Tag: Akshay Kumar

  • Akshay Kumar to host and mentor on Life OK’s ‘Dare 2 Dance’

    Akshay Kumar to host and mentor on Life OK’s ‘Dare 2 Dance’

    NEW DELHI: After getting celebrities to do stunts in Khatron ke Khiladi, Bollywood’s daredevil actor Akshay Kumar is now going to find trained and famed dancers who will struggle to manage and survive on the dance floor.

      

    Kumar will be the anchor and the mentor on the new dance show, ‘Dare 2 Dance’, which will air on Life OK from September, every weekend.

     

    The reality programme will see the dancer perform in challenging venues rather than on a stage or a set. One would dance on a narrow wall or even under water. Kumar will first demonstrate the format to each contestant in the dance format with a commitment of a ‘first of its kind’ show.

     

    Produced by SOL Productions, it is open to trained dancers from across the globe rather than just celebrities. There will no audience votes, and the elimination will be done in a unique form. He and two other personalities will form the jury. “Taking a cue from my son’s Sports Day function, I have decided that no participant will be eliminated after just one failure, but will be given another chance,” says Kumar.

     

    Life OK general manager Ajit Thakur informs that around 30 per cent of the budget of the series will be spent on marketing. Since there will be several foreign participants, apart from advertising on channels, newspaper, hoardings and radio announcements, the social media will be used heavily to reach the viewers overseas.

     

    The contestants will be challenged to prove their mettle as ‘Extreme Dance Ke Heroes’ in a hope to rise above all odds. Thakur reveals that many had walked out of the show after being told of the challenges.

     

    He adds, “Kumar has successfully managed to challenge the status quo with his constant need to push the envelope and move beyond the common. It was this need to challenge the norms and do something different that brought us together. ”

    To provide the right kind of setting, the entire series of sixteen episodes will be shot in and around Cape Town in South Africa.

  • WKL announces title sponsor and franchisees

    WKL announces title sponsor and franchisees

    MUMBAI: World Kabaddi League today unveiled the league franchisees names and logos. Wave Group will be the title sponsor for the inaugural edition of the league. The announcements were made in the presence of World Kabaddi League President and Deputy Chief Minister of Punjab Sukhbir Singh Badal, WKL Commissioner  Pargat Singh, WKL CEO  Raman Raheja, WKL league franchise owners Yo Yo Honey Singh, Akshay Kumar, Sonakshi Sinha, Rajat Bedi, Wave Group Chairman Rajinder Chadha, and MSM Sony Entertainment N P Singh. The franchisee owners- Fastway Sports Development Pvt. Ltd, Tut Group, Mr Purewal, Hayre Group, Mr. Sanan from R & AAR Communications Pvt. Ltd. (Focus Haryana) were also present at the event.

     

    Respective franchisee owners showcased their team logos. The marquee players made impactful entries exhibiting their passion for the sport. Speaking on the occasion Badal said, ““I always wanted to transform the sports landscape and enable the growth of a multi-sport culture in India. Kabaddi is a truly indigenous Indian sport and promotes healthy lifestyle amongst the youth. I wanted to take it to the next level and hence I decided to take this indigenous Indian sport to a global platform through World Kabaddi League. The league will bring acclaimed Indian and international players on the same platform. I am thankful to all the promoters, partners and other associates who have shown faith in us and supported us in launching the league. I truly believe that World Kabaddi League will begin an American style private sporting culture in India.”

     

    WKL Commissioner Pargat Singh, Commissioner  said “Kabaddi is an extraordinary sport. It’s a sport that requires no equipment and very little space. There’s a lot of excitement in this sport which has an intrinsic potential to become a top spectator sport. World Kabaddi League aims to build an ecosystem to showcase our sporting talent at an international level. We believe kabaddi will offer an engrossing and engaging experience to the audience.” WKL CEO Raman Raheja said, “World Kabaddi League is all set to take off and we all are very excited. We are thankful for the support we have gotten from all the stakeholders for the league. We are grateful to the Wave Group who have always promoted sports in India and this time they have associated with us to promote Kabaddi and help us in taking it to the global level. The support which we have gotten from the team owners is exceptional and I am sure that it will be a great entertaining league for everyone.”

