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Tag: Akshay Kumar

  • Poco partners with Akshay Kumar ahead of X7 series launch

    Poco partners with Akshay Kumar ahead of X7 series launch

    MUMBAI: In a blockbuster move straight out of a high-octane action scene, Poco India has roped in Indian cinema’s quintessential Khiladi, Akshay Kumar, as its brand ambassador.

    Just as daring and dynamic as its ambassador, Poco is gearing up to unveil its highly anticipated Poco X7 series, promising a launch event as thrilling as an Akshay Kumar stunt. His association aligns seamlessly with the X7 series campaign, “Xceed Your Limits,” which aims to motivate users to challenge conventions and aim for extraordinary possibilities.

    Set to take place on 9 January at 5:30 pm, this collaboration isn’t just a partnership—it’s a story of two forces, ‘Made of MAD’, joining hands to redefine the way India sees smartphones.

    The Poco X7 series promises revolutionary features in the premium affordable segment. The Poco X7 stands out with the most durable 1.5K AMOLED 3D Curved Display in its class, while the X7 Pro boasts the segment’s largest 6550mAh battery featuring advanced Silicon Carbon Technology and a solid electrolyte. Both models run on the cutting-edge Xiaomi HyperOS 2.0, delivering next-gen AI capabilities for an enhanced user experience. Engineered for durability, efficiency, and superior performance, the Poco X7 5G and X7 Pro 5G redefine value and innovation at pocket-friendly prices.

    Speaking about the announcement, Poco India country head, Himanshu Tandon said, “At Poco, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”

    Kumar shared his excitement, “Partnering with Poco is an exciting new chapter for me. I’ve always admired brands that dare to be different, and Poco’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in – pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as Poco inspires India’s youth to embrace bold choices and redefine possibilities in technology.”

    This dual announcement signals Poco’s growth trajectory and intent to dominate India’s tech landscape. With Akshay Kumar amplifying the brand’s visibility and the X7 series launch imminent, Poco is poised to deliver a bold and transformative user experience, capturing the market’s excitement.

  • AIU & Manav Rachna to host 2024 FISU World University Championship Shooting

    AIU & Manav Rachna to host 2024 FISU World University Championship Shooting

    Mumbai: Over 250 university shooting athletes from more than 25 countries, along with a 33-member Indian team, will compete in the FISU World University Championship Shooting, taking place in New Delhi from 9 to 13 November. This is the first time the championship has been held in India, with the Association of Indian Universities (AIU) overseeing the event and Manav Rachna International Institute of Research & Studies (MRIIRS) as the host. The competition will occur at the Dr Karni Singh Shooting Range, with an opening ceremony on 8 November at the Manav Rachna campus. Athletes will compete in various shooting disciplines, including rifle, pistol, and shotgun events.

    AIU president Prof Vinay Kumar Pathak stated, “On behalf of the Association of Indian Universities, I warmly welcome all international university athletes and officials to New Delhi for the FISU World University Championship Shooting 2024. Hosting this event is an honor, and we are deeply grateful to Manav Rachna and our partners for their invaluable support. We look forward to an exciting championship and the camaraderie it will bring.”

    “This championship is more than a competition; it represents our commitment to fostering athletic talent at the university level,” said MREI president and Manav Rachna University (MRU) and MRIIRS chancellor Dr Prashant Bhalla. “Bringing the FISU World University Championship to India is a tremendous honor, and we look forward to supporting these dedicated student-athletes as they demonstrate their skill and determination on a global stage.”

    The event will feature categories such as the 10m Air Rifle, 50m Rifle 3 Position, Trap, and Skeet. Notable Olympic events include the 10m Air Pistol for men and women, Mixed Team events in Trap and Skeet, and the 25m Rapid Fire Pistol. By hosting this international championship, Manav Rachna continues to support the development of sports champions and empower the next generation of athletes.

    MREI vice president and FISU-WUCS organizing committee president Amit Bhalla remarked, “The event’s impact extends far beyond sport, offering participants a unique opportunity for cultural exchange and camaraderie. Hosting such a significant event is a testament to India’s growing presence in the global sports arena and to Manav Rachna’s commitment to excellence in sports education.”

    Top international athletes, including Paris Olympic bronze medalist Audrey Gogniat from Switzerland and German world record holder Anna Janssen, will compete alongside emerging Indian Olympians Aishwary Pratap Singh Tomar and Sift Kaur Samra. With world champions and rising stars in attendance, this championship aims to inspire the next generation through talent and dedication to athletic excellence.

    FISU president Leonz Eder said, “As FISU continues to elevate the standards of university sports internationally, the championship provides an exceptional stage for participants to meet like-minded peers, celebrate their achievements, and create lifelong memories.”

