Tag: Alia Bhatt

  • Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’

    Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’

    MUMBAI: From Abhishek Chaubey, the critically-acclaimed writer and director of ‘Ishqiya’, comes ‘Udta Punjab’, a gritty, crime thriller exploring the drug abuse in Punjab from a number of perspectives: a rock star, a migrant labourer, a doctor and a cop. Prime Focus provided visual effects (VFX), Digital Intermediate (DI) services and camera rental for ‘Udta Punjab’, which stars Shahid Kapoor, Alia Bhatt, Kareena Kapoor Khan and Diljit Dosanjh.

    Prime Focus delivered more than 345 VFX shots for ‘Udta Punjab’, including crowd multiplication and LED screen compositing for the ‘Chitta Ve’ song sequence, set extension and enhancement, picture-in-picture (PIPs) and clean-up work. One of the most challenging VFX sequences was a drug injection sequence which required the creation of a surreal dreamlike environment.

    “In the scene in which Alia can be seen freefalling against a pitch-black backdrop, the idea was to portray the calming and sedating effect of drugs on a junkie,” commented VFX Supervisor Vishal Kapoor. “Even after grading we weren’t quite satisfied with the static look of the frame, so in order to impart more dreaminess to sequence we added subtle transverse wave motions to help bring the sequence to life.”

    The grade of the film varied for each of the main characters – from colourful and vibrant for Tommy (a high-on-drugs, Punjabi rockstar), to earthy and raw for Pinky (a Bihari migrant who works in the fields). A rather cold treatment was given to the scenes featuring Preet and Sartaj – the characters battling the drug menace in the state of Punjab.

    “In addition to the overall dark treatment of the movie a grungy texture was added to the drug sequences to bring about the squalid, drug-fuelled underbelly of the region,” said Prime Focus Colourist Aashirwad Hadkar.

    Produced under the banner of Phantom Films & Balaji Motion Pictures, which was also the distribution company, ‘Udta Punjab’ released on 17th June 2016.

  • Udta Punjab….Rough landing! Dhanak Delightful!

    Udta Punjab….Rough landing! Dhanak Delightful!

    MUMBAI: Much in the news first for its duel with the Central Board of Film Certification (CBFC) and later for the leak of the film on the internet, Udta Punjab puts an end to all the controversy as it hits the cinemas today.

    Has the media glare helped the film as due to this it is said to have got extra promotion? No, because controversies can bring a film into news but can’t add to the content. On the contrary, such a thing can add to expectations. Also, when you watch the film you realize that according to the CBFC norms, 89 cuts offered may be  fewer than the film deserved—it is replete with street-side expletives. The film is almost 90 percent in Punjabi language and the Punjabi way of abusing only makes the abuses sound worse.

    The generous use of foul words and extensive use of Punjabi dialogue may severely limit the film’s prospective audience, especially the women and families.
    The film starts with a funny ‘Believe It Or Nuts’ kind of scene where a discus thrower from Pakistan, wearing a national jersey, throws a package of cocaine into India! The film proceeds to deal with the drug problem in Punjab and limits itself to that. There are no side attractions. All the characters except the few exploiters are victims.

    Shahid Kapoor is a small town Punjab lad who goes off to London and returns as a singing sensation, a pop star. His idea, and that of the makers, is to model him on rock stars in West from 1960s who did Psychedelic rock which was hugely drug induced. There was a phase when rock stars did repulsive things on stage like showing bare bottoms, puking, peeing which seems to have been the inspiration here. The success as well the drugs, both having gone to his head, he considers himself bigger than the system of the state. The result is a week in jail and some eye openers like a teenager inmate having killed his mother for refusing to give him money for drugs.

    Shahid needs no de-addiction, the seven day jail and the mother killer story has put him off drugs. Drugged bodies in various states of stupor are spread across the screen.

    The film moves to the system side of the drug problem. There are cops on one side who are totally on the take and set rates to let the truck filled with drugs pass: this includes Diljit Dosanjh, the Punjabi star making his debut in Hindi films, and there is Kareena Kapoor, attempting to nurse drug addicts to normalcy. Try to cure them is all that Kareena can do as there is no way she can stop the spread of drugs, which involves everybody from politicians to police. But, there is a curious scene where Kareena is distributing sterile disposable syringes moving from home to home; is this her idea of stopping drug abuse?  Conveniently, Dosanjh’s kid brother becomes a victim of drugs. He is on his death bed with Kareena tending to him. That changes Dosanjh for good.

    Shahid, who has projected the drug menace in the first part, now takes a backseat as Dosanjh and Kareena form a team and become investigators. They are convinced that a big name is involved in the drug racket. In the process of investigating, they also get attracted to each other. The investigation and clues usually fall into their laps. Because, Dosanjh may have little intellect but Kareena can weave magic on Google.

