Tag: Akkineni Nagarjuna

  • Annapurna Studios launches India’s first Dolby Vision facility on its fiftieth anniversary

    Annapurna Studios launches India’s first Dolby Vision facility on its fiftieth anniversary

    MUMBAI:  Celebrating 50 years of cinematic excellence, Annapurna Studios has introduced India’s first Dolby Vision grading and mastering facility for Dolby Cinema and Home. The state-of-the-art facility, located within its post-production department, is poised to revolutionise visual storytelling by offering cutting-edge technology for filmmakers.

    The  launch event on 9  January was graced by legendary filmmaker S.S. Rajamouli, who inaugurated the advanced addition to the iconic studio.

     

    SS Rajamouli

    Speaking on the occasion, Rajamouli, whose Academy award-winning RRR was the first Indian film released in Dolby Cinema, commended Annapurna Studios for its steadfast commitment to innovation and for setting new benchmarks in the Indian entertainment industry. Said he: “During the time of RRR, when we wanted to grade the film in Dolby Vision, we had to travel to Germany. It was disheartening not to experience my film in Dolby Vision in my own country. But today, I’m thrilled to see a Dolby Vision grading facility at Annapurna Studios. Watching a film in Dolby Vision is an entirely different experience—the crystal-clear clarity and enhanced nuances elevate storytelling. I can’t wait for audiences to experience it!”

    Film star Akkineni  Nagarjuna who is vice-chairman Annapurna Studios was also present on the occasion. He said: “”From pioneering virtual production to housing India’s first Dolby-certified postproduction facility, our goal has always been to put Indian films on the map. This collaboration with Dolby reaffirms our legacy of embracing change and innovation. This facility underscores our dedication to advancing the creative process and providing filmmakers with tools that deliver unparalleled quality and immersive experiences for audiences.”

    Annapurna Studios executive director, Supriya Yarlagadda noted the transformative potential of the new facility, “With this Dolby-certified facility, we are redefining how films are created and experienced. Our goal is to empower filmmakers to tell their stories with unparalleled precision and impact.”

    Established in 1975 by Nagarjuna’s father,  Akkineni Nageswara Rao, Annapurna Studios has been a cornerstone of Indian cinema, especially for those emerging from the south of India.  Spanning 22 acres in the heart of Hyderabad, the studio offers an end-to-end filmmaking ecosystem where creators can turn their scripts into finished films. Over the decades, the studio has continually evolved to meet the growing needs of the film industry, cementing its reputation as a hub of creativity and innovation.

    Akkineni NagarjunaThe launch event

    The post-production  facility is led by the chief technology officer CV Rao, who has been with Annapurna Studios for nearly 14 years now. “It’s a proud moment for us,” he said, a grin on his ever smiling face as he looked at the guests who had come to the inauguration.

    The Dolby Vision grading and mastering facility is the result of a partnership with Dolby Laboratories, renowned for its ground breaking advancements in audio and visual technology.

    The team at Annapurna has been gradually exposing the addition  to different technical craftsmen involved in the post-production process. On 10 January, colorists were explained – through a master class  – the workflow  involved in  working on the Dolby Vision grading and mastering facility for Dolby Cinema and Home 

  • ‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna

    ‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna

    Mumbai: Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness campaign, “Bigg Boss Is Watching You,” with their marquee property, Bigg Boss Telugu. The campaign aims to encourage people to use caution when travelling on the Hyderabad Metro Rail (HMR).

    The public safety campaign has been executed in all 57 metro stations, covering areas including concourse, entry-exit, and check-in areas. Customised jingles with caution messages are played in all metro trains. The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at metro station premises including awareness on safety measures, rules of metro, encouraging more usage of the metro rail as the safest and convenient mode to commute.

    L&T Metro Rail (Hyderabad) Ltd. MD & CEO KVB Reddy said, “As part of our third collaboration with Star Maa, Bigg Boss Telugu, Hyderabad Metro Rail is delighted to be the travel partner for Bigg Boss Telugu Season 6. We have rolled out the “Bigg Boss is Watching You” campaign as part of the partnership, which aims to increase safety awareness and safe travel practises among the general public. This initiative would also encourage smart travel habits among commuters by encouraging them to use metro smart cards and mobile QR tickets for a safe and convenient journey. My best wishes to the superstar Akkineni Nagarjuna and Star Maa Network for the great success of Bigg Boss Season 6.”

