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Tag: Alekhya Chakrabarty

  • Unstop launches billboard campaign in Delhi NCR

    Unstop launches billboard campaign in Delhi NCR

    Mumbai: Unstop, a talent engagement and hiring platform for students and alumni, has launched a billboard campaign in Delhi NCR to drive student participation for the highly anticipated Flipkart GRiD 6.0 competition. The campaign has a cheeky message “The choice is yours,” which aims to nudge all engineering students to take control of their career trajectories and showcase their skills through this innovative challenge.

    The messaging illustrates how participation in Flipkart GRiD 6.0 can be a game-changer for all engineering students. Through this opportunity , participants can catapult themselves into higher-paying roles with salaries as much as Rs 32 LPA by demonstrating their problem-solving abilities and technical prowess.

    The campaign’s reach extends beyond physical billboards, with Unstop leveraging social media to amplify the message across multiple online channels. Unstop is also driving engagement around the “The choice is yours” idea, fostering a broader conversation in the student community.

    Unstop VP, marketing & growth Alekhya Chakrabarty shared his thoughts. “It is a simple idea. We, at Unstop, want every engineering student in India to take part in Flipkart GRiD 6.0. We wanted to drive awareness among all engineering students about how opportunities like these are rare and they should not repent missing out on registering for them. It is a cheeky take on how by winning the challenge the students get the bragging rights, fantastic prizes and an incredible chance to bag a job with a CTC of Rs 32 LPA.”

  • 33K Participants from 18 countries advance to the Unstop World Cup Final

    33K Participants from 18 countries advance to the Unstop World Cup Final

    Mumbai: Unstop, the community engagement and hiring platform for students and graduates, has announced the finalists of its ‘World’s Biggest Cricket Quiz Festival’.

    1   The quiz saw a total of 33,000 participants hailing from 18 countries, primarily India, the United States, and Bangladesh, vying for the prize pool of Rs 4,00,000.

    2   Unstop conducted 45 daily quizzes throughout the tournament, with six questions for every player to ace.

    3   The grand finale of the Unstop World Cup Cricket Quiz Festival will be conducted on 18 November,  a day prior to the finale of the 2023 ICC Men’s Cricket World Cup.

    4   The top six are Tushar Kanda from NIT Karnataka, Surathkal; Madhav Kedia; Pradhyumna R from PES University, Bengaluru; Preetham Upadhyay from Barclays; Abhishikth Boda from IIT, Sri City; and Saswata Panigrahi, an alumnus of IIM Ahmedabad.

       The winner of the Grand Finale shall be crowned the World Cricket Quiz Champion and will take home a prize money of Rs 1,00,000, while the runner-ups receive Rs 50,000 and Rs 30,000 each. There are cash prizes for all other finalists along with Amazon Vouchers, a subscription to OTT Play for the top 100 players. All participants receive a subscription to Unstop Pro.

    The finale will see Arun Lal, ex Indian cricketer and commentator, and Sresth Shah, editor, and journalist at ESPNcricinfo, as celebrity guest quiz masters posing questions to the finalists.

    Unstop founder and CEO Ankit Aggarwal said, “Cricket is one game that brings together millions and we’ve been cheering for #Unstoppable Team India since day 1. This quiz was indeed a wonderful experience of giving our community of young talent a digital playground to showcase their best shots!”

    Unstop VP marketing & growth Alekhya Chakrabarty added, “We felt it is natural to combine quizzing with the cricket world cup to come up with this competition for our community.  The quiz saw stellar participation and I’m glad all participants could connect with their inner fan through it. Super excited for both the finals on 18 & 19 November.”

    Reflecting on the experience, one of the finalists, Preetham Upadhyay said, “I used to look forward to the Unstop Cricket quiz at 6 PM, as much as the actual matches at 2 PM, and this had become a daily ritual over the last month all through the world cup. It was overall a fun and challenging experience as questions and scoring evolved through the festival.”

