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Tag: Alia Bhatt

  • Alia and Varun double the fun on Two Much couch

    Alia and Varun double the fun on Two Much couch

    MUMBAI: Twice the mischief, twice the magic. Hindi cinema’s beloved duo Alia Bhatt and Varun Dhawan aka Varia, are all set to light up Prime Video’s Two Much with Kajol and Twinkle this week, bringing their signature mix of chaos and charm.

    From their first-day jitters in Student of the Year to swapping parenting tips and spilling secrets from over a decade of friendship, the pair slip into easy banter that only Kajol and Twinkle can amplify with their trademark wit.

    The episode is a cocktail of nostalgia, laughter and candid confessions as “Varia” revisit their journey from fresh-faced debutants to two of Hindi cinema’s most bankable stars. Expect playful digs, heartfelt moments and plenty of giggles on the couch.

    After a blockbuster premiere with Salman Khan and Aamir Khan, Two Much with Kajol and Twinkle continues to raise the entertainment stakes. Catch the Alia-Varun episode streaming this Thursday on Prime Video in over 240 countries and territories.

  • Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show

    Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show

    MUMBAI: This Diwali, your screen time may just outshine the diyas. Oppo India has teamed up with Prime Video to light up the festive season with a double treat, a sparkling new Reno14 5G Diwali edition smartphone and the much-anticipated unscripted talk show Two Much with Kajol and Twinkle, streaming exclusively on Prime Video from today.

    The show kicks off with a reunion fans never thought they’d see Aamir Khan and Salman Khan sharing the couch, swapping stories, laughs, and surprises. The line-up that follows reads like a Bollywood blockbuster: Akshay Kumar, Alia Bhatt, Karan Johar, Kriti Sanon, Varun Dhawan, Vicky Kaushal, Govinda, Chunky Panday, and Janhvi Kapoor are all set to appear, promising spontaneous conversations and plenty of star-studded chaos.

    While Kajol and Twinkle keep the cameras rolling, Oppo brings the sparkle with its limited Reno14 5G Diwali Edition, a device that is as much art as it is tech. Priced at Rs 39,999 (special festive price Rs 36,999), the smartphone draws from Indian tradition, with a mandala base symbolising harmony, a peacock representing prosperity, and flame motifs echoing the light of countless diyas.

    The black-and-gold palette captures Diwali’s essence black as the new moon, symbolising obstacles, and gold as the glow of lamps, signifying triumph and prosperity.

    In a first for India, the device features heat-sensitive Glowshift technology, transforming from deep black to radiant gold at body temperature. The shift, achieved through nine layers of lamination and six intricate processes, can be triggered over 10,000 cycles meaning the magic won’t fade with the season.

    The Reno14 Diwali Edition packs a 50MP Hypertone triple camera with a 3.5x telephoto lens, 4K HDR video at 60fps across all lenses, and even an Underwater Photography Mode. On the inside, it’s powered by MediaTek Dimensity 8350, paired with a 6000mAh battery backed by 80w Supervooc fast charging. At just 7.42mm thin and 187g, it’s built with an aerospace-grade aluminium frame, Gorilla Glass 7i, and IP66/68/69 protection.

    Running ColorOS 15 with GenAI integration, it also doubles as your AI assistant, offering tools like Translate, Mind Space, AI Summary, Circle to Search, and AI Toolbox 2.0.

    For Oppo, the festive edition isn’t just a smartphone, it’s a storytelling device. As Oppo India, head of PR and communications Goldee Patnaik put it: “This special edition smartphone is a festive keepsake inspired by India’s rich cultural heritage… Our collaboration with Prime Video for Two Much with Kajol and Twinkle echoes the same sentiment celebrating real, unscripted connections and the joy of being in the moment.”

    With a smartphone that changes colour with your touch and a talk show that promises raw, unscripted conversations, Oppo has blended tech and tradition into a festive narrative. This Diwali, your upgrade might just come with both a new device and a binge-worthy watchlist.

  • Alia Bhatt turns up the gloss with L’Oréal Paris’ bold new hair colour drop

    Alia Bhatt turns up the gloss with L’Oréal Paris’ bold new hair colour drop

    MUMBAI: L’Oréal Paris has turned up the shine dial with its latest campaign featuring global ambassador Alia Bhatt, who’s riding high on her Cannes red carpet glow. The new launch? A revamped Casting Crème Gloss range, now supercharged with glycolic gloss complex and promising 5X glossier hair — minus the ammonia.