    Shahid is due to perform a show. He is not quite sure he can do it without drugs. He has realized he is a fluke and without drugs he is nothing. When egged on to sing by the audience, he vents his frustration, delivers a speech about drugs and when provoked, pees on the audience. His fans-turned-detractors are after him to lynch him and while he is on the run, he comes across Alia Bhatt, also on the run from her captors. She saves him from the goons out to beat him up. Shahid, in search of finding a man in himself, finds one in Alia instead! He goes soft on her.

    Alia is a Bihari laborer, one of thousands who work on the farms of Punjab. But, this one is a smart cookie. A state level hockey player, she gives into circumstances to work in farms away from home. Her captors have taken her back from Shahid, basically a weak man with no courage to fight. He now decides to save her. The forces combine as Shahid and Dosanjh end up at the same place, the villains’ den. The film goes into an abrupt climax.

    In the name of drug abuse in Punjab, Udta Punjab is a grossly crude film. The treatment is like a 1970s film when the drug issue was internationally in limelight. The script takes its own convenient twists and turns. The direction is routine and clichéd with an inclination for abrupt cuts and shifting to new scenes. For a film about a rock star, the music is grossly lacking (all songs are in Punjabi words). The first half lacks pace and needs to be trimmed.

    Performance wise, Alia excels. Totally deglamorized, and having limited exposure, she is a class apart. Shahid mixes up his drug abuser and rock star with lunacy in the first half till he gets more scope later in the film. Dosanjh is natural and looks good too. Kareena puts in a controlled act like a veteran. Satish Kaushik as Shahid’s promoter is formulaic. Prabhjyot Singh is good.
    Udta Punjab has a poor first half but the second half which shows some purpose and humour makes it tolerable. With the opening response being average and  finding the weekend family audience a suspect, the film has just average prospects.
    Producers:  Shobha Kapoor, Ekta Kapoor, Anurag Kashyap, Vikramaditya Motwane, Aman Gill, Vikas Bahl,
    Sameer Nair.
    Director: Abhishek Chaubey.
    Cast: Shahid Kapoor, Kareena Kapoor, Alia Bhatt, Diljit Dosanjh, Satish  Kaushik, Prabhjyot Singh.

    Dhanak

    Dhanak is basically a film aimed at children. What is good about the film is that it is a totally positive, no bad-elements in the story. There are two kids on the loose on the road and the whole world is out to help them, be nice to them. There is no stepmother, there is a benevolent uncle (chacha) and there is this half khaddoos aunty (chachi) who looks after these orphaned children.

    Hetal Gada and Krissh Chhabaria are an orphaned brother and sister in Rajasthan, their parents having died in Pushkar along with 25 others due to a camel stampede. They are now under the care of Vipin Sharma, their dead father’s younger brother and his wife, Gulfam Khan. While Vipin has taken to the kids as his own, Gulfam is restrained; to add to her frustrations is also the fact that she has no child of her own and that her husband, Vipin, is good for nothing. Hence, Gulfam dominates the household. Vipin lets it be that way.

    What adds to the discomfiture of Gulfam is that Krissh is blind. As if to compensate for his blindness, his other faculties like smell, sound and imagination work overtime. His perception is outstanding. Hetal has only one wish, to get her brother’s eyesight restored. She has even set a deadline to do so: her brother’s ninth birthday.

    Vipin loves the kids and even indulges them. He takes them to a touring cinema screening where Hetal spots a poster of Shah Rukh Khan advocating a movement against blindness. As she has already pledged that she would make sure her kid brother’s eyesight is restored before his ninth birthday, she decides to set out to a location in Jaisalmer about 300 kms away to meet Khan who is shooting there. One night, the kids walk out of their uncle’s house to search for Khan.
    It turns into a road movie thereafter as the kids traverse their destination 300 kms away. Their journey is all about anxiety as well as fun. While Hetal is an SRK fan, Krissh is a Salman Bhai fan and their arguments are an utter delight.

    The film is based in Rajasthan and the state’s depiction juxtaposed between its barren deserts and colourful culture is remarkable.

    Hetal and Krissh carry the entire film on their own strength and their lively banter keeps the viewing a pleasant experience. Both excel in performance; while Hetal’s is an emotional character, Krissh is sharp-witted and an exploiter. He gets the best lines, too. Vipin is good in a brief role. The direction is good, adhering to the simple narrative. Dialogue is the mainstay of the film.  The musical score enhances the Rajasthan ambience.
    Dhanak is a fun film, a must-watch: Amen!

    Producers: Manish Mundra, Nagesh Kukunoor, Elahe Hiptoola.
    Director: Nagesh Kukunoor.      •       
    Cast: Hetal Gada, Krissh Chhabbbria, Vipin Sharma, Gulfam Khan.

  • Udta Punjab….Rough landing! Dhanak Delightful!

    Udta Punjab….Rough landing! Dhanak Delightful!

    MUMBAI: Much in the news first for its duel with the Central Board of Film Certification (CBFC) and later for the leak of the film on the internet, Udta Punjab puts an end to all the controversy as it hits the cinemas today.

