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Tag: Akshay Mehrotra

  • EarlySalary.com appoints Vimal Saboo as chief business officer

    EarlySalary.com appoints Vimal Saboo as chief business officer

    MUMBAI: EarlySalary.com, a mobile app that gives instant cash has announced the appointment of Vimal Saboo as the company’s Chief Business Officer (CBO). This is a strategic hire as part of the company’s growth plans post the launch in February this year.

    Vimal Saboo is a Chartered Accountant and comes with an experience of 18 years in banking & credit domain. At EarlySalary.com, he will focus in building Credit Risk Profiling System and spearhead Credit Risk, Underwriting & Operations. EarlySalary today boasts of 10 minutes underwriting and is planning to build Real-Time Credit Approval Engines and Loan Approval Systems. His exposure to such business in the past will be a big boost to the business.

    Commenting on the appointment, EarlySalary.com co-founder and CEO Akshay Mehrotra said, “We are thrilled to have Vimal Saboo join the leadership team and look forward to his strategic contribution to our continued transformation of becoming a leading FinTech player in India. He brings with him a legacy of outstanding experience in the finance business that will be instrumental in the growth of our business.”

    “FinTech is on the edge of disrupting the Banking Ecosystem, I am very glad to be part of EarlySalary and believe that Technology will disrupt the way lending business is done in India with the help of usage of various analytical technology e.g. Artificial Intelligence, neural network, etc. In India, these technologies are at a nascent stage but use of such technologies is increasing rampantly. One such distinguished example has been set by EarlySalary.com, by solving the cumbersome process of getting loans from banks. I am excited to join the team and look forward to working with them to help realize the company’s mission of becoming a leading FinTech company in India”, added Saboo.

    Prior to joining EarlySalary.com, Saboo was associated with Edelweiss group as the senior vice president, Axis Bank as the vice president and head-analytics, ICICI Bank as the chief manager, and L&T-John Deere Ltd. With Axis Bank, he was liable for entire credit decisioning, formulating policies relating to credit card sourcing, authorization center and analytics function for the cards team. While at ICICI Bank, he was exposed to all functions of credit card operations.

  • EarlySalary.com appoints Vimal Saboo as chief business officer

    EarlySalary.com appoints Vimal Saboo as chief business officer

    MUMBAI: EarlySalary.com, a mobile app that gives instant cash has announced the appointment of Vimal Saboo as the company’s Chief Business Officer (CBO). This is a strategic hire as part of the company’s growth plans post the launch in February this year.

    Vimal Saboo is a Chartered Accountant and comes with an experience of 18 years in banking & credit domain. At EarlySalary.com, he will focus in building Credit Risk Profiling System and spearhead Credit Risk, Underwriting & Operations. EarlySalary today boasts of 10 minutes underwriting and is planning to build Real-Time Credit Approval Engines and Loan Approval Systems. His exposure to such business in the past will be a big boost to the business.

    Commenting on the appointment, EarlySalary.com co-founder and CEO Akshay Mehrotra said, “We are thrilled to have Vimal Saboo join the leadership team and look forward to his strategic contribution to our continued transformation of becoming a leading FinTech player in India. He brings with him a legacy of outstanding experience in the finance business that will be instrumental in the growth of our business.”

    “FinTech is on the edge of disrupting the Banking Ecosystem, I am very glad to be part of EarlySalary and believe that Technology will disrupt the way lending business is done in India with the help of usage of various analytical technology e.g. Artificial Intelligence, neural network, etc. In India, these technologies are at a nascent stage but use of such technologies is increasing rampantly. One such distinguished example has been set by EarlySalary.com, by solving the cumbersome process of getting loans from banks. I am excited to join the team and look forward to working with them to help realize the company’s mission of becoming a leading FinTech company in India”, added Saboo.

    Prior to joining EarlySalary.com, Saboo was associated with Edelweiss group as the senior vice president, Axis Bank as the vice president and head-analytics, ICICI Bank as the chief manager, and L&T-John Deere Ltd. With Axis Bank, he was liable for entire credit decisioning, formulating policies relating to credit card sourcing, authorization center and analytics function for the cards team. While at ICICI Bank, he was exposed to all functions of credit card operations.

  • Bajaj Allianz spends Rs 800 million on marketing

    Bajaj Allianz spends Rs 800 million on marketing

    NEW DELHI: Bajaj Allianz is one of the few major advertisers on television which has refrained from using a brand ambassador, because it feels the basic agent should be given importance.

    For this reason, it has been using an animated character as an agent for its advertisements instead of a film, TV or sports personality as others have done.

    Bajaj Allianz head of marketing and corporate communications Akshay Mehrotra said Bajaj Allianz had 250,000 agents and this ad was to give them importance and make them more friendly and noticeable. He also said using a brand ambassador may deflect attention from the real agents.

    Mehrotra told indiantelevision.com that it spends approximately Rs 800 million on its marketing and advertising, which works out to around 0.2 per cent of its total revenue. He said most of this was spent on TV advertising. The online advertising was through online aggregators and Google, he added.

    Mehrotra was speaking on the sidelines of a press meet to announce a tie-up with Rubberband Infotainment Ventures and Anupam Kher Company for a quiz programme, ‘Discover India with Anupam Kher’ to be telecast on Star Plus at noon on Sundays from 13 February in eight episodes, starting with quarter finals.

    Mehrotra said that there was no plan even at present to take on a brand ambassador, and the tie-up with Kher was only for this programme.

    He said that Bajaj Allianz preferred to enter into partnerships rather than sponsorships, and it had earlier produced a 10-episode programme ‘Super Idols’ on IBN 7 on the disabled with Salman Khan.