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Tag: Akshay Kumar

  • Excitel Broadband is Principal Partner for Falcon Risers Hyderabad for the Indian Street Premier League 2024

    Excitel Broadband is Principal Partner for Falcon Risers Hyderabad for the Indian Street Premier League 2024

    Mumbai: Excitel Broadband, a leading home internet startup, proudly announces its collaboration with Falcon Risers Hyderabad as Principal Partner for the much-awaited Indian Street Premier League 2024 cricket tournament. This partnership is a step forward in terms of the organisation’s branding efforts as Excitel Broadband’s logo adorns the jerseys of Falcon Risers Hyderabad players. This branding reaffirms Excitel’s commitment to nurturing India’s emerging talent.

    The league features a lineup of five dynamic teams: Majhi Mumbai, Bangalore Strikers, Srinagar Ki Veer, Chennai Singhams, Tigers Of Kolkata, and the hometown favourite, Falcon Risers Hyderabad. The tournament garners widespread attention, with esteemed personalities such as Saif Ali Khan, Kareena Kapoor Khan, Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Suriya, and Ram Charan lending their support as celebrity owners, further amplifying the fervour and anticipation surrounding the event.

    Commenting on the collaboration, Excitel COO Varun Pasricha expressed his excitement, stating, “We are thrilled to partner with Falcon Risers Hyderabad for the Indian Street Premier League 2024. Cricket holds a cherished place in the hearts of millions of Indians, particularly the youth, and we are honoured to champion their aspirations, dreams, and passion. Most of us at Excitel are big cricket buffs and what better way to enjoy a match than to see our branding on one of the teams. We extend our support to players across all teams and look forward to a riveting tournament.”

    Meanwhile, Falcon Risers Hyderabad head coach Anant Tambvekar said, “Yesterday was our first match and the players were excited and all geared up for it. It’s a new format with innovative rules which will keep the fans engaged. I foresee a great future for this format and believe that it will act as a platform which will give an opportunity to so many youngsters to showcase their skills to a larger audience. It is great that Excitel has partnered up with the Falcon Risers Hyderabad and together we will look to achieve several feats.”

    Exceptional talents including Krishna Satpute, Shreyas Kadam, Shreyas Indulkar, Syed Salman, and other seasoned players, will be a part of the roster during the tournament. Excitel’s partnership with Falcon Risers Hyderabad underscores a shared commitment to fostering sporting excellence and community engagement on a national scale.

  • Colors Cineplex and Rati Foundation join hands to raise awareness on Sex Education in conjunction with the World Television Premier of ‘OMG 2’

    Colors Cineplex and Rati Foundation join hands to raise awareness on Sex Education in conjunction with the World Television Premier of ‘OMG 2’

    Mumbai: In a resolute commitment to fostering positive change and championing social causes, Colors Cineplex proudly announces its collaboration with the Rati Foundation, a Mumbai-based NGO devoted to spreading awareness about sex education. By joining forces, they will empower individuals through the provision of essential counselling services, encompassing professional support for mental health, online safety, sexual and reproductive health rights guidance, and more.

    The collaboration with Rati Foundation comes in anticipation of the much-awaited World Television Premier of ‘OMG 2’, scheduled to air on the Colors Cineplex channel on March 10th at 8:00 PM. Through this partnership, Colors Cineplex and the Rati Foundation endeavours to leverage the widespread reach of entertainment medium to address the pressing issue of sex education.

    OMG 2 delves into the nuances of societal norms, wherein the protagonist embarks on a legal battle after his son faces injustice due to societal taboos around sex education. Guided by divine intervention from a messenger he is seen challenging the flawed system, advocating for progressive parenting and the inclusion of sex education in schools. The movie skilfully blends humour with a serious societal critique, urging for open dialogue on adolescent sexuality.

    To complement the film’s theme and highlight the importance of sex education, Colors Cineplex launched the #ShikshaKiShuruwatGharSe digital campaign. Partnering with the Rati Foundation as cause ambassadors, along with influencers like Smita Bansal, Dr. Tanaya, Seema Anand and Saurabh Ghadge, the campaign aims to raise awareness and emphasize the importance of starting sex education at home. These content creators have skilfully maintained a light-hearted tone infused with subtle humour, thereby fostering an environment where the subject matter can be openly discussed within households.