    Has the media glare helped the film as due to this it is said to have got extra promotion? No, because controversies can bring a film into news but can’t add to the content. On the contrary, such a thing can add to expectations. Also, when you watch the film you realize that according to the CBFC norms, 89 cuts offered may be  fewer than the film deserved—it is replete with street-side expletives. The film is almost 90 percent in Punjabi language and the Punjabi way of abusing only makes the abuses sound worse.

    The generous use of foul words and extensive use of Punjabi dialogue may severely limit the film’s prospective audience, especially the women and families.
    The film starts with a funny ‘Believe It Or Nuts’ kind of scene where a discus thrower from Pakistan, wearing a national jersey, throws a package of cocaine into India! The film proceeds to deal with the drug problem in Punjab and limits itself to that. There are no side attractions. All the characters except the few exploiters are victims.

    Shahid Kapoor is a small town Punjab lad who goes off to London and returns as a singing sensation, a pop star. His idea, and that of the makers, is to model him on rock stars in West from 1960s who did Psychedelic rock which was hugely drug induced. There was a phase when rock stars did repulsive things on stage like showing bare bottoms, puking, peeing which seems to have been the inspiration here. The success as well the drugs, both having gone to his head, he considers himself bigger than the system of the state. The result is a week in jail and some eye openers like a teenager inmate having killed his mother for refusing to give him money for drugs.

    Shahid needs no de-addiction, the seven day jail and the mother killer story has put him off drugs. Drugged bodies in various states of stupor are spread across the screen.

    The film moves to the system side of the drug problem. There are cops on one side who are totally on the take and set rates to let the truck filled with drugs pass: this includes Diljit Dosanjh, the Punjabi star making his debut in Hindi films, and there is Kareena Kapoor, attempting to nurse drug addicts to normalcy. Try to cure them is all that Kareena can do as there is no way she can stop the spread of drugs, which involves everybody from politicians to police. But, there is a curious scene where Kareena is distributing sterile disposable syringes moving from home to home; is this her idea of stopping drug abuse?  Conveniently, Dosanjh’s kid brother becomes a victim of drugs. He is on his death bed with Kareena tending to him. That changes Dosanjh for good.

    Shahid, who has projected the drug menace in the first part, now takes a backseat as Dosanjh and Kareena form a team and become investigators. They are convinced that a big name is involved in the drug racket. In the process of investigating, they also get attracted to each other. The investigation and clues usually fall into their laps. Because, Dosanjh may have little intellect but Kareena can weave magic on Google.

    Shahid is due to perform a show. He is not quite sure he can do it without drugs. He has realized he is a fluke and without drugs he is nothing. When egged on to sing by the audience, he vents his frustration, delivers a speech about drugs and when provoked, pees on the audience. His fans-turned-detractors are after him to lynch him and while he is on the run, he comes across Alia Bhatt, also on the run from her captors. She saves him from the goons out to beat him up. Shahid, in search of finding a man in himself, finds one in Alia instead! He goes soft on her.

    Alia is a Bihari laborer, one of thousands who work on the farms of Punjab. But, this one is a smart cookie. A state level hockey player, she gives into circumstances to work in farms away from home. Her captors have taken her back from Shahid, basically a weak man with no courage to fight. He now decides to save her. The forces combine as Shahid and Dosanjh end up at the same place, the villains’ den. The film goes into an abrupt climax.

    In the name of drug abuse in Punjab, Udta Punjab is a grossly crude film. The treatment is like a 1970s film when the drug issue was internationally in limelight. The script takes its own convenient twists and turns. The direction is routine and clichéd with an inclination for abrupt cuts and shifting to new scenes. For a film about a rock star, the music is grossly lacking (all songs are in Punjabi words). The first half lacks pace and needs to be trimmed.

    Performance wise, Alia excels. Totally deglamorized, and having limited exposure, she is a class apart. Shahid mixes up his drug abuser and rock star with lunacy in the first half till he gets more scope later in the film. Dosanjh is natural and looks good too. Kareena puts in a controlled act like a veteran. Satish Kaushik as Shahid’s promoter is formulaic. Prabhjyot Singh is good.
    Udta Punjab has a poor first half but the second half which shows some purpose and humour makes it tolerable. With the opening response being average and  finding the weekend family audience a suspect, the film has just average prospects.
    Producers:  Shobha Kapoor, Ekta Kapoor, Anurag Kashyap, Vikramaditya Motwane, Aman Gill, Vikas Bahl,
    Sameer Nair.
    Director: Abhishek Chaubey.
    Cast: Shahid Kapoor, Kareena Kapoor, Alia Bhatt, Diljit Dosanjh, Satish  Kaushik, Prabhjyot Singh.

