Tag: Akshansh Yadav

  • Inkhabar inks success as originals hit 25 million digital viewers

    Inkhabar inks success as originals hit 25 million digital viewers

    MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows Mayanagri, Bahi Khata, and Sair Sapata already captivating over 25 million viewers across Youtube, Instagram, X, Facebook, and its own platforms.

    Mayanagri has exploded into a pop culture magnet, moving far beyond Bollywood chatter to become the go-to hub for celebrity exclusives, sharp film reviews, and lifestyle trends. Its glamour-meets-grit format has not just caught eyeballs but shaped conversations and aspirations, making it an irresistible destination for advertisers targeting India’s youth-driven luxury and lifestyle segments.

    Meanwhile, Bahi Khata has turned financial jargon into prime-time clarity, decoding IPO trends, market swings, and investment strategies into sharp insights digestible for both seasoned investors and curious beginners. Its sibling Sair Sapata captures the colours, flavours, and stories of everyday India, blending travel, culture, and lifestyle into a vibrant visual diary that resonates deeply with digital-first audiences.

    For brands, these shows have become more than content, they’re communities. “These original IPs are thriving spaces where millions of viewers feel at home. For advertisers, they represent trusted platforms to engage authentically,” said ITV Network Digital CEO Akshansh Yadav.

    Echoing this ITV Foundation chairperson Aishwarya Pandit Sharma added, “Platforms like Inkhabar are no longer just news outlets. They’re content powerhouses building original formats that audiences crave, creating fertile ground for brands to integrate seamlessly.”

    With 25 million strong viewership already under its belt and momentum on its side, InKhabar’s originals are fast becoming premium stages where ambition, exploration, and discovery meet and where advertisers can’t afford not to play.

  • iTV Network shuffles its pack with two chief executive appointments

    iTV Network shuffles its pack with two chief executive appointments

    NEW DELHI: India’s iTV Network has announced a significant management reshuffle that sees two of its executives elevated to chief executive roles, effective 13 August 13. The appointments signal the network’s determination to capitalise on India’s booming digital media market whilst reinforcing its traditional broadcasting strengths.

    Akshansh Yadav has been appointed chief executive of digital operations, taking charge of what the network describes as its “most dynamic digital properties.” Yadav, who brings over a decade of experience from heavyweight media organisations including ABP News, Zee News and the India Today group, will oversee an eclectic portfolio spanning NewsX, India News, The Daily Guardian, The Sunday Guardian and Inkhabar.

    His credentials extend beyond traditional media. A computer science engineering graduate from Rajasthan Technical University with an MBA from MICA and a machine learning qualification from Harvard University, Yadav has also cut his teeth in fintech and direct-to-consumer sectors at Canara HSBC Insurance, Insurance Dekho and CarDekho. This blend of media savvy and tech expertise positions him well for iTV’s digital ambitions.

    Meanwhile, Rishabh Gulati becomes chief executive of NewsX, NewsX World, NXT and—rather unexpectedly—the Indian Arena Polo League. A journalist with more than two decades in electronic media, Gulati has been instrumental in building NewsX’s credibility and will now oversee the network’s push into international markets through NewsX World, whilst nurturing NXT as what the company calls a “trendsetter focused on future affairs.”

    The polo league addition reflects iTV’s appetite for diversification beyond news into premium sports content—a strategy that mirrors other Indian media conglomerates seeking new revenue streams.

    “High-quality content is at the core of our work at iTV Network,” said iTV Foundation  chairperson Aishwarya Pandit Sharma. The restructuring, she explained, would enable “swifter decision-making and better cross-platform collaboration” whilst better equipping the network to tackle “the challenges of the rapidly changing media environment.”

    The appointments come at a pivotal moment for Indian media. Traditional broadcasters face mounting pressure from streaming platforms and digital-first news operations, whilst advertisers increasingly shift budgets towards digital channels. India’s digital advertising market is expected to grow at a compound annual growth rate of over 20 per cent, making the battle for digital dominance increasingly fierce.

    For iTV Network, owned by entrepreneur Kartikeya Sharma, these leadership changes represent a bet that specialised management can unlock growth across its diverse properties. The network’s portfolio spans serious news through The Daily Guardian to entertainment-focused content, requiring different strategies and audience approaches.

    The challenge for both executives will be maintaining editorial credibility whilst driving commercial growth in an increasingly crowded and competitive market. With regional players expanding nationally and global platforms localising content, iTV’s success will depend on how effectively it can leverage its established brand whilst innovating for digital-native audiences.

  • DNA India achieves ’50 million UVs In January’

    DNA India achieves ’50 million UVs In January’

    Mumbai : India’s one of the fastest-growing content & infotainment platforms, DNA India announced a remarkable achievement: surpassing 50 million unique visitors in January. DNA has achieved 54 mn unique visitors and 162 mn page views in January 2024.

    This milestone is a testament to DNA India’s dedication to provide timely, accurate, and diverse content to its rapidly expanding audience.

    Since its launch, DNA India has established itself as a reliable source for news and explainers across various domains, including politics, business, entertainment, sports, and more.

    The platform’s unique approach to journalism, featuring innovative formats like DNA Explainers, video-based stories, and in-depth analysis of the ‘how’ and ‘why’ behind the news, has garnered widespread appreciation globally.

    As a digital hub, DNA India has consistently attracted individuals seeking comprehensive and credible reporting on critical contemporary issues.