    Rohan Lavsi, Head, Hindi Movies Cluster, expressed his enthusiasm on this groundbreaking collaboration, stating, “We recognize the power of storytelling to drive meaningful conversations and ignite social change. Our collaboration with the Rati Foundation aligns seamlessly with our mission to address critical issues through the medium of storytelling. ‘OMG 2’ is not just a film; it’s an opportunity to spark conversations and drive awareness about the importance of sex education.”

  • Akshay Kumar presents the story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

    Akshay Kumar presents the story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

    Mumbai: History TV18 has announced the premiere of its new documentary, ‘Statue of Unity: Ekta Ka Prateek’ on 8 March at 8 p.m. Presented by actor Akshay Kumar, the 40-minute documentary celebrates the spirit of unity that binds the nation together and pays homage to Sardar Vallabhbhai Patel, the architect of united India, who led the integration of 562 fragmented princely states into one nation post-independence.

    The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.

    The documentary follows a step-by-step journey of the making of the Statue of Unity. From 2013, when the then chief minister of Gujarat, Narendra Modi announced his intention to honour Sardar Vallabhbhai Patel and laid the foundation stone in Kevadia (Gujarat), to completing the tallest statue in the world at 182 meters, a number that represented total constituencies in Gujarat’s State Legislative Assembly.

    Among other lesser-known facts revealed in the documentary, PM Narendra Modi shares a unique initiative he undertook to procure iron for the statue, where over six lakh villages donated an old iron farming tool each, echoing Sardar Patel’s call to farmers during the fight for independence. Soil from all parts of the country was similarly used to bring the statue together, symbolizing unity in its creation.

    As the film progresses, the team behind the Statue of Unity takes the audience on an awe-inspiring journey. They delve into its ideation, construction, and the opportunities it created for the locals, as Kevadia transformed into Ekta Nagar.

    The documentary features success and upliftment stories of locals who have benefitted from the project, with their town becoming a major tourist destination.

    The documentary progresses with a tour of some remarkable tourist attractions in the vicinity of the Statue of Unity, adorned with the beauty of flora and fauna. With stunning visuals, sleek graphics and never-heard-before stories, the documentary puts the focus on the bustling tourist destination that has seen footfalls up to 50,000 in a single day, becoming a beacon of light for the locals and a modern marvel of pride for New India.

    “Being part of ‘Statue of Unity: Ekta Ka Prateek’ has been an incredibly humbling experience for me. It’s about honouring the great spirit of unity that resonates within every Indian. Sardar Patel’s vision and leadership continue to inspire us, reminding us of the strength that comes from our unity as a nation. I hope this documentary serves as a reminder of our shared heritage and the power of coming together for a common purpose,” says Actor Akshay Kumar, the presenter of the documentary.

    Aanand L Rai, the director of the documentary adds, “Revolutions are created by people when they come together for a bigger purpose, guided by visionaries who lead and inspire. Sardar Patel was one such visionary who advocated the significance of unity in the process of nation-building. The film reflects on the legacy of the pioneer of united India and showcases the inspiring transformation of Gujarat’s humble Kevadia into an international tourist destination.”

    ‘Statue of Unity: Ekta Ka Prateek’ premieres on History TV18 on 8 March 2024 at 8 p.m. It will also be made available on the factual entertainment leader’s YouTube channel.

  • Pro Kabaddi League solidifies its position as the second most-watched league with 213 million viewers in the first six weeks

    Pro Kabaddi League solidifies its position as the second most-watched league with 213 million viewers in the first six weeks

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has achieved a remarkable success during the halfway mark of the tournament, captivating an astounding 213 million viewers in the first 68 matches of Season 10. This signifies an impressive growth of 16 per cent in reach compared to the previous season, as reported by BARC. The surge in watch time, witnessing a notable 18 per cent increase to exceed 30 billion minutes, along with a 25 per cent rise in TVR** compared to Season 9, bear testimony to the escalating interest and fervour among fans for the electrifying action that the Pro Kabaddi League consistently delivers.

    A Star Sports spokesperson said, “Kabaddi has firmly established itself as India’s second most loved sport. Kabaddi’s success story is deeply rooted in its ability to resonate with both urban and rural audiences, creating a unifying thread that binds communities together. The caravan format, returning after a four-year hiatus, has brought novelty and excitement, connecting the sport with fans across diverse regions. The active participation of top celebrities at various venues has significantly heightened the league’s visibility and appeal. We express gratitude to fans for their continued support and passion for India’s sport and look forward to making the 10th season truly memorable.”