     

    Wave Group Chairman Rajinder Singh Chadha  said, “Wave Group has strong association with sports in India. We have always promoted off beat sports. Kabaddi is the rustic charm of our country. Most of the Indians associate themselves with kabaddi. We are proud to be associated with World Kabaddi League. We believe the global format of World Kabaddi League will bring paradigm shift in the sports entertainment industry.”

     

     MSM Sony Entertainment CEO N P Singh said, “We are excited to be the broadcast partner of the World Kabaddi League. Kabaddi is all set to go international with WKL. There’s a lot of inherent action & excitement in the sport and it brings something unique and fresh for the viewers. We will make every effort to popularize the sport across the globe. We are confident that we will create immense visibility for the sport among the fans not only in India but all over in the world.”

     

    Also present at the event was  International Tractors Limited Managing Director Deepak Mittal, who is one of the official partners of the league. The company is into the business of manufacturing popular tractor brand ‘Sonalika’.

     

    PTC is going to be the international TV Broadcast partner for WKL across markets of North America, South America, United Kingdom and Canada. World Kabaddi League is set to kick off from 9 August and will see various national and international Kabaddi players in action through 8 franchisees. The league will follow the Formula 1 style touring sports format and will be played across 3 continents. With 86 matches, the first season will be played on the weekends.

     

    WKL aims to become the go-to brand when it comes to sports entertainment and delivering value to its partners and sponsors. WKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It is taking an indigenous sport to the world and redefining it for the Indian audience. It gives Kabaddi a ‘gladiatorial’ persona and adds loads of spunk and aura around the sport. WKL will vie for a niche currently occupied by well-established sports like football, WWE, and cricket. WKL brand visual identity, tone and texture are global and aspirational.

  • Akshay Kumar forays into TV production with Zee’s ‘Jamai Raja’

    Akshay Kumar forays into TV production with Zee’s ‘Jamai Raja’

    MUMBAI: In the world of evil in-laws, it is the petite and innocent bahus who have been made to do household work as well as tortured enough. But, it’s time to put an end to it.

     

    Zee with its new property aptly titled Jamai Raja will break the stereotype and ask – if the bahus have done it all along, why can’t the son-in-law?

     

    Come 4 August, the channel will convey the message ‘enough of the women, let’s go on men now’. The new series will replace Do Dil Bandhe Ek Dori Se, which has been struggling to get numbers, and air on weekdays at 8:30 pm.

     

    The son-in-law, without a doubt, has enjoyed great importance in Indian culture, but the upcoming show will show the male protagonist proactively take on what has been otherwise considered a woman’s prerogative, and embark on a journey of setting right the discord between his wife and mother-in-law, after marriage.

     

    “I don’t think there has ever been a moment where Zee has been afraid of taking risks,” says the channel’s programming head Namit Sharma while elaborating that the channel never shied away from experimenting with content, be it any genre.  From Rishtey, Gubbare, Jhansi Ki Rani to Qubool Hai and Cinestars Ki Khoj, the shows have tried to capture all aspects of human emotions.

     

    The show is produced by Ashwini Yardi and actor Akshay Kumar who will make his debut as television producer under the banner Grazing Goats Pictures. The duo is co-producing it along with Sagar Pictures.

     

    The new offering is set against the swish backdrop of south Mumbai’s upscale Cuffe Parade and will star Ravi Dubey (Siddharth), Nia Sharma (Roshni), Achint Kaur (DD) playing the sophisticated mother-in-law and Apara Mehta as the uber cool naani. Popular faces like Delnaz Irani and Shruti Ulfat will be seen play significant parts in the show.

     

     “We are always trying to do something new with various producers, directors, writers and actors. There is no dearth of support when you want to take risks at Zee because our management really believes in that. Until we don’t innovate, we are not living up to our reputation,” believes Sharma.

     

    He recalls the moment when he had joined Zee in February, this year, the show was his first project in the channel. “I have lived the journey with this show since its inception. Yardi came up with the brief; we approved and started working on it.”

     

    According to Yardi, who makes her comeback on TV after two years, believes the small screen will always be her first priority and then the big screen. “It’s been a while since I was associated with TV, but Zee gave me an opportunity to narrate this beautiful drama and take it to various homes.”

     

    She believes that there are different ways of seeing the same story and will touch every member of the family. “We are not targeting men with this show. We are targeting the entire family including housewives. We want the women to catch hold of their husbands and sons and make them watch,” laughs Yardi.

