Tag: Akshay Kumar

  • Houseful 3……Happy hours!

    Houseful 3……Happy hours!

    MUMBAI: Houseful 3 follows Sajid Nadiadwala’s Houseful (2010) and Houseful 2 (2012), both of which saw varying degrees of success. This instalment too follows the same pattern of many characters filling the screen with silly gags and actions that are meant to keep the viewer occupied. In short, it is a leave-your-brain-at-home film that does not require a script.

    Boman Irani is a kind of shipping tycoon based in UK with three daughters, Jacqueline Fernandez, Nargis Fakhri and Lisa Haydon who he assumes to be simple, sanskari girls living according to their names: Ganga, Jamuna and Saraswati. He has some superstition about women in his family marrying because there are instances of bad happenings in the aftermath.

    However, unknown to Boman as well as to each other, all three sisters have a man in their life. These are Akshay Kumar, Abhishek Bachchan and Riteish Deshmukh. These three pretend to be in love but their real aim is to pocket many millions of wealth that vests between these three sisters.

    Boman has sought the help of Chunky Pandey, playing Aakhri Pasta in all the films, who comes dressed as a fortuneteller and predicts that the marriage of each girl bodes ill for Boman, who will die the moment the each sister’s man sets eyes on him, or steps into the house or utters the first word to Boman, respectively.

    For the comedy and buffoonery to happen, most of the characters have to be under one roof. The girls and guys devise a plan. Akshay, an aspiring footballer, comes over on a wheel chair, he is incapable of stepping down or walking so Boman is safe on that count. Abhishek, dreaming of becoming a rapper, enters the house as a mute so there is no question of uttering a word to Boman. Riteish, who is raring to become a formula one driver, pretends to be blind; he can’t set eyes on Boman and hence even the third bad omen is ineffective.

    Now enter three more suitors for these girls in Nikitin Dheer, Sameer Kochhar and Arav Chowdhary. Just out of jail, they are presented as Boman’s choice for the girls. Jackie Shroff enters the scene. An ex-don of Mumbai, Jackie is also just out of jail and decides to meet his underling, Boman in London. When jailed, Jackie had transferred Boman along with all his wealth to London. He also agrees with Boman’s choice of boys.

    For Dheer, Kochhar and Chowdhary, the hitch is that though Boman and Jackie prefer them for the girls, but the girls love Akshay, Abhishek and Riteish. After some more one-upmanship duels between the two groups, the good have to win over the evil. The idea is toraise some laughter and, hence, the battles have to be won with wit, not hand-to-hand fights.

    The film does not have to adhere to a particular script. It resorts to gags to follow a loosely woven story and anything can be turned or twisted at will. On that count, Sajid and Farhad do a fair job. The film has passable musical score despite a number of lyric writers and composers; however, the choreography is executed in an entertaining manner. Photography captures lush London locations very well.

    As for performances, Akshay Kumar, playing one with a split personality, excels in this film with his varied expressions and deadpan timing. Abhishek and Riteish play the perfect foils. Jacqueline, Nargis and Lisa add to the glamour quotient. Boman and Jackie do well. Of the three villains, Nikitin towers over the rest while Kochhar and Chowdhary are okay.

    Houseful 3 is a fair entertainer to hit the cinemas after a long draught. The film caters to all kind of audience and should manage a decent stay at the box office.

    Producer: Sajid Nadiadwala.

    Directors: Sajid, Farhad.

    Cast: Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, Jacqueline Fernandez, Nargis Fakhri, Lisa Haydon, Boman Irani, Jackie Shroff, Chunky Pandey, Nikitin Dheer, Sameer Kochhar, Arav Chowdhary.

  • Shop CJ’s regional space initiatives for revenue boost

    Shop CJ’s regional space initiatives for revenue boost

    MUMBAI: One of the conveniences of modern times is that everything we need or want is available on our television screens and/or is just a call for a click of a button away. The market of television shopping has grown over the years. A study in 2015 stated that the cable and satellite market consists of 140 million (14 crore) households or 650 million (65 crore) people as of December, 2014. In comparison, the number of internet users was estimated at 302 million (30.2 crore).

