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Tag: Akshay Kumar

  • Desi Boyz gets ‘A’, The Dirty Picture ‘U’

    Desi Boyz gets ‘A’, The Dirty Picture ‘U’

    MUMBAI: Contrary to the expectations of the producers of Desi Boyz and The Dirty Picture, the Censor Board has done just the opposite.

    While the Akshay Kumar, John Abraham- strarrer film has been given an ‘A‘ certificate, the latter has been passed without cuts and given a ‘U‘ certificate.

    It is understood that the producers of Desi Boyz were expecting a U/A certificate but with the lead players playing male strippers, the Board‘s decision to grant the film an ‘A‘ certificate has belied their hope.

    On the other hand the makers of The Dirty Picture were a bit nervous about the censorship and were expecting an adult certificate with a splash of Vidya Balan‘s liberal dose of skin-show. However the Censor Board did not see any problem and the film was passed without any cuts.

    Desi Boyz is set to release on 25 November, while The Dirty Picture will hit the cinema screens on 2 December.

  • Akshay Kumar starrer Joker to release on 30 Aug

    Akshay Kumar starrer Joker to release on 30 Aug

    MUMBAI: The Shirish Kunder-directed Akshay Kumar-Sonakshi Sinha starrer fantasy-adventure Joker will release on 30 August next year.

    Confirming the release date, Kunder said, “We have finalised on the date of release on 30 August next year. In all, we have around five days of shooting left that we would be completing in November. Post that, we would be working on VFX and 3D for around six months and then the last couple of months would go for an all around promotional campaign.”

    Joker had gone on floors early this year.

    The development goes to show that Akshay Kumar would have a film of his releasing almost every second month starting April next year. While Housefull 2 (April) would be first to arrive, Rowdy Rathore (June), Joker (August) and Khiladi 786 – Made In Punjab (November) would follow.

  • Makers of Rowdy Rathore resort to hand painted posters

    Makers of Rowdy Rathore resort to hand painted posters

    MUMBAI: Reminiscing the olden days when posters of every film used to be hand painted, Sanjay Leela Bhansali and UTV, the makers of the Akshay Kumar starrer Rowdy Rathore, have roped in painters to hand paint the first posters of the film.

    The filmmakers are bringing back the style by roping in painters to make the first look of their film.

    The action-oriented film, starring Sonakshi Sinha, is directed by Prabhu Deva.

  • Release of Housefull 2 preponed to IPL time

    Release of Housefull 2 preponed to IPL time

    MUMBAI: Sajid Nadiadwala has preponed the release of his upcoming film, Housefull 2. The film will now be released by Eros International on 5 April instead of 1 June 2012.

    The reason of the postponement came in the wake of YRF’s decision to release their Salman Khan-starrer Ek Tha Tiger on 1 June. Nadiadwala didn’t want a clash with the release of a Salman Khan film. So he thought it better to prepone than postpone the release of Housefull 2.

    Housefull 2 is a comedy in true Sajid Khan style and stars Akshay Kumar, John Abraham and Riteish Deshmukh along with Asin Thottumkal, Jacqueline Fernandez, Randhir Kapoor, Zarine Khan, Shreyas Talpade, Boman Irani and Chunky Pandey.

    Nadiadwala’s move can also be seen as further emboldening of Bollywood’s decision to take the IPL head on. The League goes underway on 4 April. Early last week, Vidhu Vinod Chopra made open his plans to release Ferrari Ki Sawari on 27 April next year.

  • Ajay Devgn in Hindi remake of Malayalam film

    Ajay Devgn in Hindi remake of Malayalam film

    MUMBAI: AHaving succeeded in his endeavour to switch over to action-oriented roles in Singham, Ajay Devgn has delved into a character that has a blend of Peter Sellers‘ comedy and Charlie Chaplin‘s pathos in an upcoming film, The Arab, The Camel & P Madhavan Nair.


    The film will be directed by Priyadarshan who is currently in the last lap of completion of the Malayalam version titled Arabiyum Ottakavum P Madhavan Nairum.
     
    Said the director, “I am indeed remaking Arabiyum Ottakavum P Madhavan Nairum with Ajay. This is the first time I‘ve decided to do a Hindi version of a film even before completing the Malayalam version. I am certain that Ajay can do full justice to it.”


    It may be said that it was Akshay Kumar and Shah Rukh Khan who had apparently sent feelers to Priyadarshan for that particular role, but the director turned to Devgn to essay the role of the protagonist in the film.

  • Pachisia launches Son Of Sardar with Ajay Devgn

    Pachisia launches Son Of Sardar with Ajay Devgn

    MUMBAI: Producer N R Pachisia, in association with Ajay Devgn, has announced the making of his forthcoming film, Son Of Sardar (SoS).


    Directed by Ashwini Dheer, the film is a remake of Telugu musical comedy Maryada Ramanna. The film will have Devgn pairing up with Sonakshi Sinha.


    Maryada Ramanna is the story of a plain-hearted man, Ramu, who is being chased by factionists for a murder committed by his father. The girl whom he meets on the train reveals that she is in love with him and Ramu, who until then was running for his life, resolves to stand by her and win the enemy‘s heart.