    DNA (DMCL) CEO & editor Sushant S Mohan expresses profound gratitude to the platform’s loyal audience for their continual support and engagement. He remarks, “Experiencing success with a brand that prioritizes textual content in a world dominated by video is truly exhilarating. The enthusiastic response we’ve garnered, with young individuals reaching out to share their thoughts on our informative content and expressing interest in the entrepreneur profiles we showcase, is incredibly fulfilling. It is reassuring to see that our brand has successfully reached the target audience at the opportune moment.”

    DNA (DMCL) chief product & technology officer, Akshansh Yadav remarks on DNA India’s evolving success, stating, “DNA’s success and historic milestone is a testament to our relentless commitment to innovation, user-centric design, and cutting-edge technology which has resulted in an unparalleled user experience, driving record-breaking engagement. We are not just reporting the news; we are shaping the future of digital media. This achievement marks a new era for us, and we remain committed to pushing boundaries, delivering quality content, and providing an exceptional platform for our global audience.”

    DNA India is not resting on its laurels. To better serve the digitally-savvy Indian audience, the platform is set to launch new initiatives and forge strategic partnerships aimed at enhancing user experience.

    DNA chief digital growth officer for user acquisition & SEO Arnav Mathur shares his insights on the platform’s growth strategy, emphasising the importance of adapting to the changing digital landscape to stay ahead in the competitive news sector. He says, “DNA has 50 million reasons to celebrate! We’ve cracked the code to build a thriving online community. A strong editorial commitment towards diverse voices & compelling narratives, amply supported by a strong SEO, social media & product team has helped build this rich tapestry of human connections. Here’s to many more milestones, one story at a time!”

     

  • WION unleashes news engagement with its enhanced news app

    WION unleashes news engagement with its enhanced news app

    Mumbai: Embark on an extraordinary news experience with the revamped WION news app by IndiaDotcom Digital Private Limited, heralding transformation in global news engagement. The upgraded app introduces a polished user interface, ensuring a seamlessly intuitive navigation experience. The redesigned layout prioritises user accessibility, presenting a simple and user-friendly platform for consuming news.

    In this new digital realm, readers are not only mere spectators but also active participants in the news narrative. The WION News app bids farewell to clutter, reintroducing users to a clean layout, simplifying content discovery and enhancing navigation. Its contemporary design theme elevates the user experience by incorporating modern elements that captivate visually and foster intuitive interaction. Videos also take centre stage, promising an immersive experience, with WION shows gaining heightened visibility for an even more captivating multimedia journey.

    Some of the key features of the revamped WION app also include:

    ·      Tailored news feeds: Users now have the power to customise their news feeds, empowering them to prioritize and select content aligned with their specific interests.

    ·      Immersive multimedia integration: The app places the spotlight on enhanced multimedia integration, offering an immersive and dynamic news experience with captivating video content.

    ·      Social engagement: Seamlessly integrated social sharing options facilitate active user engagement, enabling effortless sharing of articles and videos across various social media platforms.

    ·      Performance tweaks: Beneath the surface, the modernised WION app has undergone performance tweaks, guaranteeing a smooth and efficient operation for a seamless news consumption experience.

    Highlighting the key purpose of the modern approach and new look of WION app, IDPL chief product & technology officer Akshansh Yadav expressed, “With the upgraded WION News app, we have prioritized simplicity in design and functionality. Our goal is to provide users with an intuitive platform that not only keeps them informed but resonates with their individual preferences. Navigating through the news should be seamless, and that’s exactly what we’ve achieved with the streamlined user interface.”

    Zee Business & WION chief business officer Madhu Soman further added, ”From streamlined navigation to personalised content curation, we’re ensuring that our users not only consume news but also actively engage with it, making the WION News app a true digital companion on the information highway.”

    WION News app ensures top-quality articles, thoughtful analyses, and expert opinions from seasoned editors and columnists. It’s your easy-access hub for high-calibre news content with a variety of perspectives and expert insights.

  • Zee Business revamped new app for financial news and market analysis

    Zee Business revamped new app for financial news and market analysis

    Mumbai: Step into a welcoming haven where financial news transforms into a friendly conversation, and market analysis is seamlessly intuitive. Zee Business’ newly revamped its news app is here, with a move to redefine financial news and market analysis.

    The Zee Business app presents a curated news buffet ensuring citizens receive market and business insights on the go. This approach enables citizens to make well-informed decisions that align with their unique investment styles. With a focus on enhanced video visibility, users can now enjoy their favourite shows brought to the forefront, aligning perfectly with the growing preference for video content in financial news.

    The sleek design of the Zee Business App also marks a departure from information overload, creating a space where market analysis feels like a friendly chat. Optimised performance and effortless social sharing features are at the forefront of the newly revamped app, ensuring a smooth and lag-free experience for users immersing themselves in market analysis. It offers users a meticulously designed, intuitive, and seamless experience, transcending the complexities of the market landscape.

    Highlighting the need for the app’s revamp, IDPL chief product & technology officer Akshansh Yadav expressed, “As technology evolves, our commitment to delivering an unparalleled user experience remains steadfast. Every feature, from the sleek layout to enhanced video visibility, reflects our commitment to providing users with a cutting-edge tool for navigating the dynamic landscape of financial news, making insights not just accessible but truly insightful. The Zee Business app is a testament to our dedication, blending continuous technological innovation with a user-centric approach.”

    Zee Business chief business officer Madhu Soman added, “The financial landscape is dynamic, and we understand the need for a reliable guide. Our emphasis has always been on offering more than just data; it’s about providing actionable intelligence. The relaunch of the Zee Business app is all about financial news you can use, at your fingertips.”

    Experience a seamless and enriching financial exploration as the Zee Business app becomes your go-to tool for staying ahead in the dynamic world of finance.