    Dhanak

    Dhanak is basically a film aimed at children. What is good about the film is that it is a totally positive, no bad-elements in the story. There are two kids on the loose on the road and the whole world is out to help them, be nice to them. There is no stepmother, there is a benevolent uncle (chacha) and there is this half khaddoos aunty (chachi) who looks after these orphaned children.

    Hetal Gada and Krissh Chhabaria are an orphaned brother and sister in Rajasthan, their parents having died in Pushkar along with 25 others due to a camel stampede. They are now under the care of Vipin Sharma, their dead father’s younger brother and his wife, Gulfam Khan. While Vipin has taken to the kids as his own, Gulfam is restrained; to add to her frustrations is also the fact that she has no child of her own and that her husband, Vipin, is good for nothing. Hence, Gulfam dominates the household. Vipin lets it be that way.

    What adds to the discomfiture of Gulfam is that Krissh is blind. As if to compensate for his blindness, his other faculties like smell, sound and imagination work overtime. His perception is outstanding. Hetal has only one wish, to get her brother’s eyesight restored. She has even set a deadline to do so: her brother’s ninth birthday.

    Vipin loves the kids and even indulges them. He takes them to a touring cinema screening where Hetal spots a poster of Shah Rukh Khan advocating a movement against blindness. As she has already pledged that she would make sure her kid brother’s eyesight is restored before his ninth birthday, she decides to set out to a location in Jaisalmer about 300 kms away to meet Khan who is shooting there. One night, the kids walk out of their uncle’s house to search for Khan.
    It turns into a road movie thereafter as the kids traverse their destination 300 kms away. Their journey is all about anxiety as well as fun. While Hetal is an SRK fan, Krissh is a Salman Bhai fan and their arguments are an utter delight.

    The film is based in Rajasthan and the state’s depiction juxtaposed between its barren deserts and colourful culture is remarkable.

    Hetal and Krissh carry the entire film on their own strength and their lively banter keeps the viewing a pleasant experience. Both excel in performance; while Hetal’s is an emotional character, Krissh is sharp-witted and an exploiter. He gets the best lines, too. Vipin is good in a brief role. The direction is good, adhering to the simple narrative. Dialogue is the mainstay of the film.  The musical score enhances the Rajasthan ambience.
    Dhanak is a fun film, a must-watch: Amen!

    Producers: Manish Mundra, Nagesh Kukunoor, Elahe Hiptoola.
    Director: Nagesh Kukunoor.      •       
    Cast: Hetal Gada, Krissh Chhabbbria, Vipin Sharma, Gulfam Khan.

  • Blush Originals to release Papa Reji’s story

    Blush Originals to release Papa Reji’s story

    MUMBAI: The inspiring tales of real life heroes, people who stood up against all odds, the stories that will melt everyone’s heart are the stories that Culture Machine’s Blush is set to recite under its Blush Original vertical. Encouraged by the heart-warming response for its first documentary-narration on Bollywood stunt woman Geeta Tondon, Blush has come up with a new story based on Papa Reji to be released on Father’s Day.

    Papa Reji Thomas gave up his government job and started the Bless Foundation to shelter HIV+ve kids that have been abandoned by their families. Reji shelters 22 children, he takes care of their medical treatment, their living expenses and their education with the help of public donations. He has so far managed to rehabilitate 90 percent of the kids brought under his care. His wife and kids stay with these children as one big family, giving these kids parental care and a place to call home.

    public://reji.png

    The channel calls Papa Reji’s story a reality check. During times when we are stuck with our worldly problems, people with the least amount of money and huge hearts are making a difference. “It does not take a big bank account to help people, it takes determination and a very big heart” expressed Blush channel director Akanksha.

    The film on Geeta Tondan narrated the tale of how she survived an ugly marriage, of her escape from brothels and her bringing up her two young children. It recounted how Geeta made her space to do stunts for Deepika Padukone and Alia Bhatt as Bollywood’s leading stuntwoman.

    public://geeta.png

    Blush has content under many verticals like Unblushed, which has stories of outstanding celebrity heroes, and Blush Verdict for its entertainment column. The Original space is entirely dedicated to the real life stories that deserve to be told. “We wish to inspire people through these strong hearted humans, Blush Originals is a celebration of humanity and spirit that people have to live it” explained Seda.

    In spite of Blush being a women-centric content creator, Blush Originals is planning to not only concentrate on female stories, but also narrate any inspiring story from a chaiwala to an up market entrepreneur. Any tale that can inspire. Seda asserted that through digital platforms it has become much easier to create awareness among people and have them share what they have gone through. Digitization has brought people together to empathize and understand the other person’s journey, and Blush is planning to make most of it. It is also open to creating something around a concept and connect various individual stories to it.

    Each documentary is planned to be shot in its own taste say the makers. All the productions are in-house, shot with Sony F7 and 5D Mark III cameras. Blush Originals is set to release one documentary per month. The production team has informed that its is ready with two more videos to be released in July and August.

