ITV

Tag: Akhil Akkineni

  • Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Mumbai: Celebrity Cricket League (CCL), a premier sportainment extravaganza, is set to enthral fans once again as it embarks on its much-anticipated tenth season. Sony Sports Network, a leading sports broadcaster in India, has bagged the live telecast rights for the season, ensuring that fans across the nation can witness the thrilling action unfold.

    The Celebrity Cricket League, now in its tenth season, is set to begin on 23 February. It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head of sports business, Rajesh Kaul:

    “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”

    CCL founder Vishnu Induri:

    “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”

    The upcoming season promises 20 action-packed games, featuring eight teams representing major film industries. CCL, with over 200 film celebrities participating, continues to captivate audiences with its unique blend of sports and entertainment. Don’t miss out on the adrenaline-pumping moments, as CCL’s 10th season unfolds exclusively on Sony Sports Network, delivering unparalleled access to the heart of the action.

  • Metro Brands Ltd launches a new campaign ‘For People Who Move’ for FitFlop

    Metro Brands Ltd launches a new campaign ‘For People Who Move’ for FitFlop

    Mumbai: UK-based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled ‘For People Who Move’. The campaign showcases compelling stories of individuals who challenged the status quo, shattered boundaries, and etched their legacy with determination. In their relentless pursuit of excellence, the campaign showcases that FitFlop is the ideal footwear of choice for those who are constantly on the move –a companion that seamlessly combines style and comfort.

    The new campaign series features five icons who have carved a niche for themselves: Akhil Akkineni, a popular actor who has been committed to carrying forward the legacy of his craft, Nandini Bhalla, editor-in-chief at one of India’s renowned fashion magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a celebrity wellness expert who rebuilt her life, Joseph Radhik, a celebrity wedding photographer with a knack for turning ordinary moments into the most extraordinary memories; and Vedant Lamba, a startup founder who has established a business in the sneaker space.  All of them sport versatile styles from the brand’s latest collection, ergonomically crafted to keep them on the move.

    “With the narrative of ‘For People Who Move’, we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop’s footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move.”  said Metro Brands Ltd Sr VP marketing Deepika Deepti.

    The campaign traces inspiring stories through candid camera movements, immersing viewers in their lives. FitFlop stands as a pillar of support for these dynamic go-getters. With its unique technology and comfort, it aids them in carving a legacy. Each of these five personalities breathe life into the brand’s fundamental ethos, spotlighting diverse dimensions of motion and transformation within their respective domains.

    Fitflop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each Fitflop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. Fitflop’s product offering is enhanced with the brand’s signature All Day Comfort Technologies- MICROWOBBLEBOARD, SUPERCOMFF, ANATOMICUSH, ANATOMIFLEX, iQUSHION, DUOCOMFF, DYNAMICUSH, NEODYNAMIC, WONDERWELLY and CUSHX.