     

    The set is located at Naigaon with 10-12 episodes already canned.

     

    The new offering will have a cut-to-cut competition with the best performing shows like Taarak Mehta Ka Ooltah Chashmah on Sab and Mahabharat on Star Plus.

     

    “Every slot is important for us. For me as a programmer, the main challenge is to deliver good quality of content rather than look at numbers,” highlights Sharma.

     

    Though the makers and channel are confident about its new property, planners believe it is ‘just another show’. “Every show and every broadcaster claims it to be a different concept, but how well the story unfolds is important,” says a media planner.

  • Honda unleashes wave 2.0 of its business expansion

    Honda unleashes wave 2.0 of its business expansion

    MUMBAI: After a positive business result, Honda Motorcycle and Scooter India (HMSI) has decided to go all out with its marketing activities.

     

    It was in May, this year, when HMSI announced that it saw a 55 per cent growth in total sales at 3,55,726 units. The company’s total sales stood at 2,29,143 units in the corresponding month of the previous year. Motorcycle sales registered a rise of 76 per cent to 1, 60,295 units in May 2014 from 91,280 units in the same month a year ago, HMSI had said in a statement. 

     

    According to various media reports, it is also learnt that over the past two years, HMSI has narrowed the gap with its competitor, Bajaj Auto, which from the last five years has shifted its focus on motorcycle. In May, for instance, Bajaj Auto sales dropped 17 per cent to 176,277 units, against 212,129 units in May 2013. This is when the motorcycle sector posted growth of 12 per cent. Honda’s new launches in the economy segment have helped the brand take the leading step.

     

    The auto brand has now taken a step further to scale up its marketing initiatives. It has commenced its latest corporate campaign titled ‘Honda is Honda’ in two phases. In phase one, there was a splash of teaser activities across various social sites and blogs from 14-18 July. This was followed by the TV teaser which was on-air from 15-18 July.

     

    In the phase two, the brand will break 360 degree campaign blitzkrieg starting from 19 July across TV, print, radio, outdoor to even cinema. Engaging with his 10 million fans, Honda’s brand ambassador, Akshay Kumar, too is promoting the campaign through his social page.

     

    The corporate campaign aims to unambiguously demonstrate that firstly, Honda is the partner of choice for Indian two-wheeler customers in pursuit of their dreams. Secondly, to firmly embed Honda’s Wings as the metaphor/symbol of HMSI’s commitment to enable people to achieve the lift they seek.

     

    Honda Motorcycle and Scooter India vice president-sales and marketing YS Guleria said, “Honda is Honda’ is not just another campaign but an important one to announce the start of a new era as ‘Only Honda in Indian two-wheeler industry’; Honda has unleashed wave 2.0 of its business expansion. As its next move, Honda is strategically reinforcing its solo and empowered identity – the ‘wings’ as it makes inroads into rural environs. ‘Honda is Honda’ is our most ambitious 360 degree campaign and the first ever launched from the digital platform followed by other media.”

     

    Dentsu Marcom has executed the campaign. Dentsu Marcom NCD Titus Upputuru mentioned that HMSI’s first corporate campaign with ‘Hamein Jaldi Hain’ campaign showcased how the country was in a hurry and how Honda can help the countrymen and women in their hurriedness to their dream destinations.

     

    “In its second campaign, we wanted to establish clearly that this ride is not just a ride but a flight. It is interesting that when we ride a motorcycle or a scooter, we lift our feet off ground. When birds fly, they lift their feet off ground. The brand had this incredible symbol, which we hadn’t leveraged. So it all came together in ‘zameen se jab hum paanv uthate hain, pankh apne aap lag jaate hain’ brand Honda gives an experience no other brand can,” added Upputuru.

     

    According to Dentsu Marcom vice president account management Abhinav Kaushik, “This campaign is a salute to the million wing-riders who are soaring on the two-wheels of Honda. So no matter who you are, or what your dreams are, the wings of Honda will make sure you reach your desired destination.”

     

  • Fugly…Ugly!

    Fugly…Ugly!

    MUMBAI: If Fugly is based in Delhi, it can only be attributed to Delhi’s reputation of being lawless where anything works. The film’s title warns you of the challenge lying ahead; if you don’t understand the meaning of the title, you will not understand what is going on thereafter.