    Tune in to watch the finale on 18 November at 4:30 PM on www.unstop.com and their Youtube channel Unstop_World. An exciting day when they’ll be playing the final innings with the top 6 and announcing the winners to present them with their much-deserved rewards!  

  • Unstop’s World Cup Quiz Festival amps up cricket fever

    Unstop’s World Cup Quiz Festival amps up cricket fever

    Mumbai: With the ICC Men’s Cricket World Cup just around the corner, the cricket fever is running high across the country. Unstop, a community engagement and hiring platform for students and graduates, has announced an event that will be a delight for cricket lovers – the World’s Biggest Cricket Quiz Festival, a digital contest which will run for 45 days all through the duration of the World Cup.

    The digital playground of the quiz will have 45 overs, or daily quizzes, for participants to attempt and win the grand prize. There will be six deliveries, or questions, per quiz. Participants will have the chance to test their cricketing prowess, challenge friends and fellow enthusiasts, and win exciting prizes.

    Participants must maintain a streak of playing ten sequential quizzes in order to be eligible to win prizes. On match days for Team India, Unstop will offer two times reward points. Further, before the actual final of the World Cup, Unstop will conduct the Grand Finale of the quiz with the Top 6 participants. The winner of the Grand Finale shall be crowned the Champion of the Quiz and will take home a whopping Rs 1,00,000 prize money. The other finalists will also get attractive cash prizes, as will other players on the global leaderboard.

    The World’s Biggest Cricket Quiz Festival promises to be a global phenomenon, with participants from across the world coming together to celebrate the sport’s rich history and vibrant future. Whether you’re a seasoned cricket buff or a novice eager to learn, this quiz is an opportunity to revel in the magic of cricket.

    Unstop founder and CEO Ankit Aggarwal, said, “I’ve always enjoyed cricket and the atmosphere during the World Cup is surreal. With a community of young talent who love sports, we at Unstop had to do something to engage them during this World Cup that’s fun and adds value at the same time. We look forward to hosting the quiz and are confident that participants will have one of the best experiences showcasing their knowledge of the game while supporting our men in blue”.

    Unstop VP, marketing & growth Alekhya Chakrabarty, added,  “The DNA of Unstop is quizzing. With the Cricket World Cup coming back to India after 12 long years, we felt it is natural to combine quizzing with the game to give birth to this competition for our community. The questions are going to be fun and there are going to be googlies aplenty. The 45-day long extravaganza will see continuous engagement for our users off the field while enjoying the on-field action all through the World Cup.’’

    Individuals of all ages are eligible to take part in the quiz. All you need to have is a love and passion for cricket! 

  • Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate

    Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate

    MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from all over India.

    Apart from YouTube, MTV and MX Player, the event also saw Voot, Mirchi, Culture Machine, Jagran Group and Anugrah Madison competing with each other in a bid to impress the jury and bag a spot in Sunstone’s 2022 Marketing Calendar.

    Content Day is Sunstone Eduversity’s first self-curated mega event since the higher education platform bagged $28 Million in a Series-B round of funding, in October this year. It also marks the brand’s first manoeuvre towards its upcoming marketing and brand-building initiative wherein it plans to venture into fictional web-series content to engage with students and parents through OTT platforms and in-person/virtual interaction with students from various colleges across cities, in the form of Business Case Studies, Hackathon Competitions, and various other tools.

    Sunstone Eduversity co-founder & CEO Ashish Munjal said, “We plan to deploy a significant portion of our recent Series-B fundraise towards building cutting-edge learning & technology assets, that will help us communicate with our TGs upfront. Our Content Day event is a crucial step forward towards the creation of an adhesive communication strategy which will not only enable us to connect with our audience more effectively, but also educate them about the various exciting propositions in store.”

    Sunstone Eduversity head of marketing Alekhya Chakrabarty said, “This is the ideal time for the brand to go the extra mile and have active conversations with patrons that would help them make informed decisions. Given that parents are key decision-makers in their children’s higher education journeys, they deserve to be equally informed of India’s job market requirements and the skills necessary for one to make a mark.”