    Even when everything is switching to mobile, the 24 hour tele-shopping channels still manage to grab a fair share of the market, albeit just a fraction in terms of sales by the eCommerce players, due to television’s humongous reach. The business was estimated to reach revenues of around Rs 5,000 crore by the closure of fiscal 2014.15.

    So far, teleshopping’s bastions were largely limited to late night teleshopping on various channels and a few pure teleshopping channels. But, there was an opportunity to service rural markets that were not being catered to by eCommerce players as yet. The Akshay Kumar – Raj Kundra led teleshopping channel Best Deal TV launched Best Deal TV especially for the Tamil market.

    Among the major players in the teleshopping space, Shop CJ (previously known as Star CJ Alive), has also rolled out regional shopping channels in Telugu and Tamil. The Telugu channel was launched about six months ago and the Tamil entity came to be about two months ago.

    In 2015, Shop CJ held 20 percent of the market share and aimed to increase market share in the future. According to Shop CJ COO Dhruva Chandrie, sales have doubled in 2016. Shop CJ had a turnover of Rs1,200 crore in 2015 Sales have already hiked by 40 percent with orders having grown 52 per cent in 2016. The Shop CJ management team had announced a target of Rs 250 crore by October 2016 from the Telangana and Andhra Pradhesh regions alone. The brand believes that it is on the way to meet the targets since the response as of now has been positive.

    Chandrie revealed that there were high expectations from the venture and around the time of India’s major festival of Diwali, there were plans to bring out a Kannada teleshopping channel as well. He further revealed that setting up a regional channel required completely new production backup facilities to be setup altogether. The production of a regional channel was to done separately in the local language. A new regional channel would cost around Rs 35-40 crores, while setting up a warehouse would cost almost the same.

    The Shop CJ teleshopping network has included regional brands like Butterfly and Preeti among others, along with other many national and international brands in its offerings. Its regional channels have products catering to regional demands and products are sourced from all over the country. Chandrie also revealed that his company was in the process of finalising deals with many television channel distributors in the region and that his network’s products are already available on major DTH and local cable operators. Since the carriage deals are still work-in-progress, Chandrie said that he was not in a position to reveal further details.

    Teleshopping’s largest selling products remain kitchen appliances, followed by IT products, cameras, saris and kurtas. “The channels are on 24×7 and have a wide viewership” said Chandrie.

    In conclusion, Chandirk said that although the channels were at a very initial, a highly nascent stage, his network believed that a higher growth in the regional markets would boost the overall growth of his company and help it gain a higher market share.

  • Shop CJ’s regional space initiatives for revenue boost

    Shop CJ’s regional space initiatives for revenue boost

    MUMBAI: One of the conveniences of modern times is that everything we need or want is available on our television screens and/or is just a call for a click of a button away. The market of television shopping has grown over the years. A study in 2015 stated that the cable and satellite market consists of 140 million (14 crore) households or 650 million (65 crore) people as of December, 2014. In comparison, the number of internet users was estimated at 302 million (30.2 crore).

    Even when everything is switching to mobile, the 24 hour tele-shopping channels still manage to grab a fair share of the market, albeit just a fraction in terms of sales by the eCommerce players, due to television’s humongous reach. The business was estimated to reach revenues of around Rs 5,000 crore by the closure of fiscal 2014.15.

    So far, teleshopping’s bastions were largely limited to late night teleshopping on various channels and a few pure teleshopping channels. But, there was an opportunity to service rural markets that were not being catered to by eCommerce players as yet. The Akshay Kumar – Raj Kundra led teleshopping channel Best Deal TV launched Best Deal TV especially for the Tamil market.

    Among the major players in the teleshopping space, Shop CJ (previously known as Star CJ Alive), has also rolled out regional shopping channels in Telugu and Tamil. The Telugu channel was launched about six months ago and the Tamil entity came to be about two months ago.

