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Tag: Albinder Dhindsa

  • Airtel and Blinkit team up for 10-minute SIM delivery, KYC in your home

    Airtel and Blinkit team up for 10-minute SIM delivery, KYC in your home

    MUMBAI: Bharti Airtel and Blinkit have cooked up a speedy new service, delivering SIM cards to customers’ doorsteps in a mere 10 minutes. This ground breaking partnership, a first for any Indian telco, is now live in 16 cities, promising to get customers  connected quicker than a rabbit out of a hat.

    “Simplifying customer lives is central to everything we do at Airtel.Today we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers’ homes across 16 cities and in due course of time we plan to expand this partnership to additional cities.” declared Airtel CEO Siddharth Sharma, CEO – connected homes and director of marketing, Airtel.

    For a paltry Rs 49 convenience fee, customers can choose between prepaid or post paid plans, or even port their existing number to Airtel. Once the SIM arrives, a quick Aadhaar-based KYC process gets them up and running, all from the comfort of their own homes.

    “To save customers time and hassle, we’ve collaborated with Airtel to deliver SIM cards directly to customers in select cities, with delivery in just 10 minutes. Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or post paid plans. Customers can also opt for number portability, all at their convenience,” said Blinkit founder & CEO Albinder Dhindsa.”No more queuing in shops, no more waiting around. We deliver the SIM, and Airtel handles the self-KYC. It’s a win-win.”

    The service is currently available in major cities like Delhi, Mumbai, and Bangalore, with plans to expand further. And if customers get stuck, Airtel’s help centre is just a tap away on the Airtel Thanks App, or a quick call to the support line. But, they better be quick, the SIM needs to be activated within 15 days.

  • Blinkit now delivers Apple gadgets in 10 minutes across major cities

    Blinkit now delivers Apple gadgets in 10 minutes across major cities

    MUMBAI: Forget waiting in line at an Apple Store or scrolling endlessly for next-day deliveries—Blinkit has just redefined the meaning of ‘instant tech’. The quick-commerce giant is now delivering Apple products—including MacBook Air, iPad, AirPods, and Apple Watch—in just 10 minutes across multiple Indian cities.

    Gone are the days when instant delivery meant just groceries and snacks. Blinkit is putting high-end Apple gadgets on the express lane, bringing premium tech to doorsteps in record time. This service is now available in Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata.

    Blinkit CEO Albinder Dhindsa shared his excitement about the launch on Linkedin stating, “You can now get MacBook Air, iPad, AirPods, Apple Watch, and other Apple accessories delivered in 10 minutes!”

    This move is a game-changer for the e-commerce space, proving that even high-value, premium electronics are no longer bound by traditional logistics. While others still struggle with same-day delivery, Blinkit has once again disrupted the market by making high-speed Apple deliveries a reality.

    The launch underscores Blinkit’s ambition to be the go-to platform for everything—from groceries to gadgets. Whether it’s an urgent Apple Watch before a workout, last-minute AirPods for a Zoom call, or a spontaneous MacBook purchase, Blinkit ensures users never have to wait.

    The ordering process remains as seamless as ever:

    1.   Open the Blinkit app

    2.   Browse the Apple product selection

    3.   Place an order

    4.   Receive your Apple device in 10 minutes

    With this expansion, Blinkit is making tech as accessible and instant as a cup of coffee. If you ever wanted proof that the future is here, this is it.

  • Blinkit expands in Andhra Pradesh, bringing hyper-fast delivery to three more cities!

    Blinkit expands in Andhra Pradesh, bringing hyper-fast delivery to three more cities!

    MUMBAI: Blinkit is on a roll—quite literally. The instant delivery giant has extended its reach to three more cities in Andhra Pradesh: Kakinada, Rajahmundry, and Guntur. With an already loyal customer base in Visakhapatnam and Vijayawada, this expansion was a no-brainer. If you live in these areas and ever wished your groceries arrived faster than your pizza, well, Blinkit has got you covered.

    The driving force behind Blinkit, Albinder Dhindsa took to Linkedin, saying, “Blinkit is now delivering in three more cities in Andhra Pradesh—Kakinada, Rajahmundry & Guntur! ? These cities made sense as we are already seeing good customer love and trust coming from Visakhapatnam and Vijayawada (the two AP cities we launched a few months back).”

    So, where exactly can you expect these speedster deliveries? Here’s the breakdown:

    . Kakinada: Jayendra Nagar, Sidhartha Nagar, Bhanugudi, Sarpavaram, Madhavapatnam, APSP, Ramanayya Peta, Rayudupalem, Valasapakala, Vakalapudi.

