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Tag: Alejandro Fosk

  • Comscore names Vivek Jaiswal APAC country head

    Comscore names Vivek Jaiswal APAC country head

    MUMBAI: Comscore has named Vivek Jaiswal as its new country manager for Asia-Pacific, as the global measurement and analytics firm sharpens its focus on the fast-growing region.

    Based in New Delhi, Jaiswal will steer cross-platform audience measurement, deepen partnerships with brands and publishers, and drive innovation across markets.

    Jaiswal, who joined Comscore in 2022 as sales director, brings over 12 years of experience spanning SaaS, business information services and enterprise sales. Before Comscore, he held commercial roles at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank.

    “It’s an honour to take on this new role,” said Jaiswal. “APAC is an incredibly dynamic market, and I look forward to helping clients make smarter, data-driven decisions.”

    Comscore executive vice president international Alejandro Fosk said Jaiswal’s appointment reflects the firm’s “continued commitment to the region” and its goal of offering “reliable, future-facing measurement solutions” in a changing media landscape.

    The move cements Comscore’s ambitions to strengthen its India and APAC footprint, arming advertisers, agencies and publishers with the insights they need to navigate an increasingly fragmented digital

  • Comscore gets social to boost global media reach across nine new markets

    Comscore gets social to boost global media reach across nine new markets

    MUMBAI: Audience measurement just got a serious glow-up. Comscore, the NASDAQ-listed media analytics firm, is now tracking social reach as part of its global MMX platform suite adding nine new international markets to its existing lineup. The latest expansion brings Chile, Colombia, Peru, Germany, Ireland, Taiwan, Indonesia, Malaysia, and Australia into the fold, allowing for a deduplicated view of audiences across desktop, mobile and now, social media.

    With this move, Comscore’s Social Incremental enhancement is poised to change the measurement game for brands and publishers, offering a sharper lens on total digital reach, a boon for campaign optimisation, cross-platform planning, and unlocking real value from social audiences.

    Already available in 10 other countries including India, the US, UK, and Brazil, this expanded rollout means that publishers and advertisers can now track true audience overlap, total combined reach, and platform-specific lift with unprecedented precision.

    “Having Comscore’s unified view of audiences across all platforms, including social, is incredibly powerful,” said Future senior director of marketing Vic Chappell. “It’s essential not just for transparency, but for unlocking value in our advertiser partnerships.”

    Social media isn’t just getting its due, it’s becoming a cornerstone. As Sandra Prosperi of Hearst Spain put it, “Social media is essential for building brand relationships. Now we can show total reach that includes social, an absolute must for global campaigns.”

    Comscore’s secret sauce? A proprietary digital panel at scale, which powers its Social Incremental methodology privacy-first, deduplicated, and engineered for action. According to Comscore EVP international Alejandro Fosk the innovation “efficiently organises data with precision and uncovers interconnections across platforms. This is not just audience tracking. This is audience intelligence.”

    The update will also reflect in Comscore’s Digital Industry Rankings, provided entities have activated full measurement now with social baked in.

    With attention spans fleeting and platforms multiplying, Comscore’s new move might just be the clearest signal yet: in the race for reach, you can’t afford to leave social on the sidelines.