ITV

Tag: Akashvani

  • AIR appoints releaseMyAd as its first virtual agency

    AIR appoints releaseMyAd as its first virtual agency

    MUMBAI: All India Radio (AIR) has joined hands with releaseMyAd as its first ever virtual advertising agency, which is authorised to accept and process radio advertisement bookings for its network of stations.

     

    AIR’s stations include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

    As one of the country’s foremost welfare awareness medium, AIR’s reach surpasses that of any other private FM station.

     

    To reinforce its presence in the virtual world, releaseMyAd.com will meet AIR’s twin objectives of optimum inventory utilisation as well as revenue augmentation.

     

    The facility allows advertisers to book ads online across all channels of AIR with a mouse-click. As an online media option, releaseMyAd makes mass media advertising options accessible to all by effectively matchmaking between media owners and advertisers.

     

    Talking about the initiative, AIR additional director general Amitabh Shukla said, “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilisation of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues.”

    “AIR is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the Parliamentary talk, World Cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalise on AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” added releaseMyAd founder Sharad Lunia.

     

    AIR has complete national reach from the main urban centres to the tier 3 cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns.

     

    However, accessing businesses in the farthest corners who could utilise the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.

     

    “Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” Lunia added.

     

    At a time when the country is riding a huge startup tide that is slowly transforming the landscape, this move on the AIR’s part will help the new wave of enterprises effectively reach out to audiences in every nook and corner of India.

  • Akashvani to air English feature ‘Lest We Forget’ on war hero

    Akashvani to air English feature ‘Lest We Forget’ on war hero

    NEW DELHI: On 25 September, All India Radio (AIR) will broadcast an English feature on 1965 war hero Company Quarter Master Havildar Abdul Hamid, PVC, of the Indian Army who made the ultimate sacrifice.

     

    The feature titled Lest We Forget will be broadcast at 10 pm on Rajdhani Channel, AIR Delhi and AIR FM Rainbow network.

     

    The feature can also be enjoyed through live streaming available on allindiaradio.gov.in by downloading the web applications for either for Android, iOS or Windows. 

     

    To commemorate 50 years of 1965 Indo-Pak War, AIR is continuously broadcasting talks and features both in English and Hindi.

     

    This particular National Programme of Features (English) intends to retell the story of one such brave son of India, soldier no. 239885, who played a pivotal role during a bloody encounter in Khemkaran, which was the site of a major tank battle in 1965.

     

    The 1965 Indo-Pakistani War witnessed the largest tank battle in military history since World War II. Khemkaran is, till today, known as the graveyard of tanks, the area where Pakistani Patton tanks crashed and burnt as they met the solid iron wall of mother India’s sons. This was one of the first instances in modern warfare when an armoured division was beaten back by an infantry regiment. And this was the point where the tide turned towards India.

     

    This programme will attempt to travel back in time to Khemkaran of 1965 to recreate the day when amidst blazing guns and war-cries, Company Quarter Master Havildar Abdul Hamid, PVC, of the Indian Army who made the ultimate sacrifice.

  • Bangladesh gets archival footage from AIR, DD on Liberation War

    Bangladesh gets archival footage from AIR, DD on Liberation War

    NEW DELHI: Bangladesh President has received the recordings of transmissions made by All India Radio and Doordarshan during the Liberation War of 1971 from President Pranab Mukherjee at Rashtrapati Bhavan.

     

    He recalled that valiant Mukti Bahini soldiers fought hand in hand with Indian troops for Bangladesh’s liberation. He expressed hope that these recordings will remind people of Bangladesh of those momentous times.

     

    Akashvani, especially the Kolkata station, played a critical role in upholding the cause of Bangladesh even before the rest of the world woke up. Unfortunately, most of the broadcast schedule and other interesting programmes were not kept in permanent format as archives because of several constraints. But Akashvani has been able to retrieve several tapes of that period and has already broadcast them for the last many years, to remind both India and Bangladesh of their shared legacy.

     

    At the request of Bangladesh Betar and the special interest of Mukherjee, a renewed effort was made by Prasar Bharati CEO Jawhar Sircar, AIR DG F Sheryaar, and DDG, Akashvani Kolkata to salvage more materials from wherever possible so that whatever is possible is put out in the public domain before both the nations.

     

    Two CDs have thus been produced in the last one month containing recordings from the Akashvani Archives of 1971 and early 1972. They represent the contribution made by Akashvani to the momentous developments of 1971, that led to the War in December, the Vijay Divas and the subsequent commemorations.

     

    The first CD entitled “Liberation of Bangladesh 1971” contains the public speeches from Akashvani Delhi of the then Prime Minister of India and the Lok Sabha statements, interviews and speeches of Sheikh Mujibur Rahman, the surrender of Pakistani forces on the 16 December, the public address of Rahman in January 1972 and other programmes, that are mainly in Bengali.

     

    The second CD entitled “Struggle of a Nation” is based on the recordings of Akashvani Kolkata, contains documentations of important happenings and events from March to December 1971 and the speeches of the then Prime Ministers of India and new nation of Bangladesh and live commentaries thereof.  It also has the ‘Samvad Bichitra’ newsreel programme that played a pivotal role during the Liberation Movement.

  • Modi encourages use of social media for his Mann ki Baat broadcasts

    Modi encourages use of social media for his Mann ki Baat broadcasts

    NEW DELHI: Prime Minister Narendra Modi, who has won acclaim for his monthly ‘Mann ki Baat’ broadcasts on All India Radio, wants people to use social media to tell him about their views and experiences on dealing with the menace of drugs for his next broadcast.

     
    Modi said the link of the MyGov Open Forum for sharing comments, ideas, views and past work by NGOs in the area is http://mygov.in/groupissue/tackling-the-drug-menace-in-india/show .

     

    In a series of Tweets, he said: “If you have a personal experience and don`t want to share it in public, please write to me directly, using the hashtag #MannKiBaat at http://pmindia.gov.in/en/interact-with-honble-pm/”.

     

    In order to enable people without access to internet to communicate with him, the Prime Minister has invited people to write to him at: Mann Ki Baat, Akashvani, Sansad Marg, New Delhi.

     
    Those wanting to link can go to #PMonAIR. During the broadcast, those who are on the internet can also log on to newsonair.com for the live streaming.

     

  • Telecast of DD to be made mandatory on all cable and DTH platforms: Javadekar

    Telecast of DD to be made mandatory on all cable and DTH platforms: Javadekar

    NEW DELHI: Telecast of Doordarshan will be made mandatory on every direct to home and cable network, according to Information and Broadcasting Minister Prakash Javadekar.

     

    Speaking at a press meet in Ahmedabad, Javadekar said his aim was to make Doordarshan and All India Radio the first choice for viewers.

     

    Javadekar invited suggestions from the public in this regard. “I held a meeting with local officials and asked them to come with ideas to improve the content of DD and AIR,” he said. “To do that, we have decided to invite suggestions from people about what they would like to watch and listen,” he added.

     

    “We are taking steps to make Doordarshan channels available in all cable TV as well as direct to home platforms.”

     

    He stressed on the need to convert the Medium Wave (MW) frequency of Akashvani to FM, “as a majority of radio sets catch only FM signals these days.”