    The Pro Kabaddi League has not only elevated the indigenous sport to unprecedented heights but also stands as the exclusive non-cricket league consistently crossing the remarkable threshold of 200 million viewers. Star Sports unwavering commitment to delivering unparalleled viewing experience is vividly demonstrated by these remarkable viewership figures, highlighting the enduring support and passion of the Indian audience for PKL.

    The league’s return to a multi-city caravan-style format, complemented by celebrity associations featuring some of the biggest superstars like Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ballaya, Sudeep Kiccha, Tiger Shroff, Pankaj Tripathi, Vicky Kaushal, Manoj Bajpayee, and many more, has brought a layer of stardom into the fast-paced matches and attracted massive crowds who have been kept on the edge of their seats, contributing significantly to the league’s immense popularity.

    **Source: BARC India Urban 15+MAB

  • Tiger Shroff ignites Pro Kabaddi League in Mumbai with star-studded presence

    Tiger Shroff ignites Pro Kabaddi League in Mumbai with star-studded presence

    Mumbai: The Mumbai leg of the Pro Kabaddi League commenced with a glamorous launch, featuring notable personalities like Akshay Kumar and Pankaj Tripathi. Tiger Shroff, the ambassador for Pro Kabaddi League Season 10, brought an additional dose of excitement as he graced the stadium during the recent match between U Mumba and Dabang Delhi, infusing the event with his charismatic presence.

    The star of ‘Student of the Year 2,’ who portrayed a Kabaddi player in the film, fondly reminisced about his experience learning the sport for the movie. He expressed admiration for the Kabaddi players’ fitness and dedication, stating, “The dedication I witness in their fitness routines is truly inspirational. Kabaddi demands a specific level of flexibility, agility, and strength, and I can confidently say that these players have set a commendable standard. Without a doubt, we have some of the fittest men in the country playing this game.”

    Shroff also emphasised the pride he feels as the brand ambassador for Kabaddi, said, “It’s truly an honor to be associated with this organization. I extend my heartfelt congratulations to the Pro Kabaddi League on reaching its 10th season. Managing and sustaining numerous seasons is an arduous task, and today, it’s commendable to witness the league’s endurance. I recognize Kabaddi’s impressive ascent, swiftly becoming the second most-watched sport, following cricket, in a relatively brief period”.

    During his visit, the ‘Heropanti’ actor engaged in a playful segment with Dabang Delhi’s Ashu Malik and U Mumba’s Mahender Singh, where both players recited dialogues from his movies. Tiger Shroff also took the opportunity to practice some Kabaddi moves and skills, adding a touch of fun to his visit.

  • Akshay Kumar now owner of Srinagar (Jammu & Kashmir) team of the Indian Street Premier League

    Akshay Kumar now owner of Srinagar (Jammu & Kashmir) team of the Indian Street Premier League

    Mumbai: The Indian Street Premier League (ISPL) is thrilled to announce Bollywood megastar Akshay Kumar as the team owner of Srinagar (Jammu and Kashmir). This collaboration brings excitement and star power to the ISPL, a first-of-its-kind tennis ball T10 cricket tournament set to take place inside a stadium from 2 to 9 March, 2024.

    Akshay Kumar’s entry marks the commencement of an exciting line-up of super star team owners set to be revealed for the remaining five teams. Their involvement promises to infuse unparalleled enthusiasm and passion into this distinctive cricketing spectacle, elevating the league to new heights.

    Expressing his excitement about joining the Indian Street Premier League, Akshay Kumar said, “I am thrilled to be part of the ISPL and the Srinagar team. This tournament promises to be a game-changer in the world of cricket, and I am looking forward to being at the forefront of this unique sporting endeavour.”

    ISPL core committee members Ashish Shelar and Amol Kale, along with league commissioner Suraj Samat also shared their thoughts on this significant partnership:

    ISPL core committee member Ashish Shelar said, “Having Akshay Kumar on board is a testament to the league’s commitment to excellence. His association will undoubtedly bring more glamour and enthusiasm to the Srinagar team.”

