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Tag: Alakh Pandey

  • PW adds more force to its formula with Satish Sharma as new CMO

    PW adds more force to its formula with Satish Sharma as new CMO

    MUMBAI: It’s not rocket science, it’s marketing. And Physicswallah just found the right mind to lead the charge. In a move to amplify its brand and deepen its market resonance, India’s edtech powerhouse has appointed Satish Sharma as its new chief marketing officer (CMO). Sharma, a seasoned leader with over two decades of experience, has donned many hats entrepreneur, brand strategist, and tech transformation expert. Most recently, he co-founded Unyscape, a global marketing and analytics firm, where he served as both COO and CMO. Prior to that, he held formative roles at IBM and Tata Steel, adding operational muscle to his marketing brain.

    A graduate of IIT Varanasi, Satish now steps into Physicswallah (PW) at a time when the company is doubling down on its mission to democratise education across India and beyond. With offerings spanning test prep, skilling, higher education, and study abroad, PW is evolving rapidly and it needs marketing leadership to match its ambition.

    “The brand’s attempt at making education accessible to those who wish to learn deeply resonates with me,” Sharma said. “I look forward to amplifying the impact with authenticity and empathy.”

    PW’s Founder and CEO, Alakh Pandey, echoed the sentiment: “Satish brings a rare mix of strategic clarity and operational excellence. As we enter the next chapter of growth, his experience will be invaluable in building a brand learners trust and love.”

    With Sharma in the cockpit, Physicswallah is clearly gearing up to accelerate its brand journey powered not just by formulas and facts, but by focus and finesse.

  • PhysicsWallah strengthens PR with Alifiya Nalwala’s appointment

    PhysicsWallah strengthens PR with Alifiya Nalwala’s appointment

    Mumbai: PhysicsWallah Limited (PW), the education company, has appointed Alifiya Nalwala as its group head of corporate communications and public relations. With over 19 years of journalism experience, much of it focused on the education sector, Nalwala will handle PW’s communications strategy, crafting cohesive messaging and enhancing audience engagement.

    PW, CEO & founder, Alakh Pandey stated, “PW has expanded across multiple segments in recent years. Alifiya’s expertise in editorial and strategic communication will help streamline our messaging across both internal and external channels.”

    Nalwala stated, “As a journalist, I have closely followed India’s evolving education landscape, a sector that has always been close to my heart. PW’s journey has been truly inspiring, and it is an honour to join a company dedicated to putting students first and shaping the future of education.”

    Nalwala holds a bachelor’s degree in mass media and a master’s in political science. She was awarded the prestigious Anupama Jayaraman Memorial Award for young reporters at 24 and has since gained multiple accolades and industry recognition.

    Prior to joining PW, she was a senior writer at The Ken. She also spent over eight years at The Indian Express, serving as assistant editor and special correspondent. Her career includes key roles at DNA (as chief reporter and principal correspondent), Mid Day, and HT Media. Over the years, she has developed extensive expertise in media studies, business strategy, and in-depth subject reporting.