ITV

Tag: Alexander George Muthoot

  • Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings beyond gold loans, including gold overdraft loan, personal loan, and loan against property.

    This initiative aims to educate customers about the convenience of these loan products and reinforces Muthoot Finance’s commitment to inclusive financial solutions. Each ad features Bachchan delivering key messages about the benefits of these offerings.

    The Muthoot Group joint MD Alexander George Muthoot said, “With its rich and unmatched legacy of more a century, Muthoot Finance has positively impacted the lives of millions of customers through its plethora of products and services. Our new campaign not only highlights the brand’s leadership in the Gold Loan segment but also offers a sneak peek into the diverse offerings. Our goal is to be a one-stop financial supermarket for our customers’ diverse credit requirements. These innovative products such as gold overdraft, personal loan and loan against property coupled with our strong presence Pan-India, reinforces our position as a diversified financial services conglomerate to serve millions of customers every day.”

    The first film focuses on leveraging gold assets with an overdraft facility, charging interest only on the withdrawn amount, ideal for business owners. The second film highlights the quick process for personal loans to meet financial needs. The third film emphasises loan against property, enabling customers to secure larger loans by leveraging real estate for their goals.

    The Muthoot Group senior general manager – marketing and strategy, Abhinav Iyer said, “While Muthoot Finance has widely been recognised for its gold loans, the ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign is a strategic effort to popularize our other loan products too. With Mr. Amitabh Bachchan’s charismatic presence in these films, we hope to resonate with our diverse customer base and demonstrate how the versatility of our loan products can truly transform their financial decision-making. Each ad film has been crafted to connect with our audiences on a personal level and we are confident that this campaign will reinforce our brand’s position as a trusted leader in the financial services space.”

    Muthoot Finance operates over 6,759 branches and serves more than 2.5 lakh customers daily, earning the title of India’s number one Most Trusted Financial Services Brand for eight consecutive years, according to TRA’s Brand Trust report. Building on this trust, Muthoot Finance’s new campaign emphasizes that while gold loans are notable, their other credit solutions also offer exceptional value and reliability.

  • Muthoot Finance launches two ad films for Bharosa India Ka campaign

    Muthoot Finance launches two ad films for Bharosa India Ka campaign

    Mumbai: Muthoot Finance, India’s gold loan NBFC has launched two powerful ad films as part of its ‘Bharosa India Ka’ brand campaign featuring brand ambassador Madhuri Dixit.

    The campaign, a testament to Muthoot Finance’s enduring legacy in the financial services sector, is a heartfelt acknowledgment of the unwavering trust and preference shown by its customers. It also serves as an expression of gratitude towards the millions who have made Muthoot Finance their first choice for financial solutions.

    The twin ad films reinforce Muthoot Finance’s position as a reliable partner in the financial services sector. The first ad film focuses on removing doubt from decision-making and the second film delves into the emotional significance of gold as a generational asset. Together, they present a compelling message of the enduring trust Indians place in gold and Muthoot Finance’s reliability.

    Speaking about the new campaign, The Muthoot Group joint MD Alexander George Muthoot expressed, “Our ‘Bharosa India Ka’ campaign goes beyond showcasing our diverse range of services; it highlights the assurance that comes with each offering. This unwavering trust, built over decades, drives us to innovate and enhance our customer service continually. The universality of our message conveyed by Madhuri Dixit, as the face of our campaign, embodies how we’ve become an integral part of our customers’ lives, enabling them to make confident financial decisions. It also reflects our commitment to delivering reliable financial services and underscores our dedication to empowering customers and communities alike.

    Backed by the company’s expansive network of over 6000 branches and daily service to more than 2.5 lakh customers nationwide, Bharosa India Ka campaign celebrates Muthoot Finance’s recognition as India’s number one most trusted financial services brand for eight consecutive years, as per TRA’s Brand Trust Report.”

    The Muthoot Group senior general manager – marketing and strategy Abhinav Iyer added, “Our aim with these ad films is to acknowledge and assure our customers of the trust that they have reposed in us over centuries. The ad films, with Madhuri Dixit bringing her characteristic grace and appeal, drive the message that at Muthoot Finance, trust isn’t just promised – it’s delivered. Bharosa India Ka brings together a brand film and a product film – both interestingly conveying why Muthoot Finance gold loan is undoubtedly the most trusted choice of India.”

