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Tag: Akhil Rampal

  • After Pillai, Akhil Rampal quits Hathway

    After Pillai, Akhil Rampal quits Hathway

    MUMBAI: A sequence of significant movements are taking place at Hathway Cable & Datacom Ltd. Akhil Rampal, general manager- marketing and communications, has resigned.

    Rampal was leading marketing & communications for Hathway including its HD business on a pan-India level. He also led the launch of four new Hathway channels in the music and movies genre- DJAY, Home Theatre, Lamhe and Marathi Talkies including conceptualisation, brand architecture, channel identity, design and packaging and also further, led the brand revamp of the entire channel bouquet of Hathway.

    Rampal joined Hathway in February 2015. Prior to joining Hathway, he worked with ESPN and then with Star India as senior manager- sports marketing for seven years apart from his earlier marketing roles in multiple sectors.

    On 25 November, Hathway accepted the resignation of MD and CEO Jagdish Kumar Pillai. Pillai had taken over as the MD & CEO of Hathway in December 2012, and led the company’s growth through the digitisation phase establishing its position as one of the leading digital cable TV and broadband service providers in the country. Hathway had announced Rajan Gupta as its new managing director.

    Earlier, Hathway elevated Rajaraman. S as the COO of the video business. Rajaraman was the senior VP of business operations, and played an important role in streamlining the business operations of the company including the Phase-III expansion.

  • After Pillai, Akhil Rampal quits Hathway

    After Pillai, Akhil Rampal quits Hathway

    MUMBAI: A sequence of significant movements are taking place at Hathway Cable & Datacom Ltd. Akhil Rampal, general manager- marketing and communications, has resigned.

    Rampal was leading marketing & communications for Hathway including its HD business on a pan-India level. He also led the launch of four new Hathway channels in the music and movies genre- DJAY, Home Theatre, Lamhe and Marathi Talkies including conceptualisation, brand architecture, channel identity, design and packaging and also further, led the brand revamp of the entire channel bouquet of Hathway.

    Rampal joined Hathway in February 2015. Prior to joining Hathway, he worked with ESPN and then with Star India as senior manager- sports marketing for seven years apart from his earlier marketing roles in multiple sectors.

    On 25 November, Hathway accepted the resignation of MD and CEO Jagdish Kumar Pillai. Pillai had taken over as the MD & CEO of Hathway in December 2012, and led the company’s growth through the digitisation phase establishing its position as one of the leading digital cable TV and broadband service providers in the country. Hathway had announced Rajan Gupta as its new managing director.

    Earlier, Hathway elevated Rajaraman. S as the COO of the video business. Rajaraman was the senior VP of business operations, and played an important role in streamlining the business operations of the company including the Phase-III expansion.

  • Hathway Cable to debut Divine during Ganesh Utsav

    Hathway Cable to debut Divine during Ganesh Utsav

    MUMBAI: DTH service providers have been providing spiritual services to their subscribers for quite some time now. As have cable operators and MSOs who switch on coverage of local poojas during religious festivals and periods.

    Now here is national cable TV MSO Hathway Cable & Datacom that is all set to launch a spiritual channel come1 September during the festival of Lord Ganesh which is predominantly celebrated in Maharashtra.

    Called Divine, it is to be available on channel 47 on its cable TV network nationally.

    Divine will to operate throughout the year and will be focused on broadcasting live events around religious festivals and on licensed content. Hathway has a bank of licensed spiritual content, which will form the major programming content post-Ganpati Utsav.

    “We have no restrictions on the kind of programmes we will telecast tomorrow ourselves. We intend to bring to viewers fine spiritual content,” says Hathway Cable & Datacom general manager- marketing & communications Akhil Rampal.

    Divine is launching around Ganpati Utsav, therefore initially it will have round the clock live coverage of pandals from Mumbai and outside. Live aartis and darshans are going to be part of the programming strategy.

    “We are attempting to re-brand spiritual content and innovate on how it conventionally is delivered to viewers,” adds Rampal.

    Though not many advertisers have yet signed on to advertise on the channel, at the time of writing, the idea is to reach out to the community of regional local advertisers which are already on the cable TV network.

    Hathway will be rolling out a campaign to push the channel around its launch. It hopes many viewers will tune in to listen to the shouts of Ganpati Bappa Morya.

    It’s over to the elephant God to oblige.

  • Hathway Cable to debut Divine during Ganesh Utsav

    Hathway Cable to debut Divine during Ganesh Utsav

    MUMBAI: DTH service providers have been providing spiritual services to their subscribers for quite some time now. As have cable operators and MSOs who switch on coverage of local poojas during religious festivals and periods.

    Now here is national cable TV MSO Hathway Cable & Datacom that is all set to launch a spiritual channel come1 September during the festival of Lord Ganesh which is predominantly celebrated in Maharashtra.

    Called Divine, it is to be available on channel 47 on its cable TV network nationally.

    Divine will to operate throughout the year and will be focused on broadcasting live events around religious festivals and on licensed content. Hathway has a bank of licensed spiritual content, which will form the major programming content post-Ganpati Utsav.

    “We have no restrictions on the kind of programmes we will telecast tomorrow ourselves. We intend to bring to viewers fine spiritual content,” says Hathway Cable & Datacom general manager- marketing & communications Akhil Rampal.

    Divine is launching around Ganpati Utsav, therefore initially it will have round the clock live coverage of pandals from Mumbai and outside. Live aartis and darshans are going to be part of the programming strategy.

    “We are attempting to re-brand spiritual content and innovate on how it conventionally is delivered to viewers,” adds Rampal.

    Though not many advertisers have yet signed on to advertise on the channel, at the time of writing, the idea is to reach out to the community of regional local advertisers which are already on the cable TV network.

    Hathway will be rolling out a campaign to push the channel around its launch. It hopes many viewers will tune in to listen to the shouts of Ganpati Bappa Morya.

    It’s over to the elephant God to oblige.