    Explaining about the people to be showcased, the makers said that they pick up stories amongst themselves. “These are the people we come across day by day, it could be my friend or a neighbor or just someone I run into. There is a story everyone has and every story deserves to be told” added Seda.

    There is no specific search team. It is an in-house task to find people. The makers also claim that they have such a good response after the first video that stories are coming to them now.

    On the marketing and promotion front, Blush is majorly using cross promotion with its sister YouTube channel Being Indian. Otherwise it is pushing the videos through regular online marketing strategies. “Documentaries have reached the right audiences through digitization” commented Seda while explaining the promotion front.  

    There are no tie ups with any brands or sponsors as of now. These documentaries are intellectual properties of Blush.

  • Blush Originals to release Papa Reji’s story

    Blush Originals to release Papa Reji’s story

    MUMBAI: The inspiring tales of real life heroes, people who stood up against all odds, the stories that will melt everyone’s heart are the stories that Culture Machine’s Blush is set to recite under its Blush Original vertical. Encouraged by the heart-warming response for its first documentary-narration on Bollywood stunt woman Geeta Tondon, Blush has come up with a new story based on Papa Reji to be released on Father’s Day.

    Papa Reji Thomas gave up his government job and started the Bless Foundation to shelter HIV+ve kids that have been abandoned by their families. Reji shelters 22 children, he takes care of their medical treatment, their living expenses and their education with the help of public donations. He has so far managed to rehabilitate 90 percent of the kids brought under his care. His wife and kids stay with these children as one big family, giving these kids parental care and a place to call home.

    public://reji.png

    The channel calls Papa Reji’s story a reality check. During times when we are stuck with our worldly problems, people with the least amount of money and huge hearts are making a difference. “It does not take a big bank account to help people, it takes determination and a very big heart” expressed Blush channel director Akanksha.

    The film on Geeta Tondan narrated the tale of how she survived an ugly marriage, of her escape from brothels and her bringing up her two young children. It recounted how Geeta made her space to do stunts for Deepika Padukone and Alia Bhatt as Bollywood’s leading stuntwoman.

    public://geeta.png

    Blush has content under many verticals like Unblushed, which has stories of outstanding celebrity heroes, and Blush Verdict for its entertainment column. The Original space is entirely dedicated to the real life stories that deserve to be told. “We wish to inspire people through these strong hearted humans, Blush Originals is a celebration of humanity and spirit that people have to live it” explained Seda.

    In spite of Blush being a women-centric content creator, Blush Originals is planning to not only concentrate on female stories, but also narrate any inspiring story from a chaiwala to an up market entrepreneur. Any tale that can inspire. Seda asserted that through digital platforms it has become much easier to create awareness among people and have them share what they have gone through. Digitization has brought people together to empathize and understand the other person’s journey, and Blush is planning to make most of it. It is also open to creating something around a concept and connect various individual stories to it.

    Each documentary is planned to be shot in its own taste say the makers. All the productions are in-house, shot with Sony F7 and 5D Mark III cameras. Blush Originals is set to release one documentary per month. The production team has informed that its is ready with two more videos to be released in July and August.

    Explaining about the people to be showcased, the makers said that they pick up stories amongst themselves. “These are the people we come across day by day, it could be my friend or a neighbor or just someone I run into. There is a story everyone has and every story deserves to be told” added Seda.

    There is no specific search team. It is an in-house task to find people. The makers also claim that they have such a good response after the first video that stories are coming to them now.

    On the marketing and promotion front, Blush is majorly using cross promotion with its sister YouTube channel Being Indian. Otherwise it is pushing the videos through regular online marketing strategies. “Documentaries have reached the right audiences through digitization” commented Seda while explaining the promotion front.  

    There are no tie ups with any brands or sponsors as of now. These documentaries are intellectual properties of Blush.

  • Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    MUMBAI: A few days back a couple of pictures were leaked on social media about two ads for MakeMyTrip starring Alia Bhatt and Ranveer Singh. The ads#BefikarBookKar – Taxi and #BefikarBookKar – Hotel are finally out. The attempt: to extoll the virtues of the new MakeMyTrip app and encourage travelers to download and use it to book a hotel room. Created by the Publicis Groupe, the ads also unveiled a fresh new look of the Indian travel company. Another TVC is slated to be unveiled in a month.

    Produced by Amit Sharma from Chrome Pictures and shot in Mumbai, the TVCs have been created with pop-culture in mind and made in a cinematic way. The attempt has been to adopt ‘consumer behaviour’ (of what the people do in reality) in the TV spots , and spread the message in an entertaining and memorable way.

    The first TVC features Alia donning a taxi driver’s avatar and Ranveer Singh as a Bengali nerd. Ranveer plays a traveler exiting a railway station and asks a taxi driver (played by Alia) for a hotel nearby. She names a few, and he asks her if there are any other ones she knows. Alia tells him to cough up Rs 500 and then passes him her phone with the Makemytrip app open for him to browse for all the hotels in the area. Ranveer surfs the app, and Alia asks him to return her phone. He cheekily demands his currency note back in exchange for the phone, clearly outsmarting her. The background by Abhishekh Arora, combined with Ranveer’s innocence and Alia’s bindaas witty approach make the TV spot quite endearing.