    However, there is a hitch. It is said that Akshay Kumar has already registered Son Of Sardar with the title registering body, though nothing much has gone into it.
     

  • Alliance Atlantis to release Akshay Kumar’s Breakaway on 30 September

    Alliance Atlantis to release Akshay Kumar’s Breakaway on 30 September

    MUMBAI: Akshay Kumar has named Alliance Atlantis to distribute globally his maiden Hollywood production, Breakaway.


    The film will release worldwide on 30 September with more than 3,500 prints. This happens to be the distributor’s first venture with an Indian producer.


    Breakaway is a touching story about a young Indian Ice Hockey player who wants to get into the big league. Moreover, the film is about an Indian family wanting to break the stranglehold the Whites have abroad in sports.
     
    The film stars Vinay Virmani, Rob Lowe, Russell Peters, Camilla Belle, Noureen DeWulf and Anupam Kher.


    The Hindi version of Breakaway is titled Speedy Singhs.


    Incidentally, Breakaway will be the curtain raiser at the Toronto Film Festival which starts on 10 September.
     

  • Why Orchard Advertising coined Torchaar for Khataron Ke Khiladi

    Why Orchard Advertising coined Torchaar for Khataron Ke Khiladi

    MUMBAI: Colors is gearing up to launch the fourth season of its daredevil reality show, Fear Factor – Khatron Ke Khilaadi, and Akshay Kumar is coming back as the host.

    In order to glorify the fourth season and the toughness of the tasks, the creative agency of the channel coined up the term ‘Torchaar‘, a mix of torture and chaar (four).

    Orchard Advertising coined the term to express ‘torture multiplied by four, a term that will be synonymous with the torment Khatron Ke Khilaadi – Torchaar Season 4 dares to deliver.

    The channel is promoting the idea of Torchaar not just on television but on radio, outdoor and also in building ideas for on-ground activation.

    Colors AVP marketing Rajesh Iyer said that the brief to the agency was “fairly challenging” as the channel wanted to communicate Bollywood actor Akshay Kumar’s comeback on the show for the 4th season.

    “Orchard came up with an interesting concept of ‘Torchaar’ and followed up with great execution in association with MAD Films. Putting it together in record time with all special effects and CG was equally demanding,” added Iyer.

    The communication started with the Publicis Groupe’s creative agency creating four videos around the core idea, featuring Kumar, who is going through various forms of tortures.

    Orchard Advertising Mumbai executive creative director Hemant Kumar Sivan said, “Torture was one word that captured the essence of the show and we thought it would be a memorable way to launch this season the Torchaar way.”

    The promos are directed by Marco Kalantari, while the music is given by Vicky Goswami.
     
     

  • Eveready ropes in Akshay Kumar as its brand ambassador

    Eveready ropes in Akshay Kumar as its brand ambassador

    MUMBAI: Marketer of dry cell batteries, Eveready Industries, has signed up Bollywood actor Akshay Kumar as its brand ambassador.

    Eveready VP Deepak Khaitan said, “We are happy to have Mr. Akshay Kumar as the brand ambassador for Eveready. He is a great youth icon who has a very power-packed persona. It is a very natural association between him and the brand and we are sure that this relationship will be mutually rewarding one.”

    In the mid-nineties, Eveready launched its first major advertisement campaign with the slogan “Give me Red”. The advertising byline of the popular Red series of batteries is symbolic of the urban lifestyle that the brand reflects.

    Kumar added, “As a child whenever I would get a toy, I would ask my dad – ‘Where is the Eveready?‘ since Eveready was equal to battery in my mind. It is a pleasure to be associated and promote a brand that is so needed and important in everybody‘s lives. I believe in it. I thank Eveready for always bringing me and my toys to life.”

  • Canadian Tourism Commission ropes in Akshay Kumar as its ambassador for India

    Canadian Tourism Commission ropes in Akshay Kumar as its ambassador for India

    MUMBAI: The Canadian Tourism Commission (CTC) has asked Akshay Kumar to promote Canada tourism and has appointed him as its ambassador for India.
    In his new role, Kumar will leverage his celebrity status in India to promote Canada as a premier four-season destination.

    Said CTC President and CEO Michele McKenzie, “We’re thrilled that Akshay Kumar has agreed to be the CTC’s Ambassador for India. Having a superstar like Akshay on board to boost Canada’s profile within his country, will help turn the spotlight on the extra-ordinary experiences that visitors can enjoy here.”

    Kumar, who has enjoyed a strong relationship with Canada since his first visit in 1995, will act as the CTC’s Ambassador for India until summer 2012. The partnership will involve familiarisation trips across Canada that will be captured for local and Indian media in video and blog posts.

    Averred Kumar, “I am very honoured and privileged to have been asked to represent the CTC as their Ambassador for India. Canada is my second home and I am truly proud to encourage and promote Canadian tourism in India. I have an extremely strong connection to this great land and its warm people.”

    The CTC entered the Indian market in 2009 as part of its emerging markets strategy to inspire high-yield travelers to visit Canada.