ITV

Tag: Akhil Sethi

  • JBL, VDO.AI and Havas Media tune into festive storytelling on CTV

    JBL, VDO.AI and Havas Media tune into festive storytelling on CTV

    MUMBAI: This Diwali, JBL is giving festive advertising a new sound. The premium audio brand has joined hands with advertising technology leader VDO.AI and Havas Media India to launch an interactive connected TV campaign for its latest wireless earbuds, JBL live beam 3.

    Timed to the Diwali shopping rush, the campaign blends discovery with purchase in a single screen experience. At its heart is VDO.AI’s ad suite, featuring a scannable QR Code wrapper that let’s viewers shift seamlessly from watching to buying. A quick scan unlocks the JBL live beam 3 product page, turning the television into both showcase and store. The campaign will reach households in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Cochin and other fast-growing cities.VDO.AI

    “At JBL, innovation has always been at the core of our brand. With the JBL live beam 3 earbuds, we’re turning sound into a truly immersive experience,” said Harman India consumer audio, head of digital marketing, Akhil Sethi. “This festive season we’re reimagining how product campaigns come alive on CTV. Partnering with Havas Media India and VDO.AI we are transforming awareness into interaction and curiosity into action.”

    VDO.AI, ceo and co-founder, Amitt Sharma added, “With JBL, we saw an opportunity to take a premium brand and give it an equally premium advertising journey. Our CTV technology makes video interactive, ensuring viewers don’t just watch JBL’s product but engage with it. This is the future of advertising.”

    Havas Media India, chief digital officer, Rohan Chincholi said, “CTV is fast emerging as the new prime time. With JBL and VDO.AI, we have created a festive campaign that brings creativity, technology and storytelling together for maximum impact.”

    The campaign is now live across premium CTV environments, creating a festive push in the run-up to Diwali and setting a new benchmark for connected brand experiences.

  • RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity

    RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity

    Mumbai – RepIndia, the leading digital marketing agency renowned for its innovative and data-driven strategies, proudly announces its recent collaboration with JBL, a global audio powerhouse. RepIndia has secured the social media mandate for JBL, including the management of Harman Kardon and Infinity brands, solidifying its position as a go-to agency for digital-first brands.

    Renowned for its extensive global presence, JBL consistently establishes industry standards by delivering unmatched audio experiences. Recognised for its state-of-the-art technology and unwavering commitment to innovation, JBL has chosen RepIndia to amplify its social media footprint and engage with a broader audience.

    RepIndia chairperson & co-founder Ayesha Chenoy, the driving force behind the agency’s success, expressed her enthusiasm for the collaboration, “Repindia started 2024 with an absolute bang by winning the JBL account. Even pitching to the client was nothing less than making music. Here’s to doing one of the world’s best brands justice!“

    JBL’s head of digital marketing, Akhil Sethi, shared heartfelt anticipation, stating, “Collaborating with RepIndia marks a significant step for JBL. Our goal is to craft a digital presence that mirrors JBL’s heritage while simultaneously captivating our audiences in India and transferring the equity the brand owns globally to this region with as much dominance and drive. This partnership reaffirms our commitment to leading the digital landscape with expertise and innovation, ensuring JBL’s continued prominence in the digital sphere.”

    In addition to overseeing JBL’s social media platforms, RepIndia will spearhead the development and expansion of JBL’s exclusive community, known as the JBL Clan on Facebook. This initiative underscores RepIndia’s commitment to offering comprehensive digital services and reaffirms its position as a strategic ally for brands committed to growth.

  • Havas Media Network India partners with MiQ to drive innovative CTV

    Havas Media Network India partners with MiQ to drive innovative CTV

    Mumbai: Committed to leading innovative solutions, Havas Media Network India (HMNI) conceptualised and executed an integrated launch campaign for JBL, an industry leader in audio technology, for their premium soundbar, JBL Bar 1300. JBL’s aim was to connect with tech-savvy consumers during the festive season, for which it entrusted Havas Media Network India (HMNI) and MiQ to deploy a cutting-edge Connected TV (CTV) campaign across major OTT platforms and live TV channels.

    An innovative cross-device retargeting strategy was implemented for a premium product, meticulously constructing audience targeting cohorts based on JBL’s top geo-markets. By engaging viewers who viewed JBL’s CTV ads on their Meta platforms, the strategy ensured that these potential customers were seamlessly engaged with relevant ads across their devices. This retargeting approach resulted in increased brand visibility and enhanced lead generation. As a result, JBL successfully captured the attention of its target audience and elevated its brand presence by leveraging data lake capabilities to create precise audience profiles that were interested in high-end speakers. The campaign not only contributed to upper-funnel metrics in terms of VTR but through meta-retargeting, also contributed to mid-funnel / lower-funnel metrics.

    The collaborated efforts exemplify the potential of combining innovative technology, strategic planning, and a customer-centric approach.

    This audience-targeted methodology enabled JBL to achieve a remarkable 15% increase in brand awareness with a high-impact CTV campaign and an innovative cross-device retargeting strategy to engage affluent CTV audiences on social media.

    The brand lift study analysing the uplift in brand awareness and ad recall among viewers from the campaign showed:

    1.   The CTV campaign had a 1.2x View Through Rate

    2.   2.53x Click Through Rate

    Harman India head of digital marketing, lifestyle consumer audio Akhil Sethi said, “As marketers, innovative campaigns as such enable us to significantly stay ahead of the curve. It is reported that CTV in India will reach 80 million households by 2025. This evidently shows the immense growth potential of CTV advertising in India. This innovative first-of-its-kind campaign in India by Havas Media India and MiQ has shown great results for the JBL brand. Through this campaign, we have achieved 15 percent increase in brand awareness on CTV and through an innovative cross-device retargeting strategy we also successfully managed to engage an affluent CTV audience on social media.

    The expertise of Havas Media coupled with MiQ’s data-led capabilities has effectively helped us target precise audience profiles, thereby enhancing our brand awareness and uplift in purchase intent. The quantifiable results that this campaign has helped us achieve is proof of the value proposition that CTV advertising holds. We are delighted with the results and can’t wait to again explore this exciting space in the near future.”

    Talking about campaign, Havas Media India managing partner digital Rohan Chincholi said “Our team at Havas Media India is committed to providing meaningful and innovative solutions to our clients. With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. CTV ads are known to create significant brand impact, helping boost awareness, favorability and uplift in purchase intent. This triumphant partnership underscores the importance of innovation in navigating the dynamic business environment, reinforcing the potential for future successes driven by shared expertise and strategic vision. This integrated campaign has not only propelled JBL’s premium sound bar into the spotlight but also solidified our reputation as forerunners in the world of connected marketing.”

    “We are thrilled with the outcome of our collaboration with Havas Media India and JBL,” said MiQ global commercial board member Siddharth Dabhade. “Our unique CTV solution and data lake capabilities enabled us to deliver a highly targeted and impactful campaign for JBL. The results speak for themselves, with a remarkable 15 percent increase in brand awareness. This success has reinforced the value of data-driven, connected marketing in driving exceptional business outcomes.”