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Tag: Ali Harris Shere

  • Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Bengaluru, July 30, 2025: Sunfeast Marie Light and celebrated actress Jyotika come together in a new initiative to inspire couples to celebrate their partnerships as equals. It brings to light the importance of shared recognition in every aspect of life, starting from something as simple as a nameplate outside their house. After a grand success in Tamil Nadu where 3lakh+ people pledged to have both names on the nameplate, campaign is now extended to Karnataka.

    A survey conducted by Sunfeast Marie Light reveals that two-thirds of households in Karnataka do not have both partners’ names on the nameplate. Through this initiative the brand aims to encourage couples to recognize and celebrate their shared contributions and highlight the importance of strong partnerships, by having both partners’ names on the nameplate.

    The brand is urging consumers to give a missed call on 1800-315-7837 and pledge to the cause of having both partners’ names on the nameplate. The brand is also facilitating the consumers who don’t have both partners’ names on their nameplate, to make a customized nameplate design.

    Speaking about the latest campaign, ITC Foods chief operating officer for the Biscuits & Cakes Business, Ali Harris Shere said, “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other, that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”

    In the ad featuring Jyotika, Jyotika’s husband surprises Jyotika by showing their nameplate to her, with both their names on it, symbolizing their equal partnership. A light-hearted moment ensues as they discuss the nameplate. It ends with Jyotika mentioning that such small steps help build a strong team. Jyotika appeals to the viewers to bring a change by having both partners’ names on their nameplates.

  • Sunfeast Marie Light brings cool comfort to Rath Yatra with ‘Surya Vardaan’ caps

    Sunfeast Marie Light brings cool comfort to Rath Yatra with ‘Surya Vardaan’ caps

    MUMBAI: In a heartfelt tribute to faith and fortitude, Sunfeast Marie Light stepped into the spiritual fervour of Rath Yatra 2025 with a campaign that was equal parts thoughtful and innovative. Dubbed Surya Vardaan, the biscuit brand offered cooling caps to thousands of devotees walking miles under the scorching sun.

    Crafted with sandalwood and a unique menthol layer that activates on exposure to sunlight, the Surya Vardaan caps turned harsh rays into waves of soothing relief. As pilgrims followed the chariots of Lord Jagannath, Balabhadra, and Subhadra through Puri’s sweltering streets, the caps delivered more than just physical comfort, they became wearable symbols of care and community.

    ITC Ltd. chief operating officer, biscuits & cakes cluster, foods division, Ali Harris Shere commented “The sun, which symbolizes energy, vitality, and life, is central to our brand. At Sunfeast Marie Light, our biscuits are made from sun-kissed wheat, and we carry that spirit of warmth and care into everything we do. The Surya Vardaan cap is our way of honouring tradition while offering thoughtful comfort to the Puri Rath Yatra devotees”

    The experience zones set up along the route saw thousands gratefully donning the caps, embracing the blend of spiritual symbolism and smart design. Lending star power to the initiative was popular Odia actress Archita Sahu, who participated in the festivities and distributed caps to devotees with folded hands and a beaming smile.

    This quiet act of brand devotion, as much rooted in empathy as engagement, offered a timely reminder: sometimes, the smallest gestures like staying cool on a sun-drenched pilgrimage can carry the most divine intent.

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  • Sunfeast’s new cookie shines bright with butter, glaze and mother’s love

    Sunfeast’s new cookie shines bright with butter, glaze and mother’s love

    MUMBAI: Turns out, a mother’s love isn’t the only thing that leaves you glowing, Sunfeast’s new cookie does too. ITC Sunfeast Mom’s Magic has just launched Shines, a shiny butter cookie glazed to golden perfection, and it’s got more than just sugar on top, it’s sprinkled with emotion, nostalgia, and warmth. With a delicate sugar coating and eight crispy layers, Shines promises a melt-in-mouth indulgence designed to add sparkle to everyday snacking.