    “As a network, Disney and Star India always believe in creating meaningful communications, enriching the lives of millions, and driving relevant communication through our messaging. We are extremely delighted to partner with the Hyderabad Metro Rail for a campaign on public safety awareness in Hyderabad city. Bigg Boss is a global format well accepted by the Telugu audience as part of their daily entertainment dose. Using this vehicle will have a faster reach for public safety,” commented a Star Maa spokesperson.

  • Dabur Chyawanprash onboards Nagarjuna as South India brand ambassador

    Dabur Chyawanprash onboards Nagarjuna as South India brand ambassador

    Mumbai: FMCG major Dabur India has roped in South superstar Akkineni Nagarjuna as the new brand ambassador of its flagship health supplements brand Dabur Chyawanprash for the South Indian market.

    A new ad campaign, conceptualised by McCann World Group, will soon be aired across media platforms in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala. With this association, Dabur aims to reach every household in south India and create awareness about the importance of strong immunity and the role that Dabur Chyawanprash plays in building immunity to fight illnesses, said the statement.

    “We are happy to have superstar Nagarjuna on board as the face of Dabur Chyawanprash for South Indian markets. Being a philanthropist and brand ambassador for HIV/AIDS awareness campaigns, Nagarjuna has been a prominent face for several community development initiatives,” said Dabur India regional business head – South JP Victoria.

    “With Nagarjuna on board as the face for Dabur Chyawanprash, this campaign is expected to have a very good reach and connect with consumers in South Indian markets. With this communication, we are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians,’ and caring for every household’s immunity and well-being in South India,” Victoria added.

    Commenting on this association, Nagarjuna remarked, “The times we are living in today have underlined the importance of immunity more than ever before. Strong Immunity is the need of the hour. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. As a consumer, I have been associated with the brand for years now. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household in South India and work towards building the nation’s immunity.”

    The campaign uses the south Indian martial art form Silambam as a metaphor to emphasise on the need to build immunity to fight illnesses.

    “Creative storytelling is all about making a product proposition more engaging for people to take notice of it. So, when we were tasked with introducing Dabur Chyawanprash for the South Indian markets, we struck upon the idea of using the ancient Southern martial art of ‘Silambam’ or stick fighting as a theme,” shared McCann World Group creative head – South Sambit Mohanty.

  • Star Maa launches BiggBossIsWatchingYou campaign

    Star Maa launches BiggBossIsWatchingYou campaign

    MUMBAI: Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

    The civic sense campaign has been executed in all 48 metro stations covering areas including concourse, platform level and retail space. Specially customised Jingles with similar messaging are played in all metro trains. The campaign planned for entire Bigg Boss season will enable all metro commuters to be aware of dos and don’ts at metro rail and metro station premises. This has derived awareness on safety measures, rules of metro, encouraging more usage in a proper manner at their convenience.

    Speaking to the media, Host Akkineni Nagarjuna said, “This is a perfect combination of entertainment + important message to society and using the Bigg Boss platform for creating awareness on civic sense. I understood that the campaign is well received by the metro travellers and other set of audience. I am happy that Star Maa and LTMRHL has come forward with such innovative & socially responsible campaign.”

  • Kalyan Jewellers launches in Chennai; unveils star-studded campaign

    Kalyan Jewellers launches in Chennai; unveils star-studded campaign

    MUMBAI: Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month. 

     

    The campaign focuses on Kalyan Jewellers bringing the world’s largest jewellery collection to Chennai. It features the company’s national brand ambassadors Amitabh Bachchan, Aishwarya Rai Bachchan as also regional ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shivaraj Kumar and Manju Warrier. Prabhu’s son Vikram is also part of the campaign.

