Tag: Akash Chopra

  • Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Mumbai: In a bid to amplify discussions and celebrate the cricket frenzy, Meta has embarked on a collaborative journey with over 250 content creators, uniting voices on Threads during the ongoing tournament. According to the 2024 GenZ Trend Talk report reveals a staggering statistic: over 90 percent of teens proudly identify themselves as part of a fandom, with cricket emerging as a primary passion. This fervor was unmistakably palpable during the ICC Men’s Cricket World Cup 2023, which garnered a staggering 16.9 billion views on ICC’s platforms on Meta, a trend that continues to resonate today.

    Some of these accounts include:

    Teams – Chennai Super Kings, Mumbai Indians and Royal Challengers Bengaluru.

    Experts – ex cricketer Akash Chopra, sports presenter Ridhima Pathak and analyst Mufaddal Vohra.

    Creators – Naveen Singh aka bihariladka, Shreyas Mendiratta and Deepika Venkatachalam aka deepika_v__

    “The current cricket fever is all about intense rivalries, passionate involvement and strong fan following. With platforms like Threads that enable fans and experts to voice their opinions and Instagram that allows fans and athletes to share moments and create unique content related to the games, we are dedicated to heighten this excitement through our partnerships and collaborations with creators from all over India. We’re thankful to our partners like Star Sports as well, to join in this journey,” said Meta, India director, Content and Community Partnerships Paras Sharma.

    Meta has teamed up with Star Sports, as was done during the ICC Men’s Cricket World Cup 2023, to create engaging experiences for fans throughout the tournament. This is being achieved through regular interventions at various touchpoints, stated the company.

    ‘Ask Star’ – During a live match, fans can submit their questions to the commentary team at Star Sports on Threads, who will then select some of them to answer.

    ‘Ajab Gajab T20 Challenge’ – Star Sports developed a one-of-a-kind concept where former cricketers and a group of content creators played a game of box cricket before the start of the tournament. The participants included cricketers such as Harbhajan Singh, Irfaan Pathan, and Steve Smith, as well as content creators like Naveen Singh, Dharna Durga and Rishabh Shukla. This event was broadcasted on Star Sports and also available on reels for fans to watch.

    ‘Shor Squad’ – A group of selected creators will have the opportunity to have their reels broadcasted live during the matches.

    “At Star Sports, our mission is to enhance the cricketing experience for fans across every platform. We are thrilled to bring the cricket extravaganza to life through our Creator Network program, joining hands with top creators and influencers to deliver an immersive experience by dialing up fan engagement, with initiatives like ‘Ask Star’ (Give fans a chance to ask questions to their favorite cricketing expert), ‘Dream Job’ (A chance to become an anchor on Star Sports) and the ‘Ajab Gajab T20 Challenge’ (A mixed team match between cricketing heroes & fans). Together with Meta, we’re redefining fan engagement and are committed to creating unforgettable money can’t buy experiences for every cricket enthusiast, uniting fans in the spirit of the game,” said Star Sports marketing head Vikram Passi.

    In addition to partnerships with broadcasting giants, Meta has also forged alliances with cricketing powerhouses like Mumbai Indians and Kolkata Knight Riders. Through collaborative efforts such as creator days, content creators were given the unparalleled opportunity to interact and collaborate with teams and players, further enriching the fan experience.

  • Bhaag Milkha Bhaag inches towards Rs 100 crore club

    Bhaag Milkha Bhaag inches towards Rs 100 crore club

    MUMBAI: This was second week in running that the audience had a choice of sex film in BA Pass. The film about a nymphomaniac married woman seducing a teenage boy collected Rs 3.85 crore for its opening weekend with most of it coming from single screens in B class centres.

    Rabba Main Kya Karoon starring Arshad Warsi, Paresh Rawal, Akash Chopra and Riya Sen struggled to sustain through the weekend.

    Chor Chor Super Chor starring Beepak Dobriyal, a reasonable entertainer, failed to draw the audience.