    And bringing this cookie’s story to life is veteran actress Nadhiya Moidu, who stars in the brand’s latest TVC, marking the product’s debut with a poignant tale of maternal support. In the film, Nadhiya plays a mum who sweetly nudges her daughter’s dreams forward convincing her traditional father-in-law to let the young girl pursue chess training in Chennai. As she gently glazes a butter cookie, the message is clear: a mother always finds a way to make her child shine.

    “At Sunfeast, we believe in constantly innovating to craft differentiated offerings that bring unique sensorial experiences to our consumers,” said ITC Ltd chief operating officer for Biscuits and Cakes Cluster Ali Harris Shere. “Shines’ is our way of elevating the taste of a classic cookie experience and establishing a new vision for cookies altogether. By introducing a light & crunchy cookie, we are challenging the status quo and redefining what indulgence can look like. We are confident that butter cookie lovers will relish this innovation and make it a cherished part of their snacking routine.”

    Backed by Ogilvy Bangalore, the campaign builds on Mom’s Magic’s longstanding theme of mothers as everyday superpowers.

    “Mothers will do whatever it takes to make their children shine, and their love never becomes an obstacle; in fact, it fuels them to take the road less travelled,” said Ogilvy Bangalore chief creative officer Puneet Kapoor.

    Currently available across Andhra Pradesh and Telangana, Mom’s Magic Shines comes in two sizes 44g for Rs 10 and 128g for Rs 35 with packaging that mirrors the cookie’s polished finish. It’s a simple treat that wraps a little magic, a lot of love, and just enough glaze to make every bite feel like home.

    With this launch, ITC continues its run of crafting not just snacks, but stories that stick, one crunchy layer at a time.

  • Sunfeast introduces ‘Wowzers’—A cracker with 14 layers of crunch & flavour!

    Sunfeast introduces ‘Wowzers’—A cracker with 14 layers of crunch & flavour!

    MUMBAI: Who knew a cracker could have a personality? Sunfeast just raised the snack-time stakes with the launch of ‘Wowzers’, a cracker that doesn’t just crunch—it crunches.

    With a whopping 14 crispy layers and two indulgent crème flavours, this game-changing treat is here to shake up the biscuit aisle. Forget ordinary crackers—these flaky, flavour-packed bites bring a bold, multi-textural experience, blurring the line between savoury and sweet.

    Consumer preferences are evolving, and crunchiness has become the holy grail of crackers. Sunfeast Wowzers delivers exactly that, with a unique enrobed cracker design that promises a melt-in-your-mouth yet satisfyingly crisp bite. Launching in two indulgent variants—Cheese Crème and Lemon Crème—Wowzers pairs bold flavour with a sprinkle of sugar for that extra oomph. Whether you’re a homemaker curating indulgent treats or a young adult looking for an on-the-go snack, this cracker doesn’t just deliver—it wows.

    To celebrate the launch, Sunfeast rolled out a high-energy advertising campaign, conceptualised by Ogilvy, featuring the tagline ‘Iske Har Bite Mein Hai Wow!’. The campaign taps into the over-the-top excitement that ‘Wowzers’ brings to snacking, mirroring its larger-than-life crunch factor.

    “Sunfeast Wowzers isn’t just a snack; it’s a full-blown sensory experience,” said ITC Ltd COO biscuits & cakes cluster, Ali Harris Shere. “We are redefining the cracker category by blending premium crunch with bold, delightful flavours that cater to evolving consumer tastes.”

    Ogilvy South CCO Puneet Kapoor added, “This cracker practically wrote its own script. With 14 flaky layers and a cheesy burst of flavour, Wowzers isn’t about subtlety—it’s about indulgence. Our campaign had to match that energy, so we went all out to showcase the snack’s larger-than-life appeal.”

