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Tag: Akshaya Tritiya

  • Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign

    Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign

    MUMBAI: Reliance Jewels has unveiled its latest digital campaign for Akshaya Tritiya 2025, featuring beloved actress Kajal Aggarwal in a moving tribute to faith, tradition, and heritage craftsmanship. Inspired by the sacred temple town of Tirupati, the campaign highlights the jewellery brand’s new festive collection through a personal and visually captivating narrative.

    The campaign film, launched across Instagram and Facebook, sees Aggarwal sharing her heartfelt connection to Lord Balaji, reflecting on the divine guidance that has shaped key moments in her life. Each piece in the collection, she reveals, symbolises not just beauty but blessings, transforming jewellery into talismans of faith and prosperity.

    The film also beautifully showcases the intricacy of Reliance Jewels’ Tirupati-inspired collection. From Srikalahasti Kalamkari gold sets to heritage diamond chokers, the designs draw from the temple region’s rich artistic legacy, brought to life with modern finesse.

    Part of the brand’s iconic Jewels of India series now in its 10 edition the Tirupati collection continues Reliance Jewels’ commitment to celebrating India’s diverse cultural heritage through design. Aggarwal’s role adds regional resonance, especially for south Indian audiences, while reinforcing her cross-country appeal.

  • bigbasket now partners with Tanishq and MMTC-PAMP for Akshaya Tritiya

    bigbasket now partners with Tanishq and MMTC-PAMP for Akshaya Tritiya

    Mumbai: bigbasket now has partnered with Tanishq and MMTC-PAMP, for Akshaya Tritiya. Through these collaborations, bigbasket will offer its customers the opportunity to purchase gold and silver coins and bars, delivered within an impressive 10 minutes through the bigbasket now platform.

    This partnership underscores bigbasket now’s commitment to providing its customers with a memorable shopping experience, characterized by convenience, authenticity, and quality. bigbasketeers in different cities across India can purchase MMTC-PAMP Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g; MMTC-PAMP Banyan Tree® (999.9 Purity) Silver Bar, 10 g; Tanishq 22 Karat Gold Coin, one gram; and Tanishq 22 Karat Gold Coin With Lakshmi Motif, 1 g on the occasion of Akshaya Tritiya.

    Speaking about this, bigbasket chief buying and merchandising officer Seshu Kumar Tirumala said, “Our collaboration with Tanishq, a trusted name synonymous with quality and craftsmanship in the jewellery industry, ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance. Additionally, our partnership with MMTC-PAMP, a globally recognized leader in precious metal refining, brings to our customers high-quality silver coins, adding a touch of purity and tradition to their celebrations. All of these will be delivered in 10 minutes.”

    The word “Akshaya” means “never diminishing” in Sanskrit, and the day is believed to bring good luck and success. Purchasing gold on Akshaya Tritiya is a popular tradition, as it is thought to bring lasting wealth and prosperity. Marking this day, bigbasket now is offering customers the finest quality gold and silver coins, ensuring that the values, blessings, or wealth acquired on this auspicious day grow and bring prosperity.