    In the second commercial, Alia is seen in a totally different getup as a sophisticated hotel receptionist while Ranveer plays a cool flamboyantly dressed not-so cool customer. He asks Alia for a discount which she refuses. Not satisfied with her reply, Ranveer starts negotiating with her and tries to impress her. Another client enters. The receptionist directly gives a 40 per cent discount to the new guest. Shocked, Singh asks for the reason for the difference in the discount rate. The receptionist quirkily replies “aapko ek hi discount, inko make my trip discount”. The TVC cleverly depicts how the Makemytrip application provides its services at an extremely reasonably price with great discounts for its users.

    “Indians normally prefer offline hotel bookings. They reach the place and then start looking for accommodation. Many think that in this way this they can negotiate a reasonable price with the hotel. But the fact is that the MakeMyTrip application gives better deals within one’s budget which does not need any negotiation and is easy,” says Publicis Worldwide-South Asia managing director & chief creative officer Bobby Pawar.

    Both the TV spots shot in Hindi have been dubbed in regional languages like Tamil, Telugu and Kannada.

    With a 360 degree approach, the campaign is being heavily promoted on TV on GECs and news channels radio, social media and other digital platforms. The decibel levels for the ad are going to rise during the IPL.

    “I will be happy to see people booking tickets as well as hotels through the MakeMyTrip app. About our ad, as long as people talk about it and love it, we will be happy. We will see where this ad takes us economically”, concludes Pawar.

  • Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    Publicis takes comic tack for Alia Bhatt-Ranveer Singh MakeMyTrip app TVC

    MUMBAI: A few days back a couple of pictures were leaked on social media about two ads for MakeMyTrip starring Alia Bhatt and Ranveer Singh. The ads#BefikarBookKar – Taxi and #BefikarBookKar – Hotel are finally out. The attempt: to extoll the virtues of the new MakeMyTrip app and encourage travelers to download and use it to book a hotel room. Created by the Publicis Groupe, the ads also unveiled a fresh new look of the Indian travel company. Another TVC is slated to be unveiled in a month.

    Produced by Amit Sharma from Chrome Pictures and shot in Mumbai, the TVCs have been created with pop-culture in mind and made in a cinematic way. The attempt has been to adopt ‘consumer behaviour’ (of what the people do in reality) in the TV spots , and spread the message in an entertaining and memorable way.

    The first TVC features Alia donning a taxi driver’s avatar and Ranveer Singh as a Bengali nerd. Ranveer plays a traveler exiting a railway station and asks a taxi driver (played by Alia) for a hotel nearby. She names a few, and he asks her if there are any other ones she knows. Alia tells him to cough up Rs 500 and then passes him her phone with the Makemytrip app open for him to browse for all the hotels in the area. Ranveer surfs the app, and Alia asks him to return her phone. He cheekily demands his currency note back in exchange for the phone, clearly outsmarting her. The background by Abhishekh Arora, combined with Ranveer’s innocence and Alia’s bindaas witty approach make the TV spot quite endearing.

    In the second commercial, Alia is seen in a totally different getup as a sophisticated hotel receptionist while Ranveer plays a cool flamboyantly dressed not-so cool customer. He asks Alia for a discount which she refuses. Not satisfied with her reply, Ranveer starts negotiating with her and tries to impress her. Another client enters. The receptionist directly gives a 40 per cent discount to the new guest. Shocked, Singh asks for the reason for the difference in the discount rate. The receptionist quirkily replies “aapko ek hi discount, inko make my trip discount”. The TVC cleverly depicts how the Makemytrip application provides its services at an extremely reasonably price with great discounts for its users.

    “Indians normally prefer offline hotel bookings. They reach the place and then start looking for accommodation. Many think that in this way this they can negotiate a reasonable price with the hotel. But the fact is that the MakeMyTrip application gives better deals within one’s budget which does not need any negotiation and is easy,” says Publicis Worldwide-South Asia managing director & chief creative officer Bobby Pawar.

    Both the TV spots shot in Hindi have been dubbed in regional languages like Tamil, Telugu and Kannada.

    With a 360 degree approach, the campaign is being heavily promoted on TV on GECs and news channels radio, social media and other digital platforms. The decibel levels for the ad are going to rise during the IPL.

    “I will be happy to see people booking tickets as well as hotels through the MakeMyTrip app. About our ad, as long as people talk about it and love it, we will be happy. We will see where this ad takes us economically”, concludes Pawar.

  • Kapoor & Sons full of good performances, but will World T20 mar its box office?

    Kapoor & Sons full of good performances, but will World T20 mar its box office?