    The FISU World University Championship Shooting will engage audiences worldwide, connecting young sports enthusiasts across major universities and colleges. This event underscores FISU’s commitment to providing a world-class experience and celebrating university athletes’ dedication.

    Through its partnership with FISU, Manav Rachna aims to make this championship an enriching experience that fosters sportsmanship and international understanding for all participants.

  • Deepak Lamba joins Fashion Entrepreneur Fund as CEO

    Deepak Lamba joins Fashion Entrepreneur Fund as CEO

    Mumbai: The Fashion Entrepreneur Fund (FEF) appoints media veteran Deepak Lamba as chief executive officer, positioning him to spearhead its vision of fostering cutting-edge innovation within the fashion sector. With over 20 years in media, lifestyle, and entertainment, Lamba brings extensive experience launching high-impact initiatives for prominent companies, ensuring his role at FEF will be transformative for the fund and its fashion entrepreneur partners.

    In his new position, Lamba aims to advance FEF’s unique venture studio model, which integrates strategic mentorship with capital funding to accelerate growth for budding fashion and lifestyle brands. “I believe that powerful, meaningful experiences can shape industries and inspire individuals,” Lamba stated. “Joining FEF is an opportunity to build platforms that offer unparalleled value, in both business and personal growth.”

    With FEF valued at Rs 540 crore, Lamba will direct strategic partnerships, including a collaboration with Dharmatic to launch an annual web series, enhancing FEF’s reach within the fashion industry. The fund’s investor pool includes influential figures like Akshay Kumar, Karan Johar, Ravi Jaipuria, Naveen Jindal, and Vinod Dugar, highlighting FEF’s robust network and support in achieving unicorn status by 2028.

    FEF’s chairman Vagish Pathak and founder Sanjay Nigam shared, “With Deepak at the helm of the Fashion Entrepreneur Fund, we are poised to ignite innovation and drive sustainable growth in the industry, empowering visionary entrepreneurs to turn their dreams into reality.”

    Lamba previously led Times Strategic Solutions Ltd. and World Wide Media and held significant leadership roles at Bloomberg UTV and Viacom18, showcasing his proven record of strategic growth. His appointment marks a pivotal step in FEF’s ambition to nurture India’s next generation of disruptive fashion brands.

  • Tam AdEx: Celebrity endorsements dominate 32 per cent of TV ads in H1 2024

    Tam AdEx: Celebrity endorsements dominate 32 per cent of TV ads in H1 2024

    Mumbai: The latest report from Tam AdEx India for January to June 2024 highlights a key role of celebrity endorsements in television advertising. This period saw 32 per cent of total TV ads being endorsed by celebrities, with film actors contributing more than 75 per cent of the celebrity ad space.

    The food & beverages sector emerged as the largest contributor, making up 28 per cent of total celebrity-endorsed ads. The food & beverages, personal care/personal hygiene, and household products sectors collectively represented over 50 per cent of celebrity-endorsed ads. Among these, ads in the food & beverages sector saw a dominance of male celebrities, while the personal care segment was led by female endorsers. Categories such as toilet/floor cleaners and aerated soft drinks topped the list, with toilet cleaners alone holding an eight per cent share.

    Film stars, sports personalities, and TV actors were the main contributors to the 32 per cent of ads featuring celebrity endorsements. The top three most visible celebrities during this period were Akshay Kumar and Shahrukh Khan, each with five per cent visibility, followed closely by Amitabh Bachchan with four per cent. Akshay Kumar maintained an impressive 22 hours per day of ad visibility across channels.

    The dominance of the food & beverages sector was clear, while personal care/personal hygiene and household products followed closely. With 28 per cent of the overall ad volumes, the food & beverages sector continued to attract top male celebrities, whereas personal care remained the preferred category for female endorsers.

    In the first half of 2024, Akshay Kumar was the most visible celebrity, followed by Shahrukh Khan, Amitabh Bachchan, and M.S. Dhoni. Six of the top ten celebrities, including Amitabh Bachchan and Kiara Advani endorsed more brands than they did during the same period in 2023. Sports personalities like M.S. Dhoni also made a notable impact. Additionally, power couples like Ranbir Kapoor and Alia Bhatt led the pack in couple endorsements, contributing to more than 18 per cent of the total ad space. Akshay Kumar and Twinkle Khanna followed with 16 per cent, making couple endorsements a growing trend.

  • NueGo partners with new film ‘Khel Khel Mein’

    NueGo partners with new film ‘Khel Khel Mein’

    Mumbai: GreenCell Mobility’s NueGo, an electric intercity bus brand, has announced a collaboration with the highly anticipated Bollywood film “Khel Khel Mein.” With an impressive ensemble cast including Akshay Kumar, Vaani Kapoor, Ammy Virk, Taapsee Pannu, Fardeen Khan, Pragya Jaiswal & Aditya Seal. This film promises to be a comedic and thought-provoking exploration of friendships and relationships.

