Tag: AlcoBev

Leadership Change at Diageo India

MUMBAI: Diageo India, the nation’s leading beverage alcohol company, has announced a leadership transition. Praveen Someshwar, former MD and CEO of HT Media, will take over as CEO-Designate on 1 March 2025, succeeding Hina Nagarajan, who moves to a global executive role at Diageo globally.

Hina, who led Diageo India through a period of remarkable growth, credited with doubling its market capitalisation to over Rs 1 trillion, will step down on 1 April 2025. Under her tenure, Diageo India expanded its portfolio and bolstered its market share across categories.

Diageo chief executive Debra Crew said: “Under Hina’s leadership, Diageo India has combined strong top-line growth and margin expansion with impactful strategic initiatives, reshaping and premiumising our portfolio and positioning Diageo India as an innovative leader in the AlcoBev industry. As she moves on to a new role within Diageo, she leaves a significant track record of success and a highly engaged, talented and diverse team. Praveen joins us with an outstanding track record of leading consumer businesses, with a passion for both strategy and executional excellence that will serve us well as we plan for the next phase of Diageo India’s exciting growth story.”.

Praveen, bringing decades of leadership experience from HT Media and PepsiCo, expressed enthusiasm for steering Diageo India into its next growth phase.

USL chairman Mahendra Kumar Sharma lauded Hina’s legacy while welcoming Praveen’s strategic acumen.

January 13, 2025
Karan Singh moves to JioStar network as vertical head for FMCG, beverages, and alcoBev

MUMBAI: Seasoned media sales professional Karan Singh has been retained in the JioStar network scheme of things. He has been named as the vertical head – FMCG, beverages & alcobev, Jiostar. At Viacom18, he was associate vice president – Colors Rishtey, Colors Cineplex Superhit and Colors Cineplex Bollywood managing advertising spends for the channels. He consistently delivered revenue growth and drove innovative advertising solutions.

Karan, a dynamic leader with a proven track record in media sales, business development, and brand solutions, brings over 17 years of experience in the media and advertising industry. His expertise spans revenue strategies, large-scale product launches, and high-stakes commercial negotiations, making him a perfect fit for the new role at JioStar Network.

Previously, Karan held prominent positions at Viacom18, where he served for nearly 14 years.. Prior to this, he played pivotal roles at Star TV India and Radio Mirchi, where he was instrumental in establishing revenue functions and scaling up market presence.

Karan holds a post graduate diploma in marketing from Amity University and has further honed his leadership skills through the young leader development program at XLRI Jamshedpur.

In his new role, Karan aims to leverage his extensive experience to strengthen JioStar Network’s presence in the FMCG, beverages, and alco-bev sectors, driving growth and innovation in the rapidly evolving media landscape.

January 12, 2025
Beck’s Ice launches first India campaign with BBH

MUMBAI: Anheuser-Busch InBev (AB InBev) – the leading global brewer has appointed BBH as the creative agency for its new brand Beck’s Ice. An integrated mandate, BBH will also be responsible for social media marketing.

Part of AB InBev family, Beck’s is renowned for its uncompromising quality by consumers in over 85 countries. With 100 per cent pure malt liquid that delivers a refreshing taste, Beck’s Ice is inspired by its German heritage from 1873 that is sure to appeal to unisex consumers.

The brand also launched its maiden campaign in the country this month. The campaign, conceptualised and executed by BBH, derives from the cultural insight that Indian millennials are constantly on the lookout for new experiences to escape the monotony and pressures of urban life. Beck’s Ice with its uncompromising quality offers just this – a world of pure & unmitigated fun that one can enjoy with friends.

AB InBev marketing director for India Kartikeya Sharma says, “We are glad to appoint BBH as our creative agency for Beck’s Ice in India. BBH had a thorough understanding of our market requirements giving us the confidence to award them the mandate. BBH partnered us in finding a unique positioning for the brand, which is much differentiated in its category and resonates with young millennials, our key TA. We are getting a good early response and we hope the momentum will carry forward with all creative assets going live.”

BBH chief creative officer and managing partner Russell Barrett adds, “Working on Beck’s Ice has been an exciting journey. From the way we were briefed (at a golf course) to the very first presentation, the entire process has been wildly exciting. The creative team, led by Sapna and Yohan, along with Akash Bhatia, the director, have created a beautiful film that makes you feel the tension of everyday life and the release that a break in the mountains brings. The film exhorts you to escape the everyday, to the purity, of the mountains where time and stresses are put in their place. You can’t help but agree with that message.”

July 24, 2018