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Tag: Akash Sinha

  • Cashfree Payments secures $53 million in funding round led by Krafton

    Cashfree Payments secures $53 million in funding round led by Krafton

    MUMBAI: Digital payments are moving at breakneck speed, and Cashfree Payments is keeping pace like a fintech sprinter on a caffeine high. The company has just bagged a cool $53 million (Rs 450 crore) in a funding round led by Korean digital entertainment giant Krafton, with continued backing from Apis Growth Fund II, managed by Apis Partners Group (UK) Limited. This fresh infusion of cash is set to supercharge innovation, fuel market expansion, and catapult Cashfree onto the global stage.

    At its heart, Cashfree Payments is all about making transactions effortless—helping businesses collect payments, send payouts instantly, verify identities, and sniff out fraud before it even thinks about knocking. And the numbers don’t lie: merchant signups have skyrocketed 130% year-over-year, proving that Cashfree is scaling faster than your last online shopping spree.

    With a mission to redefine digital transactions, Cashfree enables businesses to start accepting payments within a day through popular platforms like Shopify, Wix, WooCommerce, and WhatsApp.

    Cashfree Payments CEO & co-founder Akash Sinha shared his excitement, “We are excited to welcome Krafton as a strategic partner with continued support from our existing investors, Apis Growth Fund II and the team at Apis Partners. Our mission at Cashfree Payments has been to empower Indian businesses with the ability to transact in the digital economy with unparalleled security and efficiency. This investment will help us accelerate our key efforts – across cross-border and security innovations and international expansion – as we enter the next phase of our growth journey. Growing sustainably has been core to our identity and how we function at Cashfree Payments. We are focused on driving profitable growth as we scale. Our mission is clear: to create long-term value for our customers and lead innovation in the payments space, both in India and internationally.”

    Krafton sees Cashfree’s market dominance as a springboard for global expansion. Krafton India CEO Sean Hyunil Sohn highlighted, “India’s fintech industry is experiencing remarkable growth, and we believe Cashfree Payment’s dominant position in India can be replicated globally. As the media and entertainment sector and content consumption patterns in India continue to evolve, full-stack payment systems that specifically address the needs and requirements of the sector are crucial for enhancing user experience. The investment is part of Krafton’s ongoing efforts to support innovative solutions that drive growth and foster a dynamic startup ecosystem. We look forward to further strengthening this partnership and exploring future opportunities.”

    Adding to this, Apis Partners co-founders & managing partners, Matteo Stefanel and Udayan Goyal stated, “As an industry leader with a history of pioneering innovations, Cashfree Payments’ proven track record continues to put it in a leadership position. We are excited to continue our support for its continued growth and success. Apis’ investment philosophy is that there should be no trade-off between returns for LPs and positive societal impact, and the investment in Cashfree is proving to be a perfect example of that.”

    Among Cashfree’s latest advancements is Secure ID, a comprehensive identity verification stack designed to curb fraud.

    . AI-powered KYC flows that minimise user input and reduce drop-offs.

    . Intelligent fraud detection that reads and verifies identity documents with pinpoint accuracy.

    . Over 1 billion identity and user verifications completed to date.

    As security threats evolve, Cashfree is doubling down on tech-driven solutions that protect both businesses and consumers.

    With $80 billion in annual transactions and a customer base of eight lakh businesses, including Swiggy, redbus, Zepto, bigbasket, and Bajaj Finance, Cashfree is not slowing down. The company is authorised by the RBI to operate as a payment aggregator for domestic and cross-border payments, making it one of the first entities in India with such approval.

    Beyond India, Cashfree is expanding into the UAE and exploring opportunities across the Middle East, further solidifying its global ambitions.

  • Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

    Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

    MUMBAI: When the magic of Bollywood meets the momentum of fintech, you know something extraordinary is brewing!

    Imagine the thrill when two of the world’s favorite obsessions-money and movies-come together under one spectacular campaign.

    Cashfree Payments, India’s leading payments and API banking platform, has just made a blockbuster move by launching its electrifying brand campaign, ‘Move Fast,’ and roping in the versatile and much-loved Rajkummar Rao as its brand ambassador. A strategic power play that blends speed, agility, and innovation, this campaign is all set to fuel India’s digital dreams. And while Rao’s charm graces the campaign, we can’t help but hope he leaves “Stree” behind and steps into a fast-paced, tech-powered future!

    The Move Fast campaign features a dynamic digital film starring Rao, portraying how Cashfree Payments empowers merchants of all sizes with seamless onboarding, faster payments, and unparalleled support. With its sharp focus on agility, the campaign positions Cashfree Payments as the go-to solution for businesses seeking efficiency and reliability in their payment operations.

    Cashfree Payments, CEO & co-founder, Akash Sinha shared the vision behind the campaign, “We are excited to welcome the talented Rajkummar Rao as the brand ambassador. Our refreshed brand centres around one core idea: ‘Move Fast’. With us, businesses can adapt and grow confidently, knowing we support their evolving needs. ‘Move Fast’ isn’t just about the present; it’s about partnering with businesses for the future and empowering them to stay ahead of the curve. With Rajkummar Rao onboard, this campaign reinforces our commitment to providing businesses with the speed, flexibility, agility and support they need to grow and thrive in an ever-evolving digital world.”

    The campaign emphasises Cashfree Payments’ industry-leading services, including one-day onboarding, swift issue resolution, and reliable settlements, ensuring minimal disruption to businesses. Its tagline, Move Fast, encapsulates the brand’s mission to support businesses in overcoming barriers and unlocking growth.

    Sharing his excitement, Rao commented, “I am thrilled to be part of the Cashfree family. Today, digital payments have become an integral part of our daily lives, making transactions smoother and more efficient. Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is both inspiring and rewarding. I’m proud to be a part of this journey.”

    Campaign Highlights

    . The campaign features a digital brand film conceptualised by Cashfree Payments’ in-house team in collaboration with OML, showcasing the brand’s agility and innovation.

    . A refreshed logo incorporates the tagline Move Fast to reinforce the message across platforms.

    . The campaign leverages digital channels, outdoor advertising, and offline platforms, going live on 9 December 2024.

    Cashfree Payments, head & senior director of marketing, Aditi Olemann outlined the broader vision, “At Cashfree Payments, we are shaping the future of digital payments by making them inclusive and accessible to businesses of all sizes—whether it’s a startup in a small town or a large enterprise in a metro city. Our new tagline, ‘Move Fast,’ embodies the core of what we deliver: speed, reliability, and operational efficiency. With this brand refresh, we’ve reimagined Cashfree Payments to not only reflect our growth and evolution but also to capture the exciting path we’re charting for the future.”

    With services trusted by over six lakh businesses, Cashfree Payments processes over $80 billion in transactions annually. Its innovative solutions, including Secure ID, flowWise for payment orchestration, and Risk Shield for fraud monitoring, have set benchmarks in the fintech sector.

    As Cashfree Payments deepens its presence in India, the company is also expanding its operations globally, particularly in the UAE through its acquired partner, Telr. Its focus remains on redefining how businesses approach payments, onboarding, and growth.