    MUMBAI: Kapoor& Sons is a family drama. One can slot it as a contemporary family drama extending to three generations. The title of the film does not quite convey the theme as it unfolds on the screen. It is about a dysfunctional family where just about everybody is at crossroads and has a reason to grudge the other, except the fun-loving patriarch, Rishi Kapoor. 

    Rishi Kapoor, an ex-army man, has settled in the picturesque hill station of Coonoor in the South with his elder son, Rajat Kapoor, and daughter in law, Ratna Pathak. On the verge of his 90th birthday, Rishi Kapoor wishes that his two grandsons, Fawad Khan and Sidharth Malhotra join him. While, Fawad is a successful writer based in London, Sidharth tends a bar in New Jersey while also aspiring to be a writer. This also sort of establishes that the two brothers are poles apart. 

    Fawad is Mr Proper and organized, Sidharth is a drifter who can’t stick to one task. He lives an uncharted life. Both plan to land in India at about the same time and head to Coonoor. Rishi Kapoor has this habit of faking his death. But, when the brothers reach, Rishi Kapoor is actually admitted into a hospital having suffered a heart attack. He is heavily made-up to look 90, and that takes some time accepting for a viewer. 

    As you go along, you see the difference in the way the brothers are treated, especially by Ratna and Rajat; Fawad gets most of the attention and priority in everything. Sidharth catches up with an old friend and, through him, meets Alia Bhatt. Alia is an orphan having lost both her parents in a plane crash. She is in Coonoor to deal with her family property. Fawad visits her property and meets Alia. Out on a dinner date with Fawad, Alia ends up kissing him. However, she spends most of her time with Sidharth and finds his company more comforting.

    Sidharth and Alia exchange notes and he tells her about how the manuscript of his book resembled Fawad’s bestseller. He is not ready to believe this was a coincidence. The gap widens between brothers when Alia confesses to kissing Fawad.

    In this family, the brothers are not the only ones at war. Rajat and Ratna are always at loggerheads too. Rajat’s business is in doldrums and he has added to the problems by getting involved with another woman. Everything comes together to spoil the 90th birthday celebrations of the patriarch. Kapoor may be 90 but his interest in women is intact and his pinup girl is Mandakini under a waterfall in film Ram Teri Ganga Maili. He relishes sweets, which he is barred from, porn films and an occasional puff of pot.

    When the skeletons start coming out of the closet, it creates rifts between brothers, mother and ends up costing the life of one. 

    Kapoor& Sons breezes through its first half, but the attempt to cram too much into the second half makes it heavy as well as jerky, as attention shifts from one character to another. There is a sort of happy ending as the family comes together once again on Kapoor’s request but it is not all that happy a moment as Kapoor has not only lost a family member, but also his verve and humour.

    The film gives the feeling of being stretched. Except for Kapoor’s earlier exploits, there is little to entertain. Besides, music too does not help. The romance is kind of there and not there. ShakunBatra’s direction is generally good as he tries to keep this a real life kind of narration. The dialogue is effective. Shot on lush Coonoor locations, visually the film is pleasing.

    Actually, this film is all about performances. While all the actors playing the main characters excel, Fawad gets the best part to play, which adds to his fan following. Rishi Kapoor, being the only one providing light moments, is very good. Sidharth, Alia, Rajat and Ratna too do well.
    Kapoor & Sons is a slow starter. Its appeal will be limited to a certain section of audience with single screen patrons ruled out. World T20 is bound to affect its prospects, especially during India Pakistan tie on 19th.

    Producers: HirooYashJohar, Karan Johar.

    Director: ShakunBatra

    Cast: Rishi Kapoor, Sidharth Malhotra, Alia Bhatt, Fawad Khan, Ratna Pathak, Rajat Kapoor.

  • Kapoor & Sons full of good performances, but will World T20 mar its box office?

    Kapoor & Sons full of good performances, but will World T20 mar its box office?

    MUMBAI: Kapoor& Sons is a family drama. One can slot it as a contemporary family drama extending to three generations. The title of the film does not quite convey the theme as it unfolds on the screen. It is about a dysfunctional family where just about everybody is at crossroads and has a reason to grudge the other, except the fun-loving patriarch, Rishi Kapoor. 

    Rishi Kapoor, an ex-army man, has settled in the picturesque hill station of Coonoor in the South with his elder son, Rajat Kapoor, and daughter in law, Ratna Pathak. On the verge of his 90th birthday, Rishi Kapoor wishes that his two grandsons, Fawad Khan and Sidharth Malhotra join him. While, Fawad is a successful writer based in London, Sidharth tends a bar in New Jersey while also aspiring to be a writer. This also sort of establishes that the two brothers are poles apart. 

    Fawad is Mr Proper and organized, Sidharth is a drifter who can’t stick to one task. He lives an uncharted life. Both plan to land in India at about the same time and head to Coonoor. Rishi Kapoor has this habit of faking his death. But, when the brothers reach, Rishi Kapoor is actually admitted into a hospital having suffered a heart attack. He is heavily made-up to look 90, and that takes some time accepting for a viewer. 