    The tagline says it all: “My Time To Shine… Is Now.” 

    And Alia Bhatt, in full glossy glory, is living proof. Flaunting her vibrant locks on-screen, she spells out why this latest innovation is more than just hair colour — it’s a confidence coat.

    The new formula offers visible grey coverage, healthier hair, and a commitment to self-expression. Hair, as the campaign argues, is more than strands — it’s a symbol of transformation, bold choices, and personal reinvention.

    L’Oréal Paris India  general manager Dario Zizzi said:  “Alia has brought incredible energy to the L’Oréal Paris family, and we’re delighted to see her light up the screen in this new campaign with us. With this campaign, we’re celebrating powerful milestones, and the role of beautifully glossy hair in helping women feel confident, proud, and ready to shine. At L’Oréal Paris, we remain committed to delivering cutting-edge innovations that not only elevate hair color but also resonate with our consumers’ evolving aspirations.”

    This drop reaffirms L’Oréal Paris’ spot at the top of the global beauty leaderboard, combining science-backed formulations with empowering messaging. With 40 years of research heritage and a mission to inspire women everywhere, the brand is more than make-up — it’s a movement.

    So whether it’s covering greys or making a glossy statement, L’Oréal’s message is crystal clear: when it comes to self-expression, you’re worth it.

  • Star power dominates ads: Celebrity endorsements surge in 2024

    Star power dominates ads: Celebrity endorsements surge in 2024

    MUMBAI: Celebrity endorsements remained the lifeblood of India’s advertising world in 2024, proving once again that a star-studded ad is worth its weight in gold. While brands pull every trick in the book to grab eyeballs, Indian cinema icons, cricketing heroes, and TV stars effortlessly steal the show. Because let’s face it—if Shah Rukh Khan tells you to buy a biscuit, you probably will.

    The latest TAM AdEx-Rewinding year 2024 for Celebrity Endorsement spills the tea: celebrities shone in 30 per cent of all TV ads, with male film actors leading at 42 per cent. Star power isn’t just a marketing gimmick—it’s the secret sauce to making brands unforgettable. From daredevil action heroes to six-hitting cricketers, these celebs know how to work their magic.

    The numbers tell an interesting story. Celebrity-led ad volume grew three per cent in 2024, though overall, the past three years saw some dips—down eight per cent in 2023 and six per cent in 2024 compared to 2022. Yet, brands are still betting big on famous faces.

    The IPL season acted as a turbo boost, making April–June the golden quarter for ad volumes. If you watched TV, you likely saw Akshay Kumar’s megawatt grin or Shah Rukh Khan’s signature charm pushing a product your way. Resistance was futile.

    What’s hot? Over the 50 per cent of celebrity-endorsed ads that belonged to three dominant sectors:

    . Food & Beverages (24 per cent) – Because who can resist a snack endorsed by Indian cinema royalty?

    .   Personal Care & Hygiene (17 per cent) – Grooming advice from a glamorous star? Say no more.

     .  Household Products (11 per cent) – Even A-listers appreciate a squeaky-clean home.

    Well who ruled the ad space? Some faces were simply everywhere. Akshay Kumar clocked in a mind-blowing 20 hours per day of ad visibility—essentially living in commercial breaks. Meanwhile, M.S. Dhoni played a different kind of innings, endorsing a whopping 52 brands like a true business strategist. And in the product category race, E-commerce Gaming emerged as the big winner, attracting the highest number of celebrity endorsements. Looks like stars aren’t just playing games on screen—they’re cashing in on them, too.

    Brands love a power couple, and 2024 was the year they proved their worth. Leading the romance-meets-commerce charge were Akshay Kumar and Twinkle Khanna, holding a 17 per cent share of celebrity couple endorsements. Not far behind were Ranbir Kapoor and Alia Bhatt (14 per cent), followed by the ever-charming Anushka Sharma and Virat Kohli (13 per cent).

    Together, these dynamic duos helped drive 50 per cent of all celebrity-led ads, proving that love might be priceless, but in the advertising world, it’s an absolute goldmine. When an Indian cinema star and a cricketing legend sell you something together, how can you possibly say no?