    Mohit Marwah, Vijender Singh, Arfi Lamba and Kiara Advani are childhood friends who have stuck together through thick and thin. For quite a while you see the gang just hang around and have fun and you have no clue what the film is all about. That is when the makers decide to do something about it. Kiara’s mother supplies some edible stuff to local grocery stores and Kiara helps by delivering it. A local storeowner, the thirkee kind, acts fresh with her and gets a slap in return. He tries to defame her instead. Her three friends decide to teach the man a lesson. First they bash him up in his shop and when he threatens them, they kidnap him. He is dumped in the car bonnet and taken for a rough ride.

    The fun ride soon ends when they are stopped by Jimmy Shergill, an unscrupulous and dishonest police man. Vijender makes the mistake of dropping the name of his father, a Delhi minister, which riles Shergill. Shergill finds the shopkeeper in the boot of the car and kills him with an iron road, framing Vijender for the murder. From here starts the extortion and blackmail of the four by Shergill. He makes them get into all illegal work like arranging rave parties to even killing. All this while, Shergill’s right hand man, another cop, keeps vigil on the four to check they are doing as instructed.

    Producers: Alka Bhatia, Ashvini Virdi.

    Director: Kabir Sadanand.

    Cast: Jimmy Shergill, Mohit Marwah, Vijender Singh, Arfi Lamba, Kiara Advani.

    This goes on and on as the four friends are shown to be totally helpless and there is nothing to stop Shergill; this is rather too much to digest and the film becomes senseless and boring.

    The script is bad with direction being poor; don’t know how a murder can be made to look like a suicide with a bullet in the back! Why do all the cops in all Delhi-based Hindi films have to be Haryanvi? Music is no help either. While Mohit, Virender and Arfi are not cut out to become actors, Kiara is better. Shergill goes overboard. The film is described as comedy but there is no humour except for the toilet kind.

    Fugly has nothing to offer and is a poor film on all counts.

    ‘Chal Bhaag’…Warning?

    Chal Bhaag is yet another film based in old Delhi, which builds some sort of story around the triumvirate of youth, politicians-cum-underworld, and police. The theme is overused and fatigued. The film brings together three differently tuned young men together. Initially, the trio has two pitted against one but, when trapped and fighting for their lives, they unite for the sake of their survival.

    Deepak Dobariyal is Munna Supari, a razor slashing guy whom the mohalla fears. Varun Mehra rides roughshod; his vocation is to chase the woman, Keeya Khanna, who has caught his fancy and bashing up anybody who tries to mess with her. Tarun Bajaj is a typical bike-riding chain snatcher who makes the mistake of snatching the chain of a police station in-charge’s wife (Yashpal Sharma). The trio is not aware or concerned with the fact that a loudmouthed ex-MLA who is expected to win the forthcoming elections is shot dead and, though there are no eyewitnesses or survivors, miraculously the police decide there were three shooters! (The film is filled with such inconsistencies.)

    Producers: Mohammad Zaheer Mehdi, Fatima Zaheer Mehdi, Ali Zaheer Mehdi, Tamkanat Ali Mehdi.

    Director: Prakash Balwant Saini. Tarun Bajaj, Sanjay Mishra, Yashpal Sharma, Mukesh Tiwari, Keeya Khanna.

    Cast: Deepak Dobariyal, Varun Mehra.

    Bajaj is taken into custody for chain snatching as are the other two who follow: Mehra for bashing up two roadside Romeos who dare to make a pass at Keeya and Dobariyal because of his bravado in the process of coming into good books of the local don and his brother, Manish Khanna and Kuwar Aziz. When the don’s three shooters are being picked up by the police, Dobariyal decides to get arrested too to show his loyalty to the don.

    The don’s three men have shot the ex-MLA and have been arrested. However, Yashpal is on the don’s take and is asked to free the don’s men. Since money speaks louder, a deal is struck and Yashpal decides to free the don’s men and frame and kill the other three petty criminals his people have rounded up. The three boys are taken to a lonely place and told that they are now free and to run. Mehra knows what is in the offing and guides the other two. As for Yashpal, his gun which was jammed, suddenly goes off and it has killed somebody who is neither any of the three boys nor any of his men. Though expected, that is an interesting turning point which could have been cashed in on in the second half. Alas!