  • Muthoot Finance launches ‘Bharosa India Ka’ campaign with Madhuri Dixit

    Muthoot Finance launches ‘Bharosa India Ka’ campaign with Madhuri Dixit

    Mumbai: Muthoot Finance has launched a new integrated marketing  campaign titled Bharosa India Ka featuring Madhuri Dixit, who came on board as brand ambassador with the brand earlier this year.

    Over the years, with over 72 crore people (including repeat customers) having benefitted  from its products and services, and with over 2.5 lakh people reaffirming faith in the brand  on a daily basis, across the length and breadth of the country, Muthoot Finance enjoys  immense trust of the people. The recent certification granted to Muthoot Finance, as the  No. 1 Most Trusted Financial Services Brand by The Brand Trust Report 2023, for a seventh year running is testimony of the trust the brand has ‘earned’ over a long period of time.

    The 360-degree campaign, Bharosa India Ka, launched on 1 August 2023 is a humble  recognition of this trust, as also a way to express the brand’s gratitude towards people  who have maintained their preference and faith in Muthoot Finance. The campaign  reaffirms the brand’s traditional leadership status in the Gold Loan segment while bringing  attention to its various loan offerings such as Housing Loans, Personal Loans, and Vehicle  Loans as well as providing Gold Loan at Home services.

    Mindshare CEO South Asia Amin Lakhani said, “It is with great excitement that my team  and I look forward to “Bharosa India Ka” which is the latest integrated marketing  campaign from Muthoot Finance. The campaign through its powerful creative effortlessly  brings out the key distinction of Muthoot Finance truly being a Financial supermarket with  an unparalleled distinction of being the most trusted brand. We firmly believe that to create maximum impact, the message as strong as this should  be served to the target audience in its entirety. Through our 360 degree amplification  across all relevant mediums, Mindshare will strive to ensure that this campaign reaches  out to the maximum audiences ensuring maximum exposure and highest ROI for the  brand.”

    Speaking about the campaign, The Muthoot Group joint manager Alexander George Muthoot said, “Muthoot Finance is a financial conglomerate and this TVC with  Madhuri Ji brilliantly showcases some of our main loan products such as Home Loan,  Personal Loan, and Vehicle Loan, in addition to Gold Loans. The main idea of this  campaign is to reinforce our credentials as a financial supermarket – A brand with an  unblemished track record and certified as India’s Most Trusted Financial Services Brand  for 7 years in a row by the prestigious Brand Trust Report. With 20 diversified divisions and  5850+ branches serving +2.5 Lac customers every day, Muthoot Finance has earned the  Trust of crores of Indians since its inception. Hence, we thought of the campaign tagline  as “Bharosa India Ka”.

    Madhuri Ji will showcase the brand in a very interesting and vibrant avatar to connect  with a cross section of audiences and specially female audiences whom Muthoot Finance has truly empowered from a women empowerment perspective too. The flagship product  of Gold loans are a great way to enable women to unlock the true potential of their  emotional currency and realise their dreams and aspirations. The Bharosa India Ka  campaign embodies the larger essence of our brand’s legacy of trust and confidence  customers have in our various products and services.”

    Muthoot Group senior general manager – marketing & strategy Abhinav Iyer further added, “Muthoot Finance Loans – Bharosa India Ka“ is a special campaign for us  since it is our maiden integrated marketing campaign with Madhuri Ji. The campaign  features the charismatic Madhuri Ji in an exciting and visually stunning musical TV  commercial that showcases our diverse product propositions across our various loan  products. Besides amplifying the different loan categories, the ad film also showcases  key features of Muthoot Finance’s services, like minimal documentation, zero hidden  charges, hassle-free process & instant disbursement, Loan at Home facility amongst  many others. Sung by the ever-popular Sunidhi Chauhan, the upbeat and catchy  number is choreographed and directed by the talented duo Piyush & Shazia. Besides TV,  the campaign will also be carried across Print, Outdoor, Digital, Cable and Ground  Activation.”