, we will telecast seasons already aired in the US and update Indian viewers, and then eventually when the new series starts in the US we will have simultaneous screenings. This is something which will stop people from illegal streaming. Fresh content was unavailable to them as channels were telecasting repeats even in the primetime so they were forced to take the pirated route. No one indulges piracy for fun, it’s just that they lack options.”

     

    Launched after a thorough research spanning over 24 months, the network has roped in four brands as launch partners viz. L’Oreal, Renault, Grey Goose and Intigriti. All these four brands will have presence on the channel post launch too.

     

    The launch will be backed by high decibel marketing campaign in over 25 cities across the country. Karan Johar and Alia Bhatt will play the anchor role and every promotional strategy will be orchestrated around them. The promo featuring the Kjo and Alia Bhatt will reverberate both on digital and television. “Most of the creative, promos, packaging, graphics have been created by our in-house creative team and I am delighted that we have such an innovative team who has won many global accolades,” informed Palia.

     

    Programming

     

    1) My Kitchen Rules: Every day, at 8 pm.

     

    2) The Flash Season 1: Three back to back episodes, every Monday at 9 pm.

     

    3)The Musketeers: Three back to back episodes, every Tuesday at 9 pm.

     

    4) Forever season 1: Three back to back episodes, every Wednesday at 9pm.

     

    5) The Big C: Three back to back episodes, every Thursday 9pm.

     

    6)The Orange Is The New Black: Three back to back episodes, every Friday at 9pm.

     

    7)Better Call Saul: Three back to back episodes, every Saturday at 9 pm.

     

    8) Fargo: Three back to back episodes, every Sunday at 9 pm.  

     

    The channel will have seven day programming instead of five. Not just this, the 8pm to 12 pm slot will be the primetime slot where original content will be premiered. “Colors Infinity will strictly avoid showing repeats in primetime and will offer viewers exquisite content,” concluded Palia.

  • Maybelline New York India adds Bollywood drama with digital campaign #SwipeToSpice

    Maybelline New York India adds Bollywood drama with digital campaign #SwipeToSpice

    MUMBAI: To drive engagements around the recently launched Baby Lips Spiced Up range, Maybelline New York India has launched the #SwipeToSpice campaign. The campaign is conceptualised and executed by digital marketing agency- FoxyMoron.

     

    With the #SwipeToSpice campaign, Maybelline New York India is asking girls to Swipe with Baby Lips Spiced Up and then spice it up with their favourite Bollywood dialogues. The campaign launched with an exciting video, invites girls to share their ‘Spiced up’ videos via different social media platforms. 

     

    Maybelline New York India is also leveraging Whatsapp to invite entries. The campaign will be promoted across Facebook, Twitter, YouTube and Instagram. Key influencers and bloggers will also send in their entries and encourage their followers as well.

     

    At the end of the campaign, a crowd-sourced video will be created by compiling all the spiced up videos sent by the fans. 

     

    On the new campaign, Maybelline New York India general manager – marketing Pooja Sahgal commented, “Maybelline is a brand known for unique ways of engaging its powerful online community. With the launch of Baby Lips Spiced Up, an exclusive range created for Indian skin tones, we decided to engage fans with something all Indians love and can relate to – Bollywood. With a community like ours, we’re sure to make this as one of our most engaging campaigns for the brand.”

     

    FoxyMoron co-founder and director – media operations Suveer Bajaj said, “The new Baby Lips Spiced Up proposition is especially created to suit the Indian skin tone and appeals to the Indi pop generation. Taking this into account, we integrated a Bollywood element to the #SwipeToSpice campaign, as it goes well with the fans. The message is simple- swipe the new Baby Lips Spiced Up to add the spice of Bollywood in your life.”

  • Viacom18 bullish on English entertainment; launches Colors Infinity

    Viacom18 bullish on English entertainment; launches Colors Infinity

    MUMBAI: The English general entertainment channel (GEC) bouquet is set to get bigger with the launch of Viacom18’s Colors Infinity. The channel is in keeping with the network’s philosophy of growing and deepening its presence in the genres it is present in. 

     

    The to be launched channel will have both standard definition (SD) and high definition (HD) feeds. With the addition of the new channel, Viacom18’s English entertainment channel bouquet will now have four offerings namely VH1, Comedy Central, Colors Infinity and Colors Infinity HD. 

     

    Even before its launch Colors Infinity has acquired 2000 hours of original content from across studios, including the likes of NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC, Endemol Shine and a host of other independent and small studios. “These are all multiyear deals,” said Viacom18 EVP head – English Entertainment Ferzad Palia. 

     

    Additionally, the new English GEC, which has spent close to a year and a half in curating content, will have shows from across genres like drama, comedy, super heroes, talent, lifestyle, action, mini-series and live events. 

     

    The channel, which aims to target approximately 30 million consumers countrywide, at the time of launch, is using a phase wise marketing strategy. The first of this is informing consumers about the channel by using the well entrenched ‘Colors’ brand name. 