    Sunfeast Wowzers has hit shelves in Tamil Nadu, Kerala, Maharashtra, Andhra Pradesh, Telangana, West Bengal, and Gujarat, with plans for a nationwide rollout. Consumers can find ‘Wowzers’ in general trade, modern retail, quick-delivery platforms, and the ITC Store.

    Available in two convenient sizes, a 16 gm pack at Rs 5 and a 128 gm pack at Rs 60, these crispy delights are easy on the pocket but rich in flavour.

    Craving a bite already? Order now: ITC Store

  • Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Mumbai: Sunfeast Marie Light released a new song celebrating the grand festival of Chhath Puja. The song through its verses captures the deep-rooted cultural narratives and religious stories associated with Chhath puja. It connects the reverence of the Sun in the festival with Sunfeast Marie Light.

    Visually, the song is enhanced by Madhubani art, which pays homage to the region’s heritage. The artwork enriches the storytelling and adds a unique charm to the overall presentation.

    ITC Ltd Foods Division COO of the Biscuits & Cakes Business, Ali Harris Shere said ” Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival’s essence and the selfless dedication of devotees.

    The music video has been released across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace Chhath Puja’s festive spirit with family.

  • ITC Sunfeast holds first-ever hen and cow conference

    ITC Sunfeast holds first-ever hen and cow conference

    Mumbai: ITC Sunfeast hosted a unique conference today featuring a humorous discussion between hen and cow representatives. They discussed the challenges of making milk and eggs more appealing to children while emphasizing their roles in providing good nutrition.

    The conference also included a larger panel discussion with representatives from various fields. The panel featured National Egg Coordination Committee (NECC) West Bengal chairman Madan Mohan Maiti, IDA East Zone vice-chairman Dr Dulal Chandra Sen, clinical nutritionist and lifestyle consultant Dr Ananya Bhowmik, celebrity mom Koneenica Banerjee, and Nourishing Schools co-founder and CEO Archana Sinha. They emphasized the importance of eggs and milk during children’s developmental years as key sources of protein and other nutrients like vitamins A, D, E, and iron. The discussion also explored innovative ways to make milk and egg consumption more appealing to kids.

    Recognising a gap in the market for an egg and milk biscuit, ITC Sunfeast introduced its latest product, Sunfeast super egg & milk biscuit, featuring the “Goodness of Protein.” ITC’s product development team designed the biscuit to offer both nutrition and a delicious, crunchy experience for children. The tagline, “Super Combo, Super Tasty,” reflects the brand’s focus on providing ‘Good for you’ products to its consumers.

    Speaking on the product launch, ITC Foods COO of biscuits and cakes cluster Ali Harris Shere shared, “Our consumer research highlighted that mother’s consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in the form of a biscuit making it convenient for everyday consumption. We are the first to introduce a biscuit with egg and milk at various accessible price points in India.”

    The Sunfeast Egg & Milk Biscuits will be available across South and East India at a price point of Rs 5, Rs 10, and Rs. 30. It will be rolled out in the rest of the country in a phased manner.

    At ITC, it has been a constant endeavour to offer value-added food offering to the consumer given the changing lifestyle and consumer preferences. As part of its nutrition strategy ‘Help India Eat Better’ framework, ITC is leveraging its strengths in science-based, consumer-led product development, agri, etc to meet consumer needs and help them make informed choices.

  • Sunfeast SuperMilk launches new campaign Nalladhu Thedi Varum

    Sunfeast SuperMilk launches new campaign Nalladhu Thedi Varum

    Mumbai: Being at the forefront of delivering high-quality products to consumers, ITC Sunfeast, SuperMilk today announced its latest campaign, “Nalladhu Thedi Varum,” which translates to “Goodness comes to you.” This campaign features Tamil superstars Sneha and Simran together in ad for the first time, creating a memorable and heartwarming message for families across Tamil Nadu.

