ITV

Tag: Akash Digital

  • APOS 24: Tata Play powers Philippines-based Cignal TV’s super app

    APOS 24: Tata Play powers Philippines-based Cignal TV’s super app

    MUMBAI: Tata Play has added another feather in its cap. Speaking at APOS in Bali this morning, Tata Play managing director & CEO Harit Nagpal announced -alongside Cignal TV’s president & CEO Jane Jimenez-Basas and Akash Digital TV CEO Tariq Alam – that the it  had provided its Tata Play Binge app’s platform as a service (PaaS) to Cignal TV. This follows quickly in the footsteps of Akash Digital in Bangladesh also opting for PaaS.

    The  Cignal Super app is the first ever OTT-aggregation platform to be introduced in the Philippines. Currently in its pilot phase, Cignal Super  app will soon give users a unified subscription to access content from various OTT platforms.

    “Tata Play’s intuitive user interface makes content discovery easy for our TV customers,” stated Nagpal at APOS. “We have applied the same principle while designing Binge. This will become even more relevant in the future as the number of apps increase. It is all about understanding what today’s viewer really needs: simplicity, choice, and affordability. And with Tata Play Binge’s cloud technology, we are making sure this vision can be scaled globally. The launch of the Akash Go app and now Cignal Super demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app.”

    Cignal Super will launch with partners including VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play.
    “At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines.  With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform – with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life”, said Cignal TV’s Jane Jimenez-Basas. 

  • Drink clean water, urges Moonbow

    MUMBAI: Moonbow, the umbrella brand from sanitaryware company HSIL Limited launched their TVC campaign ‘Ab India Peeyega Achcha’ for their water purifiers.

    The TVC narrates the story about the innocence of childhood as children from different socio-economic background play together and share water since ‘Accha Paani Share Karna Acchi Aadat Hai’. The new TVC visibly captures Moonbow’s initiative to highlight that everybody irrespective of their race, caste or creed is entitled to pure drinking water.

    Speaking on the new brand campaign, HSIL Limited president – consumer products division Rakesh Kaul said, “One of the biggest challenges in India today is access to clean drinking water. With this TVC, we perfectly capture the brands commitment towards providing consumers across India with clean drinking water. The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news and movie channels from 14 February.”

    Translating the product thought of ‘Ab India Peeyega Accha’ on to a story line came from the life insight, that children see no barriers. Marrying the same to the aspiration of the brand to make good drinking water accessible to all. The TVC celebrates and demonstrates the same through its story line. Invoking the emotions of oneness that is fuelled even more in the social fabric of the country today. It is a simple story that begins in the kitchen of a home where a kid takes off to play with a bottle of water from the Moonbow water purifier to the playing field. The kid sees a bunch of boys as spectators, and invites one of them to play, after a demonstration of his skill. Soon the other boys other boys are also invited to play. The TV commercial ends on a high note of sharing water because when you have something good you share it with others, instilling the spirit of oneness.

    According to the director Aman Sachdeva, whose recent work includes TVC’s for Oppo phones with Hrithik Roshan, Akash Digital, Nestle and Ministry of Power, said, “Films are as good as the teams involved in it. We made an honest film with a sublime message of how kids don’t have any prejudices when it comes to social class/ background differentiation. Authentic casting, convincing performances and emotional quotient of the film is just about in right balance as intended.”

    Quoting on the TVC, Team Contract said, “In a fairly cluttered market, where every brand spoke of technology and gave rationale to why their water purifier works seemed very similar to each other. The idea really qualitatively talks about the collective spirit with ‘Ab India Peeyega Achha’. While the broader theme was about Sharing is good, and with Moonbow Water Purifier, you share good water no matter who you are sharing it with.”