    In 2015, Shop CJ held 20 percent of the market share and aimed to increase market share in the future. According to Shop CJ COO Dhruva Chandrie, sales have doubled in 2016. Shop CJ had a turnover of Rs1,200 crore in 2015 Sales have already hiked by 40 percent with orders having grown 52 per cent in 2016. The Shop CJ management team had announced a target of Rs 250 crore by October 2016 from the Telangana and Andhra Pradhesh regions alone. The brand believes that it is on the way to meet the targets since the response as of now has been positive.

    Chandrie revealed that there were high expectations from the venture and around the time of India’s major festival of Diwali, there were plans to bring out a Kannada teleshopping channel as well. He further revealed that setting up a regional channel required completely new production backup facilities to be setup altogether. The production of a regional channel was to done separately in the local language. A new regional channel would cost around Rs 35-40 crores, while setting up a warehouse would cost almost the same.

    The Shop CJ teleshopping network has included regional brands like Butterfly and Preeti among others, along with other many national and international brands in its offerings. Its regional channels have products catering to regional demands and products are sourced from all over the country. Chandrie also revealed that his company was in the process of finalising deals with many television channel distributors in the region and that his network’s products are already available on major DTH and local cable operators. Since the carriage deals are still work-in-progress, Chandrie said that he was not in a position to reveal further details.

    Teleshopping’s largest selling products remain kitchen appliances, followed by IT products, cameras, saris and kurtas. “The channels are on 24×7 and have a wide viewership” said Chandrie.

    In conclusion, Chandirk said that although the channels were at a very initial, a highly nascent stage, his network believed that a higher growth in the regional markets would boost the overall growth of his company and help it gain a higher market share.

  • Producer, trade analyst and editor Vikas Mohan no more

    Producer, trade analyst and editor Vikas Mohan no more

    NEW DELHI: Renowned Bollywood analyst and film producer Vikas Mohan passed away today, aged 65. Mohan who was founder editor of the film trade paper ‘Super Cinema’ suffered a heart attack yesterday evening and was hospitalized. His end came early this morning.

    Mohan is survived by his wife and two sons who were presently working with him on his magazine. Mohan had undergone a by-pass surgery around two decades earlier.

    Vikas had produced the Gulzar-directed ‘Libaas’ in 1988 earlier which became a national award winner and later produced the film “Arzoo” in 1999 starring Akshay Kumar and Madhuri Dixit.

    The last rites were held this afternoon in the presence of a large number of Bollywood celebrities and media persons.

    Prior to launching ‘Super Cinema’, Mohan had been editor of ‘Complete Cinema’ which is now edited by his brother Kumar Mohan.

    Known to always help out filmmakers, at least nine other Bollywood films including ‘Shagird’, ‘No Problem’, ‘Action Replayy’, ‘Akrosh’, ‘Anjaane’ and ‘Page 3’ carried special or sincere thanks to him in the credits.

    Several Bollywood celebrities mourned the death of Mohan. They described him as a respected and wonderful human being.

    Megastar Amitabh Bachchan tweeted: “Vikas Mohan, senior journalist owner of Trade magazine, eminent member of film association passes away. Our prayers and condolences.”

    Filmmaker Karan Johar in a tweet called him a “a truly respected and loved member of our fraternity… Always helpful and supportive…thoughts and prayers to the family”.

    RIP Vikas Mohan…a truly respected and loved member of our fraternity…always helpful and supportive…thoughts and prayers to the family

    Filmmaker-actor Satish Kaushik paid condolences on the “demise of dear friend Vikas Mohan… May his soul rest in peace”. He tweeted: Sad to hear abt demise of dear friend # Vikas Mohan..my heartfelt condolences to @amul_mohan and mohan family..may his soul rest in peace..

    Veteran actor Anupam Kher said: “Deeply saddened to know about the demise of Vikas Mohan ji. Apart from a veteran film trade analyst, he was wonderful and helpful human being.”

    Filmmaker Hansal Mehta, saddened by the news of Mohan’s passing away, remembered him as an “always helpful and supportive” person.

    Actor Hrithik Roshan shared that Mohan was “one of the most dignified honest and respected journalist”, while actress Sophie Choudry said he was “always so full of life”.