    Bajatey Raho failed to cash in on its moderate face value and poor oppositions. The film managed to collect 6.5 crore for its first week.

    Issaq could not find many takers outside of UP; the film managed a meagre 3.6 crore in its first week.

    Nashaa, having opened poor, dropped further during the week to end its first week run with 3.5 crore.

    Luv U Soniyo just about managed to cross two crore rupees mark in its first week.

    Ramaiya Vastavaiya collected Rs 4.35 crore in its second week to take its two week total to Rs 24.65 crore.

    Despite its reasonable price tag, D-Day will prove a loser; the film collected Rs 3.5 crore in its second week to take its two week tally to Rs 18 crore.

    Bhaag Milkha Bhaag maintains strong collections in its third week. The film collects Rs 16.1 crore to take its three week tally to Rs 94.25 crore.

  • Bhaag Milkha Bhaag inches towards Rs 100 crore clubs

    Bhaag Milkha Bhaag inches towards Rs 100 crore clubs

    MUMBAI: This was second week in running that the audience had a choice of sex film in BA Pass. The film about a nymphomaniac married woman seducing a teenage boy collected Rs 3.85 crore for its opening weekend with most of it coming from single screens in B class centres.

     

    Rabba Main Kya Karoon starring Arshad Warsi, Paresh Rawal, Akash Chopra and Riya Sen struggled to sustain through the weekend.

     

    Chor Chor Super Chor starring Beepak Dobriyal, a reasonable entertainer, failed to draw the audience.

     

    Bajatey Raho failed to cash in on its moderate face value and poor oppositions. The film managed to collect 6.5 crore for its first week.

     

    Issaq could not find many takers outside of UP; the film managed a meagre 3.6 crore in its first week.

     

    Nashaa, having opened poor, dropped further during the week to end its first week run with 3.5 crore.

     

    Luv U Soniyo just about managed to cross two crore rupees mark in its first week.

     

    Ramaiya Vastavaiya collected Rs 4.35 crore in its second week to take its two week total to Rs 24.65 crore.

     

    Despite its reasonable price tag, D-Day will prove a loser; the film collected Rs 3.5 crore in its second week to take its two week tally to Rs 18 crore.

     

    Bhaag Milkha Bhaag maintains strong collections in its third week. The film collects Rs 16.1 crore to take its three week tally to Rs 94.25 crore.

  • Rabba Main Kya Karoon: Just another wedding gone wrong

    Rabba Main Kya Karoon: Just another wedding gone wrong

    MUMBAI: Ever since films like Hum Aapke Hain Kaun and Monsoon Wedding succeeded at the box office, the Indian wedding has been a genre in Hindi films. You don’t need a story. You can collect a motley crowd and use all the colour and light you want when you make a wedding film.

    However, there has to be some excuse for a story. Here goes: Akash Chopra proposes to his childhood sweetheart, Tahira Kochhar. The wedding, following an engagement ceremony, is fixed. The guests and relatives start gathering and a festive atmosphere prevails all round. But Chopra is most thrilled when his elder brother and idol, Arshad Warsi, arrives. Warsi is Chopra’s mentor. Soon Warsi learns that Chopra has been a one-woman man and not only has he not indulged in chasing other women, he is still a virgin.

    Warsi has a theory that such a marriage can’t last and not cheating on one’s wife leads to a failed marriage. He decides to do something about the problem in three steps. He is determined not to send his brother to the altar a virgin man. He also plants on the wedding scene a girl who was interested in Chopra earlier to seduce him. Warsi keeps creating situations where Chopra would bump into her. This charade goes on while on the side the other characters’ traits are etched out in an effort to create funny situations.

    Producer: Moti Sagar.
    Director: Amrit Sagar Chopra.
    Cast: Akash Chopra, Arshad Warsi, Paresh Rawal, Raj Babbar, Shakti Kapoor, RiyaSen, Tahira Kocchar,
    Himani Shivpuri, Anuradha Patel,
    Tinu Anand, Navni Parihar

    .