    SPL Core Committee Member Amol Kale said, “The ISPL aims to revolutionise tennis ball cricket, and with Akshay Kumar as the team owner of Srinagar (Jammu and Kashmir), we are confident in creating a memorable experience for players and fans alike.”

    ISPL League Commissioner Suraj Samat said, “Akshay Kumar’s involvement is a testament to the league’s vision. We are excited to have him as part of the ISPL family, and I believe this association will help us further fulfil the dreams of millions and get them from street2stadium. This will provide the much needed platform for them to showcase their skills and a chance to enter the mainstream.”

    The ISPL aims to serve as a vital platform for unearthing hidden talents in tennis ball cricket, providing a unique space for emerging cricketers to shine. With the potential to capture the nation’s attention, the league promises to showcase remarkable talent and create a lasting impact on Indian cricket.

    Players are invited to register for the tournament at www.ispl-t10.com

  • Sparx’s ‘It’s In Me’ campaign raises the adrenaline high with focus on today’s youth

    Sparx’s ‘It’s In Me’ campaign raises the adrenaline high with focus on today’s youth

    Mumbai: The All New TVC is a part of the celebrated ‘Its In Me’ campaign by the popular footwear brand featuring Bollywood maestro Akshay Kumar as the lead.

    Synonymous to the emotion, strong willingness and athleticism of the youth, Sparx — the popular footwear brand by Relaxo is set to win more hearts and garner accolades across the internet with the launch of the ‘Its In Me’ campaign’s TVC that features Bollywood superstar Akshay Kumar as the primary lead, alongside other supporting actors who reflect upon the creative thought of celebrating the undying energy and ‘never give up’ attitude of the youth.

    The creative opens up with the Bollywood actor engaged in a Kite or ‘Patang’ flying drill (as India calls it) with a young guy who’s indulged in the same along with his friends. The teenager or the young kid tries his best to get the better of Khiladi Kumar but fails to do so, losing hold of his kite. Akshay celebrates his victory by announcing ‘Ye Kata’ (it is gone) to further testify upon his victory. However, the kid takes it positively and reverts with — “Akshay sir, kaata hai, loota nahi hain.” (meaning, I’ve lost it, but you haven’t got hold of it yet). The accompanying visual shows a two way tussle and a high octane run between both as the young guy and Akshay are seen wearing their respective Sparx shoes.

    They run, turn, move, jump and maneuver at extreme pace and still the grip they have on the road showcases the impeccable quality of the footwear as a whole.  Ultimately, both of them are able to be at proximity with the kite where Akshay gets hold of the manjha (the kite flying thread) whereas the young individual gets hold of the flight, which he achieves by jumping into the water — again resonating on the fearless attitude of the Indian youth. Akshay acknowledges the kid and his agility with “Tu bhagta acha hai ” (meaning you run well, kid) to which the individual replies with, “Aap bhagate bhi toh acha ho” (meaning, that’s because you make me run well). The TVC ends with both of them, flaunting their experience and announcing the ‘Its In Me’ collection.

    Relaxo Footwear executive director Gaurav Dua, shared his excitement for the brand-new campaign, stating, “At Relaxo, we are thrilled about the ‘It’s In Me’ campaign, something that signifies our vision of harnessing the boundless energy and spirit of today’s youth. It represents our continuous emphasis upon the dynamic, ever-evolving aspirations of the youth. Sparx is not just about footwear; it’s about encapsulating the vitality and enthusiasm of the younger generation.“

    “The ‘Its In Me’ campaign is something that’s synonymous to the youngsters of our nation and what better way to showcase it than having megastar Akshay Kumar. The TVC does justice to our quality and the parameters that distinguishes us from the rest,” said Relaxo Footwears VP & head of marketing Sachin Chhabra.

    The TVC and the collection is all set to make headlines standing tall on the urban, quality, durability and comfort narrative as a whole.

  • ICC World Cup 2023 nears 60 bn minutes of viewership; 22% growth over the last edition

    ICC World Cup 2023 nears 60 bn minutes of viewership; 22% growth over the last edition

    Mumbai: Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has witnessed significant growth in viewership for the first 11 matches of ICC CWC 2023 – including two matches played by the Men in Blue- vs Australia and Afghanistan. The tournament has clocked more than 59 billion minutes of watch-time (viewership), a growth of 22 per cent compared to the 2019 edition. Additionally, the consumption among premium audiences witnessed remarkable growth with audiences in NCCS A witnessing a growth of 40% and NCCS B growing by 24%. Live broadcast for the first 11 matches of the tournament has been watched by 268 million viewers with 96 million young working professionals (aged 22-40) tuning in, which is five per cent higher than the 2019 edition. The peak live concurrency for the tournament is 56 million viewers, registered during the India v Australia match in Chennai on October 8.