    The campaign plays on the common notion that one must go in search of good things and cleverly flips it, showcasing that sometimes good things also come looking for us. Set against the picturesque backdrop of a village, the campaign highlights the goodness of Sunfeast SuperMilk Biscuits, with milk and the trusted Naatu maatu paal (milk from desi cows).

    The film begins with Sneha and Simran stepping out of an SUV, their kids running ahead with warm smiles and palpable excitement. The scene transitions to a serene coconut grove where the children are engaged in a traditional rural game, their laughter filling the air. Sneha’s son curiously asks his mother about their frequent village vacations, to which Sneha, enjoying a stalk of sugarcane, replies that they go in search of good things. Simran’s child, overhearing, asks what “good things” means. Simran excitedly elaborates on the wonderful experiences of village life, with Sneha joining in to highlight more delightful aspects, all pointing towards Sunfeast SuperMilk Biscuits.

    ITC Ltd chief operating officer of Biscuits & Cakes Cluster, Foods Division Ali Harris Shere commented on the campaign: “With the ‘Nalladhu Thedi Varum’ campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”

    The campaign is set to captivate audiences, resonating with the modern convenience and goodness of Sunfeast SuperMilk biscuits. Stay tuned for the launch of this heartfelt campaign and join Sneha, Simran, and their families in experiencing the joy that comes to you with Sunfeast SuperMilk.

  • Shah Rukh Khan ‘Ke Tiffin Mein Kya Hai’ is finally out of the bag

    Shah Rukh Khan ‘Ke Tiffin Mein Kya Hai’ is finally out of the bag

    Mumbai: The internet was abuzz with the question “What’s in Shah Rukh’s tiffin?” over the past few days. It is widely known to his fans that the King of Bollywood carries his own tiffin to the sets. However, no one really knows what he brings in the tiffin!

    From film pages to fan pages and celebrities like Farah Khan Kunder, Taaruk Raina, star Chef Sanjyot Kheer, popular choreographer Shehzaan Khan and influencer Aryan Kataria took to social media and shared their deep desire to know “What’s in Shah Rukh’s tiffin”.

    The conversation grabbed eyeballs with nine million views across social media. Fans enthusiastically shared the content, contributing to its viral success and setting the stage for the campaign reveal.

    While the internet kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he too loves to end his tiffin on a sweet note and carries his favorite Sunfeast Dark Fantasy cookie in his tiffin. Filled with decadent molten choco crème, Sunfeast Dark Fantasy is the ideal post-meal dessert.

    Recognizing the universal craving for a sweet treat after a meal, Sunfeast Dark Fantasy has spotted a unique opportunity to enhance the tiffin experience. The brand tapped into the insight that people often end their meals with sweets/desserts at home or in restaurants.  This practice is however overlooked in lunchboxes or tiffins. With this unique insight, the brand has unveiled its latest campaign “Har Tiffin Ki Sweet Ending” starring Shah Rukh Khan. In this campaign, Sunfeast Dark Fantasy presents a convenient and indulgent solution that fits perfectly into any tiffin.

    Each Dark Fantasy cookie offers a molten choco experience at the center and is individually packed for easy inclusion in lunchboxes, making every tiffin’s end sweet and hassle-free.

    ITC chief operating officer, biscuits & cakes cluster, foods division Ali Harris Shere shared his excitement, “We are thrilled to unveil our latest campaign, ‘Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.

    FCB Ulka, Bangalore president & head of office Damodaran. M added that “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark Fantasy as the ideal fit for your tiffin’s sweet ending. Our product, in both form and taste, will complete every tiffin box that is being packed or opened across India”.

    The ‘Har Tiffin Ki Sweet Ending’ campaign will be rolled out across various digital media platforms across the country. The brand is confident that the campaign will resonate with consumers and inspire them to add Dark Fantasy Cookies in their tiffin, lunch and snack boxes as a dessert.

