Tag: ALCAZAR

  • Hyundai shifts gears as sunroof SUVs steer sales past the halfway mark

    Hyundai shifts gears as sunroof SUVs steer sales past the halfway mark

    MUMBAI: Hyundai Motor India Limited (HMIL) is basking in the glow of rising consumer aspirations, with sunroof-equipped vehicles accounting for 53.2 per cent of total sales in FY2024-25. As open skies meet open roads, the sunroof has become less of a luxury and more of a must-have, showcasing the Indian consumer’s growing appetite for premium features.

    That’s not all that’s revving up, SUVs are now Hyundai’s undisputed road royalty, contributing 68.5 per cent to the company’s domestic sales, a sharp rise from 63.2 per cent in the previous fiscal. With a power-packed lineup including the Exter, Venue, Creta, Alcazar, Tuscon, and Ioniq 5, Hyundai’s SUV story is clearly in top gear.

    Hyundai Motor India Ltd whole-time director and chief operating officer Tarun Garg said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”

    Sunroofs, once considered a luxury for high-end models, are now an option in 12 of Hyundai’s 14-model lineup. Meanwhile, Advanced Driver Assistance Systems (ADAS), the tech behind modern-day driving safety saw its share double to 14.3 per cent in FY2024-25, up from 6.7 per cent the previous year. ADAS features are now offered in nine of HMIL’s models, underscoring the brand’s commitment to safety and sophistication.

    Hyundai’s portfolio also serves up a smorgasbord of engine and transmission options, including Petrol, Diesel, Turbo Petrol, CNG and Electric, coupled with manual and automatic variants like iVT, AT, AMT, and DCT giving buyers everything from city zippiness to highway muscle.

    As Indians look for smarter, safer, and sleeker ways to hit the road, Hyundai is clearly riding the winds of change sunroof open, tech tuned in, and all cylinders firing.
     

  • Shah Rukh Khan turns chauffeur for Indian cricketers in Hyundai’s latest campaign

    Shah Rukh Khan turns chauffeur for Indian cricketers in Hyundai’s latest campaign

    Mumbai: Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma. 

    Under the aegis of ‘Beyond Mobility,’ the TVC captures the premium quality, versatility, and space of the SUV, while portraying an interesting journey of the four cricketers with SRK joining them on a fun journey.

    The commercial delves into a fun-filled conversation between the young cricketers and the superstar, aiming to redefine driving experience. Initially awe-struck at the unexpected presence of Shah Rukh Khan, the cricketers are captured personifying their sporty spirit to action while exploring the SUV’s elegance from every angle. The film highlights the Alcazar’s ample seating space, performance, interiors with a combination of versatility and futuristic characteristics in a 360-degree campaign, which will be led by television and digital platforms.

    Commenting on the launch of the new campaign, Hyundai Motor India Ltd director (sales, marketing & service) Tarun Garg said, “With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of Alcazar in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new-age technology and Hyundai’s commitment to deliver the best through its world-class products.”

    Launched nationwide, the commercial is centered around the bold and dynamic design of the SUV, highlighting its features in an entertaining way.