    Also, It turns out, men and women have their own advertising niches. Male celebrities dominated Food & Beverage ads (59 per cent), while female stars ruled Personal Care & Hygiene (67 per cent)—because let’s face it, no one wants beard oil tips from Kiara Advani, and Alia Bhatt recommending a spicy chicken burger might feel oddly suspicious.

    Meanwhile, the Agriculture, Telecom, and Media sectors remained a male-only club, as if female celebrities don’t know how to answer a phone or grow crops. Maybe it’s time to shake things up and give the audience a little variety. Just imagine Deepika Padukone selling tractor insurance—now that’s a campaign we’d love to see! Just a thought.

    Final takeaway? Celebrities still rule! No matter how much the ad world changes, one thing stays constant—celebrities run the show. Whether it’s an Indian cinema megastar, a cricketing legend, or a TV heartthrob, brands will always bank on their charm. Love them or roll your eyes, celebrity ads are here to stay—because let’s be honest, they work.

  • Print leads jewellery ad spend as digital gains: Insights from 2024 report

    Print leads jewellery ad spend as digital gains: Insights from 2024 report

    MUMBAI: Print media isn’t ready to hand over its crown just yet. Despite the digital surge, print advertising still ruled the jewellery sector in 2024, capturing 73 per cent of total ad spend, according to Excellent Publicity’s Jewellery Ad Spend Report. Released in collaboration with data from TAM Media Research, the report unpacks how jewellery brands distributed their ad budgets across print, TV, radio, and digital platforms.

    Print remained the undisputed leader, with Titan Company claiming 11 per cent of print ad spend, followed by Malabar Group at 8 per cent and Kalyan Jewellers at 7 per cent. Regional publications were pivotal, with South Indian newspapers commanding 28 per cent of print investments. Eenadu topped the list, closely followed by The Times of India.

    Television, another heavy hitter, accounted for 45 per cent of the total ad spend, with general entertainment channels (GECs) leading the charge. News and sports channels captured 36 per cent and nine per cent, respectively. Indian cinema stardom played a big role here, with Janhvi Kapoor and Alia Bhatt boosting Kalyan Jewellers to the top TV advertiser spot, contributing 20 per cent of TV ad spend.

    Digital platforms made their presence felt, reflecting a shift in consumer behaviour. Display ads dominated with 87 per cent of digital ad volume, while video content contributed 13 per cent. Facebook led the digital pack, commanding 75 per cent of digital ad spend, followed by YouTube at 11 per cent. Notably, August Jewellery was the top digital advertiser, responsible for 34 per cent of the sector’s digital spend.

    Excellent Publicity co-founder & director, Vaishal Dalal noted the evolution, “Television, radio, and print media have always been reliable mediums for the jewellery industry’s advertising. However, the technological revolution has brought about a remarkable change in people’s content-viewing habits. This behavioural change has opened up new avenues of online advertising formats for brands to connect with their audiences. The jewellery sector is no exception, embracing digital media to stay relevant and engage with its target consumers. With the endless possibilities digital offers, the future holds immense potential for growth and innovation in this space.”

    The report highlighted regional nuances in advertising. South India contributed 28 per cent to the overall national ad spend, with North India leading at 30 per cent. Southern publications and Radio Mirchi emerged as key platforms for brands targeting specific demographics, especially in South India’s thriving jewellery market.

    As the wedding season draws near, jewellery brands are expected to ramp up advertising across traditional and digital platforms. With a mix of celebrity endorsements, targeted regional campaigns, and innovative digital formats, the sector is poised to capitalise on increased consumer demand.

    Read the full report at www.excellentpublicity.com

  • MakeMyTrip launches new quirky campaign

    MakeMyTrip launches new quirky campaign

    Mumbai: MakeMyTrip has launched a new campaign addressing common travel challenges through humour. The three-film campaign highlights the company’s accommodation options: international hotels, homestays & villas, and domestic hotels. Featuring Alia Bhatt and Ranveer Singh, the campaign showcases MakeMyTrip’s solutions for finding the right accommodations, both internationally and domestically.

    The first film features Alia and Ranveer struggling to find familiar food in a foreign hotel, emphasizing MakeMyTrip’s ‘Loved by Indians’ filter for finding hotels with Indian cuisine and other preferences.

    In the second film, the duo humorously repurposes hotel amenities as gifts, reinforcing MakeMyTrip’s affordable options, such as a 25 per cent discount for new users on domestic hotels.