     

    Kalyan Jewellers executive director, marketing and operations Ramesh Kalyanaraman said, “Chennai is the single largest jewellery market in the country and it was important that the campaign appropriately reflected our strength of size and scale in bringing the largest and finest collection of jewellery to Chennai’s discerning customers. Kalyan Jewellers will bring the finest shopping experience to cater to the distinct demands of jewellery connoisseurs in Chennai.”

     

    The new showroom is spread over 40,000 sq. feet and will display 600 kg of jewellery, offering more than five lakh contemporary and traditional designs.

     

    The three-phased ad campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor.

     

    The campaign has been designed by Push Integrated Communications. “The creatives attempt to communicate the proposition of the world’s largest gold and diamond jewellery collection at Kalyan Jewellers, captured in a candid, friendly manner on camera. The teaser films released on leading TV channels has Amitabh Bachchan talking to Prabhu and Aishwarya Rai Bachchan on his desire to learn Tamil in light of his visit to Chennai for the launch of Kalyan Jewellers,” said Push Integrated Communications managing director VA Shrikumar Menon.

  • Last 2 days to participate in Meelo Evaru Koteeswarudu (MEK)

    Last 2 days to participate in Meelo Evaru Koteeswarudu (MEK)

    MUMBAI: The Call for Entry (CFE) that commenced on 24th April for registering to participate in Maa TV’s big time game show Meelo Evaru koteeswarudu (MEK) will close at 7.00 PM on 1st May.

    As part of the CFE process, Maa TV has been releasing one question every day at 8.00 PM on maa main channel and mek.maatv.com since 24th April. People eager to come to the hot seat and play the game MEK with Nagarjuna have the option of sending their answers by SMS to 57337 or by IVRS to 1255573 (for BSNL users) and 5057337 01/02/03/04 (for other operators) before 7.00 PM on the following day.

    While the response for the five questions that have been released till 28th April has been very good, 6th question will be flashed at 8.00 PM on 29th April on maa TV with an opportunity to send answers till 7.00 PM on 30th April. The last question will be flashed at 8.00 PM on 30th April on maa TV with an opportunity to send answers till 7.00 PM on 1st May.

    With this, the registration to participate in the grand show will close at 7 PM on 1st May. Answering a question flashed on any of the seven days will give a chance to come to the hot seat and play the game MEK, and win the cash prize of Rs. 1 Crore.

    An elaborate selection process under close supervision of the international audit firm Ernst & Young (E&Y) will determine who will eventually become eligible to participate in the game show that is being hosted by popular film star Akkineni Nagarjuna and produced by Big Synergy.

    Seen as a Life Changer for people and scheduled to commence in June 2014, Meelo Evaru Koteeswarudu (MEK) will engage Telugu audiences across all cross sections of the society in a thrilling knowledge game to win the grand reward.

  • New Summer Workshop in Films for Engineering Students scripted to teach new skills, innovative thinking- Actor Nagarjuna

    New Summer Workshop in Films for Engineering Students scripted to teach new skills, innovative thinking- Actor Nagarjuna

    MUMBAI : Annapurna International School of Film + Media (www.aisfm.edu.in) today announced a new summer workshop – Filmmaking for Engineering Students. The workshop involves working in teams to develop stories and to produce films. This process enables students to gain experience in the soft skills that are sought by employers.

    The workshop covers scriptwriting, basic camera operations, editing and sound mixing, with a focus on teamwork and creativity.

    "For many engineering students, the focus on technical studies and preparing for exams can squeeze out any time for creative endeavors. That's why we have scheduled this workshop in the summer holidays, so that students can build their communication skills without impacting their studies." Akkineni Nagarjuna, President of AISFM, said.

    It's not surprising that soft skills continue to play a big role in hiring decisions. Almost all India's leading IT and engineering firms have expressed concern at the difficulty in recruiting graduates. While many students have acceptable technical skills, most students are lacking in verbal and written communication skills, creativity, and teamwork and etiquette.

    "I believe that schools like ours can help by assisting the students with the hands-on teamwork experience that is missed in our schools and universities. Also, soft skills are characteristics that make us more likable and help with making new friends." Nagarjuna adds.

