ITV

Tag: Akash Chawla

  • Zee TV signs L&M deal with Provogue

    MUMBAI: Zee TV has signed a merchandising and licensing deal with apparel brand Provogue for its music reality show, ‘Sa Re Ga Ma Pa 2012‘.

    According to the channel, Provogue is the official wardrobe partner to the first-ever musical talent hunt show on Indian television.

    Provogue has designed a clothing line that reflects the “persona” and “panache” of the contestants. This exclusive apparel range will retail in 131 Provogue outlets across the country.

    Zeel head – marketing, national channels Akash Chawla said, “Our partnership with Provogue has led to building an even stronger relationship with our viewer base. The contestants are already known for their distinct vocal styles and now, wearing Provogue‘s collection will only add to their personality making them fashion icons as well.”

    “We are also constantly seeking out varied and innovative product extensions that match our brand identity. These partnerships are an essential part of the business in both producing revenue and reinforcing a sense of fan identity and belonging. This will enable us to extend our brands into new product categories to drive strategic growth for the brand,” he added.

    Provogue MD Nikhil Chaturvedi said, “The collection is specially designed for the ‘Sa Re Ga Ma Pa 2012‘ contestants keeping in mind their personalities and also the fact that these youngsters are the face and voice of the nation.”

  • DID partners Reebok to launch apparel range and unveil Top 18

    DID partners Reebok to launch apparel range and unveil Top 18

    MUMBAI: Zee TV’s flagship dancing reality show Dance India Dance (DID) has announced its tie-up with sportswear giant Reebok to launch apparel range and unveil the Top 18 contestants of the show.

    For this season of DID, the channel has ventured into an unexplored territory, the revenue sharing and licensing deal with Reebok.

    Reebok has designed a customised range of DID dance gear and will retail it in nearly 100 outlets across the country.

    Zeel head-marketing national channels Akash Chawla said, “The DID brand stands for great quality of dancing and extreme rigor. DID has always been a progressive brand which has been an aspiration to many. Taking this forward, this season we have ventured into a licensing contract with Reebok. This is a first at Zee TV that a costume range will be unveiled. As a part of this arrangement this will help us to extend our brands into new product categories to drive strategic growth for the company and will also help increase the popularity of the brand.”

    Reebok brand director Sajid Shamim added, “At Reebok, we have always focused our efforts on creating products that bring elements of life, sport and style together. Through this association with DID, we are celebrating fitness through the medium of dance which at its core is fun and enjoyable. We believe that the DID collection, has taken its inspiration from the various forms of dance. Comprising of graphic t-shirts in vibrant and bright colours, this collection celebrates the spirit of dance.”

    Reebok’s association with DID is brought to life through a vibrant and dance inspired collection. This association brings together daily wear and value-added design elements. There are graphic T-shirts and hoodies for men, with ‘Born to Dance’ and ‘Live Love Dance’ written in bright neon colours. Special ‘DID’ dance pants are also available in black. The women’s collection has a ‘DID – Born to Dance’ racer back and flick pant for all the hardcore dancers.