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Tag: Alex Chamberlen

  • FEI launches predictor game for Longines FEI Jumping World Cup

    FEI launches predictor game for Longines FEI Jumping World Cup

    Mumbai: Sportz Interactive has partnered with the Fédération Equestre Internationale (FEI) to launch a pre-event predictor game for the Longines FEI Jumping World Cup series, enhancing interaction for show jumping fans worldwide. The game is now live on the FEI’s website, initially available for the Western European and North American leagues.

    Fans can answer five questions for each event, with three questions remaining the same throughout the series and two randomly selected from a pool of options, creating a dynamic experience for participants before every event.

    The FEI is the governing body for equestrian sports, overseeing disciplines like show jumping, dressage, and eventing. The Longines FEI Jumping World Cup is an annual series showcasing top athletes and horses competing for points in qualifiers leading up to the prestigious final in Basel, Switzerland, in April 2025.

    The predictor game aims to deepen fan engagement by allowing them to predict outcomes of key events. It will provide insights for the FEI to understand fan interests and shape future experiences. Longines’ sponsorship enhances brand visibility, connecting the watchmaker with the global equestrian audience.

    FEI commercial director Ralph Straus said, “We’re excited to offer our fans a unique opportunity to engage with the Longines FEI Jumping World Cup like never before. This predictor game, developed by Sportz Interactive, not only enhances their experience by getting them involved in the action, but also strengthens the relationship between our sport and its global audience.”

    “Partnering with the FEI to deliver this innovative predictor game is a proud moment for us. This collaboration allows us to bring our expertise in fan engagement to the world of equestrian sports, and we’re confident that the game will elevate how fans connect with the Longines FEI Jumping World Cup,” said Sportz Interactive director – head of UK/EU operations Alex Chamberlen.

    Marketing efforts for the predictor game will be led by Sportz Interactive’s Fanalytics team, who will promote the game across various social media platforms to maximise reach and participation.

  • Sportz Interactive revamps Wisden’s website for cricket lovers

    Sportz Interactive revamps Wisden’s website for cricket lovers

    Mumbai: Sportz Interactive (SI), a global leader in sports digital solutions, is proud to announce its collaboration with Wisden to revamp and launch its official website, transforming it into the premier destination for cricket enthusiasts worldwide. This comprehensive project features a state-of-the-art user interface and user experience (UI/UX), making the platform exceptionally user-friendly and engaging.

    Wisden, an iconic name in the cricket world, is renowned for its rich history and an unparalleled repository of historical statistics. The refreshed website will honour this legacy while elevating the fan experience to new heights, ensuring it remains the go-to platform for cricket lovers.

    Key deliverables from Sportz Interactive also include the development of interactive games such as polls, quizzes, and predictors, designed to captivate users and foster a sense of community. Additionally, Sportz Interactive will introduce a dynamic fan leaderboard, enhancing engagement and creating a competitive yet fun environment.

    Leveraging over 22 years of experience in delivering world-class digital experiences and having worked closely with key stakeholders in the cricket ecosystem (including teams, leagues and associations), Sportz Interactive is committed to bringing its expertise to Wisden’s digital transformation. This partnership promises to deliver a cutting-edge website that seamlessly combines Wisden’s historical richness with Sportz Interactive’s innovative digital solutions.

    Cricket Properties Ltd & Wisden MD, Ian Sykes commented: “We are thrilled to partner with Sportz Interactive for this significant revamp of Wisden.com. For over 160 years, Wisden has been a trusted source for cricket fans around the world and we are confident that our new website will offer a fantastic and unique user experience, marrying Wisden’s unrivalled heritage with SI’s market-leading tech”.

    Sportz Interactive director – head of UK & EU operations Alex Chamberlen said: “Collaborating with Wisden is an extraordinary opportunity for Sportz Interactive. Our goal is to create a digital platform that not only reflects Wisden’s esteemed history but also sets a new standard for how cricket content is consumed online. We are dedicated to delivering a world-class experience that will delight cricket fans globally”.

  • Sportz Interactive welcomes Alex Chamberlen as head of UK & EU operations

    Sportz Interactive welcomes Alex Chamberlen as head of UK & EU operations

    Mumbai: Sportz Interactive (SI), a leading sports technology and content solutions company and a part of the Sportz Solutions Group, continues to expand its global footprint by strengthening its UK and EU lperations. To further strengthen its commitment to the region, SI announced the appointment of Alex Chamberlen as director – head of UK & EU operations. This marks another significant milestone in its journey towards becoming the world’s foremost provider of sports technology and content solutions, following its successful venture into Singapore.

    Alex Chamberlen brings a wealth of experience in business development and operations across renowned organisations such as Cricinfo, Omnigon, Engage Digital Partners, and Trippant Communications. His profound understanding of the sports business sector across diverse regions including the UK, Europe, India, and North America will be instrumental in driving Sportz Interactive’s growth trajectory in the UK and European markets. Chamberlen will be based out of London, UK.

    Commenting on his appointment, Alex Chamberlen expressed his enthusiasm, stating, “I am honoured to join Sportz Interactive at this pivotal moment in our journey. With a strong foundation built on 20 plus years of experience, SI is already making a significant impact on the global sports technology landscape. I am eager to leverage my experience and expertise to lead the company’s expansion into the UK and EU markets.”

    Sportz Interactive chairman Arvind Iyengar remarked, “We are delighted to welcome Alex Chamberlen to Team SI. His proven track record and deep industry knowledge make him the ideal candidate to spearhead our global expansion efforts and further strengthen our existing relationships with 15 plus customers in Europe. This will help us drive our global growth as we look to help sports organisations maximise their fan affinity and supercharge commercial outcomes.”

    With existing customers that include the likes of the International Olympic Committee, NBA, UEFA, Disney, Google and Formula One, Sportz Interactive’s continued expansion into the UK and EU markets reinforces its commitment to providing fanalytics offerings and digital transformation capabilities for sports organisations around the world.