    Bipasha Basu: You will be missed Vikas Mohanji. RIP Strength to Amul Mohan, Anshul and family.

  • Producer, trade analyst and editor Vikas Mohan no more

    Producer, trade analyst and editor Vikas Mohan no more

    NEW DELHI: Renowned Bollywood analyst and film producer Vikas Mohan passed away today, aged 65. Mohan who was founder editor of the film trade paper ‘Super Cinema’ suffered a heart attack yesterday evening and was hospitalized. His end came early this morning.

    Mohan is survived by his wife and two sons who were presently working with him on his magazine. Mohan had undergone a by-pass surgery around two decades earlier.

    Vikas had produced the Gulzar-directed ‘Libaas’ in 1988 earlier which became a national award winner and later produced the film “Arzoo” in 1999 starring Akshay Kumar and Madhuri Dixit.

    The last rites were held this afternoon in the presence of a large number of Bollywood celebrities and media persons.

    Prior to launching ‘Super Cinema’, Mohan had been editor of ‘Complete Cinema’ which is now edited by his brother Kumar Mohan.

    Known to always help out filmmakers, at least nine other Bollywood films including ‘Shagird’, ‘No Problem’, ‘Action Replayy’, ‘Akrosh’, ‘Anjaane’ and ‘Page 3’ carried special or sincere thanks to him in the credits.

    Several Bollywood celebrities mourned the death of Mohan. They described him as a respected and wonderful human being.

    Megastar Amitabh Bachchan tweeted: “Vikas Mohan, senior journalist owner of Trade magazine, eminent member of film association passes away. Our prayers and condolences.”

    Filmmaker Karan Johar in a tweet called him a “a truly respected and loved member of our fraternity… Always helpful and supportive…thoughts and prayers to the family”.

    RIP Vikas Mohan…a truly respected and loved member of our fraternity…always helpful and supportive…thoughts and prayers to the family

    Filmmaker-actor Satish Kaushik paid condolences on the “demise of dear friend Vikas Mohan… May his soul rest in peace”. He tweeted: Sad to hear abt demise of dear friend # Vikas Mohan..my heartfelt condolences to @amul_mohan and mohan family..may his soul rest in peace..

    Veteran actor Anupam Kher said: “Deeply saddened to know about the demise of Vikas Mohan ji. Apart from a veteran film trade analyst, he was wonderful and helpful human being.”

    Filmmaker Hansal Mehta, saddened by the news of Mohan’s passing away, remembered him as an “always helpful and supportive” person.

    Actor Hrithik Roshan shared that Mohan was “one of the most dignified honest and respected journalist”, while actress Sophie Choudry said he was “always so full of life”.

    Bipasha Basu: You will be missed Vikas Mohanji. RIP Strength to Amul Mohan, Anshul and family.

  • Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    NEW DELHI: Bollywood actor Akshay Kumar’s new Dollar TVC has crossed 1.5 million views on Youtube. As per Dollar’s Facebook page updated on 5 May, the ad had crossed 1 million (10 lakh) page views within 10 days.

    In the ad, Akshay, the brand ambassador of the Indian hosiery major, showcases different stunts highlighting fitness and flexibility in the fifth television commercial issued by Dollar Industries Limited. Dollar has commenced a 360-degree advertising campaign across print, electronic, outdoor and online media to promote the new commercial.

    “The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience, said Dollar Industries Ltd managing director Vinod Gupta.

    Acclaimed international ad filmmaker Andzei Matsukevits has directed the commercial. Sainath Saraban, who was earlier working as the creative head of Leo Brunnet has scripted the TVC.

    Dollar Industries Limited believes that with Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

    “The concept of the TVC is catchy and in the same line of humour and using your brain. I am delighted that the company is growing day by day, flourishing each fiscal,” said the brand ambassador.

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

    The growth of the company is on an upswing with annual growth rates averaging more than 18 percent year-on-year.