    Star Sports has been producing 11 feeds for ICC Men’s CWC 2023, which includes feeds in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada & Malayalam) and two additional vertical feeds (Max View) for Disney+ Hotstar. The overall broadcast of the tournament has been enriched by offering a range of non-live programming shows. ‘Follow the Blues,’ ‘Game Plan,’ ‘Match Point’ and ‘Cheeky Singles’ served in-depth analyses and captivating build-up to the tournament, allowing fans to dive deeper into the world of cricket. The broadcaster also launched a fan-centric campaign, stoking the dreams of millions with the aspiration of India winning the coveted World Cup trophy again. A star-studded list of top celebrities such as Salman Khan, Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana Ranaut, and many more, shared their love and admiration for the sport and their favorite Indian Cricketers on Cricket Live, India’s most-watched Cricket Show. As the excitement continues to build, India is set to face New Zealand on 22 October 2023, followed by India vs England on 29 October 2023.

    All BARC Data for 2+U+R

  • Akshay Kumar joins Star Sports ‘Cricket Live’ for India vs Australia ICC CWC 2023

    Akshay Kumar joins Star Sports ‘Cricket Live’ for India vs Australia ICC CWC 2023

    Mumbai: India is set to kick off their ICC Men’s Cricket World Cup 2023 journey with an exhilarating match against the five-time champions, Australia, on the 8 of October 2023. With a colossal billion-strong fan base passionately rallying behind Team India in their quest to bring home the coveted trophy, Star Sports, the official broadcaster of this marquee tournament, has been at the forefront of galvanizing the entire nation in unwavering support of the team.

    To add an extra layer of excitement and fervor to the build-up for this epic clash between India and Australia, the highly acclaimed Bollywood sensation, Akshay Kumar, will be joining the ‘Cricket Live’ show. In a heartwarming video that has been making waves on the Star Sports social media platforms, Akshay Kumar conveys his steadfast support, echoing the sentiments of millions across the nation, and extends his heartfelt best wishes to Team India for a triumphant journey in the World Cup.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 –India vs Australia, 8 October 2023, Live & exclusively on the Star Sports Network and Disney+ Hotstar

  • Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Mumbai: Berger Paints India Limited introduces an innovate range of waterproofing products – Berger DAMPSTOP. These strategically composed products can perform multiple waterproofing-related treatments like damp, silane, or salt leaching treatment, seamlessly. Earlier waterproofing used to be a tedious task. It involved breaking open the surface to do waterproofing. With the introduction of this innovative product range, Berger Paints aims to simplify the process for consumers. In the current times, builders hardly get the time to cure the concretes of a building or a house, which consequently impacts the building’s longevity. Waterproofing not only protects the house from damages but also extends its life. To amplify the launch of one such innovative waterproofing product, Berger Paints has released a captivating TVC starring Akshay Kumar and Gulshan Grover. The TVC has been conceptualized by Mullen Lowe Lintas.

    In the TVC, Kumar is seen playing the role of a renowned photographer and Grover as an antique collector. Filled with humour, the TVC aptly connotes the importance of waterproofing. The video starts with a photographer being utterly fascinated by an antique collector’s collection. But soon his “damn” gets replaced with “damp” as the gun holder falls off the wall due to dampness. In no time, the photographer realizes the issue, while the antique collector remembers his past waterproofing experiences and fears the initiation of another process where he imagines the entire wall being torn down as a part of the waterproofing process.

    The video brings to the screen, the most common concerns of the customers. For instance, Grover is seen being worried about the fact that to conduct the necessary task of waterproofing he would have to break the wall and that would not only create severe mess but also will lead to the beginning of another lengthy process of waterproofing. To take care of his worries, Kumar introduces him to the contemporary way of waterproofing with Berger DAMPSTOP.

    Berger Paints India Limited managing director & CEO Abhijit Roy says, “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”