Tag: Akshay Kumar

  • Sugar Free signs on Akshay Kumar as its new brand ambassador

    MUMBAI: Bollywood actor Akshay Kumar is the latest celebrity roped in to endorse Sugar Free, in a new high-energy campaign. With this, Sugar Free seeks to make a huge impact amongst the fitness-conscious, convincing them to take the first step to a healthier lifestyle.

    Zydus Wellness MD Elkana Ezeikel said, “Akshay is known for his fitness and for leading an active and disciplined life. We see him as a perfect fit as brand ambassador for Sugar Free, which helps you cut down on those unwanted calories, thereby helping you keep light, fit and active.”

    Sugar Free offers sugar substitutes for a variety of usage occasions through its portfolio of sub brands – Sugar Free Gold, Sugar Free Natura, and Sugar Free Herbvia which come in pellets, sachets, liquid and powder formats.

    Building on the new brand positioning for Sugar Free, ‘Live Life Kuch Zyaada‘, Akshay Kumar will be leveraged in a highly visible multi media campaign across India. Sugar Free is a flagship product of Zydus Wellness Ltd, which markets other well-known brands – Everyuth, Nutralite and ActiLife.

  • Khiladi 786 recovers from opening day lull

    Khiladi 786 recovers from opening day lull

    MUMBAI: Two indistinct films, Myoho and Cigarette Ki Tarah, released last Friday with limited engagement. Due to lack of audience support, the shows had to be cancelled and screenings replaced with other features at most places.

    Khiladi 786, carrying forward the Akshay Kumar Khiladi brand, had a weak first day but made up over Saturday and Sunday and maintained well at single screens to end its first week at Rs 472 million. However, the long term position for the film is average at best.

    Talaash sustained in its second week thanks to Aamir Khan fans who need to watch his film once. The film collected Rs 169 million standing up to mass appealing Khiladi 786 and taking its two-week total to Rs 849.6 million.

    Jab Tak Hai Jaan collected Rs 4.2 million in its fourth week just about marking the end of its run. Its 31-day total collection stood at Rs 1.21 billion.

    Son Of Sardar ran out of steam in its fourth week collecting a symbolic Rs 1.5 million and coming to the end of its run with a total of Rs 1.04 billion.

    Dabangg 2, the most awaited film of the year, hits 21 December to cash in on the super success of Dabangg and the Christmas week holidays. With big names and film not living up to expectation in last couple of months, the public‘s enthusiasm for the film is in measured tones. However, the exhibitors at single screens as well as multiplexes are very hopeful of the film what with Salman Khan riding at the pinnacle at present! The film is getting lucrative terms in the form of minimum guarantees (MGs) and advances from the theatres.

  • Khiladi 786 collects Rs 339 mn in 1st weekend

    Khiladi 786 collects Rs 339 mn in 1st weekend

    MUMBAI: Akshay Kumar and Asin starrer Khiladi 786, which had encouraging first show figures, could not sustain well through Friday. The collections improved on Saturday and Sunday for the film to show a reasonable weekend of Rs 339 million. The film is sustaining better at single screens and faces no opposition in the coming week which may help it to some extent.

    Aamir Khan’s Talaash ended its first week with figures of Rs 680.6 million, mainly on the strength of multiplexes. The film added another Rs 111 million for the second weekend to take its 10-day total to Rs 791.6 million.

    Ang Lee’s Life Of Pi continues to do well at major centres. The film collected Rs 38 million in its second week, thereby taking its tally to Rs 238 million.

    Jab Tak Hai Jaan has collected Rs 30.2 million in its third week to total Rs 1.21 billion over 24 days.

    Son Of Sardar has netted Rs 36 million in its third week and trails behind Jab Tak Hai Jaan with a box office score of Rs 1.04 billion.

  • South African distributor releasing Khiladi 786 and Dabaang 2

    South African distributor releasing Khiladi 786 and Dabaang 2

    MUMBAI: South Africa-based Ster-Kinekor that brings all the major movie titles from across the globe to its big screens across the South Africa,is gearing up to release two major Bollywood titles grace the big screen this December. The first film to release would be Khiladi 786 on 7 December while Salman Khan’s Dabangg 2 will release two weeks later on 21 December.