    The final film highlights MakeMyTrip’s range of serviced villas, with Alia expecting full service but discovering the need for self-management, showcasing the variety of options available for different traveler needs.

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    “Our latest campaign is rooted in the real challenges travelers face,” said MakeMyTrip CMO & CBO – corporate, Raj Rishi Singh. “From finding the right amenities to making smart budget decisions, we want our travelers to experience ease and delight with every stay choice. Alia and Ranveer bring a dose of humor to each unique scenario, delivering a message that resonates deeply with every type of traveller.”

    The campaign is live across TV, digital, and social. In addition, MakeMyTrip is also a ground sponsor for the ongoing India-South Africa T20 series. Directed by Early Man Film’s Abhinav Pratiman, these films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot creative agency.

  • Alia Bhatt plays a pivotal role in shaping the future direction of SuperBottoms: Pallavi Utagi

    Alia Bhatt plays a pivotal role in shaping the future direction of SuperBottoms: Pallavi Utagi

    Mumbai: SuperBottoms has launched its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line.

    Indiantelevision.com caught up with SuperBottoms founder & CEO Pallavi Utagi where she gave more interesting insights on the creation of this campaign.

    Edited excerpts

    How did the collaboration with Alia Bhatt come about, and what do you think she brings to the campaign?

    Alia Bhatt’s collaboration with SuperBottoms began when she joined as an investor last year, showcasing her belief in the brand’s vision for sustainable, baby-friendly products. Her involvement extended beyond investment when she became an integral part of the #ItFeelsRight campaign. Alia’s commitment to eco-conscious living and her influence as a leading public figure helped amplify the message that choosing sustainable baby products isn’t just a smart choice but one that aligns with values of care and responsibility. She brought a unique blend of authenticity and star power, which resonated with parents across the country.

    In what ways do you believe the campaign will impact the perception of cloth diapers compared to disposable ones?

    The #ItFeelsRight campaign is designed to reshape how mothers perceive cloth diapers by highlighting the key benefits that matter most to parents. UNO Cloth Diapers, made from organic cotton, offer a level of care that stands out from disposable diapers. Organic cotton ensures the diapers are gentle on babies’ skin, free from harmful chemicals, and ideal for those with sensitive skin, unlike disposables, which can cause irritation.

    With superior absorption power, UNO Cloth Diapers keep babies comfortable for longer, reducing the need for frequent changes. Financially, they are a game-changer, costing just Rs 2 per use compared to Rs 10 for disposables, making them a more economical and sustainable option over time. As mothers always seek the best care for their babies, UNO Cloth Diapers provide both comfort and affordability, all while aligning with the growing demand for eco-friendly, natural baby care products.

    How do you ensure that its products are both eco-friendly and high-quality?

    SuperBottoms ensures that its products are both eco-friendly and high-quality through a combination of sustainable material sourcing, rigorous testing, and continuous innovation. The core materials used, such as organic cotton in the UNO Cloth Diapers, are not only gentle on the environment but also on babies’ sensitive skin. The brand avoids the use of harmful chemicals, focusing on non-toxic dyes and natural fibres, which makes the products safe for both babies and the planet. To maintain high standards, SuperBottoms conducts thorough testing to ensure durability, absorption power, and comfort. The products are designed to meet the everyday needs of parents while being mindful of environmental impact. By creating reusable cloth diapers and other eco-friendly baby products, SuperBottoms reduces waste associated with disposable options, ensuring a sustainable approach without compromising on the quality and care that parents expect for their little ones.

    Any challenges you overcame while developing this campaign and how you overcame them?

    One of the key challenges we faced while developing this campaign was finding the right balance between emphasizing the benefits of cloth diapers and maintaining mass appeal. We needed to ensure that the campaign’s message around the health benefits for babies and the affordability of UNO Cloth Diapers resonated with a broad audience, many of whom may be unfamiliar with or hesitant about switching from disposable diapers.

    We overcame this by focusing on what matters most to parents—comfort, skin-friendliness, and cost savings. By emphasizing that UNO Cloth Diapers are made from organic cotton, have great absorption power, and are significantly more affordable—just Rs. 2 per use compared to Rs. 10 for disposables—we showed parents that these cloth diapers are a high-quality, budget-friendly choice for their babies. The involvement of Alia Bhatt as our investor & brand ambassador also helped build trust and draw attention to the campaign.

