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Tag: Akhil Sachdeva

  • Artium unveils Juju Baby Music

    Artium unveils Juju Baby Music

    Mumbai – Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

    The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

    The “Future Wave” album Season 1 lineup includes:

    1. June 21: “Naina Ro Pade” (Artist: Javed Ali)
    2. June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
    3. June 30: “Undercover” (Artist: Jyotica Tangri)
    4. July 5: “Dard Ke Siva” (Artist: Divya Kumar)
    5. aJuly 10: “Choti Choti Mulakatein” (Artist: Shaan)

    Raicha commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

    Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

    Juju Baby Music Music composer/producer and director Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

    Joshi emphasised, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships

    YouTube

  • 24Seven, RedFM & Krasa partner with Moonrise Music Festival in New Delhi

    24Seven, RedFM & Krasa partner with Moonrise Music Festival in New Delhi

    Mumbai: With Valentine’s week just around the corner, the anticipation is building for Delhi’s hottest musical event. Moonrise Festival, scheduled for 10 and 11 February at the JLN Stadium, is all set to turn up the heat with an electrifying artist lineup and cult performances.

    The festival’s management team has recently revealed some exciting brand partnerships, featuring renowned names such as Krasa, 24Seven and Red FM. This significant announcement has once again thrust the festival into the spotlight. The two-day spectacle, managed and promoted by Icebolt Marketing Solutions, guarantees an unforgettable musical journey with performances by legendary artists like Adnan Sami and the acclaimed Bollywood sensation Akhil Sachdeva.

    Talking about the development organiser Moonrise Festival India Pvt Ltd founder Vineet said, “We are delighted to have Krasa as the title sponsor on board and youth-centric brands like 24Seven and Red FM as partners. In the coming week, we are expecting a few more names to join the list. The festival has garnered an overwhelming response and we look forward to a grand and successful show on both days of the festival.”

    The two-day-long music festival, happening in the heart of the city at one of the most iconic venues in New Delhi, JLN stadium, offers an unmatchable experience of music, youth culture and culinary delight to the visitors. The main highlight of the festival is the stellar performance by the music maestro, Adnan Sami, and Bollywood hits by Nasha Boy Akhil Sachdeva, who shot to fame with his Love Anthem ‘Tera Bann Jaunga’ from the movie Kabir Singh. The musical tableau includes performances by many leading artists including cult rappers like Sid-K, DG Immortals, Krsna, and Seedhe Maut, Indie Band Twin Strings and DJs like DJ Yogi, DJ Kashish and DJ Cheshta.

    The inaugural day will be dedicated to the timeless melodies of Bollywood’s Romantic theme, and the following day to the compelling rhythms of Cult Hip Hop. Beyond music, the festival heightens the attendees’ experience with a wide range of local and international food delicacies along with flea markets that allow you to both shop and have fun.

    The activities during the festival include tattoo making, hair braiding, tarot card reading, and face painting. The festival will be full of surprises, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones, ensuring an unforgettable experience for all.

    The passes and tickets for the event are available on leading platform Paytm Insider and more details can be explored on its Instagram handle, @moonrisefestivalind.