Tag: Akash Chawla

  • Maidaan triumphs at the Septimius Awards

    Maidaan triumphs at the Septimius Awards

    Mumbai: The glittering Septimius Awards in Amsterdam, renowned for honoring the very best in global cinema, has just announced its 2024 winners – and Maidaan, the sports biographical drama has secured the prestigious ‘Best Asian Film’ Award.

    Held at the iconic Tuschinski Theater on 20 August, the Septimius Awards are a celebration of cinematic excellence on a grand scale. Often referred to as the “Oscars of Europe,” this event is a magnet for the industry’s elite, where the world’s top filmmakers and actors come together to honor creativity and innovation. This year, the ceremony was graced by a stellar lineup of BAFTA, Emmy, and Oscar winners, including the likes of Jenny Beavan, David Parfitt, Kevin Willmott, and Sir Christopher Hampton.

    On winning this international accolade director Amit Ravindernath Sharma shared, “This is a truly special feeling, and words cannot fully capture the joy I am experiencing at this moment. Maidaan is a labor of love, and I am deeply grateful for the continuous outpouring of affection it is receiving. The global recognition the film is garnering is both humbling and a source of immense pride.”

    Maidaan, with its compelling narrative and visionary direction, resonated deeply with the values of the Septimius Awards, earning its place as the Best Asian Film of 2024. This accolade not only highlights the film’s artistic brilliance but also underscores its significance on the global cinematic stage, marking a new milestone in international cinema.

    Directed by Amit Ravindernath Sharma and produced by Zee Studios, Boney Kapoor, Arunava Joy Sengupta, and Akash Chawla, Maidaan features Ajay Devgn as Coach Syed Abdul Rahim along with Priyamani, Gajraj Rao and Rudranil Ghosh. The movie was released theatrically on 10 April 2024.

    Amit Ravindernath Sharma’s groundbreaking TVCs include Pooja Didi – Facebook, Dove #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem, Google Reunion, have won prestigious awards like The Cannes Lions, D&AD, London International Awards, The Golden Award of Montreux, Spikes Asia, Adfest, and many more.

  • Zee’s former exec Akash Chawla launches Fresh Lime Films

    MUMBAI: Zee Studio’s former executive VP and business head – film division Akash Chawla has launched his own venture. The new venture Fresh Lime Films, a creative studio, has two verticals — digital content creation and feature films. 

    Chawla’s venture is a Fresh Lime endeavor to take Indian stories to the audience across the globe.

    Concluding his 12-year career with Zee Entertainment Enterprises Ltd (ZEEL) in February 2017, Chawla moved on — only to start his own venture. Chawla has been the head of marketing for close to 12 channels of Zee. 

    A part of core senior management team in Zee, his last assignment was as the head of the content studio — Zee Studio — focused on creating and monetising content across platforms. In his career, he has headed business across content creation, acquisition and creating/launching brands in the entertainment space. 

    As a studio head,  he set up and led blockbuster and national-award winning films such as Akshay Kumar’s ‘Rustom’. 

    Also Read:

    Akash Chawla bids adieu to ZEEL after 12 years

    ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

  • Akash Chawla bids adieu to ZEEL after 12 years

    MUMBAI: Zee Entertainment Enterprises company Zee Studio’s executive vice-president – films, and business head Akash Chawla has resigned after a long stint of 12 years.

    A source close to the network confirmed the news to Indiantelevision.com. In May last year, ZEEL elevated Chawla along with Deepak Rajadhyaksha for key roles in Zee TV to drive the organisational goals.

    In addition to his portfolio as Essel Vision Productions Limited and Zee Studio’s business head, he was given the additional charge as the business head of Zee TV.

    In his earlier broadcasting stint, Chawla successfully spearheaded the marketing function for the flagship and national channels like Zee TV, Zee Cinema and Zee Classic. He also played a pivotal role in the launch of channels such as &pictures, Zee Anmol and Zindagi.

