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Tag: Alchemist

  • Prabhu Tony takes the top job at Alchemist; Farhan Khan to lead Clay real estate unit

    Prabhu Tony takes the top job at Alchemist; Farhan Khan to lead Clay real estate unit

    MUMBAI: Alchemist has rejigged its leadership stack with Prabhu Tony stepping up as chief executive officer – mainline business, and Farhan Khan taking over as head of Clay, the agency’s specialised real estate vertical.

    With over 14 years of brand, strategy and creative leadership under his belt, Tony has been instrumental in driving Alchemist’s growth trajectory, particularly in the Delhi market. In his new role, he will spearhead national operations, doubling down on scale, agility and deeper client impact.

    Meanwhile, Khan—who has spent over a decade building Clay into a formidable force in real estate marketing—will now lead the vertical’s pan-India expansion. Known for his sharp sectoral insights and steady revenue growth, Khan is expected to replicate his regional success across new territories.

    Alchemist managing director Manish Porwal said: “Prabhu has been a reliable driver of our growth, combining strategic thinking with a profound understanding of achieving significant results for our clients. His leadership as CEO will guide us in our next phase of growth. Farhan’s skill and vision have significantly boosted our real estate division, and his expanded role is a logical progression to extend that success to other regions.”
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    Tony, reflecting on his rise, added: ““The Delhi chapter gave me the playground to learn, build, and grow, and now I look forward to extending the same energy across all Alchemist’s offices. I’m grateful to Manish for his mentorship over the years and will continue to draw from his wisdom as I step into this new chapter.”

    The moves mark a decisive push by Alchemist to sharpen its creative-commercial edge and deepen partnerships across its core verticals.

  • Alchemist launches specialist agency Clay to cater to real estate sector

    Alchemist launches specialist agency Clay to cater to real estate sector

    MUMBAI: Marketing solutions company Alchemist has launched a specialist agency called Clay to solely cater to brands in the booming real estate sector.

     

    Clay will be helmed by Farhan Khan as business head and COO, who was previously with Xeco Marketing as COO.

     

    Along with Khan, Clay has also roped in communication specialists and associate managing consultants Anushree Murkute and Amy Mathew with their respective teams. Both Murkute and Mathew come from an advertising background.

     

    With offices in Mumbai and Gurgaon, Clay started out with five retainer and three project based clients. The retainer clients include Disha Direct and Nirvana Reality, Rajasthan based ARG Group, Delhi basd Novell and real estate technology start-up Realty Redefined. 

     

    The Clay division will report in to Alchemist CEO Anujita Jain. “Clay is providing genuine strategic advice and execution together, a never before complete solution from under one roof. It will be giving through the line services to the currently pressured Real Estate segment. These include brand and communication strategy, advertising, direct marketing, CRM, events and activations, lead generation and management, digital and social activation, velebrity endorsements and more.”

     

    Alchemist director and magicbricks.com founding member Rajkumar Remalli added, “Clay is about creating brands in the real estate world, which was hitherto ruled just by project launches, successes and failures. No more will investments made in one product be non-cumulative to others by the same corporate brand.”

     

    Clay also has its own creative, digital, CRM and events and activation support teams. The agency will draw on Alchemist’s strengths in outdoor advertising and celebrity management combined with new skills and ideas. 

     

    Khan said, “I have seen clients yearning for true strategic advice and the commitment of the same advisors to walk the talk and talk. Clay is meant to do exactly that. We have already done invaluable value addition and created IPs for our clients in this little time we have been operational. Establishment of World Broker’s Day is one such proud achievement.”

     

    The company has also initiated the celebration of World Broker’s Day on 9 June every year. This is an insight driven strategy for the real estate brokers, for recognising their thankless services they provide to the customers. The campaign climaxed with a packed audience convention on WBD in Mumbai. Apart from benchmark ideas, Clay is navigating clients through the current challenges and pressures and has several projects line up like Wollywood, City of Music, ARG One, Maple Leaf, Reso’villa, R Square, Agent Search, etc.

     

    Disha Direct MD Santosh Naik said, “In Alchemist and Clay we find partners who do what they say. They walk towards results and go beyond the brief. They provide business strategy and not just marketing. They execute for results, not applauses. I am glad we connected and are working together.”

     

    Alchemist MD Manish Porwal added, “Brand Clay is the first of many specialized communication solutions that you will now hear from Alchemist. The next quarter for Alchemist is full of preparations for future that will change a bit of the communication landscape. We are excited and so are our clients.”