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Tag: Ali Merchant

  • Triton Communications appoints Sam Husaini to head North India biz

    Triton Communications appoints Sam Husaini to head North India biz

    MUMBAI: Indian private communications agency, Triton Communications, has appointed Sam Husaini as president for North India business.

    As part of his role, Husaini will ensure the growth of the agency and will provide existing and potential clients with an indispensable partnership that catalyses their quest for prosperity and greatness.

    Sam Husaini is a passionate and visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.

    Triton Communications founder and director Ali Merchant says, “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this, we need strong yet disruptive minds to make it happen. We are confident that Sam Husaini will provide the leadership to make it a reality as president, North India of Triton Communications.”

    Munawar Syed, director for the agency recognises Sam to be a well-qualified, well-experienced communications professional with a humane leadership style that endears and earns respect.

    Husaini has worked for challenging brands in India and the Middle East across diverse business verticals such as telecom, banking & finance, consumer appliances, insurance, automotive, retail, food & beverage, household cleaning products, government services, real estate, media, sporting events, aviation and heavy industry.

    He started his career with Lintas in Mumbai and then moved on to work with Leo Burnett and McCann Erickson in Delhi and later with the BBDO Network in the MENA region.

    Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has worked for clients including Adani-Wilmar, Eureka Forbes, Officer’s Choice and Yes Bank among others.

  • Triton launches digital agency – Digimo; Rohit Kaul to head

    Triton launches digital agency – Digimo; Rohit Kaul to head

    MUMBAI: With interactive and digital technologies fast becoming an integral mix of marketing communication, Triton Communications has launched its digital agency Digimo. 

     

    Contrary to existing practices, the planning teams of both digital and mainline will co-author the brand and communication strategy from inception. This approach will help clients reach their TG with the optimum mix of their content consumption platforms. Whilst the brand proposition is broadcasted via mainline. A return path on digital will ensure consumer interactivity in a bi-directional mode on various digital and mobile platforms. Thereby enabling marketers maximize their ROI.

     

    Triton India has appointed Rohit Kaul as a CEO, to head their 360 degree equipped digital mobile arm Digimo. Kaul moves in from Mobilox Innovations, where he spent the last three years as COO. Prior to Mobilox, he worked in leadership positions across Netcore Solutions, HT Media, Star India and Zee Television.

     

    Triton director Ali Merchant said, “The continued, symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence digital marketing is entering more unchartered and challenging territories. And with digital marketing becoming integral to our clients’ marketing mix, we decided to enter this domain not with a baby step but with a giant leap. I welcome Rohit on board and am sure given his overall rich multimedia experience of being a business leader, especially on digital, Rohit will make this venture a great success.”

     

    Kaul added, “The industry and era that we are in respects innovation and not tradition. This is a critical time to be digital plus and provide optimum solutions to marketers’ for maximum ROI. As technology evolves, we will have to be a step ahead with distinctive solutions to our clients. Digimo will ensure holistic digital and mobile strategy solutions to enable brands connect with consumers in their respective digital worlds.”

  • Renton D’Sousa calls it a day at Triton

    Renton D’Sousa calls it a day at Triton

    MUMBAI: “Paani Ka Doctor” is synonymous with the leading water purifier brand. But for everyone at Triton and some outside it, the man who created such properties and many more has decided to call it a day.

     

    Commenting the development, Ali Merchant, Director Triton said “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton especially for the people that have worked with him. His ‘never say die’ spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud”.

     

    Echoing Ali’s sentiments, Munawar Syed, Director Triton said “ Renton, a multi talented individual has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey”.

     

    Whilst the man in the hot seat very humbly stated “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. And at times reinventing the game to increase market share of brands. More importantly, changing consumer behavior. It’s now time to pause and take a short sabbatical. Catch up with life!”.

     

    Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra. Matter of time before we hear of his new endeavour.

  • Triton Communications appoints Renton D’Sousa as CEO

    MUMBAI: Triton Communications has appointed Renton D‘Sousa as its chief executive officer.

    This will be his additional responsibilities as he also serves the company as national director – creative and strategy. D‘Souza plans to carry out structural and functional changes at Triton.

    This is the first time the agency will have a CEO. Earlier the responsibility was handled by Triton Communications director Munawar Syed and founder director Ali Merchant.

    Syed said “We have always believed in nurturing our senior managers to think and perform as entrepreneurs. So when we felt it was time to give Triton that added impetus under a fresh, energetic leader, there was no question of looking outside. Renton was ready for the challenge to take Triton to its next level.”

    Merchant added, “My partner Munawar Syed and I have been in the driver‘s seat for over 20 years at Triton. We felt that now it‘s time to get into the passenger‘s seat. And we could not think of anyone better that we trust than Renton D‘Sousa, our NCD for over 10 years.”

    Talking about his new role D‘Sousa said, “It is an honour to be handed over the baton by two icons of Indian advertising. In keeping with the current spirit of the times, my aim is to make Triton, bigger and stronger. And all this faster. There are a lot of changes in the offing, structural as well as functional. With the sole objective to enhance our clients‘ brands and brand value. After all advertising is all about shifting market share. If you can do that for your client, you are doing your job”.

    Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai.

  • Triton Communications wins Add Gel Pens’ creative mandate

    Triton Communications wins Add Gel Pens’ creative mandate

    MUMBAI: Triton Communications has won the creative duties of Add Pens after a multi-agency pitch.


    The account will be handled out of the creative agency‘s Mumbai branch.


    Law & Kenneth was the incumbent agency.
     
    Add Gel CEO Deepak Jain said, “We were looking for a communication partner who understood our needs and was able to create distinct and relevant communication, we liked the understanding exhibited by Triton and the ideas presented by them and decided to go with them.”


    Triton Communications MD Ali Merchant said, “Add GEL is a leader in pens and a prestigious brand for us. We are proud to be partnering it.” 
     
    Triton Communications national creative director Renton D‘sousa added, “We look forward to ‘adding‘ a strong idea to Add Gel and subtracting competition from the category.”


    Having achieved the leadership in Gel technology, Add enjoys a reputation for innovation in writing products.