    How do you envision the role of brand ambassadors like Alia Bhatt in shaping the future direction of SuperBottoms?

    Alia Bhatt plays a pivotal role in shaping the future direction of SuperBottoms by amplifying the brand’s core message of sustainability and baby-friendly care to a wider audience. Alia’s credibility, both as an eco-conscious individual and as a respected public figure, helps bridge the gap between niche, eco-friendly products and mainstream consumers. Her involvement not only reinforces the brand’s values but also brings significant attention to the growing need for sustainable parenting solutions.

    By associating with a figure like Alia, SuperBottoms can continue to position itself as a leader in eco-conscious baby care, inspiring more parents to make thoughtful, sustainable choices. Her influence will likely help shape future campaigns, collaborations, and product innovations that further align with SuperBottoms’ commitment to quality, sustainability, and conscious parenting.
     

  • SuperBottoms launches ‘It Feels Right’ campaign featuring Alia Bhatt

    SuperBottoms launches ‘It Feels Right’ campaign featuring Alia Bhatt

    Mumbai: SuperBottoms has launched its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line.

    The “It Feels Right” campaign by SuperBottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. At its core, the campaign highlights how high-quality cloth diapers are made of organic cotton, absorbent, economical and no chemicals present in it as compared to disposable diapers. By focusing on the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfillment that arises from making thoughtful, responsible choices.

    The brand’s commitment to sustainability and excellence ensures that every SuperBottoms product not only meets rigorous quality standards but also supports a greener planet. This campaign with Alia Bhatt connects with parents on an emotional level, affirming that choosing SuperBottoms is not just a decision, it’s a gratifying experience that truly feels right.

    SuperBottoms CEO & co-founder Pallavi Utagi explained the thought behind the campaign, “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to help families make informed choices that are beneficial for their children and environmentally responsible.”

    Featuring in the ‘It Feels Right’ campaign, Alia Bhatt, Investor & Brand Ambassador, SuperBottoms states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly diapers that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.”

    The brand has over 500 retail stores across India, making its products accessible to parents nationwide. Additionally, the brand has its own website, www.superbottoms.com, and is also available on major e-commerce platforms, including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and many more, making it convenient for parents to find and purchase their favorite products.

    In addition to their renowned cloth diapers, SuperBottoms has expanded its offerings to include bumwear products that prioritizes both the safety of the baby and zero compromise on the planet. The brand’s success story is a testament to the growing demand for sustainable alternatives and the impact of community-driven business models.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Superbottoms (@superbottoms)

     

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  • Alia Bhatt announced as L’Oréal Paris’ global brand ambassador

    Alia Bhatt announced as L’Oréal Paris’ global brand ambassador

    Mumbai: L’Oréal Paris has announced Alia Bhatt as the new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from September 2024.  

    Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women all over the world.

    “At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said L’Oréal Paris global president Delphine Viguier-Hovasse.

    “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women,” said Alia Bhatt.

  • ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    ‘Beautiful Together’ campaign by Titan Raga celebrates sisterhood

    Mumbai: Titan Raga, a brand known for its beautiful collection of timepieces and thoughtful narratives celebrating women, announces the launch of its latest campaign, ‘Beautiful Together’. Featuring the dynamic, Alia Bhatt, the TVC is a heartwarming representation of the enduring bond of sisterhood.

    The campaign draws insight from the evolving role of beauty, a paradigm shift from fueling competition among women in the past; transforming into a shared experience that fosters discreet yet significant support among them, today. From creating connections over beauty hacks to extending support and collaborating with each other to shatter barriers across various domains, sisterhood is a thriving reality.

    Taking a light-hearted and buoyant tone, Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event. In true spirit, the campaign exudes warmth and emphasizes the value of female bonds. The voiceover captures the core thought with “Humaari khubsurati mein ek dusre ka haath hai,” shining a spotlight on beauty as a catalyst that evokes a sense of camaraderie, comfort, and community among women.

    The campaign raises a toast to all the remarkable women who enable, support, and cheer each other on! It is a celebration of sisterhood, because we are ‘Beautiful Together’.

    Titan Watches marketing head Aparna Ravi said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message,” stated Ogilvy South president and head of office Tithi Ghosh.