    Both films boast of big names and feature music and dance that is expected from blockbuster Bollywood titles. Fans in Durban can look forward to Khiladi 786 as well as Dabangg 2 at Ster-Kinekor Gateway, while Johannesburg audiences will be able to experience all the thrills and action of Dabangg 2 at Ster-Kinekor The Zone in Rosebank.

    Eros International‘s Khiladi 786 in which Akshay Kumar plays the hero Khiladi that also celebrates 12 years of the Khiladi film series. Playing the female lead opposite Kumar, in the role of Indu Tendulkar, is actress Asin Thottumkal. Mithun Chakraborty, Paresh Rawal and Himesh Reshammiya also appear in pivotal roles in Khiladi 786. The film, directed by Ashish R Mohan has been produced for HariOm Entertainment Company and HR Musik by Twinkle Khanna, Sunil Lulla and Himesh Reshammiya, who has also composed the music of the film beside being part of the cast.

    With Dabangg 2, Salman Khan returns to the big screen as Chulbul Pandey in the second adventure of one of the most successful franchises of all time in Indian cinema and, one of the most anticipated Bollywood films of 2012. Starring opposite Khan in the lead role is Sonakshi Sinha.

    The film also stars Prakash Raj as the negative lead while Vinod Khanna, Deepak Dobriyal and Nikitan Dheer are in supporting roles.

    The movie is directed by Arbaaz Khan and produced by Khan and his wife, Malaika Arora Khan, for Arbaaz Khan Productions in association with Shree Ashtavinayak.

  • Renowned Polish filmmaker Zanussi gets Lifetime Achievement Award as 43rd IFFI commences

    Renowned Polish filmmaker Zanussi gets Lifetime Achievement Award as 43rd IFFI commences

    PANAJI: The 43rd International Film Festival of India commenced today with a promise by Information and Broadcasting Minister Manish Tewari to make India an international destination of good cinema.

    Tewari said the Government was taking a number of steps to nurture the Indian film industry and to promote India as a destination for film shooting. He said that the Government was embarking on an ambitious National Film Heritage Mission during the 12th five year plan to preserve India’s film heritage. Moreover, India has entered into co-production agreements with various countries with a view towards encouraging co-production between India and other countries.

    Goa Chief Minister Manohar Parrikar said the journey started by him 8 years ago had yielded positive results and Goa had been awarded the best film destination in India. He, however, added that a collective endeavour will be made to take this festival to newer heights and to make it truly international.

    Uday Kumar Varma, Secretary in the Ministry, said IFFI had grown from strength to strength incorporating new themes and all efforts will be made to imbibe the spirit of Vasudhaiva Kutumbakam (the whole world is one family) through IFFI.

    The Chief Guest of the event and the Bollywood heartthrob Akshay Kumar said that cinema is very important not only for him but for his entire family. Pitching for good and wholesome cinema, he felt proud that the festival is happening in the centenary year of Indian Cinema.

    Renowned Polish filmmaker Krzysztof Zanussi was conferred the prestigious Lifetime Achievement Award on the occasion by Tewari. The award carries an amount of Rs one million, a scroll, a shawl and a certificate. Known for producing acclaimed films like Camouflage, Family life, and The Silent Touch, Zanussi said amidst standing ovation that this is the most moving moment of his life that he is being awarded for some achievement and promised to make more films in future. He said 21st century will be Asia’s Century and it is his deep belief that it will be India’s Century.

    Goutam Ghose, Chairman of the International Jury and all the Jury members were felicitated by the IFFI. Ghosh said IFFI has gone through many ups and downs but it’s still glowing. He also called for more autonomy for the film body to function in an efficient way.

    Hosted by Kabir Bedi and Perizaad Zorabian, the event showcased the evolution of 100 years of Indian Cinema through a brilliant combo of music, dance and videos conceived and directed by Jahnu Barua, Saroj Khan and Sajjad Ali. Nearly two-hour cultural extravaganza came to a close with the spell-bound renditions of Kailash Kher.