    “Khel Khel Mein,” directed by Mudassar Aziz and produced by T-Series Films, Wakaoo Films, and KKM Film Production. The film will be released on 15 August 2024, and is expected to entertain audiences with an engaging storyline and stellar performances.

    This collaboration reflects NueGo’s dedication to innovation, sustainability, and cultural engagement, which complements the film’s dynamic and entertaining spirit. To commemorate this collaboration, NueGo is offering an exclusive 10 per cent discount on all flights. Passengers can take advantage of this offer by booking through the NueGo app and website (www.nuego.in) and using the code “KKM”. This special offer is only valid for a limited time and encourages environmentally conscious travelers to experience sustainable intercity travel at a reduced cost.

    GreenCell Mobility CEO & MD Devndra Chawla stated, “NueGo is excited to partner with the star-studded cast of Khel Khel Mein, including Akshay Kumar, Taapsee Pannu, Ammy Virk, and more! Get ready for a blockbuster journey that’s both thrilling and eco-friendly! Our partnership aims to accelerate awareness of comfortable sustainable inter-city travel, making every journey a greener one.”

    NueGo’s extensive network spans more than 100 cities across the country, ensuring that passengers not only arrive at their destination but also have a safe and comfortable journey. NueGo, a symbol of modern travel, offers dependability and comfort to travelers across the country.

  • Mission Raniganj premieres on &pictures

    Mission Raniganj premieres on &pictures

    Mumbai: Experience a gripping story of heroism and courage with the channel Premiere of “Mission Raniganj” on &Pictures on 5 Friday July at 8 pm. This tale of bravery and determination is based on the real-life rescue mission of 1989. Mission Raniganj pays tribute to the late Jaswant Singh Gill, who heroically saved the lives of 65 miners trapped in a flooded coal mine. Akshay Kumar stars as Jaswant Singh, showcasing unwavering resolve and courage as he uses a specially designed rescue capsule to save the trapped miners.

    Immerse yourself in a thrilling survival drama that will keep you on the edge of your seat. Mission Raniganj not only captures the tension and urgency of the daring rescue operation but also delves deep into the emotional and psychological struggles faced by the miners and their rescuers.

    Akshay Kumar said, “I am immensely joyful to bring Mission Raniganj to homes across India. This movie is more than just emotions, it’s a powerful punch of survival and thrilling drama; it’s about sharing Capsule Gill’s story. Being part of this film has made me realize the power of such stories to uplift, inspire, and unite people. With Mission Raniganj, we aim to honour true heroes from every corner, generation, and era. I urge the audiences of India to tune into &Pictures for the channel Premiere and witness the spirit of courage and hope come alive.”

    Mission Raniganj is more than a film—it’s a tribute to the indomitable human spirit and the unsung heroes who risk everything for the greater good. As it brings to life the thrilling rescue operation led by Jaswant Singh Gill and his team, the film serves as a reminder of the potential for heroism in each of us.

     

  • Star Sports sees a 24 per cent increase in overall build-up programming reach ahead of IPL 2024

    Star Sports sees a 24 per cent increase in overall build-up programming reach ahead of IPL 2024

    Mumbai: Star Sports, the official broadcaster of Tata IPL 2024, has already set new viewership benchmarks for the upcoming season. Since the commencement of its IPL build-up programming, Star Sports has witnessed a remarkable 24 per cent increase in viewership compared to last year, reaching an astounding 245 million viewers as of 15 March 2024. The total consumption for build-up programming has soared to 21.3 billion minutes, an impressive 26 per cent higher compared to last year. This unprecedented engagement, even before a ball is bowled, highlights the overwhelming popularity, enhanced storytelling in multiple languages, and the network’s connection with fans across different cohorts.

    Star Sports has left no stone unturned in delivering an exciting opening. Viewers on TV will get to see exclusive interviews with 8 of the 10 IPL captains on their vision for the upcoming tournament. Outside of the opening ceremony, Star Sports will be airing exclusive content with some of the biggest celebrities including Akshay Kumar, Tiger Shroff, Kareena Kapoor, Sara Ali Khan, A R Rahman, Vijay Devarakonda, Prabhudeva and many more.

    With a Starcast of more 150 commentators and presenters, including former players with more than 40 IPL titles among them, 12 IPL team coaches, 18 World Cup Winners, 12 international captains and more, viewers can expect an engaging broadcast. There is already a lot of excitement for the comeback of Navjot Singh Sidhu in the Star Sports commentary box after almost a decade.