     

    “Colors by far is perceived as a successful media brand. It is also known for its disruptive and progressive programming and that is what Colors Infinity is about. The idea behind using the name Colors Infinity is to build a broader base of people,” informed Palia. 

     

    For Viacom18 group CEO Sudhanshu Vats, using the brand Colors is part of the network’s GEC approach. “If you look at our Hindi or regional channels, it is under the ‘Colors’ brand. So from a strategic perspective it fits well. Also Colors is a very urban and inspirational brand. It will have a lot of resonance and appeal with the right set of people that we want to reach out to,” said Vats. 

     

    The channel has roped in director-producer Karan Johar and actor Alia Bhatt as co-curators. The duo has worked closely with the channel on picking shows and giving insights on the programming. “Together the two of them have over 10 million Twitter followers and through them we plan to build relevance with a greater audience. They will be integrally involved with the marketing campaign as well,” said Palia. 

     

    Colors Infinity will not charge premium subscription for the channel and will work on the advertisement and subscription model. “The Indian market has so far not grown enough for channels to make money with just subscription. In the future, may be after cable starts billing and there is addressability, it may start generating revenue,” opined Vats. 

     

    Targeting viewers in the age group of 15 – 50 years, Colors Infinity is looking at a distinctive scheduling strategy. “It will be disruptive and something which has never been done in India before. We are mapping it the way a consumer would want to watch it,” informed Palia, adding that the content will comprise Indian television premieres. 

     

    While the network already has highly targeted channels in VH1, which is a pure music and lifestyle channel and Comedy Central, a comedy channel, both Vats and Palia feel that the viewership will not get cannibalized. “We are not here to eat from a small pie, we are here to grow the pie. In fact with time, we will have more switchers from competition channels than our own cluster,” asserted Palia.

     

    According to Vats, all the channels will co-exist. “Colors Infinity is a GEC, while the others are sharply targeted channels. This is how it is worldwide,” added Vats.  

     

    The growing English entertainment genre 

     

    According to Palia, this is the ‘Golden age of television.’ “The production of TV series in the US and UK was up 400 per cent in the past five years. This can be attributed to the growth of cable, over the top services and the aggressive nature of networks in the US and UK,” he opined. 

     

    Talking from an Indian market perspective, Palia said that English entertainment in India was now becoming main stream. “Close to 250 million Indians now are English literates, whereas 10 years ago, it was close to 25-30 million. It is the second language to most now,” he pointed out. 

     

    English entertainment genre currently reaches to 200 million consumers. “We have added 20 per cent viewers in the genre post DAS and our advertising revenue over the past five years has grown by 60 per cent. Not just this, close to 60 per cent of English entertainment consumption is coming from non-metros,” informed Palia. 

     

    Palia is of the opinion that from an advertiser’s perspective, the genre is lucrative as English entertainment consumers have 35 per cent higher disposable income. 

     

    Addressing the issue of ‘torent’ing, Palia said that the habit has been inculcated by broadcasters themselves. “We have forced consumers to go and download. Research shows that people do not download just because they want to watch content immediately after the US launch. The real reason is that they aren’t getting enough content that they should be. There is plethora of content that is not even brought to the country,” he said.

     

    While the shows are first aired in the US in September and go on till May, Palia points out that in India viewers have to wait for the first episode till May. “There is a huge time gap and through our new offering, we will be taking care of this aspect,” he informed. 

     

    According to Palia, the English entertainment genre has never really invited a much larger base of people who understand the language and are watching the content in their personal space and not on TV. “We want to be that channel, which takes the category to a larger audience. We are not going mass, but since English is now main stream, we are reaching out to a wider base,” concluded Palia.

  • Caprese announces its 360 degree campaign with Alia Bhatt

    Caprese announces its 360 degree campaign with Alia Bhatt

    MUMBAI: Caprese, woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador-the bubbly Alia Bhatt. The TVC features the gorgeous brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. This April 2015 the brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for Company. Filmed at enthralling and spellbinding locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Speaking about their marketing objective, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, Company says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage and International fashion credentials.”

    The on-going campaign will witness a 360 degree marketing approach across all the mediums of print, radio, television and social media.

     

  • Balaji joins hands with Phantom Films to co-produce ‘Udta Punjab’

    Balaji joins hands with Phantom Films to co-produce ‘Udta Punjab’

    MUMBAI: Balaji Motion Pictures has joined hands with Phantom Films to co-produce the Shahid Kapoor starrer Udta Punjab.

     

    The movie, which also stars Alia Bhatt, Kareena Kapoor and Punjabi actor Diljit, is being directed by Abhishek Chaubey.

     

    Ekta Kapoor’s Balaji Motion Pictures had earlier also collaborated with Phantom Films forLootera.

     

    The story of Udta Punjab revolves around substance abuse in the Indian state of Punjab. Earlier this month, the movie went on floors in Amritsar.

     

    Phantom Films is helmed by Madhu Mantena, Anurag Kashyap, Vikramaditya Motwane and Vikas Bahl.