    TVC story in brief

    Akshay Kumar wearing a Dollar vest has been seen as a mix martial art specialist in the TVC, practicing with Winchu Wooden stand and suddenly challenged by a goon. The brand ambassador used a witty trick and won the fight without even touching him. The TVC ends up with the tagline “Jiske Collar Ke Niche Dollar Hota Hain, Usse Panga Nehi Lete Hain”.

  • Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    Akshay Kumar’s Dollar TVC crosses 1.5 million views on Youtube

    NEW DELHI: Bollywood actor Akshay Kumar’s new Dollar TVC has crossed 1.5 million views on Youtube. As per Dollar’s Facebook page updated on 5 May, the ad had crossed 1 million (10 lakh) page views within 10 days.

    In the ad, Akshay, the brand ambassador of the Indian hosiery major, showcases different stunts highlighting fitness and flexibility in the fifth television commercial issued by Dollar Industries Limited. Dollar has commenced a 360-degree advertising campaign across print, electronic, outdoor and online media to promote the new commercial.

    “The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience, said Dollar Industries Ltd managing director Vinod Gupta.

    Acclaimed international ad filmmaker Andzei Matsukevits has directed the commercial. Sainath Saraban, who was earlier working as the creative head of Leo Brunnet has scripted the TVC.

    Dollar Industries Limited believes that with Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

    “The concept of the TVC is catchy and in the same line of humour and using your brain. I am delighted that the company is growing day by day, flourishing each fiscal,” said the brand ambassador.

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

    The growth of the company is on an upswing with annual growth rates averaging more than 18 percent year-on-year.

    TVC story in brief

    Akshay Kumar wearing a Dollar vest has been seen as a mix martial art specialist in the TVC, practicing with Winchu Wooden stand and suddenly challenged by a goon. The brand ambassador used a witty trick and won the fight without even touching him. The TVC ends up with the tagline “Jiske Collar Ke Niche Dollar Hota Hain, Usse Panga Nehi Lete Hain”.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Box Office: ‘Ghayal Once Again’ opens to tepid response; ‘Airlift’ collects Rs 111.3 crore

    Box Office: ‘Ghayal Once Again’ opens to tepid response; ‘Airlift’ collects Rs 111.3 crore

    MUMBAI: Sunny Deol’s home production and directorial venture Ghayal Once Again tries to cash in on his 1990’s success, Ghayal and has opened to a tepid response at the box office. The film failed to catch momentum on Saturday, showing only a slight improvement on Sunday. Ghayal Once Again ended its opening weekend with Rs 21.2 crore.

    On the other hand, the Akshay Kumar starrer Airlift made the most of its perfect release period around 26 January, the Indian Republic Day, which helped its theme of patriotism. Despite being a dry theme with a documentary like feel through its first half, the film scored in its latter parts to pick up through the weekend and also thereafter. The film added a respectable Rs 28.5 crore in its second week to take its two week total to Rs 111.3 crore.

    Sanam Teri Kasam, an old-fashioned mishmash of previous love stories with cancer as the theme, suffers on many counts including being slow, depressing, clichéd lack of face value and so on. The film did not even make it to the one crore mark on its opening day. It improved a bit on Saturday and Sunday, both on the lower side and not enough to salvage the enterprise. The film collected Rs 3.8 crore in its opening weekend.

    Saala Khadoos pays the price for two reasons, being a sports film and being a very predictable one at that about an underdog, out of nowhere girl winning the boxing world championship. Except love stories, selling dreams is no more wise. Even Mary Kom, based on a real life champ, catered to a limited audience. The R Madhavan starrer Saala Khadoos managed to collect Rs 8.2 crore in its first week.

    Mastizaade shows that senseless vulgarity in the name of sex comedy does not work. With dud performers, the film tried to attract audience only on the anatomy of Sunny Leone and this is not her first film! The film got a low weekend and failed to add much in the rest of the days, ending its first week with Rs 17.65 crore at the box office.

    Kyaa Kool Hain Hum, a senseless sex comedy comes a cropper and fails badly. The film added about Rs 50 lakh in its second week to take its two week as well as lifetime business to a mere Rs 26.8 crore.