    Raj Babbar is the eldest of the family and comes across as a ‘khadus tau’ until he confesses to almost going wayward. Tinnu Anand was a muscular hulk once upon a time but has reduced to looking like a walking stick because he is always scared of his wife, Himani Shivpuri. He will learn about something wrong he did years back. Paresh Rawal plays mind games with his wife, Sushmita Mukherjee, and keeps her hooked to drugs while he keeps flirting with young girls. Shakti Kapoor likes to chase girls too as his wife, Supriya Karnik, keeps nagging him about smoking. Then there is the pair of Rakesh Bedi and his wife, Navni Parihar, who married out of love but are seen bickering and fighting all the time. These are fillers to entertain you while Warsi tries his devices to rid Chopra of his virgin status.

    Finally, as expected, Warsi’s ploy backfires. Chopra’s marriage is called off as Kochhar catches him with the other girl. Warsi is foolhardy and bravely tells his wife how he was cheating on her all the time. There is no logic in Warsi’s confession to his wife except to create a little drama at the end. His wife walks out and so does Kochhar.

    Chopra does well while Kochhar is okay. Warsi is his usual self. Rest fill the bill. Musically, Bari Barsi…. And Muh meetha …have some lively moments. Direction is fair.

    Rabba Mai Kya Karoon may find some takers in the North. Its beginning has not been very encouraging.

     

    Chor Chor Super Chor: May just manage to steal a few smiles

     

    Producers: Ved Kataria, Renu Kataria.
    Director: K Rajesh.
    Cast: Deepak Dobriyal, Anshul Kataria, Priya Bathija, Alok Chaturvedi, Bramha Mishra, Paru Uma, Chandrahas Tiwari, Jagat Rawat, Anurag Arora, Nitin Goel, Avtar Sahani, MeghVarn Pant, ShrikantVerma, Tina, Kafil Ahemad.

    Tehelka magazine introduced India to sting operations and like all fads, soon filmmakers caught up with the idea too. They found ways to add sting operations to their scripts without always understanding the essence of a sting. Chor Chor Super Chor is a sort of Oliver Twist revisited, however, with an interesting concept.

    In a side alley of old Delhi, Shuklaji runs a photo studio. But that is just a façade for he actually controls a gang of young pickpockets and petty thieves. The boys have grown up under his care and are very loyal to him. One of the boys, Deepak Dobriyal, does not want to be part of such a way of life anymore and wants out. He tries to land jobs and finally gets one: to stand dressed as a Punjabi ‘samosa’ outside a savoury shop at one of the Delhi metro stations. In his earlier attempt to find a job, he has come across a girl, Priya Bathija, with whom he has fallen in love.

    As luck would have it, Bathija arrives at the same metro station everyday at a fixed time to go to her job. One day, Dobriyal sees her handbag being picked. She is stopped by the station security and asked to show her ticket or else pay a fine, both things she can not do since her ticket as well as money was lost with the bag. Dobriyal uses his clout with the security man and gets her out of this tricky situation. Dobriyal knows one of his own people took it. He retrieves her bag and returns it to her the next day. The ice is broken and Dobriyal now becomes her friend. She wants to know how he got her bag back and he owns up to knowing them. She convinces him to show her the gang in operation and the smitten Dobriyal duly obliges.

    Dobriyal starts dreaming of finding a house as he expects her to propose to him any moment. Instead what he gets is a solid shock. The TV is running a promo of a sting operation of a chain of pickpockets and how they operate in unison on one target. Dobriyal is the one on TV in a tell all session! Bathija was a TV reporter. She had fooled and used him. His pickpocket friends are also angry with him for giving them away. Dobriyal asks for seven days and the gang’s help to turn the tables on Bathija.