    With the galaxy of stars like Akshay Kumar, Irrfan Khan, Tabu, Om Puri, Jackie Shroff, Vinay Pathak, the opening ceremony was a bit different from the previous festivals. As a part of the international presence, the cine lovers were treated to the company of renowned film personalities like Kim Ki-duk, Michael Winterbottom, Susanne Bier amongst others.

    Academy Award winning Director Ang Lee’s much acclaimed 3D film “Life of Pi” is being screened this evening as the opening film of the 43rd International Film Festival of India (IFFI-2012). The cast and crew of the film including Irrfan Khan and Tabu were present on the occasion.

    In the 43rd edition of IFFI, over a hundred movies will be screened as a part of the Indian Cinema and the World Cinema segments. The Indian Section will bring to the audience movies from across the country in the Indian Panorama (Feature and Non-Feature Section) which is selected by a core jury headed by Buddhadeb Dasgupta for the Feature and M R Rajan for the Non-Feature section. The Indian Panorama will screen twenty feature films with ‘Baandhon’ director by Jahnu Barua as the Opening film, and nineteen films in the non-feature section with ‘Celluloid Man’ directed by Shivendra Singh Dungarpur as the Opening film.

    Apart from the International Competition, the cine lovers at the 43rd IFFI will be treated to a varied line-up of world cinema which will be showcased in sections like ‘Cinema of the World’ which will have fifty-one films from forty-two countries with Ang Lee’s 3D film ‘Life of Pi’ as its Opening Film and Mira Nair’s ‘The Reluctant Fundamentalist’ as its Closing Film. Other sections in the International section include ‘A Cut Above’, ‘Masterstrokes’, ‘Festival Kaleidoscope’, ‘Turkish Currents’, ‘Sketches on Screen’, ‘Retrospective: Susanne Bier’, ‘Special Tribute: Ashok Amritraj’, ‘In Focus: Kim Ki-duk’, ‘Soul of Asia’, ‘Documentaries’ and ‘Homages’.

  • Bollywood Star Akshay Kumar lends his ‘Signature’ to the liquor brand

    NEW DELHI: Bollywood superstar Akshay Kumar is the new brand ambassador for McDowell Signature’s campaign “Success is living in the spotlight”.

    The brand campaign epitomizes the Signature’s core values. Kumar will feature in an extensive 13-week TV campaign going on air this month onwards as the manifestation of “The Signature Man”.

    The campaign will resonate with the youth, as this definition of success has evolved over the years. Today’s youth believe that success is not complete without fame and public adulation.

    Said United Spirits president and managing director Ashok Capoor,“Signature has been built as a brand that resonates with the successful; therefore we have adopted the new tagline – ‘The sign of success’. We are pleased to welcome the remarkable Akshay Kumar into our fold. Akshay brings with him talent, a distinctive charm, his own unique style statement and oodles of success, which, we at Signature, believe to be a true reflection of our brand values. “

    “I am delighted to be a part of the Signature Brand campaign as it wonderfully captures the key facets of a successful man,” said Akshay Kumar. “Like the Signature man in TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years. Therefore I urge my fans to dream big but to not lose their individuality and leave their own Signature on the world. The results and success will follow.”

  • Max gears up to promote ‘Rowdy Rathore’ premiere

    MUMBAI: Max, the Hindi movies and special events channel by Sony Entertainment Network, is carrying out a 360 degree marketing campaign to promote the premiere of ‘Rowdy Rathore‘.

    The movie starring Akshay Kumar and Sonakshi Sinha will be airing on the channel on 4 November 2012 at 1 pm and 9 pm.

    The campaign for ‘Rowdy Rathore‘ includes promotional spots across television channels and radio promotions in Mumbai and Delhi. The channel is also running an outdoor campaign in 30 cities across the states of Gujarat, Uttar Pradesh and Maharashtra and print promotions in all leading publications across India.

    Additionally, Max is also creating a web game on their Facebook page to engage all ‘Rowdy Rathore‘ and Kumar fans.

    On 3 November, the channel has planned consumer activation at Nirmal Lifestyle Mall in Mulund, Mumbai. Consumers will witness an act by a Kumar look-alike who will present himself in the ‘Rowdy Rathore‘ avatar and will be seen doing some stunts, performing on music tracks from the movie and deliver some dialogues in “Rowdy style”.