    Chawla joined ZEEL in 2005 as Zee TV brand head where he was in charge of brand strategy and building the brand to be No. 1 in market share and strong in brand equity. Prior to Zee, he worked with TAM as the marketing manager. As a part of the TAM S-Group, he had the responsibility to maximise non-TRP revenue from Mumbai and Delhi.

  • ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    MUMBAI: ZEEL has elevated Akash Chawla and Deepak Rajadhyaksha for key roles in Zee TV to drive the organizations goals.

    In addition to his current portfolio as Business Head- Essel Vision Productions Limited/Zee Studios, Chawla will now also take charge as the Business Head of Zee TV. In his earlier broadcasting stint, Chawla has successfully spearheaded the marketing function for the flagship and national channels like ZeeTV, Zee Cinema and Zee Classic.

    He has also played a pivotal role in the launch of channels like &pictures, Zee Anmol and Zindagi. All the functions of Zee TV like marketing, research and PR will align with Chawla.

    Meanwhile, Deepak Rajadhyaksha, who has been successfully leading the role as the Business Head of Zee Marathi, will now take charge as the Deputy Business Head, Zee TV. He will report to Akash Chawla. The entire programming, OAP and Operations team would align and report to Rajadhyaksha.The duo will work closely with ZEEL – MD & CEO, Punit Goenka to bring Zee TV towards its leadership journey.

  • ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    MUMBAI: ZEEL has elevated Akash Chawla and Deepak Rajadhyaksha for key roles in Zee TV to drive the organizations goals.

    In addition to his current portfolio as Business Head- Essel Vision Productions Limited/Zee Studios, Chawla will now also take charge as the Business Head of Zee TV. In his earlier broadcasting stint, Chawla has successfully spearheaded the marketing function for the flagship and national channels like ZeeTV, Zee Cinema and Zee Classic.

    He has also played a pivotal role in the launch of channels like &pictures, Zee Anmol and Zindagi. All the functions of Zee TV like marketing, research and PR will align with Chawla.

    Meanwhile, Deepak Rajadhyaksha, who has been successfully leading the role as the Business Head of Zee Marathi, will now take charge as the Deputy Business Head, Zee TV. He will report to Akash Chawla. The entire programming, OAP and Operations team would align and report to Rajadhyaksha.The duo will work closely with ZEEL – MD & CEO, Punit Goenka to bring Zee TV towards its leadership journey.

  • Essel to back Jazbaa’s robust release with aggressive promotions

    Essel to back Jazbaa’s robust release with aggressive promotions

    MUMBAI: Gone are the days when an all India release of a movie used to make headlines for robust distribution. Gradually Bollywood has emerged as a global affair not only for the Indian diaspora but also for the vernacular audience. 

     

    Essel Vision is leaving no stone unturned to ensure an enhanced reach for its upcoming Hindi movie Jazbaa. With multilingual audio and simulcast release across the globe, Essel has plans of garnishing the movie in an exquisite manner.  

     

    Speaking to Indiantelevision.com, Essel Vision Productions business head Akash Chawla says, “This is the first time an Indian movie will have a simulcast release in the Middle East with an Arabic dub. We are also looking to have a dubbed release for Spanish and English market alongside Hindi release for the Indian diaspora.”

     

    Digital will spearhead the promotional and marketing strategy for the movie. “The promotional strategies will be backed by Zee all through. Zee has a huge bouquet of channels and we will be promoting the movie across all of them in both international and Indian markets,” he adds.

     

    There will be a mega trailer launch on the sets of Dance India Dance, which will reach out to mass. In the US, the producers plan to launch a promotional tour on 17 September, 2015. A series of activities are also on the cards for the premiere of the movie, which is scheduled on 9 October, 2015.

     

    MSM Motion Pictures’ recently produced Piku showed how brand integration can be a substantial source of revenue for producers. When queried if Jazbaa will also have brands integrated in the movie, Chawla says, “There are a few brands that are subtly placed in the movie but we kept the number as low as possible because we did not want interrupt viewers. I don’t think brand integration is yet a substantial source of revenue when it comes to movies.”