    The man killed is the don’s brother and Yashpal pushes the blame for shooting him on the three boys. Now, just about everybody is after the boys to kill them without asking any questions. While the boys are on the run, Keeya helps them and the romance grows between her and Mehra. The chase has gone on for long enough and no sure how to close it, so guys from the Intelligence Bureau are brought in!

    The film has a decent idea that needed better scripting. This is a rather piggy-bank-budget film and looks crude. While Dobariyal is okay, Mehra is stiff while Bajaj overacts. The supporting cast of veterans Sanjay Mishra, Yashpal Sharma and Mukesh Tiwari make the film somewhat watchable. Direction is average. Musically, Teri maujudgi…. is hummable. Other aspects are okay.

    Chal Bhaag has no hope of lasting through the weekend.

  • Akshay Kumar’s ‘Holiday’ earns Rs 40.2 crore in opening week

    Akshay Kumar’s ‘Holiday’ earns Rs 40.2 crore in opening week

    MUMBAI: Akshay Kumar starrer Holiday: A Soldier Is Never Off Duty had a weaker opening than expected on day one, show one. However, the collections improved as the day progressed. The opening also suffered due to colleges reopening and the suspense over pending admissions of many students. The film took a leap on Sunday to end its opening weekend with Rs 40.2 crore which is short of expectations for a solo release and the very high price tag of the film. The film will have to sustain well in the days to come.

     

    Filmistan has proved to be a damp squib with neither face value nor a definite promotion campaign. With Hindi film audience, critical acclaim and awards is no assurance of box office success. The film has collected Rs 2.85 crore in its first weekend.

     

    Heropanti has maintained excellent collections in its second week. The film collected Rs 14.25 crore to take its two week total to Rs 50.15 crore.

     

    Citylights has managed to collect about Rs 5 crore for its first week. While Kuku Mathur Ki Jhand Ho Gayi is poor with figures of Rs 2.15 crore in its first week, 2 States has added Rs 30 lakh in its seventh week to take its seven week tally to Rs 104.05 crore.

  • Review: ‘Holiday: A Soldier Is Never Off Duty’… Akshay strikes

    Review: ‘Holiday: A Soldier Is Never Off Duty’… Akshay strikes

    MUMBAI: Starved of audience-drawing films, exhibitors are going to heave a sigh of relief this week as the old guard, Akshay Kumar, returns with the sort of action drama he is known to excel at. A film about a soldier must be about guns and extraordinary physical prowess, and this film delivers on that front. It also makes a nice change from the many recent films filled with goons driving around in brand-new black SUVs or sedans and brandishing hockey sticks and swords and sickles. What is good about Holiday is that it caters to both, the single screens as well as multiplexes. While patriotism meted out in films is otherwise jeered at, patriotism in the right film released in right atmosphere only adds to the film’s pluses. That is to say, after the recent general elections, the mood and the swing in the country is positive and the feeling of belonging is back.

    Holiday: A Soldier Is Never Off Duty is a remake of the Tamil film, Thuppakki, also written and directed by A R Murugadoss’ (director Ghajini) of which has also been made in Bengali as Game.

    Akshay Kumar is an army man returning home in an army special Western Railway train to Mumbai on a holiday. The engine has developed a snag on the way and the jawans are out in the open enjoying a game of street fight: Akshay vs another tough jawan. This is to establish Akshay’s character and his fighting prowess for the nth time since he was launched.

    At Mumbai Central, Akshay is pulled away by his father, mother and two sisters to a family where he is to present himself as a suitor for Sonakshi Sinha. This is a sort of relief since in this long, 2 hour 50 minute film, Akshay is not required to fall in love, pine and all that. This way, he and Sonakshi will help fill the romantic angle without wasting much time and also provide some entertainment in the process.

    Producers: Aruna Bhatia, Vipul Amrutlal Shah, Reliance Entertainment.

    Director: AR Murugadoss.

    Cast: Akshay Kumar, Sonakshi Sinha, Farhad Daruwala, Sumeet Raghavan, Zakir Hissain.

    The story starts now. Akshay is on a holiday and meets his old friend, Sumeet Raghavan, a PSI with Mumbai Police. Akshay imposes himself upon him, takes charge of his files and also his case. There is a blast in the street bus and a lot of school children are killed. Akshay chases the bomb planter because he is running away when he had no reason to. Akshay makes the man his personal prisoner to get whatever information he can from him.