    MAX SVP marketing and communications Gaurav Seth said, “MAX is known for its innovative and engaging marketing and on-ground initiatives. Consumer activations are a good way to engage our audiences. The Rowdy Rathore activity promises to be a fun and exhilarating experience for all our consumers present. Seeing professional stunt men carry out death defying acts in front of them will be quite a treat.”

  • Akshay Kumar to inaugurate IFFI this year

    Akshay Kumar to inaugurate IFFI this year

    MUMBAI: It‘s official. Akshay Kumar will inaugurate the ten-day International Film Festival of India (IFFI) that gets underway 20th November in Goa.

    It needs to be noted that the name of Bollywood legend Amitabh Bachchan was doing rounds to inaugurate the annual film festival.

    “Akshay Kumar will be inaugurating the IFFI this year,” said Entertainment Society of Goa (ESG) vice chairman Vishnu Wagh.

    Wagh also said that the inauguration of the IFFI this time around could move from being ritually held indoors to a picturesque river jetty located in the city itself.

    “It will be a much grander event this year with over 2,500 people attending it, as against the 1,000 odd invitees, who were traditionally invited every year,” Wagh observed.

    “The government of Goa would be spending around Rs.9 crore for the 10-day event. The central government will only foot the bill for the inaugural and closing ceremonies,” he added.

  • Salman’s Sher Khan to release in Eid next year

    Salman’s Sher Khan to release in Eid next year

    MUMBAI: Not to give up his claim of a release during the time of Eid, Salman Khan has finalised that his brother Sohail Khan‘s upcoming film Sher Khan would release in Eid 2013.

    A few days ago, there were reports that Akshay Kumar‘s Once Upon A Time In Mumbai 2 would be the only 2013 Eid release. This means that Salman Khan would lock horns with Akshay Kumar during the Muslim festive time next year.

    Said director Sohail Khan, “I start shooting Sher Khan from January 2013 next and I start casting and finalising locations from next month. It‘s God‘s decree, After Tiger, Bhai is destined to play Sher. We‘re going ahead with the release of Sher Khan during Eid 2013.”

    The project would be different from Dabangg and Ek Tha Tiger and will have more special effects than stunts. Said an insider that more than Salman‘s stunts there will be lots of special-effects in the film. And that‘s why Sher Khan would take longer than usual in the post-production.”

    But Khan is very clear on this. Sher Khan would have to be ready for Eid, come what may,” the source added.

    As per reports Angela Johnson and Priyanka Chopra are in talks for the film.

  • OMG Oh My God!: Rawal takes the show home

    OMG Oh My God!: Rawal takes the show home

    Mumbai: Is there a God? are you God loving or God fearing? There have been some great character artistes in the Hindi film industry like Jayant, Iftekhar, Rehman, K N Singh, Balraj Sahni to name a few. But there were few films made for these character artistes to carry on their shoulder save for an odd Do Bigha Zameen. OMG Oh My God! is one such film in modern times resting entirely on the shoulders of a character artiste, Paresh Rawal, that too in days when even superstars draw a blank at the box office more often than not!

    Making a fictional film involving religious beliefs is a dicey idea considering how vested interests may interpret it to their benefit. (There are reports of some protests in Punjab and cancellation of screening in couple of towns in the state.)

    On that count, Oh My God is in league with the acclaimed Pakistani film, Khuda Ke Liye. Here too, the film‘s theme deals with the interpretation and enforcement of religion as it suits the God‘s self-proclaimed agents, the Godmen, Pandits, pastors or maulvees. The film is an adaptation of Gujarati play Kanji Viruddh Kanji, later made in Hindi as Krishna Vs Kanhaiya.

    Rawal is a Gujarati trader selling icons and images of gods as antiques. That is to say, cash in on people‘s blind faith. He would build a convincing background story for the items he sold and with that palm off a simple clay idol worth Rs 250 for thousands depending on how vulnerable a customer is. Rawal is a nonbeliever and laughs off the worshipers. It is Gokulashtami and Rawal‘s young son has mounted the Govinda pyramid to break the matki. The occasion is presided over by a saffron clad Pandit, Govind Namdeo. Rawal orders his son to come down from the pyramid, grabs the microphone and announces that a miracle has happened and that Lord Krishna has ordained his devotees to feed him butter and milk. The crowd disperses and the Pandit is left red-faced cursing Rawal.