     

    Essel Group took the decision of fully entering into film production with Jazbaa after tasting success with Lunchbox and D-Day as co-producers. The movie, which stars Aishwarya Rai Bachchan and Irrfan Khan, is directed by Sanjay Gupta. The movie tells the story of an advocate who is stuck between professional life and motherhood.

     

    Chawla is optimistic about the movie’s success globally. “We will have as robust release as possible and rest will depend on audience,” he says.

  • Essel Vision bags distribution rights of Lionsgate’s ‘The Last Witch Hunter’

    Essel Vision bags distribution rights of Lionsgate’s ‘The Last Witch Hunter’

    MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) content studio, Essel Vision Productions has acquired the distribution and marketing rights of Lionsgate’s supernatural thriller The Last Witch Hunter starring Vin Diesel.

     

    Essel Vision recently revealed the first look of the movie to moviegoers in India.

     

    The company will release the film in theatres across India a day prior to its worldwide release on Thursday, 22 October, 2015. The Last Witch Hunter features an ensemble cast led by Diesel, Academy Award-winning Michael Caine and Rose Leslie, widely acclaimed for her role as Ygritte in the blockbuster series Game of Thrones. The film is directed by Breck Eisner.

     

    Essel Vision Studio business head Akash Chawla said, “We’re always looking to collaborate with the most successful content companies in the world as well as to give new filmmakers an opportunity to showcase their work. Following our successful ventures into television, short form content, Bollywood, regional cinema and music, our exclusive deal with global content leader Lionsgate to handle all the marketing and distribution of The Last Witch Hunter in India cements our leadership in handling Hollywood blockbusters as well.”

     

    “Vin Diesel is one of the biggest action heroes on the planet. Following the record-breaking success of Furious 7, his next film is breathlessly anticipated by his fans here in India and around the world. Today’s sneak peek marks the first step in our innovative and aggressive marketing campaign to ensure that the film receives the mammoth reception it deserves,” added Chawla. 

     

    The Last Witch Hunter showcases action superstar Vin Diesel at his exciting best, and we’re delighted to partner with our friends at Zee Entertainment to bring his latest thriller to Indian moviegoers,” said Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman.

     

    “The large and fast-growing Indian marketplace offers tremendous opportunities. With their marketing prowess and distribution expertise, Zee Entertainment is the right partner, The Last Witch Hunter is the right film and Vin Diesel is the right superstar to help us conquer the box office there,” they said.

     

    Essel Vision will also make its foray into Hindi motion pictures in October with the release of Jazbaa, starring Aishwarya Rai Bachchan and Irrfan Khan, which is being directed by Sanjay Gupta.

  • Zee TV readies stage for DID season 5

    Zee TV readies stage for DID season 5

    MUMBAI: The passion, frenzy, camaraderie, rehearsals, victories, disappointments, and above all the spectacular talent is back as the biggest battle for the coveted title will soon begin.

     

    Hindi general entertainment channel (GEC) Zee TV is back with its flagship dance reality show – Dance India Dance (DID) season5, starting 27 June.  Produced by Essel Vision Productions, the programme will air every Saturday-Sunday at 9 pm.

     

    Re-designing the format this season, DID will present itself in the form of the ‘Biggest Battleground of Dance’, where each participant will scale new horizons of perfection, poise, presence and grace and challenge the others to #BeatThat.

     

    To groom and hone the talent is an all-new trio of masters who bring with them the renewed vigour of youth, an undying passion for dance and many years of training as dancers and choreographers.

     

    The panel includes DID season 4 judge and choreographer Mudassar Khan, Gaiti Siddiqui, who has been a coach and creative guide for countless DID stars over the years and DID season 2 finalist Punit Pathak.

     

    The trio will each mentor a group of contestants and polish their skills through rigorous training, workshops and choreography that push their limits. While actor Mithun Chakravarty will guide and motivate contestants as the Grandmaster, Jay Bhanushali returns as the host.

     

    Essel Vision Productions business head Akash Chawla believes that it was high time for the channel to re-design and break the predictability of the format. “There have been four seasons of DID so far. Not just that, we had sub-franchises like DID Super Moms, Lil Masters, not forgetting the other dance reality shows which came up after DID. From an audience point of view, we thought this was the right time to break the predictability of the format, thus surprising audiences with something which they might not even expect from the show,” he adds.

