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Tag: Akash Gupta

  • WION announces Mission Sustainability initiative

    WION announces Mission Sustainability initiative

    Mumbai: In an interconnected world where challenges are shared, resources are pooled, and wisdom is collective, the journey towards a greener tomorrow through collaborative actions at every level has begun. WION, India’s first and only global news platform, has joined forces with the drivers of change to chart a roadmap for a sustainable and responsible economy, announcing the launch of ‘Mission Sustainability – No Action, Not An Option!’ initiative. This on-ground event is scheduled to take place on Wednesday, 11 October 2023, in New Delhi, and aims to galvanize global efforts towards a greener future.

    WION’s Mission Sustainability will feature strategic conversations with key industry leaders focusing on critical topics such as ‘Sustainable Development Goals (SDGs) and its implementation,’ ‘New-age solutions for a sustainable tomorrow,’ and ‘Corporate Sustainability and Responsible Business Practices – Adopting Inclusive Action’. Additionally, attendees will also witness insightful fireside chats on ‘Sustainable Mobility’ and ‘Sustainability Warriors – the harbingers of change with notable speakers such as Tesla Power USA MD Kavinder Khurana; Zypp Electric co-founder & CEO Akash Gupta and moderated by NRI Consulting & Solutions head – new mobility practice, automotive industry consulting group Ankit Awasthi and Swami Prem Parivartan (Peepal Baba) – an environmentalist & founder of GiveMe Trees.  

    The upcoming Mission Sustainability Conclave is poised to be a landmark event, bringing together thought leaders, policymakers, industry associations, innovation hubs, and climate activists to chart a course towards a sustainable future. It also aims to create awareness and inspire action for the realisation of the UN’s sustainable development goals (SDGs).

    Speaking about the relevance of Mission Sustainability, WION chief business officer Madhu Soman said “At WION, we recognise that the path to sustainability requires collective effort.  WION’s Mission Sustainability is more than an event; it’s a movement.  We are empowering individuals, corporations, and the government to present actionable solutions and embrace sustainable practices and work together towards a common goal – a sustainable and responsible future.”

    The conclave will be live-streamed from 6 pm onwards across WION’s digital and social platforms, and the highlights will be aired on the WION channel in the subsequent week. WION is the most subscribed news channel on YouTube with nearly eight million subscribers.

  • Star Sports cheers for Team India to get eighth consecutive victory against Pakistan at the ICC Men’s Cricket World Cup 2023

    Star Sports cheers for Team India to get eighth consecutive victory against Pakistan at the ICC Men’s Cricket World Cup 2023

    Mumbai: When India and Pakistan face off in the ICC Men’s Cricket World Cup, it’s more than just a sporting event – it’s a blockbuster that captures the hearts of millions of passionate fans. As the official broadcaster of the ICC Men’s Cricket World Cup 2023, the Star Sports Network unveils a quirky and emotionally charged campaign film that is sure to leave fans in anticipation and excitement. With India maintaining a perfect record against Pakistan in the ODI Cricket World Cup, having won all seven encounters between the two sides, the upcoming clash set for 14 October 2023, promises to be a mouth-watering battle that the world eagerly awaits.

    The campaign highlights India’s ‘Wait for Eight,’ as they look to maintain their unblemished record against Pakistan in the ODI World Cup, while acknowledging the fervent hopes of Pakistani fans for their team’s elusive victory. The film also encapsulates the emotions of Indian cricket fans who vividly remember the World Cup victories against Pakistan and eagerly anticipate another triumph. It also introduces an endearing twist as the ghost of a familiar passionate Pakistani cricket fan, still waiting for his ‘Mauka’ (opportunity) to see his team win against India in the World Cup, meets the confident Indian ghosts, symbolising the unbroken streak of victories India holds against Pakistan in ODI World Cups. The film stars none other than iconic Team India all-rounder Ravindra Jadeja, popular Bollywood sensation Shehnaz Gill, and stand-up comedian Akash Gupta. This exceptional ensemble cast seamlessly blends cricket and entertainment to deliver a campaign that is bound to strike a chord with fans across the globe.

    The last game between the ‘Greatest Rivals’ (India & Pakistan) in Asia Cup 2023 was the highest-rated ODI match ever, outside of World Cups. The fervour and enthusiasm surrounding the encounter between these two nations will be at all-time high as they clash at the biggest ICC event in India after more than a decade.

  • India’s 2 entries get shortlisted in Radio Lions

    MUMBAI: Two Indian entries have been shortlisted in the Radio Lions category at Cannes Lions 2012.

    McCann Worldgroup India has been shortlisted Lasky Herbal‘s Plusuer – Plus Condoms for Delay campaign in Pharmacy sub-category.

    The other shortlisted entry is from Leo Burnett India for Strand Book Stall‘s Book Store for Punishment campaign in Retail Stores sub-category.

    The work on Delay campaign is credited to the chief creative officer Prasoon Joshi, executive creative director Ashish Chakravarty, creative directors Nakul Sharma and Tirtha Ghosh, scriptwriter Gunjan Gaba, account supervisor Shourabh Verma, and producer and director Akash Gupta.

    Meanwhile, the work on Punishment campaign is credited to chief creative officer KV Sridhar, executive creative director and scriptwriter Nitesh Tiwari, creative director Ashwiny Iyer Tiwari, agency producer Kevin Affonso and advertiser‘s supervisor Vidya Virkar.

    Radio Lions in 2011 had three shortlisted entries from India and they all were from McCann Worldgroup.

    Launched in 2005, the Radio Lions competition honours the best international creative radio advertising.