Tag: Akashdeep Singh

  • Soorma scores big with new Belgian coach and Argentine game brain

    Soorma scores big with new Belgian coach and Argentine game brain

    MUMBAI: When it comes to hockey, Soorma’s making sure its next move is pure precision with a Belgian mind and an Argentine heart behind the stick. Soorma Hockey Club has appointed Olympian Philippe Goldberg of Belgium as the new head coach of its Men’s Team ahead of the upcoming Hero Hockey India League Season 2, signalling a bold shift in strategy and style. Joining him in the dugout is Argentina’s Olympian Ignacio Ricardo Bergner, who takes on the role of Analytical Coach, bringing with him the flair and data of South American hockey.

    In a well-balanced reshuffle, current coach Jeroen Baart will transition to an advisor role, continuing to lend his tactical vision and technical guidance. The club, owned by JSW Sports, clearly isn’t leaving anything to chance in its quest for the title.

    After finishing third in the league in its debut season, Soorma has managed to retain the core of its high-performing squad while adding new firepower. Jeetpal, a promising young recruit, and seasoned forward Akashdeep Singh, whose attacking instincts have thrilled fans for years, are set to bolster the team’s arsenal.

    JSW Sports CEO Divyanshu Singh said the appointments mark an exciting new chapter: “Philippe’s tactical sharpness and international leadership experience are exactly what this team needs to take the next leap. Ignacio’s analytical insights will make our preparation smarter and our play more consistent. Together with Jeroen’s advisory role, we’ve built a coaching setup that balances creativity with structure.”

    Arjun Halappa, the club’s technical director, echoed the sentiment: “The combination of Philippe’s disciplined European approach and Ignacio’s data-driven analysis aligns beautifully with Soorma’s philosophy structured yet expressive. We’re ready to take our game to the next level.”

    Both Goldberg and Bergner arrive with sterling credentials. Goldberg, a European medallist and former Belgium U21 and senior team coach, was instrumental in shaping Belgium’s meteoric rise in world hockey. Known for building cohesive, attack-minded teams during his tenure with Braxgata Hockey Club, he brings a playbook steeped in precision and discipline.

    Bergner, meanwhile, adds the flair and science of Argentine hockey. An Olympian and former Argentina international, he was part of Belgium’s support team during their 2016 World Cup runner-up and 2017 European Championship campaigns, before coaching Argentina’s senior and women’s national sides (Las Leonas). His mastery of analytics and performance tracking brings a cutting-edge, scientific dimension to Soorma’s preparation.

    Expressing his excitement, Philippe Goldberg said, “Joining Soorma Hockey Club is an exciting opportunity to contribute to India’s evolving hockey landscape. The foundation here is strong my aim is to build a strategic framework that balances discipline, creativity, and sustained performance. Together, we’ll craft a brand of hockey that’s bold, intelligent, and unmistakably Soorma.”

    The team’s leadership for Season 2025–26 now reflects a rare fusion of global hockey philosophies European precision, South American flair, and Indian grit. With Sardar Singh serving as Indian Coach and Mentor and Harmanpreet Singh leading on the field, the club’s coaching lineup promises both experience and innovation.

    Soorma’s full coaching roster reads like a dream team of hockey intellects:

    1. Philippe Goldberg – Men’s head coach

    2. Sardar Singh – Indian coach and mentor

    3. Ignacio Ricardo Bergner – Analytical coach

    4. Arjun Halappa – Technical director

    5. Jeroen Baart – Advisor

    The team will open its 2026 campaign against defending champions Shrachi Rarh Bengal Tigers on 4 January in Chennai, a fixture already tipped as a clash of tactics and temperament.

    If last season was about potential, this one’s about polish. With brains from Belgium, data from Argentina, and heart from India, Soorma’s playbook looks ready to turn precision into poetry and maybe, a championship.

     

  • Star launches emotional TVC to rejuvenate hockey

    Star launches emotional TVC to rejuvenate hockey

    MUMBAI: India’s national sports hockey is losing its relevance in the country in terms of viewership, ground interaction and brand endorsements despite registering strong performances in recent times. In order to rejuvenate the below par statistics, Star Sports, which will be telecasting Hockey World League matches, has launched a TVC in association with Opticus to secure emotional connect with the Indian audience.

     

    The league will be telecast from 20 June to 5 July.

     

    The 45-second ad opens with the Indian hockey team along with coach Paul Van Ass fielding questions at a press conference before leaving for Belgium. Highlighting the lack of interest, only a handful of journalists have turned up and most of the seats are empty. The question-answer round starts with a journalist skeptically asking what is the future of Indian hockey. Led by Captain Sardar Singh and coach Paul Van Ass, the players list out the present set of achievements by the team. 

     

    “The world knows about it but India doesn’t,” Van Ass says, referring to the lack of awareness in the country about their national team’s successes.

     

    Another journalist asks if Pakistan will be at the semi-finals in Belgium. In response Singh reminds the assembled media that they had defeated Pakistan to win Gold at the Asian Games, pointing out that that victory made India the first team to qualify for the 2016 Olympics in Rio. 

     

    “Par kya fayda (but what’s the point),” Akashdeep Singh asks before team-mate Gurbaj Singh adds, “India ke dil mein qualify nahin kar paye (we couldn’t win India’s heart).”

     

    The film ends with Sardar Singh saying the team will now head to Belgium and play for the nation, #DeshKeLiye, as they always have. 

     

    Speaking exclusively to Indiantelevision.com the director of the TVC Sanjay Shetty says, “The brief and the list of the players was given by Star and we drew the concept on the basis of their brief. The main motto was to keep it simple and leave a mark on viewers’ mind.”

     

    It was a single camera setup and was shot at Dhyan Chand National Stadium. “We wanted it to look like an actual press conference and covey the message that while Indian Hockey is garnering recognition globally on the basis of their performance India is oblivious about it,” he adds.

     

    Hockey registered an abysmally low cumulative reach in 2013 with only 53 million. The figures saw some respite in 2014 as it ascended to 107 million. Now it remains to be seen if the national sport of the country manages to improve the figures and Star manages to spell success with the TVC.

     

     

    Credits

    Production House: Opticus Inc 

    Producer: Varun Shetty  

    Director: Sanjay Shetty

    DOP: Demant Vyas

    Editor: Vishal Kharat

    SVP-Marketing head: Shubhranshu Singh

    AVP-Marketing: Jarmanjeet Singh Randhawa

    Concept and Story: Vikas dubey

    AVP-On Air Promotions: Vaibhav Chib 

    In-house team: Prashant Pawar and Saikat Sengupta