     

    Zee TV business head Pradeep Hejmadi says that he wanted to get the GenNext as masters for better connect with participants and audience. “With the young masters, you can actually create that kind of language and chemistry,” he reasons.

     

    The 15 week season will see weekly eliminations basis the judge’s scorecards till it gets its top 10, after which the junta will decide  who amongst their favourite contestants will be the winner.

     

    Chawla further explains that it is just not an overnight job but takes six-eight months of hard work before the show goes on-floor. A nationwide hunt to scout for India’s most talented dancers began earlier this year across 17 cities including Mumbai, Delhi, Indore, Ranchi, Guwahati, Raipur, Siliguri, Chandigarh, Dehradun, Bhubaneshwar, Jaipur, Patna, Lucknow, Kolkata, Bengaluru, Nagpur and Vadodara.  Contestants underwent layers of screening and finally the most deserving candidates were hand-picked.

     

    Moreover, apart from physical auditions, talent was picked from other mediums as well like digital, dancing schools, talent scouting agencies etc. The channel has canned the auditions round and is on its way of shortlisting its top 16 contestants.

     

    “When we go to small towns, participants come and tell us that while they have the option to opt for the numerous dance reality shows on other channels, they wait only for DID. At times it is very difficult to disqualify contestants. The talent this time will speak for itself,” opines Chawla.

     

    According to Chawla, it is not just about the hard work but also those hard calls, right from changing the format to getting new masters which makes or breaks a show. “These are not simple calls because you have already tasted success. People already know Geeta, Remo and Terence as masters of DID, so the first shot with new masters while is scary, it is also exciting. For people working behind the camera, the success of the season will be determined by how the new masters are accepted,” he adds.

     

    The show has envisioned three core elements i.e level of dancing, level of training and the new format. Chawla opines that the format of the non-fiction indigenous talent hunt shows which the Indian market produces is not handled in the best manner.

     

    “If you look at the International formats or those formats which are acquired for Indian audiences, the core of the show is to keep alive the entertainment and surprise quotient. And therefore with this one, we not only have tried to change the format but have put a lot of rigor and hard work with the available international learnings that we have had across the years to build a format which we believe will get on to the international platform.”

     

    This season, the channel plans to give talents an opportunity to perform at the global platform post the show. Chawla points out that one of the key selection criteria this season was to see if contestants have the courage to compete with international performers. “Even if the talent is raw and ready to learn, we believe in giving them a chance. The masters are there to polish the talent in contestants,” he says. 

     

    DID has always been a property that has not just fetched good numbers for the Zeel flagship channel, but also attracted good ad revenue. According to sources, the property is expected to earn Rs 90-95 crore this season.

  • Zee TV launches second part of ‘Maharakshak’ trilogy

    Zee TV launches second part of ‘Maharakshak’ trilogy

    MUMBAI: Evil might have taken on different contemporary forms but their origins can be traced back to ancient mythology. Fantasy, as a genre, had little or no representation on Indian television until Zee TV introduced the ‘Maharakshak’ trilogy in November 2014.

     

    Experiencing a fantasy world brought alive through cutting-edge visual effects, state-of-the-art graphics technology and stunt choreography of international standards for the very first time on Indian television, viewers instantly connected with the first part of the trilogy – Aryan

     

    Having raised the bar for action thrillers and the fantasy genre on Indian television with Aryan, Zee TV has now launched the second part of the ‘Maharakshak’ trilogy – Devi, which tells the story of a girl who discovers superpowers within her and sets out on a mission to combat contemporary social evils.

     

    Produced by Essel Vision Productions, it will occupy the weekend slot and will air every Saturday and Sunday at 7 pm. Where on one hand, Aryan appealed especially to children and men, adding great value to Zee TV’s weekend ‘family unifier’, Devi aims to provide entertainment for each member of the family inclusive women this time. 