    Chris Higgins, Vice President – Marketing and Admissions, explained, "Many engineering students are passionate about cinema. This course allows them to explore that passion by making films, while also developing key skills for their careers. At our workshop the focus is to teach them communication, co-ordination and leadership skills which will add muscle to their career growth."

    The Workshop will be held from 9:30am to 1:30pm, Monday to Friday, at the AISFM campus inside Annapurna Studios, Banjara Hills, Hyderabad. Classes run from 27th May to the 21st of June. The four week course fee is Rs.10,000/-

  • Annapurna Studios invests Rs 1 bn in 5 film studios

    Annapurna Studios invests Rs 1 bn in 5 film studios

    MUMBAI: In its hope to target Hollywood with cheaper labour and studio rentals in India, Annapurna Studios has added five state-of-the-art studios with an investment of Rs 1 billion.

    Situated in an area measuring 10,00,000 square feet, this is one of Asia‘s most modern studios, offering concept-to-can facility.

    Annapurna Studios managing director and popular Telugu actor Akkineni Nagarjuna said that the air conditioned studios with integrated facilities were on par with international standards. “We hope to attract Hollywood. We are already getting some inquiries,” he averred.

    He said that Annapurna Studios would first target Bollywood, adding that very few studios in Mumbai had the kind of facilities which his studio offers.

    Annapurna Studios, founded by his father and legendary actor Akkineni Nageswara Rao three decades ago, will throw open the new facility in a week. Nagarjuna expects a turnover of between Rs. 45 to
    Rs. 50 crore by the end of 2013 from the new facility.

    Last year, the studio opened a film and media school that has so far trained 100 students in different fields of film, television and media.

  • Reliance MediaWorks to manage Annapurna Studios’ facility

    Reliance MediaWorks to manage Annapurna Studios’ facility

    MUMBAI: Reliance ADAG’s film and entertainment services company, Reliance MediaWorks, has partnered with Annapurna Studios, the Hyderabad-based film and television studio and production house to manage and operate their studio facility.

    Annapurna Studios, founded by Telugu actor Akkineni Nageswara Rao, is a leading provider of various production facilities, including sound stages, outdoor sets, editing and sound recording theaters to the Telugu entertainment industry. The 80-year-old Telugu film industry, based in Hyderabad, is the second biggest film producer in India.

    Spread across 22 acres, the centrally located studio complex owned by Annapurna Studios in Hyderabad has added five new air-conditioned studios to the existing five studio complex and the facility will be a comprehensive resource for feature films, television, commercials, and music videos amongst others.

    RMWL will also operate and expand Annapurna Studios’ digital post production facilities that cater to the needs of the motion picture and television commercials industry.

    Through this alliance, RMWL and Annapurna aim to combine the expertise of both players in offering cutting edge infrastructure, skill sets and operating strengths to the industry.

    Reliance MediaWorks CEO Anil Arjun said, “Annapurna Studios has created an ecosystem par excellence for the Telugu film industry and it is our honour to partner with them. Reliance MediaWorks has put together an experienced team of film and media services executives with a proven track record of accomplishments as operators and successful marketers and we can bring the experience, financial skills and hands-on approach that can make a difference. We are excited about the synergies and opportunities that will be created as we begin to work together and we look forward to strengthening our presence in Southern India.”

    Reliance MediaWorks boasts of extensive experience in the studios and digital post production space. The company owns and operates RMW Studios which are Hollywood benchmarked studios and comprise eight sound stages spread across a seven acre area within Filmcity, Mumbai. Having worked on more than 150 films, RMWL’s digital intermediate lab is the leading 4K facility in Mumbai with real time grading capabilities.

    Rao said, “This partnership evokes a shared vision for a unified film, media and entertainment industry in India. The shared strengths will enable the studio to leverage expertise and complement each other in providing world- class acilities and services to its customers”.

    Annapurna Studios MD Akkineni Nagarjuna said, “I am enthusiastic about this partnership with Reliance MediaWorks. It is futuristic. The collaborative strategic approach between the two studios will drive new growth opportunities and realise the potential to ultimately transform the media and entertainment sector in India.”