    Dobriyal plans a TV reality show of his own and first prank he plays is on the very owner of Bathija’s channel. He and his ‘team’ also involve their earlier victims who were caught on Bathija’s sting. Their show is ready. It is taken to Bathija’s boss. The result is, not only is the show approved it also leads to Bathija losing her job. The film carries a side track of the kidnap of a miser diamond merchant by one of the gang members who wanted to do something big instead of petty crimes his gang did every day. That track helps the film end on an action climax.

    The film ambles along initially but it starts getting interesting as it progresses and when the counter sting is happening. Direction is good. The performances are generally on the better side. With resources being limited, rest of the aspects are okay.

    Chor Chor Super Chor is fairly entertaining but has had a poor opening due to lack of face value and promotion.

     

    BA Pass: May just not pass at the box-office

    The title of this film suggests nothing about its content. In fact, it is irrelevant. In the quest to make shoestring budget movies, one of the genres independent makers opting for is sex. Last week we had Nasha about juvenile infatuation with a buxom teacher. This week we have BA Pass, a film about a nymphomaniac and her eye for a variety of lovers. It is based on a short story, The Railway Aunty by Mohan Sikka.

    Producer: Ajay Bahl.
    Director: Ajay Bahl.
    Cast: Shilpa Shukla, Shadab Kamal, Rajesh Sharma, Dibyendu Bhattacharya, Geeta Aggarwal.

    Shadab Kamal’s is a cursed family. When his parents die, his grandfather hands him over to his daughter (the boy’s bua), Geeta Aggarwal, to take care of him in Delhi, where she lives, so that he can finish his Bachelor of Arts degree. (It is a different matter that a BA does not mean much these days.) The reason to send a boy away from a house left with two girls and an old man makes no sense; the rest of the film does not either. Geeta, with her husband and a son, lives in the Railway Settlement and Kamal tries to fit in there.

    With only four hours to spend in college, Kamal has a lot of spare time on hand. Some of this he spends with an undertaker, Dibyendu Bhattacharya, and rest Geeta makes him spend running errands or doing household chores. It is during one kitty party that Shilpa Shukla, his aunt’s friend, notices the boy. She asks Geeta to send the boy over to her house to help with some errands. There is no way Geeta can say no since Shilpa’s husband is her husband’s boss.

    Right from his first visit, Shilpa initiates Kamal into sex and various ways to enjoy it. Her hunger for sex is insatiable. She helps him look more presentable and soon also introduces him to her other ‘needy’ friends. The boy has now turned into a regular gigolo and started making a lot of money. The arrangement works fine for all concerned. But, Shilpa’s wayward ways are whispered in ladies circles and have also filtered down to her husband, Rajesh Sharma, who decides to give her a surprise one day and drops in at home at an odd hour. Kamal had only come to give his life’s savings to Shilpa for safekeeping but she could not resist using his visit for one more act when Sharma enters.

    Kamal’s world turns upside down. Sharma makes sure he is thrown out of his bua’s house. His plans to rent a house and bring his sisters back from hostel are in limbo since all his earnings are with Shilpa. He takes shelter with Bhattacharya and also asks him to go get his money from Shilpa, which he fails to do. Kamal vows to get his money back and breaks into her house and ransacks it but the money is nowhere to be found. Shilpa enters, he brandishes his knife, but still there is no money. The scene gets tricky as Sharma is at the door threatening to break it down. Shilpa’s attempt to trick Kamal and frame him only results in his stabbing and killing her.

    Kamal can’t escape from the police for long and that is the tragic end to his life.

    One may call this film a bold one but what is its purpose? The film has neither a message nor any entertainment. Why is the boy so star-crossed that nothing ever goes right for him? Some people may enjoy the film till the sex scenes are enacted sans nudity; might as well because neither Shilpa nor Kamal has a body worth the full monty. Made economically, the film has neither pleasant moments nor pleasant visuals to offer, having been shot in down market parts of the capital. Dialogue is good, especially those penned for Shilpa.

    BA Pass has its chances at single screens in the North. Its content grossly limits its audience.