    It looks like the sleeper cell has been activated by the chief of terrorists; Farhad and 12 members of the cell have been given instructions to place bombs at 12 important locations of Mumbai. Akshay knows the plan and the date. He decides to involve his army colleagues who have all gathered at the wedding of one of the batch. Twelve army experts follow twelve terrorists on a mission to plant bombs. Akshay, who knows the details, is in command and chooses a specific moment when all 12 terrorist planting the bombs should be shot in the army way; right in the middle of the forehead.

    A pace is set for a showdown between Akshay, flaunting the Indian army banner, and the terrorist handler, Farhad, also a bag of muscles. Anybody can guess who will win but the script makes it worth your while to go through it because the climax is interesting.

    This film, frankly, is not about performances, one does not expect that with Akshay and Sonakshi in the lead. Akahsy’s forte is his fitness and action and he gives all of it here. The stunts, performed by Akshay himself and composed by Greg Powell, are daring and thrilling. Sonakshi Sinha looks fat and unattractive and she also displays all of that here. The third most important character in the film is Farhad, who fits this role like a proverbial glove. Govinda makes a cameo as Akshay’s army commander with comic shades.

    The director caters to the masses though he does suffer from a few usual glitches in details. He has got the pulse of the mass. Musically, the film has a couple of good songs with Tu hi toh hai…. being quite lilting while Ashq na ho… has a special appeal. Dialogue is witty at places. Action is excellent, in fact the soul of the film. The action sequences and Akshay do full justice to each other.

    Thanks to recent record of Akshay films and admissions and reopening of colleges, the opening response of Holiday is about 10% less than expected but the film should get better over the weekend as the word spreads.

    Filmistan…………No go

    Interestingly, the credit list of Filmistan names Shyam Shroff and Balkrishna Shroff as producers who are a film family of three generation’s standing; they have been into everything from producing-financing films, world rights holders, distributing films, being in exhibition trade in that they have been among the early entrants to multiplex era as well. The film is about India Pakistan people, divided by borders but otherwise so similar. It also depicts two extremes of the population across the line and how the lives of the innocent are dominated by others.

    Producers: Shyam Shroff, Balkrishna Shroff, Shaila Tanna, Subhash Choudhary, Siddharth Roy Kapur.

    Director: Nittin Kakkar.

    Cast:  Sharib Hashmi, Inaamulhaq, Kumud Mishra, Gopal Datta, Waseem Khan.

    Sharib Hashmi is a total film buff and aspires to be an actor. While his struggle is on, his roommate, an AD, suggests Hashmi also join as an AD. He explains how many of the top stars of today were AD before they got a break. While on this job, he gets another offer, that of working with a foreign unit shooting a documentary in Rajasthan. Hashmi readily agrees.

    It is while Hashmi is driving back to the base after shooting that he is kidnapped by terrorists from across the border. Their plan was to kidnap the white men who had come to shoot the film but in the dark of the night, they kidnap Hashmi. He is taken to a hamlet where a local family of an elderly man, Waseem Khan, and his two sons is asked to look after him and the terrorist group’s two men, Kumud Mishra and Gopal Datt, who will look over Hashmi. Along with Hashmi, they have also brought his camera and film rolls which fascinates Khan’s older son, Inaamulhaq.

    Inaamulhaq is also a film buff selling Hindi film DVDs to make a living. He makes sure the others in the village are entertained by arranging film shows on DVD regularly. These are the occasions when Hashmi, otherwise locked up in a room, talks his way out to watch films. He and Inaamulhaq hit it off instantly and become great friends.

    Hashmi’s one attempt at escaping is foiled but now he has a friend who has decided to help him. Inaamualhaq tries to get him out in a burkha but again to no avail; they are caught within minutes. Finally, the chief of the group visits the village when Khan requests him to release Hashmi. The chief agrees but Kumud has other plans.

     Filmistan has good intentions and a fair idea to make a small budget film. However, the very premise is not convincing. Even if terrorists have walked into India and kidnapped a man, what are they doing not only keeping him but also wasting their two men on him to keep guard round the clock? Though the film is edited again after Censor, it still feels lengthy as the proceeds become monotonous for the entertainment is provided in the form of hero mimicking various film stars of past and present. There is no apathy either for the cause or for the hero’s situation.