  • ITC Sunfeast unveils first 100 per cent paper based packaging

    ITC Sunfeast unveils first 100 per cent paper based packaging

    Mumbai: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite digestive biscuit family pack in 100 per cent outer paper bag packaging. An industry innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.

    Sunfeast Farmlite, is the brand to embrace 100 per cent outer paper packaging in the industry. The ergonomics of design aspects have been carefully curated, making the paper packaging consumer-friendly, visually appealing and convenient. This latest innovation aligns with the brand’s effort towards reducing plastic and encouraging consumers to make sustainable choices in their everyday purchases.

    Today, consumers are increasingly prioritising not just wellness and nutrition in their purchasing decisions but environmentally responsible brands are also increasingly being sought after. Sunfeast Farmlite acknowledges this requirement, and the new packaging caters to their enlightened preferences.

    Commenting on the initiative, Ali Harris Shere, chief operating officer, Biscuits & Cakes Cluster, ITC Foods Division said, “We believe that we have to be not only agile, consumer focused and innovative, but also purpose driven. The launch of the first-ever outer bag made from 100 per cent paper is a significant step towards the brand’s commitment to promote sustainable packaging. Consumers too are increasingly becoming more conscious of responsible choices, and we are committed to providing them with products in packaging that are sustainable. This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time.”

    This initiative is in line with ITC’s Sustainability 2.0 vision which strives to strengthen the company’s multi-dimensional efforts in sustainability, which includes creation of an effective circular economy for post-consumer packaging waste.

    Sunfeast Farmlite digestive family pack with the new 100 per cent outer paper bag packaging will be available with the 800 g SKU on Flipkart. Will soon be available on other e-commerce/quick commerce platforms and supermarkets as well.

  • An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks

    An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks

    Mumbai: Since its launch on 20 September 2023, #MyFantasyAdWithSRK, the innovative AI-enabled campaign by Sunfeast Dark Fantasy, has gone viral, garnering unprecedented buzz and engagement. To date, nine lakh people have created their ads with mighty Shah Rukh Khan (“SRK”) and fulfilled their fantasy of being pampered by the ‘King of Bollywood’ himself. At its peak, the campaign witnessed an overwhelming response, with approximately 6 users uploading their details every minute!

    Sunfeast Dark Fantasy, in collaboration with media partner IPG, launched this innovative campaign – #MyFantasyAdWithSRK. Here, consumers/Shah Rukh Khan fans had a unique opportunity to be his co-stars and create their personalised advertisements. Utilising cutting-edge Generative AI technology (Gen AI), users experienced the thrill of sharing screen space with their favourite Bollywood icon by simply uploading their picture on the dedicated campaign website

    https://www.darkfantasyadwithsrk.in/  

    The campaign broke the internet as soon as it went live. It gained huge traction among fans and influencers, across the country. Ads started pouring in from not just metros but from cities such as Patna, Kochi, Guwahati, Indore, Jaipur, Agra, Nagpur and more. Interestingly, among all the users approx. 60 per cent of users are male while 40 per cent are female.  

    ITC Foods Division chief operating officer, Biscuits & Cakes Cluster Ali Harris Shere said, “#MyFantasyAdWithSRK gave SRK fans the opportunity to bring to life the fantasies nurtured over the years. It was one of our milestone campaigns, and we are truly delighted to see how fans are coming forward voluntarily and creating their version of the ad. Nine lakh fantasies fulfilled is a huge achievement for the brand Dark Fantasy. We are happy to see that we were able to convert the fantasies of many into reality”.

    Further, the campaign gained popularity not just in India, but in international markets as well. Fans from Brazil, Australia, Bangladesh and UAE have reached out via the brand’s social media platform expressing their interest in participating.  

    To take the experience a notch higher, Dark Fantasy also ran a – #MyFantasyAdWithSRK digital contest. Where, top five participants who have showcased their creativity in captions and garnered maximum likes on their personalized ad with SRK, will have the opportunity to get their personalized ad with SRK featured on national TV.