    This weekend, Star Sports will also be premiering some of their innovations. The biggest one being the AI technology that enables international commentators to speak Hindi in their original voice, connecting with a wider audience during the thrilling TATA IPL 2024 matches throughout the season. Additionally, the ‘Shor Meter,’ will capture real-time crowd noise decibel levels, quantifying the nation’s passion for their biggest heroes and best cricketing moments.

    The official IPL broadcaster has always believed in customising feeds. Along with the focus on languages, Star Sports is going to be launching a special feed for hearing-impaired and visually-impaired fans- Indian Sign Language feed. In addition, kids can enjoy a special Sunday feed to get closer to the game. Also, for the first time, the broadcaster is producing IPL in the unmatched combination of Dolby Atmos and Dolby Vision.

    Star Sports is geared up for an electrifying season that promises fans unprecedented access, cutting-edge technology, and a star-studded lineup of cricketing legends and esteemed commentators.

    Watch the thrilling action of the TATA IPL 2024 on television live from 22 March only on the Star Sports Network.

  • MyGlamm onboarded as official beauty partner for ‘Bade Miyan Chote Miyan’

    MyGlamm onboarded as official beauty partner for ‘Bade Miyan Chote Miyan’

    Mumbai: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announces a three-year strategic partnership with Bollywood’s leading production house Pooja Entertainment; commencing the association with MyGlamm, coming on board as the official beauty partner for the upcoming Bollywood blockbuster ‘Bade Miyan Chote Miyan’.

    Produced by Pooja Entertainment and directed by Ali Abbas Zafar ‘Bade Miyan Chote Miyan’ is an upcoming blockbuster starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more.

    Pooja Entertainment director Jackky Bhagnani shared, “Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for ‘Bade Miyan Chote Miyan’ is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour.”

    Good Glamm Group Good Brands Co CEO Sukhleen Aneja said, “Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie ‘Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant make up helps create beautiful looks inspired by the best of Bollywood.”

    As the exclusive beauty partner, MyGlamm will bring its innovative products and unparalleled expertise to enhance the on-screen beauty of the film’s cast. Additionally, The Good Glamm Group’s creator and media divisions – Good Creator Co and Good Media Co, will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie’s release.

    With ‘Bade Miyan Chote Miyan’ poised to be one of Bollywood’s biggest releases of the year, The Good Glamm Group and Pooja Entertainment are set to captivate audiences with a blend of cinematic excellence and beauty innovation.

  • Screen to Summit: A fusion of insights, from among the finest in entertainment

    Screen to Summit: A fusion of insights, from among the finest in entertainment

    Mumbai: The India Today Conclave, idea fest and intelligence exchange, is set to host renowned personalities from the entertainment industry on the 15 and 16 of March in New Delhi. The 21st edition will witness an exchange of ideas and unique perspectives of celebrities such as Samantha Prabhu, Akshay Kumar, and Tiger Shroff. Internet sensation Orhan Awatramani (Orry) will also contribute to the discussions.

    Samantha Ruth Prabhu: Carving Her Own Niche in Indian Cinema

    The charismatic Samantha Ruth Prabhu, celebrated for her impactful performances, will take centre stage to explore “Cinema | The Pan-India Star | Splendid Miss Samantha: From Pushpa to The Family Man, Carving Her Own Niche.” A journey through her diverse roles, from the blockbuster “Pushpa” to the nuanced portrayal in “The Family Man,” promises to be a captivating exploration of the evolving landscape of Indian cinema.

    Akshay Kumar and Tiger Shroff: The Dynamic Duo of Bollywood Action

    Joining forces, and action powerhouses Akshay Kumar and Tiger Shroff will engage the audience with their insights on “Cinema | Double Impact | Bade Miyan Vs Chote Miyan: Double Dose of an Action Ride.” A thrilling ride through their cinematic journeys, this dynamic duo will share the challenges and triumphs of delivering a double impact in the world of Bollywood action.

    Orhan Awatramani (Orry): Unveiling the Orry Mystique

    Social media influencer Orry, known for his viral content and influential style, will unravel the secrets behind becoming a Bright Young Indian (BYI). In his talk, “FYI the BYIs (Bright Young Indians) | The Orry Mystique: The Rulebook for Becoming Viral, Influential, and Stylish,” Orry promises to provide an engaging exploration of the digital world and its impact on today’s youth.

    The India Today Conclave with its theme of ‘Brand Bharat: An Assertive Nation in an Uncertain World’ will host thought-provoking discussions, exploring how India, with its political stability and unique social vibrancy, can ascend to the forefront of geopolitics and business. The event promises a concise yet impactful debate on India’s role in shaping the global landscape from influential voices converging from various sectors on one platform.

    Speakers- https://www.indiatoday.in/india-today-conclave/2024/speakers

    Programme Agenda- https://www.indiatoday.in/india-today-conclave/2024/programme

    Registration Link – https://specials.intoday.in/specials/conclave/2024/registration.jsp