    . Rajahmundry: Danavaipeta, AV Apparao Road, Kambala Cheruvu, Lala Cheruvu, Taditota, Morampudi, Shyamala Center, Kotipalli Bus Stand.

    . Guntur: Brundavan Gardens, SVM Colony, Brodipet, Gorantla, Arundalpet, Lam, Vidya Nagar, Koritapadu.

    With Blinkit’s aggressive expansion, it’s clear the company is making sure no craving, grocery emergency, or last-minute cooking disaster goes unanswered. The brand’s commitment to speed and convenience is winning over customers faster than you can say, “Where’s my order?”

    For residents in these newly added cities, this means groceries, essentials, and more are now just a Blink(it) away. Whether it’s a forgotten ingredient, a midnight snack craving, or just an unwillingness to step outside, Blinkit is now part of the solution.

    The expansion also highlights Blinkit’s larger ambition—to dominate the quick commerce space in India. With hyperlocal logistics and growing customer demand, the company is setting the stage for even bigger moves. Will more cities be next? At this rate, don’t be surprised if Blinkit reaches your doorstep before you even finish reading this article.

  • Blinkit launches 10 minute ambulance service in Gurugram

    Blinkit launches 10 minute ambulance service in Gurugram

    MUMBAI: Blinkit is taking this quick commerce thing a bit too far. It has promised to get an ambulance anywhere in Gurugram in 10 minutes. 10 Minutes? An ambulance anywhere in Gurugram in 10  minutes? Are you kidding, when to travel  a km in Gurugram can take thrice that much time.

    But Blinkit founder Albinder Dindsa has taken the risk to make the commitment  to provide succour and reach an ambulance to anyone injured or seriously unwell in Gurugram in 10 minutes. Five ambulances fitted with  gizmos were commissioned in Gurugram on 2 January 2025 to be able to offer this service.

    Dhindsa says that the ambulances are equipped with essential life-saving equipment, including oxygen cylinders, AED (automated external defibrillator), stretcher, monitor, suction machine, and essential emergency medicines and injections. Additionally,  a para medic, an assistant and a trained driver will be on hand to push on the pedal and get there on time.

    In the next phase, as the ambulances and the services are extended into newer areas, customers will be in  a position to book an ambulance through the basic life support option in  the Blinkit app.

    “Profit is not a goal here. We will operate this service at an affordable cost for customers and invest in really solving this critical problem for the long term,” he reveals. “We are carefully scaling this service up, as it is both important and new to us. Our aim is to expand to all major cities over the next two years. Let’s do our bit and make way for an ambulance always. You never know when you may save a life.”

    Hopefully, the road rage drivers and kids of the nouveau riche who drive around like crazy in Gurugram are listening to his plea. 

  • Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes

    Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes

    Mumbai: If you haven’t been able to book your new iPhone 15 or iPhone 15 Plus on the Apple Online Store or other popular e-commerce platforms yet, you’re in luck if you live in Delhi NCR, Mumbai, Pune or Bangalore. Now, one can get Apple iPhone 15 and iPhone 15 Plus at their doorsteps, within minutes via Blinkit. Following the astounding success of hosting Apple iPhone 14 and iPhone 14 Pro on the Blinkit platform last year, the quick commerce entity, Blinkit has again partnered with Unicorn, an Apple premium reseller to deliver the latest iPhone 15 and iPhone 15 Plus.

    On the partnership,  Blinkit co-founder and CEO Albinder Dhindsa, shared, “We are thrilled to partner with Unicorn APR this year as well to deliver iPhone 15 within minutes! This unique association is global first and we are certain this will lead to pure joy for our customers who appreciate the convenience of getting highly anticipated products delivered to their doorstep, almost instantly”.

    Apple iPhone 15 and iPhone 15 Plus are officially going on sale in India, including on the Blinkit platform starting today. Blinkit customers will be able to avail of no-cost EMI, low-cost EMI and cashback up to Rs 5,000 on eligible HDFC cards.

  • Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

    Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

    MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands. 

    With this, Grofers’ private labels expands to 250 food and non-food products for its consumers. Grofers aims to drive the next wave of growth for e-commerce sector by bringing the next 100 million customers to its platform. The brand is bullish on growth with a revenue target of Rs 2500 crore and roll out of 500+ SKUs for FY 2019. 

    The Popular G-Brands category offers premium quality products under brands including G Mother’s Choice, G Happy Day and G Happy Home. Labelled under the Budget category, the brands include HaveMore and SaveMore to cater to price sensitive consumers by offering entry level quality products. 