     

    Six months of brain storming

     

    Devi has been a part of the plan ever since the channel launched its first part in trilogy series – Maharakshak Aryan. Zee TV programming head Namit Sharma said that the channel was sure that it wanted to tell a story on the super-heroine.

     

    Sharma revealed that extensive research had been done for the show. The channel had researched about the well-known epic battle in Hindu mythology, about good vs evil that occurred between Brihaspati and Shukracharya. “We used that as a point to start writing

    the story and even before Aryan went on-air, we had started penning the second series.”

     

    Essel Vision Productions business head and also the producer of the show Akash Chawla states that shows like these, which involve a little bit more of research take anywhere around six months and sometimes even more considering the special effects and graphics behind the show. 

     

    While Umang Jain will essay the title role of Devi, popular actor Rohit Bakshi will essay the role of her guru Brihaspati. The evil Shukracharya will be played by actor Indraneil Sengupta.

     

    Chawla further reveals that the actors first got trained for martial arts before the show went on-floors. “It is just not research. It is also how that research has to be converted into something which is more entertainment led, rather than just a ‘gyan’ led show,” he added.

     

    Chawla believes that this kind of show caters to a worldwide audience. “If you look at any kind of audience world over, you will see that unless it is factual content being made for a factual based channel, you will need to doctor the script and modulate it in a manner which can become more entertaining for the audiences,” said Chawla. 

     

    According to Chawla, for an audience what matters is the kind of content running on the channel. “For them it is not about research or training; for audiences it is what they basically watch. I can talk about what went behind the research but it has no meaning for the audience.”

     

    Unlike fiction shows, which takes an entire day to shoot a single episode, fantasy shows have a different story to tell. Some episodes will have more of VFX and some will have less. The action sequences take much longer time to shoot. “If you have action sequences, you cannot give out content more than seven to eight minutes a day. But if you have a linear story-telling, the content that you take out in a day will be far more,” explained Chawla.

     

    A panel of four-five writers are working on the show. The second part of the series will run for 13 weeks with 26 episodes planned. The show will open with a bank of four-five episodes. The shoot location is based out of Madh Island in Mumbai and a lot of the shoot is outdoors. 

     

    The Maharakshak Devi promo VFX has been done by Hardik Gajjar’s Vertex Volt.

     

    Chawla feels that with regards to such shows, quality of execution is not an issue. “It always depends upon the kind of time, production planning and how much is it that you want to simplify or complicate the story,” Chawla said. 

     

    He believes that as a story-teller, the above factors should be taken into account; otherwise it may fall into the loop of complex story-telling which is not going to work. “That is the basic requirement. For audiences, it is the execution which matters,” he explained.

     

     

    Fantasy as a genre works for a certain set of audiences like kids, but not the entire family. “Channel’s experiment with a new story is always welcome but in the end, content is king. Let’s see if the channel is able to entertain the audiences and grab the attention of a new set of people,” opined a media planner. 

  • Zindagi appoints Star Plus’ Bharti Sharma as programming head

    Zindagi appoints Star Plus’ Bharti Sharma as programming head

    MUMBAI: It was in June 2014, when Zee Entertainment Enterprises Limited (Zeel) launched a channel nationally, christened Zindagi, for progressive mindset and people who do not have a language barrier. With the best of content from across the border, the network had appointed a separate team for the channel.

     

    The first change in the team happened with the exit of the network’s marketing head for national channels Akash Chawla quitting and moving to Essel Vision Productions as business head. The team is further set for a change.

     

    Now it is learnt from a highly placed source that Vanita Jain, who wears the hat of the programming head, has already resigned from the post and relinquished her position last week. The channel has roped in former Star Plus associate creative producer Bharti Sharma in place of Jain.

     

    Sources tell Indiantelevision.com that Sharma has already joined Zindagi on 9 February, 2015 and will report to the channel’s business head Priyanka Datta.

     

    Sharma was part of the programming fiction team at Star and used to report to Star Plus’ fiction programming head Danish Khan. She was involved creatively in projects like Mahabharat. Her last day at Star was on 6 February, 2015.