    Director has an eye for details. The script needed to be tauter. Songs are used in the background. There is also the use of some old films and clippings which usually finds favour with the audience. While all the performances are good, Hashmi tops with Inaamulhaq coming close second. Kumud Mishra and Gopal Datt are effective.

    Filmistan is okay for festival circuit only.

  • Vijender Singh and Mohit Marwah: The ‘Fugly’ boys

    Vijender Singh and Mohit Marwah: The ‘Fugly’ boys

    MUMBAI: Shot in the picturesque foothills of Leh, Grazing Goat Pictures introduced its third track from the upcoming film Fugly, titled Banjarey. The song which talks about friendship and travelling is being greatly appreciated by music lovers internationally.

     

    On the sets of Banjarey, since there were no gyms in Leh, the boys Mohit and Vijender used the rocks lying around for free weight training while shooting for the song.

     

    Banjarey has been composed by music sensation Yo Yo Honey Singh and is unlike any of his previous compositions.

     

    After the instant-hit Yeh Fugly Fugly Kya Hai and Dhupchik, Grazing Goat Pictures has released the third track.

     

    Its title track Yeh Fugly Fugly Kya Hai has created a huge stir with its signature ‘Spider Step’. The song became the most popular video on YouTube India within four days of its release.

     

    Fugly, directed by Kabir Sadanand, is shot extensively in Delhi and the breathtaking locations of Leh. It is a story of four friends: Dev, Devi, Gaurav and Aditya and how this carefree bunch, at the threshold of their lives, get caught in a ‘Fugly’ incident, which sucks them slowly into the big bad world of corruption, politics and the real society in the capital. The entertainingly original Fugly is wacky, kitsch and puts the best of friends through the most bizarre events of their life – the game is Fugly!

  • Beat the heat this summer with the ‘Summer Cool Punch’ movie festival on UTV Movies

    Beat the heat this summer with the ‘Summer Cool Punch’ movie festival on UTV Movies

    MUMBAI: Don’t let the summer heat get you down, gear up for your dose of drama, comedy, thrilling action, and romance as the super hit channel UTV Movies gives you reason to unwind and relax with an instant dose of Bollywood entertainment. The channel will present ‘Summer Cool Punch’ a movie festival showcasing super hit Bollywood movies from the 24th to 29th May, every night at 8.30pm on UTV Movies.

     

    Starting 24rd May, viewers can tune in to this film festival showcasing specially handpicked super hit Bollywood movies such as ‘Welcome’ featuring Akshay Kumar and Katrina Kaif, the dance film ‘ABCD: Anybody Can Dance’, multi starrer Race 2, comedy thriller ‘Kya Kool Hai Hum’ and Kareena Kapoor’s ‘Golmaal Returns’.

     

    So break free from the summer heat and tune in to UTV Movies for paisa vasool entertainment with the ‘Summer Cool Punch’ movie festival starting 24th May at 8.30pm.

  • Be a part of the ‘Fugly’ experience

    Be a part of the ‘Fugly’ experience

    MUMBAI: Grazing Goat Pictures, the makers of the upcoming movie ‘Fugly’ are leaving no stone unturned to give their loyal fans a taste of the movie. They are revolutionising the movie scene, a new interactive trailer application that lets the users create their own ‘Fugly’ trailer featuring them and their friends. 

     

    The ‘Fugly’ team has been creating quite a buzz with its trailer and song release. They are now taking a step further by offering a once in a life time opportunity to the audience to be a part of the highly anticipated movie of the year. Fans can now make history by appearing in their own version of the trailer.

     

     The audience can be a part of this creative endeavour through the movie’s official website – http://fuglythefilm.com/. They can log on through their social networking profile account or manually manage their and their friends’ names and images to be included in the trailer. The website team then pulls out these names and images, seamlessly integrating them in the film’s trailer.

     

     This never done before activity shows the brilliance and hard work of the makers to connect with audience on a different level. Fans have willingly accepted the trailer and recently released song videos, the ‘Fugly’ title track featuring superstars Akshay Kumar, Salman Khan and Dhupchik, the party anthem of the season and are now looking forward to catching the movie in theatres soon.