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Tag: Akshaara Lalwani

  • Singer India partners with Communicate India for brand strategy expansion

    Singer India partners with Communicate India for brand strategy expansion

    MUMBAI: Singer India, a subsidiary of SVP Worldwide, has partnered with Communicate India to enhance its market presence and brand visibility.

    With a heritage spanning 170 years, Singer India continues to expand its footprint by diversifying its product range, redesigning its retail presence, and launching its flagship store in Nehru Place, New Delhi. The company is also introducing premium international brands like Pfaff and Husqvarna Viking to the Indian market.

    Communicate India, a leading integrated communications agency, will spearhead Singer India’s brand storytelling efforts, using data-driven strategies to shape its communication approach and boost engagement. The agency has a proven track record in executing high-impact campaigns for multinational brands.

    Singer India head of marketing & communications Shalini Gupta Vachher said, “As we evolve and innovate, we sought a partner who understands our vision. Communicate India impressed us with their strategic insights and fresh ideas, aligning perfectly with our commitment to consumer engagement and brand leadership.”

    Communicate India CEO Akshaara Lalwani said, “Singer India is a legacy brand undergoing a remarkable transformation. Our goal is to ensure this evolution is not just noticed but deeply resonant with consumers. By combining data-driven insights with compelling storytelling, we aim to amplify Singer India’s presence while honouring its rich history.”
     

  • Communicate India collaborates with ‘JEANS FOR REFUGEES’

    Communicate India collaborates with ‘JEANS FOR REFUGEES’

    NEW DELHI: Communicate India, brand solution company recently collaborated with ‘JEANS FOR REFUGEES’, a charity drive that raises funds for the International Rescue Committee as exclusive media/ PR partners for the Indian market.

    As a part of the mandate, Communicate India is helping Johny Dar, the American artist and fashion designer behind ‘Jeans for Refugees’, to mark his presence in India through tactical media communication. The mandate entails strategic planning and leveraging communication across key media as well as getting on board leading Bollywood celebrities for brand collaborations.

    When a celebrity donates a pair of jeans, they are hand-painted by Johny Dar and transformed into a unique and exclusive work of art. The pieces are then exhibited and auctioned to raise funds for the International Rescue Committee – an organization that aids refugees and people whose lives are shattered by conflict and disaster.

    With support from over 100+ international celebrities including Ryan Gosling, Elton John, Salma Hayek, Sharon Stone, Cameron Diaz, Naomi Campbell, Victoria Beckham and Emma Watson, the artist has plans to collaborate and call for participation across India’s diverse portfolio of celebrities. The initiative already had sports star- Saina Nehwal and actor Randeep Hooda, as participants, before it entered the Indian market. The main aim of exploring India is to extend a collaborative arm towards the gamut of the exceptional names from the country.

    Communicate India founder and CEO Akshaara Lalwani, said, “Good values and good business go hand in hand. Through this campaign, our purpose is to go beyond the technicalities and delve into building a personal connect with the audience so as to fashion a positive change. We are proud to collaborate with JFR for an initiative that has already touched innumerable hearts and minds worldwide and are looking to create a similar galvanizing effect in India.”

    Johny Dar said, “It’s been an absolute pleasure working with Communicate India, and through them with prominent publications of India. We have been sincerely inspired by their dedication to communicating the depth and breadth of the initiative with an original and personal approach, and by sharing our message and work with the Indian audience at large. It is partnerships like this, that upholds our vision of equality, inclusivity and teamwork, which make ‘Jean for Refugees’ into a global movement, bringing us all closer to a brighter future.”

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