    As if on cue, there is a mild earthquake and the only place affected is Rawal‘s antique shop in Chor Bazaar which has caved in. The insurance company refuses to settle the claim as the shop is not insured against the Act of God which is how an earthquake is defined in their jargon. Now Rawal is a worried man. His shop is destroyed; his house is mortgaged and how can he accept it as an Act of God when according to him God does not exist?

    Rawal decides to take on God in a court of law and claim his losses from God. This act of his is called a sacrilege by the religious leaders; a gang of three headed by Mithun Chakraborty very much in the fashion of a Mafia hierarchy. Chakraborty has all the attributes of a gay while the other two being Govind Namdeo, a full time hog gorging on food and, Poonam Jhawar who always has a manicurist in the tow keeping her prim and proper! They take on the challenge from Rawal since their existence and exploitation of the believers depends on God‘s existence.

    Rawal is branded as insane, his wife and kids leave him and no lawyer is willing to touch his case. That is when he traces down Om Puri, a Muslim lawyer who lost his both legs when he took up his own community in a legal battle. He guides Rawal to fight his own case in the court. As the sharp and cunning Rawal takes on the might of the god men he turns from an insane to a crusader and a celebrity.

    What makes OMG Oh My God! utterly watchable is this court battle against the might of people‘s faith and the self-appointed agents of God. Rawal‘s chief benefactor, however, in his fight against God is God incarnate in the guise of dashing, bike riding and keychain twirling Akshay Kumar who introduces himself as Krishan Vasudev Yadav! The myths are shattered and the god men destroyed to the watchers‘ delight. This also makes the film‘s second half gripping.

    OMG Oh My God! is a one man show all the way. It is Rawal who gets in to the skin of the character. His expressions say a lot even when he is not vocal. Akshay Kumar‘s is a cameo role and he is well restrained and almost convincing as the modern day avtar of how God could be. Puri as usual is good. Chakraborty who lets his three fingers do most of the talking is excellent as is Namdeo as the pompous Pandit. Lubna Salim, Tisca Chopra, Yusuf Hussain, Murli Sharma and Mahesh Manjrekar justify their casting. The first half offers a Govinda song with Prabhu Deva and Sonakshi Sinha for a distraction. Dialogue being the backbone of the film, has been very well penned. Production values are patchy. Direction is passable; an eye for details is missing.

    OMG Oh My God! has opened to fair opening response but with a whole lot of praise to get better over the weekend and a bonus holiday on Tuesday.

    Kamaal Dhamaal Malamaal: No maal in this fare

    Kamaal Dhamaal Malamaal is a group comedy where a one line story is an excuse to make a film and a bunch of character artistes known as comedians are let loose on the screen. But as has been the case with previous such films, the outcome is pathetic.

    In a small Catholic town, Om Puri and Paresh Rawal, two bum chums have parted over a lottery ticket. Since then, both families are enemies. While Rawal has three bullies as sons and all the monies he won from the lottery he was supposed to share with Om Puri to back him, Puri has a good for nothing son, Shreyas Talpade, and three daughters or are there two? While Puri works at the local church, Talpade generally idles around dreaming of winning a lottery as short cut to becoming a millionaire. He is such a coward that he is called bakri by the villagers. As it happens in most love stories, Talpade is in love with Rawal‘s daughter, Madhurima, and hence a regular punching bag for her three tough brothers. There are various other characters like Neeraj Vora, a coffin maker, Razzak Khan who runs a restaurant, Asrani, the priest at the church, Shakti Kapoor etc who complete the quorum for a comedy film!

    Then enters Nana Patekar who has come to the village for a purpose but he can beat up Rawal‘s three sons singlehandedly and hence Talpade uses him as his protector. At home, he introduces Nana as his long lost older brother who had left home in a huff long ago. The film ambles on aimlessly without generating any interest or comic situations. The jokes and gags are generally PJs.

    With there is nothing much to say about performances, the film is one shoddy product from Priyadarshan.

    Kamaal Dhamaal Malamaal is total loss of invested maal.