    As you go along, you see the difference in the way the brothers are treated, especially by Ratna and Rajat; Fawad gets most of the attention and priority in everything. Sidharth catches up with an old friend and, through him, meets Alia Bhatt. Alia is an orphan having lost both her parents in a plane crash. She is in Coonoor to deal with her family property. Fawad visits her property and meets Alia. Out on a dinner date with Fawad, Alia ends up kissing him. However, she spends most of her time with Sidharth and finds his company more comforting.

    Sidharth and Alia exchange notes and he tells her about how the manuscript of his book resembled Fawad’s bestseller. He is not ready to believe this was a coincidence. The gap widens between brothers when Alia confesses to kissing Fawad.

    In this family, the brothers are not the only ones at war. Rajat and Ratna are always at loggerheads too. Rajat’s business is in doldrums and he has added to the problems by getting involved with another woman. Everything comes together to spoil the 90th birthday celebrations of the patriarch. Kapoor may be 90 but his interest in women is intact and his pinup girl is Mandakini under a waterfall in film Ram Teri Ganga Maili. He relishes sweets, which he is barred from, porn films and an occasional puff of pot.

    When the skeletons start coming out of the closet, it creates rifts between brothers, mother and ends up costing the life of one. 

    Kapoor& Sons breezes through its first half, but the attempt to cram too much into the second half makes it heavy as well as jerky, as attention shifts from one character to another. There is a sort of happy ending as the family comes together once again on Kapoor’s request but it is not all that happy a moment as Kapoor has not only lost a family member, but also his verve and humour.

    The film gives the feeling of being stretched. Except for Kapoor’s earlier exploits, there is little to entertain. Besides, music too does not help. The romance is kind of there and not there. ShakunBatra’s direction is generally good as he tries to keep this a real life kind of narration. The dialogue is effective. Shot on lush Coonoor locations, visually the film is pleasing.

    Actually, this film is all about performances. While all the actors playing the main characters excel, Fawad gets the best part to play, which adds to his fan following. Rishi Kapoor, being the only one providing light moments, is very good. Sidharth, Alia, Rajat and Ratna too do well.
    Kapoor & Sons is a slow starter. Its appeal will be limited to a certain section of audience with single screen patrons ruled out. World T20 is bound to affect its prospects, especially during India Pakistan tie on 19th.

    Producers: HirooYashJohar, Karan Johar.

    Director: ShakunBatra

    Cast: Rishi Kapoor, Sidharth Malhotra, Alia Bhatt, Fawad Khan, Ratna Pathak, Rajat Kapoor.

  • Box Office: ‘Shaandaar’ collects Rs 30.8 crore in opening weekend

    Box Office: ‘Shaandaar’ collects Rs 30.8 crore in opening weekend

    MUMBAI: The Shahid Kapoor and Alia Bhatt starrer Shaandaar fails to find the approval of moviegoers. The film, an attempt to blend comic book approach with a fairytale setting, seems to take the audience and its intelligence for granted and meets with ready rejection.

     

    Opening on Thursday to cash in on the major National holiday of Dussehra and enjoying the solo release status, its opening day collections of around Rs 11 crore leave much to be desired. The first day audience’s disappointment reflected at the box office on Friday as the collections dropped by over 30 per cent showing further decline on Saturday and Sunday to end its four day opening weekend with figures of Rs 30.8 crore.  

     

    Pyaar Ka Punchnama 2 was lapped up by the youth it being a romantic comedy catering to the young lot. That the film enjoyed certain brand equity because of earlier film, Pyaar Ka Punchnama, which was a reasonable success, also helped the sequel. Despite the film following a similar theme and gags as the previous version, the film did not fail to entertain. After a strong opening weekend of Rs 20.8 crore, the film held steady through the week to end its first week with figures of Rs 37.8 crore. 

     

    The film will enjoy a lucrative second week as it enjoys a favourable word of mouth while also benefiting from poor opposition from the new release of the week, Shaandaar.

     

    Wedding Pullav faces total rejection. The film manages to collect a poor Rs 50 lakh for its first week.

     

    Other minor films, released without any promotion, go unnoticed. The films are: Chinar Daastaan-E-IshqBumper DrawHogaya Dimaagh Ka DahiPrivate Teacher and Jaatiwad.

     

    Jazbaa drops to about 10 per cent of its first week figures, which in itself was poor. The film adds Rs 3.1 crore in its second week to take its two week total to Rs 23.7 crore.

     

    Singh Is Bliing collects Rs 1.3 crore in its third week taking its three week total to Rs 73.95 crore.

     

    Talvar remains strong despite new releases. It braves all oppositions. On a strong public appreciation, the film returns impressive figures in its third week. It adds Rs 3.55 crore to take its three week tally to Rs 29.55 crore.