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Tag: Akshat Sahu

  • The Straw Hat Pirates spotted in Juhu beach!

    The Straw Hat Pirates spotted in Juhu beach!

    Mumbai: To promote one of the most awaited anime series, One Piece, in India, Crunchyroll has launched an Out-of-home (OOH) advertising campaign across Mumbai and Delhi. Keeping up with the theme of sea pirates, Crunchyroll has smartly used ship Billboards on Mumbai Juhu Beach to promote the most awaited anime series. With several prime OOH billboards across Mumbai and Delhi, this is Crunchyroll’s first OHH campaign in India.

    Talking about the OOH campaign, Crunchyroll marketing director Akshat Sahu said, “One Piece is one of the most iconic anime series of all time. We are thrilled to offer it on our platform for the anime fans in India who have been waiting for a long time. We were able to strike perfect creative synergies between the anime series and some OOH by using unique locations relevant to the storyline of One Piece. We are garnering the right kind of interest and attention from our audiences through this campaign.”

    For the first time, Indian anime fans are able to join the adventures of Monkey D. Luffy and his Straw Hat Pirates with the entire legendary Land of Wano story arc (Episodes 892-1077) that started streaming on Crunchyroll on September 30, followed by all-new episodes weekly (started 1 October from Episode 1078) as they simulcast globally.

    One Piece is a worldwide phenomenon that has been in continuous production since the series’ Japanese broadcast premiere in 1999 and recently marked a major franchise milestone with its 1,000th episode in 2021.

  • ShareChat appoints Akshat Sahu as director of marketing

    ShareChat appoints Akshat Sahu as director of marketing

    Mumbai: Homegrown social media platform ShareChat has brought on board Akshat Sahu as director of marketing. He will report to Moj and ShareChat chief commercial officer Ajit Varghese.

    Sahu will be at the helm of all the marketing efforts and drive the platform towards a more accelerated growth among the user community and build top-of-the-mind recall in the branding and advertising community, the platform said in a statement on Monday.

    Prior to ShareChat, Sahu was heading marketing for emerging sports at Star Sports. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey, and badminton. He also led the entire marketing and strategy of Channel [V] India in his earlier role at Star India.  

    Commenting on the new appointment, Ajit Varghese said, “Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights, and a highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy.”

    An alumnus of MICA Ahmedabad, Sahu commands over 15 years of experience in branding, marketing, consumer research, strategy, sales, and P&L management.

    Speaking on his new role, Sahu said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”