Mumbai: ALDO launches its latest innovation: the ALDO Sport Club, introducing the Sport Heritage collection. This new collection, designed for both men and women, features an exclusive sneaker branding called the ALDO Sport Club signature, rooted in the brand’s iconic A/heart emblem. The signature embodies ALDO’s rich heritage and its dedication to creative expression.
With the rise in pickleball, the #tenniscore trend, and the resurgence of golf among Gen Z, sports as a lifestyle is becoming a major influence in fashion. ALDO taps into this cultural shift with the Sport Heritage collection, which blends timeless sophistication with athletic influences and vintage design.
The collection is the MOTION X sneaker, crafted for those constantly on the move. The sneaker features a shock-absorbing sole for optimal rebound, breathable engineered knits, and the lightweight comfort of ALDO Pillow Walk cushioning.
The ALDO Sport Club, Sport Heritage collection is now available in stores and online at aldoshoes.in.