    The G Happy Day and HaveMore brands include an array of food products like tea, fruit jam, muesli, tomato ketchup, corn flakes, rose shahi sharbat , etc., whereas the G Happy Home and SaveMore brands address household needs with products in the categories of  detergents, household care, oral care, tissues and disposables, kitchen tools and accessories, furniture and storage and many more. 

    G Mother’s Choice is the flagship brand of the e-grocer that enlists a wide range of quality staples at the lowest price in the market. All the products under both G-Brands and Budget category are an assortment of great best quality offerings which will further enhance consumers’ savings in their everyday purchases. Grofers’ range of private label is priced approximately five per cent to 50 per cent lower than the market price for popular brands in these categories. 

    Grofers co-founder and CEO Albinder Dhindsa says, “Our foray into the FMCG segment uniquely differentiates and positions us in the e-grocery business. This vertical expansion is key to drive our next phase of growth in India. Our focus is to service what we call the ‘Real Bharat’ – the two wheeler families of India who are yet to experience the world of e-commerce and our target is to bring the next 100 million new customers to e-commerce industry through our platform.”

    Grofers founder Saurabh Kumar adds, “Grofers’ market disruption game plan includes providing great quality products at lowest possible prices. Towards this, our private labels under the two new categories allow us to offer high quality products at various price points to serve varied needs of our customers. We are taking our promise of Every Day Low Prices (EDLP), which remains unchallenged, to a whole new level through this move. The expansion marks yet another milestone in our success story as a home-grown brand and will significantly contribute towards shaping the overall e-commerce trajectory in the country.”

    Underlining its commitment to great consumer experience, the brand has significantly channeled its investment into building capabilities in the domains of product quality control, data sciences, inventory forecasting, consumer behaviour, manpower training and building supply chain efficiencies apart from building infrastructure to provide necessary support for inventory stock. Grofers successfully closed FY 2018 with Rs 950 crore of sales and is targeting for a stronger growth trajectory in 2019, with a 50 per cent contribution from its private brands.

    Delivering on its promise of everyday low prices, Grofers offers unique properties including Smart Bachat Club and Housefull Sale which have received tremendous response from consumers. Smart Bachat Club is India’s largest grocery loyalty program with a member base of over 2,00,000 customers, achieved within five months of introduction.

  • Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

    Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

    MUMBAI: Local e-commerce platform, Grofers has appointed Lowe Lintas Mumbai to launch its inaugural brand campaign in India and establish it as the one-stop destination for all things grocery and home needs, on the digital platform.

    Lowe Lintas Mumbai executive director Shantanu Sapre said, “I am happy that Grofers chose us to chart out their brand journey in India through the inaugural launch campaign. The excitement on this launch is high; in this I see an interesting challenge, as the category is as yet nascent. This provides Lowe Lintas Mumbai with the opportunity to create a unique brand voice in an unexplored category. Thus, what we present to the audience is a quirky, witty and playful communication that will help us make Grofers a household name.”

     

    As part of the launch exercise, Lowe Lintas Mumbai will unveil a series of four films of 45 seconds and three additional films of 30 seconds each that will highlight the service features of Grofers. The entire campaign will work towards promoting the USP of Grofers as an online on-demand delivery service expert. 

     

    The core theme around the campaign is based on the simple consumer understanding that most working people, especially young couples face — spend most of their time at work. They do not have enough time balancing work and the basic needs at home. 

     

    Lowe Lintas Mumbai chief creative officer Arun Iyer said, “The challenge was to give the brand meaning in the lives of these young working couples. It is a well-known fact that women have always found men who share domestic responsibility, more appealing. I’m certain this holds even truer for the young working women of today – given they are constantly trying to successfully juggle work and home. It is this insight that we played on for the Grofers campaign.” 

    Launched in December 2014 as an on-demand delivery service that connects consumers with local merchants in the neighbourhood, Grofers has offer a platform to those who wish to shop their wares via digital platforms.

     

    Grofers co-founder Albinder Dhindsa added, “We are now in 27 cities across India and offer a rich mix of everyday use products that consumers need. As such, we felt Lowe Lintas Mumbai was the right partner to help us communicate the value of our offering to consumers. We are building our brand on understanding our customer’s wants and needs – wanting to enjoy their time but needing to take care of daily chores as well. Hence, the proposition of ‘We get it’ bodes well for the brand.”

     

    The media coverage for this campaign is programmed for high visibility, which includes on and offline channels such as digital platforms, television, print and outdoor.