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Tag: Akzo Nobel

  • Aseem Kaushik succeeds Amit Jain as L’Oréal’s new managing director for India

    Aseem Kaushik succeeds Amit Jain as L’Oréal’s new managing director for India

    Mumbai: L’Oréal announced the appointment of Aseem Kaushik as managing director for India on Monday. Kaushik took over for Amit Jain, who decided to retire at the end of the year.

    Jain will continue his association and assume the role of chairman for L’Oréal India to build on key stakeholder relationships in India.

    Since joining in June 2018 as country managing director, Jain, with 30 years of rich experience with renowned companies like ICI, Coca-Cola, Viacom, and Akzo Nobel, has held strategic leadership roles across the globe.

    During his 4.5-year tenure at L’Oréal, he doubled the growth of the company and took it to a position of strength, notably by building strong local leadership and evolving new digital capabilities to accelerate eCommerce.

    Speaking about his successor,  Jain said, “Kaushik was one of the pioneers who set up new businesses and laid the foundation for L’Oréal’s growth in India today. I am delighted to welcome him back after his assignments abroad and to hand over the reins to him. He is a born entrepreneur, and his transformative leadership will help take L’Oréal India to new heights.”

    Kaushik has been with L’Oréal for 27 years and has held many leadership positions within the group. He started his career in 1995 in the consumer products division of India, where he set up and expanded field operations. He then took on several leadership roles in the professional products division (PPD) and was instrumental in creating the modern salon industry in India and building a successful, sustainable business model with partners.

    Most recently, he led international teams in PPD; first in Asia Pacific (APAC) and then in the South Asia Pacific Middle East and North Africa (SAPMENA) zone, driving an ambitious online + offline transformation agenda for the professional hair industry of the future.

    “Jain leaves a strong legacy to follow. India is the next big frontier for the L’Oréal group, and I am looking forward to bringing the best of beauty and consumer experiences to a new connected world.  I’m excited to join a team of very talented people and keep creating a positive impact on the broader community,” said Kaushik.

  • Dulux Velvet Touch unveils new campaign with Farhan Akhtar

    Dulux Velvet Touch unveils new campaign with Farhan Akhtar

    MUMBAI: Dulux, from the house of Akzo Nobel, has unveiled its latest Dulux Velvet Touch collection – ‘Fashion trends for walls’ via a brand campaign that celebrates the stylized expression of elegance.

    At the launch of the Dulux Velvet Touch integrated marketing campaign, Akzo Nobel director – sales & marketing, decorative paints India Rajiv Rajgopal, said, “Over the past three decades, Dulux Velvet Touch has emerged as India’s leading premium emulsion brand and has created a distinct positioning for itself in home décor. ‘Fashion trends for walls’ is more than just a brand positioning – it embodies a mindset that is true to today’s dynamic consumers who look at homes as stylised expressions of elegance and living, enabling them to express their individualistic, creative instincts. The newly unveiled collection by Dulux Velvet Touch is designed to make homes look trendy.”

    The new TVC, featuring Farhan Akhtar celebrates the coming together of high-end fashion and home décor. Creative conception and execution of the new TVC campaign was led by Agnello Dias and his team at Dentsu-Taproot .

    According to Farhan Akhtar one of the key reasons why he identifies with Dulux Velvet Touch and is delighted to be associated with the leading premium emulsion brand. The new collection with its versatile hues and textures has energised him to stylize his home.

    The signature wall décor collection ‘Celebrations’, designed by Manish Malhotra. Dulux Velvet Touch ‘Celebrations’ is a designer ensemble for walls, a celebration of lively festive colours, embroidery work and Indian textiles inspired from Manish’s successful works in fashion and the Indian cinema.

    The current Dulux Velvet Touch campaign will be largely led by television. It will be further supported by outdoor and BTL (below-the-line) activities in certain regions, and also via digital media – Facebook, Twitter, and YouTube.

  • Dulux rolls out ad campaign for ‘Velvet Touch’

    MUMBAI: AkzoNobel, the maker of Dulux Paints, is launching a brand campaign to promote its new product, ‘Velvet Touch Pearl Glo‘.
    The new ad campaign has been conceptualised and created by McCann Erickson.

    Dulux, Akzo Nobel India category manager interiors- brand and digital Pushkar Jain said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that catalyses success in life through the transformative power of colour.”

    The campaign, which will feature across both, print and television, has Farhan Akhtar essaying the role of a man who has evolved across many genres of creativity and is looking to achieve more.

    The campaign will be in English, Hindi, Tamil, Bengali and Malayalam.

    In the ad film, Farhan Akhtar is portraying a Sutradhar – taking audience through stories of people having experienced a certain level of success in life.

    According to the company, he derives the credibility of being a story-teller (Sutradhar) from his own story – of being a successful actor, an equally respected director and a talented singer. A man with a velvet touch, always being inspired to do more and to express his creative rhythms, the colours of his multi-faceted personality.

    Three distinct human stories are narrated by Farhan – each capturing a different manifestation of renewal and transformation. In each, the power of colour is showcased in its physiological, psychological and philosophical dimensions to reflect the glow of success.

    McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “The creative challenge for us was to interpret the global Dulux positioning of ‘Renewal‘ in the Indian cultural environment, for which we created the communication which manifests how the glow of Velvet Touch on a person‘s walls inspires the person to keep striving, thus making the brand a catalyst for renewal in the person‘s life. Farhan Akhtar epitomizes renewal where his own journey is one of constantly reinventing himself and therefore he proved to be an ideal ambassador for the brand as well as the philosophy.”